Wakam
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount251–500
- GTM typeB2B
- OfferingServices
Wakam firmographics
Firmographics- Name
- Wakam
- Legal name
- Wakam SA
- Website
- https://wakam.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Wakam industry classification
Industry- Product category
- Embedded Insurance Infrastructure
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Insurance Agencies and Brokerages (524210)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industries
- Insurance Program Administration & MGA/MGU Services (FSAEADAK), Claims Management & Digital FNOL Platforms (FSAGAGAC)
Keywords
Where Wakam is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Wakam business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Insurance Premium Revenue: Wakam generates revenue primarily through gross written premiums (GWP) from insurance products distributed by partners. The company carries the underwriting risk while partners handle distribution and customer relationships. Wakam shares profits with partners from day one of live operations.
- Platform Services - Addon Fees: The Play&Plug platform offers a free 'Bespoke' Plan for co-creating insurance products. Optional paid Addons include the AML Compliance Solution, priced per Purchase Order with firm, final, and non-refundable fixed fees. Additional services may be billed according to Wakam's rate card.
- Social Impact Fund (Wakam for Good): Wakam for Good endowment fund receives contributions tied to partner performance: 1 euro per contract issued by partners, contributing to mental health and precision psychiatry research.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Bespoke Plan (Free) - Core platform access for MGA partners to co-create and launch insurance products |
| Subscription | Annual | AML Compliance Solution Addon - Anti-money laundering compliance automation |
| Usage-based | Pay-as-you-go | Dynamic Insurance Pricing - Real-time API-driven premium calculation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Wakam product offering
Product offeringCore offering
Wakam provides an API-first embedded insurance platform (Play&Plug) that enables MGAs and embedded insurance orchestrators to create, price, distribute, and manage white-label insurance products across 30+ European markets. Wakam carries the underwriting risk and regulatory compliance (French ACPR, UK PRA/FCA approvals), while partners retain full autonomy over pricing, claims, and customer relationships with profit sharing from day one. The platform is supported by the Wakam Pricing API (sub-300ms response, 99.9% uptime), AI-powered underwriting and fraud detection, a Snowflake data lake for real-time portfolio analytics, and an AML Compliance Solution.
Product overview
Wakam is a digital B2B2C insurer offering an embedded insurance platform for Europe that empowers MGAs and embedded insurance orchestrators to achieve speed, scale, and compliance. The core offering is the Play&Plug Platform, which combines the free Bespoke Plan for co-creating tailored insurance products with optional paid add-ons like the AML Compliance Solution. Partners access real-time capabilities through the Wakam Pricing API and Play&Plug Distributors Portal. The platform organizes insurance solutions across four distinct ecosystems: Mobility on the Move (transportation coverage), Singleton (independent professionals), Virtual Economy (digital lifestyle), and Live Better & Longer (health and life coverage). Wakam also operates Wakam for Good, an endowment fund supporting mental health research.
Differentiator
Problem solved
Functional benefit
Products and services
- Play&Plug Platform Digital B2B2C insurance platform that enables MGAs and embedded insurance orchestrators to create, distribute, and manage bespoke insurance products across 30+ European markets with API-first architecture.
- Plan Bespoke Free core plan providing co-creation of tailor-made insurance products including KYB self-enrollment, product configurator, innovative pricing models, project management tools, plain language documentation with Lisiscore readability scores, and access to the Wakam Pricing API.
- AML Compliance Solution Addon Optional paid API service automating customer verification and monitoring for AML/CFT compliance, including automated screening against sanctions, surveillance, and PEP lists, real-time alerting, and compliance reporting.
- Wakam Pricing API Real-time insurance pricing engine API delivering instant premium calculations based on product risk data, with customization of rates (deductibles, limits, payment options), sub-300ms response time guarantee, and 99.9% uptime SLA.
- Play&Plug Distributors Portal Partner portal providing 24/7 dashboard access to real-time metrics, KPI tracking, policy and claims management, document sharing, audit reports, and support request management with 98% availability SLA.
- UK Motorcycle Insurance Product Specialized UK motorcycle insurance product offering coverage for classic, vintage, and custom bikes as well as riders with non-standard risk profiles, launched in partnership with Principal Insurance.
Quantifiable outcome
- 90-day go-live vs industry 24 months
- +6 more outcomes
Companies that use Wakam
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Wakam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature5 records
Wakam partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and supporting.
- Principal InsurancecoreManchester-based broker Principal Insurance partnered with Wakam UK in March 2026 for a multi-million-pound partnership to inject competition into the UK motorcycle insurance market. The partnership addresses gaps left by industry consolidation and insurer exits, offering specialized policies for owners of classic, vintage, custom bikes, and riders with non-standard risk profiles. Principal Insurance administers approximately £30 million in policies annually and serves roughly 50,000 customers, with motorcycles representing their largest business segment.
- NIHR Mental Health Translational Research CollaborationminorThe National Institute for Health and Care Research (NIHR) Mental Health Translational Research Collaboration partnered with Wakam and the FondaMental Foundation to unveil winners of the 2026 Precision Mind Prize for biomarker research in psychiatry.
- FondaMental FoundationcoreWakam and the FondaMental Foundation created the Precision Mind Award in November 2025 to support Franco-British research on biomarkers in psychiatry. The €250,000 Precision Mind Prize was announced April 13, 2026, in London to fund research on psychiatric biomarkers aimed at improving early diagnosis, personalized treatment, and destigmatization of mental health conditions. This initiative aligns with Wakam's mission-driven approach and Wakam for Good endowment fund.
- ComplyAdvantagesupportingThird-party AML/CFT compliance service provider used by Wakam to automate entity screening against sanctions, surveillance, and PEP lists. Wakam's AML Compliance Solution Addon integrates ComplyAdvantage for real-time regulatory compliance automation.
Scale indicators14 records
Recent moves9 records
Expansion highlights6 records
Wakam competitors and assessment
Company assessmentDirect peers
- Qover: Qover is a Brussels-based embedded insurance orchestrator offering white-label insurance distribution via APIs. Despite being listed as a Wakam partner, it operates the most directly comparable B2B2C embedded insurance platform in Europe, targeting similar mobility, gig-economy, and e-commerce use cases.
- Wrisk: Wrisk is a London-based embedded insurance platform enabling insurers and brands to build white-label products. Comparable to Wakam in offering API-based infrastructure for partner-led distribution, though at smaller scale and narrower product focus.
- Cover Genius: Cover Genius is a global embedded insurance platform (XCover) that licenses its technology to merchants and platforms. Like Wakam, it sells an insurance-distribution-as-a-service model, focusing on e-commerce, travel, and digital ecosystems with proprietary pricing and claims API infrastructure.
Broad incumbents
- Beazley: Beazley is a Lloyd's specialty insurer with strong digital and European distribution. Like Wakam, it serves high-need segments with bespoke underwriting, although Beazley uses a more traditional broker-led distribution model rather than API-first B2B2C.
- Hiscox: Hiscox is a specialty insurer (Bermuda/London) with significant digital and small-commercial business, regulated by PRA/FCA. Comparable in scale, European digital posture, and appetite for non-standard risk profiles - directly relevant to Wakam's motorcycle and specialty lines.
- Munich Re: Munich Re is a global reinsurer and digital-insurance investor (e.g., via Munich Re Ventures) that both reinsures carriers like Wakam and competes for embedded insurance partnerships. Its scale and risk-modeling infrastructure shape the upper bound of Wakam's competitive landscape.
- Allianz: Allianz is a global insurance incumbent with embedded insurance partnerships and significant European operations. Relevant as a benchmark for regulated capital deployment, distribution breadth, and strategic responses to insurtech disruption.
- Lemonade: Lemonade is a New York-listed AI-native insurer with an embedded and partner-led insurance model that competes with Wakam in mobility and home verticals. While Lemonade is consumer-direct-heavy, its technology orientation and insurtech positioning make it a structural comparable.
- Aon: Aon is a global insurance broker and embedded-insurance platform player with pan-European reach. Listed as a Wakam partner, Aon also operates its own digital distribution capability, representing both a partner and competitor for white-label insurance distribution.
Emerging players
- Zego: Zego is a UK-based insurtech focused on mobility, fleet, and gig-economy insurance. Despite partnering with Wakam for some capacity, Zego operates its own technology-led insurance platform with direct partner distribution, partially overlapping with Wakam in mobility and PHV segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Wakam social profiles
Digital presenceWakam compliance and trust
Trust signalCompliance8 records
Wakam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wakam leadership team
Management profileNumber of profiles
Profiles17 records
Wakam subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wakam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wakam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wakam
What does Wakam do?
Wakam provides an API-first embedded insurance platform (Play&Plug) that enables MGAs and embedded insurance orchestrators to create, price, distribute, and manage white-label insurance products across 30+ European markets. Wakam carries the underwriting risk and regulatory compliance (French ACPR, UK PRA/FCA approvals), while partners retain full autonomy over pricing, claims, and customer relationships with profit sharing from day one. The platform is supported by the Wakam Pricing API (sub-300ms response, 99.9% uptime), AI-powered underwriting and fraud detection, a Snowflake data lake for real-time portfolio analytics, and an AML Compliance Solution.
Is Wakam a public or private company?
Wakam is a private company. It is classified as unknown and is currently operating.
When was Wakam founded?
Wakam was founded in 2021. It employs 251 to 500 people.
Where is Wakam based?
Wakam is headquartered in Paris, France, in the Europe region.
How does Wakam make money?
Three revenue lines are on record. Insurance Premium Revenue is the primary driver. The others are platform Services - Addon Fees and social Impact Fund (Wakam for Good).
Who are Wakam's main competitors?
Direct peers on record are Qover, Wrisk and Cover Genius. Broad incumbents are Beazley, Hiscox, Munich Re, Allianz, Lemonade and Aon. Zego is listed as an emerging player.
Does Wakam have an API?
Yes. Wakam offers multiple APIs through the Play&Plug platform: (1) Wakam Pricing API – Pricing Engine for real-time insurance premium calculation based on risk data, customization of rates (deductibles, limits, payment options), with guaranteed response times and SLA commitments; (2) AML Compliance API for automated customer verification and monitoring against sanctions, surveillance, and PEP lists with real-time alerts and compliance reporting; (3) KYB (Know Your Business) API for partner onboarding and verification. Additional data integration via API, Webhooks, and EDI files (CSV) for policy management, claims handling, and portfolio monitoring. API response time commitment: p80 latency <300ms. Default peak rate: 30 requests per second per Partner. Developer documentation is at developer.wakam.com.
What industry is Wakam in?
Wakam's product category is Embedded Insurance Infrastructure. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAEADAK, Insurance Program Administration & MGA/MGU Services. Its NAICS code is 524126 and its SIC code is 6331.