MaXance
MaXance is a French wholesale insurance broker that designs and distributes nine personal insurance lines — auto, home, health, two-wheelers, and emerging-mobility products — through a B2B2C network of 7,500 French broker partners and 100,000+ insured clients, operating as a subsidiary of VILAVI Group.
- Company typePrivate
- Founded2002
- HeadquartersNoisy-le-sec, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What MaXance does
MaXance is a French wholesale insurance broker (courtier grossiste) founded in 2001/2002 that designs and distributes personal insurance products to individual consumers via a B2B2C model. The company does not sell directly to end users; instead, it underwrites and packages nine core personal lines — auto, home, two-wheelers, camping-car, license-free cars, new mobility/electric vehicles, bicycles, health, and provident — and makes them available to a network of approximately 7,500 independent insurance brokers (courtiers) across France. MaXance's principal differentiator is underwriting breadth: it accepts 99% of client profiles, including novice drivers and aggravated-risk (risque aggravé) cases, which traditional carriers more frequently decline. Upstream, MaXance works with six named carrier partners (Allianz, AXA, Generali, MFA, Swiss Life, WAKAM), earning wholesale commissions on policies bound through its partner network.
The company's operational backbone is a partner-facing extranet and pricing tool (tarificateur) available seven days a week, which brokers use to quote, bind, and service policies. MaXance employs 111 people and is headquartered in France; it operates as a subsidiary of VILAVI Group, a diversified French insurance group, with recruitment links and corporate identity tied to the parent. The firm's revenue model is commission-based wholesale brokerage, with monthly billing cadences reflecting the recurring nature of personal insurance premiums. Customer acquisition relies almost entirely on partner-channel marketing, supplemented by industry events (e.g., the Rendez-vous du Courtage de Marseille) and a corporate website with news, product information, and self-service portals for both brokers and insured clients.
Recent strategic activity is product-led rather than geographic: MaXance launched a refreshed motorcycle offering in March 2026 and a new health insurance product in September 2025, deepening its portfolio within the French market. The firm has not disclosed material M&A, external funding, or expansion outside France. With over 100,000 insured clients and 23 years of stated expertise, MaXance occupies a stable mid-market position in French non-standard personal insurance distribution, with growth optionality tied to alternative mobility, health, and partner-network expansion under the VILAVI umbrella.
MaXance firmographics
Firmographics- Name
- MaXance
- Legal name
- MaXance
- Website
- https://pro.maxance.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MaXance is a French wholesale insurance broker that designs and distributes nine personal insurance lines — auto, home, health, two-wheelers, and emerging-mobility products — through a B2B2C network of 7,500 French broker partners and 100,000+ insured clients, operating as a subsidiary of VILAVI Group.
- Ownership category
- akta.pro rank
MaXance industry classification
Industry- Product category
- Wholesale Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)
Keywords
Where MaXance is headquartered
LocationHeadquarters
- HQ city
- Noisy-le-sec
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
MaXance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Wholesale Insurance Brokerage: MaXance operates as a wholesale insurance broker earning commissions from insurance carrier partners when insurance policies are sold through its network of broker partners. The company designs and underwrites insurance products for individuals and makes them available to insurance broker partners who distribute to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing for all insurance products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
MaXance product offering
Product offeringCore offering
MaXance is a French wholesale insurance broker (courtier grossiste) that designs and underwrites personal insurance products (auto, home, two-wheelers, motorhome, license-free cars, new mobility, bicycles, health, and provident) and distributes them through a network of approximately 7,500 insurance broker partners who sell the contracts to individual consumers. The company provides its partner brokers with an extranet and pricing tool (tarificateur) accessible seven days a week and accepts 99% of client profiles, from novice drivers to those with aggravated risk factors.
Product overview
MaXance is a wholesale insurance broker specializing in personal insurance products for the French market. The company offers a comprehensive portfolio of 9 core insurance products: Auto, Habitation (home), Deux-roues (two-wheelers), Camping-car, Voiture Sans permis (license-free cars), Nouvelles mobilités (new mobility/e-vehicles), Vélos & Speed bike, Santé (health), and Prévoyance (provident insurance). These products are distributed through a partner network of insurance agents and brokers who access MaXance's offerings via an extranet and pricing tool available 7 days a week. The company acts as a wholesale broker (courtier grossiste), designing and making available insurance contracts for individuals through its partner network.
Differentiator
Problem solved
Functional benefit
Products and services
- Assurances Auto
- Assurances Habitation
- Assurances Deux-roues
- Assurances Camping-car
- Assurances Voiture Sans permis
- Assurances Nouvelles mobilités
- Assurances Vélos & Speed bike
- Assurances santé
- Assurances prévoyance
Quantifiable outcome
- 99% of client profiles insured from novice to high-risk
Companies that use MaXance
Customer profileSegments1 record
Ideal customer profiles1 record
MaXance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MaXance partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and parent.
- AllianzcoreMajor international insurance carrier partner. Listed among MaXance's insurer partners whose products are distributed through the wholesale broker network.
- AXAcoreMajor French insurance group partner. Listed among MaXance's insurer partners whose products are distributed through the wholesale broker network.
- GeneralicoreMajor international insurance group partner. Listed among MaXance's insurer partners whose products are distributed through the wholesale broker network.
- MFA (Mutuelle Française des Artisans)coreFrench mutual insurance company for artisans. Listed among MaXance's insurer partners whose products are distributed through the wholesale broker network.
- Swiss LifecoreInternational life and health insurance company. Listed among MaXance's insurer partners whose products are distributed through the wholesale broker network.
- WAKAMcoreDigital insurance company partner. Listed among MaXance's insurer partners whose products are distributed through the wholesale broker network.
- VILAVIparentParent company/group. VILAVI is the parent group of MaXance as indicated by the VILAVI logo in the footer and recruitment links pointing to VILAVI HR systems. MaXance appears to be part of the VILAVI insurance group.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
MaXance competitors and assessment
Company assessmentOthers
- Wakam: French digital-native insurance carrier and embedded insurance infrastructure provider. Listed as a named carrier partner of MaXance; adjacent rather than directly competitive, but representative of the new digital-insurance ecosystem reshaping French personal lines.
Direct peers
- CEGEMA: French wholesale insurance broker distributing personal insurance products through a network of partner brokers. Same courtier grossiste model with overlapping product portfolio and customer segment as MaXance.
- Solly Azar: French wholesale insurance broker (courtier grossiste) distributing personal and professional lines through a large broker-partner network. Closest direct comparable to MaXance in business model, scale, and product mix.
- Inoa Assurances: French wholesale insurance broker distributing personal insurance products (auto, home, health) via a partner broker network. Comparable courtier grossiste model and customer profile to MaXance.
- Alptis: French insurance intermediary distributing personal insurance (health, provident, auto, home) through a partner network. Similar B2B2C model and product breadth to MaXance.
- SPVIE Assurances: French insurance wholesale broker (courtier grossiste) offering personal and professional lines through partner brokers. Comparable in distribution model, product breadth, and target customers to MaXance.
- AssurOne: French insurance intermediary with a multi-product personal lines portfolio distributed through partner brokers and digital channels. Directly comparable in product mix and partner-driven distribution.
- Henner: French insurance broker and intermediary specializing in personal health, provident, and protection products distributed via partners and brokers. Overlapping customer segment and partner-led distribution model.
- B2VIE: French wholesale insurance broker focused on personal lines (auto, home, health), distributing through a partner broker network. Closely comparable to MaXance in target market and wholesale brokerage approach.
- APRIL: Major French insurance broker and intermediary group with multi-line personal and health offerings distributed via brokers and partners. Larger and more diversified than MaXance but operates the same B2B2C wholesale-brokerage model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MaXance social profiles
Digital presenceMaXance financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaXance leadership team
Management profileNumber of profiles
MaXance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaXance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaXance
What does MaXance do?
MaXance is a French wholesale insurance broker (courtier grossiste) that designs and underwrites personal insurance products (auto, home, two-wheelers, motorhome, license-free cars, new mobility, bicycles, health, and provident) and distributes them through a network of approximately 7,500 insurance broker partners who sell the contracts to individual consumers. The company provides its partner brokers with an extranet and pricing tool (tarificateur) accessible seven days a week and accepts 99% of client profiles, from novice drivers to those with aggravated risk factors.
Is MaXance a public or private company?
MaXance is a private company. It is classified as corporate owned and is currently operating.
When was MaXance founded?
MaXance was founded in 2002. It employs 51 to 100 people.
Where is MaXance based?
MaXance is headquartered in Noisy-le-sec, France, in the Europe region.
How does MaXance make money?
One revenue line is on record: wholesale Insurance Brokerage.
Who are MaXance's main competitors?
Wakam is listed as an others. Direct peers are CEGEMA, Solly Azar, Inoa Assurances, Alptis, SPVIE Assurances, AssurOne, Henner, B2VIE and APRIL.
Does MaXance have an API?
No public API is recorded for MaXance.
What industry is MaXance in?
MaXance's product category is Wholesale Insurance Brokerage. Its primary akta.pro industry code is FSAEADAD, Wholesale Insurance Brokerage (Excess & Surplus Lines). Its NAICS code is 524210 and its SIC code is 6411.