MaXance

What MaXance does

MaXance is a French wholesale insurance broker (courtier grossiste) founded in 2001/2002 that designs and distributes personal insurance products to individual consumers via a B2B2C model. The company does not sell directly to end users; instead, it underwrites and packages nine core personal lines — auto, home, two-wheelers, camping-car, license-free cars, new mobility/electric vehicles, bicycles, health, and provident — and makes them available to a network of approximately 7,500 independent insurance brokers (courtiers) across France. MaXance's principal differentiator is underwriting breadth: it accepts 99% of client profiles, including novice drivers and aggravated-risk (risque aggravé) cases, which traditional carriers more frequently decline. Upstream, MaXance works with six named carrier partners (Allianz, AXA, Generali, MFA, Swiss Life, WAKAM), earning wholesale commissions on policies bound through its partner network.

The company's operational backbone is a partner-facing extranet and pricing tool (tarificateur) available seven days a week, which brokers use to quote, bind, and service policies. MaXance employs 111 people and is headquartered in France; it operates as a subsidiary of VILAVI Group, a diversified French insurance group, with recruitment links and corporate identity tied to the parent. The firm's revenue model is commission-based wholesale brokerage, with monthly billing cadences reflecting the recurring nature of personal insurance premiums. Customer acquisition relies almost entirely on partner-channel marketing, supplemented by industry events (e.g., the Rendez-vous du Courtage de Marseille) and a corporate website with news, product information, and self-service portals for both brokers and insured clients.

Recent strategic activity is product-led rather than geographic: MaXance launched a refreshed motorcycle offering in March 2026 and a new health insurance product in September 2025, deepening its portfolio within the French market. The firm has not disclosed material M&A, external funding, or expansion outside France. With over 100,000 insured clients and 23 years of stated expertise, MaXance occupies a stable mid-market position in French non-standard personal insurance distribution, with growth optionality tied to alternative mobility, health, and partner-network expansion under the VILAVI umbrella.

Name

MaXance

Legal name

MaXance

Website

https://pro.maxance.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

MaXance is a French wholesale insurance broker that designs and distributes nine personal insurance lines — auto, home, health, two-wheelers, and emerging-mobility products — through a B2B2C network of 7,500 French broker partners and 100,000+ insured clients, operating as a subsidiary of VILAVI Group.

Ownership category

akta.pro rank

Product category

Wholesale Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Wholesale insurance brokerage
• Personal insurance products
• Insurance broker network
• Insurance distribution services
• B2B2C insurance brokerage

Headquarters

HQ city

Noisy-le-sec

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Wholesale Insurance Brokerage: MaXance operates as a wholesale insurance broker earning commissions from insurance carrier partners when insurance policies are sold through its network of broker partners. The company designs and underwrites insurance products for individuals and makes them available to insurance broker partners who distribute to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MaXance is a French wholesale insurance broker (courtier grossiste) that designs and underwrites personal insurance products (auto, home, two-wheelers, motorhome, license-free cars, new mobility, bicycles, health, and provident) and distributes them through a network of approximately 7,500 insurance broker partners who sell the contracts to individual consumers. The company provides its partner brokers with an extranet and pricing tool (tarificateur) accessible seven days a week and accepts 99% of client profiles, from novice drivers to those with aggravated risk factors.

Product overview

MaXance is a wholesale insurance broker specializing in personal insurance products for the French market. The company offers a comprehensive portfolio of 9 core insurance products: Auto, Habitation (home), Deux-roues (two-wheelers), Camping-car, Voiture Sans permis (license-free cars), Nouvelles mobilités (new mobility/e-vehicles), Vélos & Speed bike, Santé (health), and Prévoyance (provident insurance). These products are distributed through a partner network of insurance agents and brokers who access MaXance's offerings via an extranet and pricing tool available 7 days a week. The company acts as a wholesale broker (courtier grossiste), designing and making available insurance contracts for individuals through its partner network.

Differentiator

Problem solved

Functional benefit

Products and services

• Assurances Auto
• Assurances Habitation
• Assurances Deux-roues
• Assurances Camping-car
• Assurances Voiture Sans permis
• Assurances Nouvelles mobilités
• Assurances Vélos & Speed bike
• Assurances santé
• Assurances prévoyance

Quantifiable outcome

• 99% of client profiles insured from novice to high-risk

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and parent.

• AllianzcoreOthersMajor international insurance carrier partner. Listed among MaXance's insurer partners whose products are distributed through the wholesale broker network.
• AXAcoreOthersMajor French insurance group partner. Listed among MaXance's insurer partners whose products are distributed through the wholesale broker network.
• GeneralicoreOthersMajor international insurance group partner. Listed among MaXance's insurer partners whose products are distributed through the wholesale broker network.
• MFA (Mutuelle Française des Artisans)coreOthersFrench mutual insurance company for artisans. Listed among MaXance's insurer partners whose products are distributed through the wholesale broker network.
• Swiss LifecoreOthersInternational life and health insurance company. Listed among MaXance's insurer partners whose products are distributed through the wholesale broker network.
• WAKAMcoreOthersDigital insurance company partner. Listed among MaXance's insurer partners whose products are distributed through the wholesale broker network.
• VILAVIparentStrategic or Co-development PartnerParent company/group. VILAVI is the parent group of MaXance as indicated by the VILAVI logo in the footer and recruitment links pointing to VILAVI HR systems. MaXance appears to be part of the VILAVI insurance group.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Wakam: French digital-native insurance carrier and embedded insurance infrastructure provider. Listed as a named carrier partner of MaXance; adjacent rather than directly competitive, but representative of the new digital-insurance ecosystem reshaping French personal lines.

Direct peers

• CEGEMA: French wholesale insurance broker distributing personal insurance products through a network of partner brokers. Same courtier grossiste model with overlapping product portfolio and customer segment as MaXance.
• Solly Azar: French wholesale insurance broker (courtier grossiste) distributing personal and professional lines through a large broker-partner network. Closest direct comparable to MaXance in business model, scale, and product mix.
• Inoa Assurances: French wholesale insurance broker distributing personal insurance products (auto, home, health) via a partner broker network. Comparable courtier grossiste model and customer profile to MaXance.
• Alptis: French insurance intermediary distributing personal insurance (health, provident, auto, home) through a partner network. Similar B2B2C model and product breadth to MaXance.
• SPVIE Assurances: French insurance wholesale broker (courtier grossiste) offering personal and professional lines through partner brokers. Comparable in distribution model, product breadth, and target customers to MaXance.
• AssurOne: French insurance intermediary with a multi-product personal lines portfolio distributed through partner brokers and digital channels. Directly comparable in product mix and partner-driven distribution.
• Henner: French insurance broker and intermediary specializing in personal health, provident, and protection products distributed via partners and brokers. Overlapping customer segment and partner-led distribution model.
• B2VIE: French wholesale insurance broker focused on personal lines (auto, home, health), distributing through a partner broker network. Closely comparable to MaXance in target market and wholesale brokerage approach.
• APRIL: Major French insurance broker and intermediary group with multi-line personal and health offerings distributed via brokers and partners. Larger and more diversified than MaXance but operates the same B2B2C wholesale-brokerage model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maxancecom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaXance