furbify

What furbify does

Furbify s.r.o. is a Central European retailer specializing in the refurbishment and resale of business-grade IT equipment, operating primarily under the furbify brand across Hungary, Slovakia, the Czech Republic, and broader EU markets. The company sources used enterprise hardware (predominantly Lenovo ThinkPad, HP EliteBook, and Dell Latitude laptops and desktops), subjects each unit to an in-house refurbishment process involving cleaning, component testing, optional repainting, Windows configuration, and quality grading (Gold, Silver, Bronze), then resells the devices through country-specific e-commerce storefronts with a 2-year warranty and 30-day money-back guarantee. Its product catalog extends beyond laptops and desktops to include refurbished monitors, tablets, mobile phones, gaming consoles, servers, printers, smartwatches, projectors, replacement parts, and new peripherals/accessories.

The company's revenue model is anchored in one-time retail and wholesale device sales, supplemented by accessories, optional software installation services, and an emerging IT equipment rental/bailment offering for corporate and institutional clients. Pricing is conducted in Hungarian Forints, with refurbished laptops typically ranging from 50,000 Ft to over 200,000 Ft, supported by installment payment options through Klarna, PastPay, and Cetelem. Furbify serves a hybrid customer base: individual consumers (B2C) seeking affordable quality computing, educational institutions (over 300 schools are cited as customers), and business/corporate clients procuring in bulk or via rental. Logistics is executed through partnerships with GLS Hungary, FOXPOST/Packeta parcel lockers, and Hungarian Post.

Founded in 2007 as a computer repair service in Kolárovo, Slovakia, the business opened its first physical store (ATECH.NET) in 2008, launched e-commerce in 2011, expanded into wholesale in 2012, entered Hungary in 2014 and the Czech Republic in 2016, and consolidated all sub-brands under the unified furbify name in 2019. The company is co-founded by Ákos Keszeli and Tamás Angyal, remains privately held with no disclosed institutional funding, and positions sustainability and circular-economy messaging as a core brand differentiator.

Name

furbify

Legal name

furbify s.r.o.

Website

https://furbify.hu

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Furbify is a Slovakia-headquartered Central European retailer that refurbishes and resells business-grade laptops, desktops, monitors, and related IT equipment under its own brand, serving individual consumers, educational institutions (300+ schools), and corporate buyers across Hungary, Slovakia, the Czech Republic, and broader EU markets via country-specific e-commerce storefronts with a 2-year warranty.

Ownership category

akta.pro rank

Product category

Refurbished IT Equipment Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Used Merchandise Retailers (459510), Consumer Electronics and Appliances Rental (532210)

SIC

Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Certified Refurbished Electronics Retail (CRACAJAD)

akta.pro secondary industries

Big-Box Refurbished/Pre-Owned Electronics Retail (CRACAAAM), Electronics Rental, Leasing & Subscription (Refurbished/Pre-Owned) (CRACAJAI), Wearable Device Refurbished & Pre-Owned Retail (CRACAIAL), Refurbished & Certified Pre‑Owned Tablets/Ultrabooks (HDACAMAO)

Keywords

• Refurbished laptops
• Used computers
• IT equipment retail
• Computer refurbishment
• Second-hand electronics

Headquarters

HQ city

Kolárovo

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales of Refurbished IT Equipment: One-time sale of refurbished laptops, desktops, monitors, tablets, phones, gaming consoles, and accessories. Products are classified into aesthetic conditions (Gold/Silver/Bronze/New). Revenue is generated from the margin between refurbished device acquisition cost and retail price.
2. Wholesale/B2B Sales: Bulk sales to business customers and institutions including schools, government bodies. Offers IT equipment rental services (IT bérbeadás) for corporate clients.
3. Accessories and Peripherals: Sale of new accessories including speakers, headsets, mice, keyboard covers, and computer components.
4. IT Equipment Rental: IT equipment leasing/bailment services for businesses and institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Furbify sells refurbished business-grade laptops, desktop computers, monitors, tablets, mobile phones, gaming consoles, and computer accessories through its own e-commerce platforms in Hungary, Slovakia, and the Czech Republic. Each device is individually cleaned, tested, repaired, repainted if necessary, and configured with Windows before being sold with a 2-year warranty and 30-day money-back guarantee. The company also offers IT equipment rental and wholesale/B2B services for businesses and educational institutions.

Product overview

Furbify operates as a refurbished premium business computer and laptop retailer with a multi-brand, multi-category product portfolio. The core offering consists of refurbished laptops (Apple MacBook, Dell, HP, Lenovo), desktop computers (including All-in-One PCs, Mini PCs, Workstations, Gaming PCs), monitors, tablets, mobile phones, gaming consoles, and computer parts/accessories. The company provides in-house refurbishment services with a standardized quality grading system (Gold, Silver, Bronze) and offers a 2-year warranty on all products. Additional services include IT equipment rental, B2B wholesale, and optional software installation packages. The company operates across multiple Central European markets including Hungary, Slovakia, Czech Republic, and broader EU regions, serving both individual consumers and institutional customers including educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbished Laptops

Quantifiable outcome

• Equipment sold to 300+ educational institutions
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Norton (Symantec)minorGTM or Marketing PartnerFree Norton antivirus subscription included with every device purchase as a value-add for customers. Norton brand association enhances perceived product quality and security positioning.
• KlarnaminorGTM or Marketing PartnerProvides 3-installment payment option (0% APR) enabling customers to spread purchases over time. Attracts price-sensitive customers who prefer installment payments.
• PastPayminorGTM or Marketing PartnerDeferred payment option (30 days) allowing EU customers with VAT numbers to pay later. Expands customer base for B2B transactions.
• GLS HungarycoreChannel Partner/ Reseller/ DistributorPrimary logistics partner providing courier delivery and pickup point network across Hungary. Extensive GLS parcel shop network enables flexible delivery options for customers.
• FOXPOST/Packeta GroupcoreChannel Partner/ Reseller/ DistributorParcel locker network providing 24/7 self-pickup option at automated parcel stations. Alternative delivery method for customer convenience.
• Hungarian Post (MPL)minorChannel Partner/ Reseller/ DistributorAlternative shipping option through national postal service, offering coverage to areas not served by private couriers. Higher fees and longer delivery times noted.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Foxway: Nordic-headquartered circular IT and consumer electronics refurbisher with wholesale, retail, and rental offerings across Europe; comparable to Furbify in product scope, B2B/wholesale motion, and managed IT services orientation.
• Tier1 Online: UK refurbisher of desktops, laptops, and workstations with graded stock and warranty for consumer and B2B buyers, addressing the same refurbished business-machine niche Furbify serves in Central Europe.
• AfB Shop (AfB Group): European social enterprise refurbishing and reselling IT hardware (laptops, desktops, mobile devices) with certified processes and B2B/B2G channels, directly comparable to Furbify's enterprise- and institution-grade refurbished device model.
• Asgoodasnew: Germany-based online retailer specializing in refurbished smartphones, laptops, tablets, and consumer electronics with warranty, grading, and a multi-country EU footprint that overlaps with Furbify's refurbished device and warranty proposition.
• EuroPC: UK-based refurbisher of business-grade laptops, desktops, and workstations sold to consumers and businesses with warranty, operating in the same product category and customer use cases as Furbify.
• AWD-IT: UK online retailer of refurbished laptops, desktops, and PCs with warranty and grading, comparable to Furbify on assortment mix, warranty-led value proposition, and e-commerce-led GTM.
• Rebell: Slovakia- and Czech-focused refurbished laptop and computer retailer with a similar product mix (business-grade machines, warranty-backed sales) and overlapping geographic footprint, making it Furbify's closest single-country competitor.

Broad incumbents

• Back Market: Global refurbished electronics marketplace operating across Europe with a multi-seller catalog of laptops, phones, and tablets, competing with Furbify for the same price-sensitive consumer and SMB buyer at a much larger scale.
• Refurbed: EU-based refurbished electronics marketplace covering laptops, smartphones, and consumer electronics in multiple Central European markets, directly adjacent to Furbify's assortment and customer base with broader catalog depth.

Others

• HP Renew Store: OEM-direct outlet selling manufacturer-certified refurbished HP business PCs, competing with Furbify on the same business-grade machines but with OEM warranty, brand trust, and supply advantages that Furbify does not have.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/furbify.hu
• LinkedInlinkedin.com/company/10046443
• Instagraminstagram.com/furbify.hu
• TikToktiktok.com/@furbify.hu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about furbify