What Stanton Interior Concepts does

Stanton Interior Concepts, Inc. (operating as Stantonic) is a Chicago-based, founder-owned interior design firm founded in 2001 that delivers hospitality-grade interior design for multifamily residential and hospitality venues across the United States. The firm provides full-service design through a phased process spanning conceptual/schematic design, design development, construction documentation, and construction administration, with hands-on involvement from founder Loren Stanton. SourceLab™, its trademarked in-house sub-brand, packages the procurement layer by handling FF&E (furniture, fixtures, and equipment) sourcing, custom design, fabrication, and installation, including bespoke millwork.

On the technology side, Stantonic uses standard industry tooling - CAD, 3D renderings, and AI-assisted visualization - within Design Development, alongside custom-fabrication capabilities for high-end millwork and artisan-commissioned pieces. There is no disclosed proprietary technology platform; differentiation is concentrated in design talent, custom-fabrication relationships, and the integrated design-to-installation workflow.

The business model is professional-services, project-based B2B with direct, relationship-driven sales to property developers, owners, and management companies (multifamily primary) and hospitality operators (secondary). Pricing is not publicly disclosed and is determined per project scope, with budgets ranging from modest interior design fees to multi-million dollar FF&E procurement for marquee clients such as Greystar, 29th Street Capital, DAC Developments, and the Ritz-Carlton Residences Magnificent Mile. Geographic reach currently spans 15 US states across the Midwest, Southwest, Southeast, Northeast, and West regions.

Name

Stanton Interior Concepts

Legal name

Stanton Interior Concepts, Inc.

Website

https://stantonic.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Stanton Interior Concepts is a Chicago-based, founder-owned interior design firm founded in 2001 delivering hospitality-grade design for multifamily residential and hospitality clients across 15 US states, with an integrated in-house FF&E procurement and custom-fabrication sub-brand called SourceLab.

Ownership category

akta.pro rank

Product category

Hospitality and Multifamily Interior Design

NAICS

Interior Design Services (54141), Industrial Design Services (54142)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Industrial/Product & Furniture Design (BPAHAKAM), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

Keywords

• Hospitality interior design
• Multifamily amenity design
• FF&E procurement services
• Construction documentation
• Interior space planning

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Interior Design Services: Project-based fees for full-service interior design from concept through construction administration. Covers conceptual and schematic design, design development, construction documentation, and construction administration services.
2. SourceLab™ Procurement and Installation: Turn-key procurement services covering FF&E sourcing, custom design, and installation. Revenue generated from procurement management and installation services, ranging from modest to multi-million dollar budgets for largest clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Stanton Interior Concepts, operating as Stantonic, provides project-based interior design services for hospitality and multifamily residential environments. It takes owner and developer projects from conceptual/schematic design through design development, construction documentation, construction administration, and SourceLab™ FF&E sourcing, custom design, and installation.

Product overview

Stanton Interior Concepts operates as a unified interior design services firm offering end-to-end solutions from conceptual design through construction administration, complemented by SourceLab—a specialized procurement sub-brand for furniture, fixtures, and equipment (FFE) sourcing and installation.

Differentiator

Problem solved

Functional benefit

Brands

• SourceLab™: Full-service turn-key procurement solutions for FF&E (furniture, fixtures, and equipment), handling specifications, sourcing, custom design, and installation

Products and services

• Full-service Interior Design Services
• SourceLab™ Procurement and Installation

Quantifiable outcome

• 1001 South State nominated for two Chicagoland Apartment Association Camme Awards (Community Amenities and Renovation Interior Above $500,000)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and major.

• GreystarcoreStrategic or Co-development PartnerGreystar is a major global real estate development and investment firm. Stantonic provided interior design services for the 1001 South State project in Chicago's South Loop, which was nominated for two Chicagoland Apartment Association Camme Awards. This is a significant relationship with a leading multifamily developer.
• 29th Street CapitalcoreStrategic or Co-development Partner29th Street Capital is a real estate investment and development firm. Stantonic completed the amenity design for The Hayley in Sacramento, CA - a recently finished project described as expecting to be super successful.
• DAC DevelopmentscoreStrategic or Co-development PartnerDAC Developments is the client for The Residences at Eastbank project in Aurora, IL - a multifamily asset being developed on the river. Stantonic is providing interior design services in collaboration with Pappageorge Haymes Partners.
• Pappageorge Haymes PartnersmajorStrategic or Co-development PartnerPappageorge Haymes Partners is an architecture and development firm collaborating with Stantonic on The Residences at Eastbank project in Aurora, IL. They serve as the architectural partner on this multifamily development.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AvroKO: A boutique hospitality interior design studio known for restaurant, hotel, and residential amenity work. Directly comparable on hospitality design DNA, boutique scale, and the design-to-installation service model.
• BHDM Design: A full-service interior design firm serving hospitality, multifamily, and commercial clients. Compares on boutique scale, hospitality-meets-residential positioning, and integrated design-to-procurement service.
• Interior Architects: A globally scaled interior architecture and design firm serving corporate, hospitality, and multifamily clients. Closely comparable in offering full-service interior design from concept through procurement, with similar hospitality-adjacent positioning to Stantonic.
• Yabu Pushelberg: An internationally recognized interior design practice spanning hospitality, residential, and retail. Comparable in delivering high-end hospitality interiors with full design-through-procurement capability, though at a larger scale.
• Studio Munge: A boutique interior design studio specializing in luxury hospitality and residential projects. Closely comparable in scale, hospitality DNA, and full-service design-to-installation delivery for high-end clients.
• Dyer Brown & Associates: An interior architecture firm delivering corporate, hospitality, and multifamily interiors. Comparable client mix (especially multifamily developers) and service structure spanning concept through construction administration.
• Rottet Studio: A hospitality-focused interior architecture and design firm delivering hotels, residences, and amenity interiors. Compares on boutique-to-mid hospitality interior design with full-service delivery and similar client profile.

Emerging players

• Parts and Labor Design: A design studio focused on hospitality and lifestyle-brand interiors, including restaurants and residential amenity spaces. Compares on creative-led, hospitality-first interior design with custom-fabrication emphasis.

Broad incumbents

• Hirsch Bedner Associates (HBA): The global leader in hospitality interior design, serving luxury hotels, residences, and resorts worldwide. Overlaps with Stantonic's hospitality expertise but operates at much greater scale and geographic breadth.
• Rockwell Group: A multidisciplinary design firm with a strong hospitality, residential, and amenity interior practice. Comparable design sensibilities and hospitality-led approach, though broader in scope and significantly larger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stantonic
• Facebookfacebook.com/chicagoSTANTONIC
• LinkedInlinkedin.com/company/stanton-interior-concepts-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stanton Interior Concepts