Baltic lifejackets

What Baltic lifejackets does

Baltic Lifejackets, legally Baltic Safety Products Aktiebolag (publ), is a Swedish manufacturer of personal flotation devices (PFDs) and life-saving equipment headquartered in Älgarås, Sweden, founded in 1977. The company designs and produces foam and inflatable life jackets across a Newton rating spectrum from 50N (water-sports buoyancy aids) to 305N (offshore professional use), along with immersion suits, safety harnesses, life buoys, pet flotation devices (dog and cat), and replacement accessories such as CO2 cartridges (20g, 33g, 38g, 60g) and whistles. Manufacturing is conducted in Europe, and the portfolio is held to multiple international standards including SOLAS/M.E.D., EN ISO 12402, EN ISO 12401, EN ISO 20471, EN ISO 15027-1, and World Sailing Offshore Special Regulations.

The business runs a dual go-to-market: direct-to-consumer e-commerce at baltic.se and a dedicated B2B/industrial platform at commercial.baltic.se, complemented by a retailer and dealer network accessible through a storefinder, plus localized websites in Swedish, English, and German. Revenue is generated primarily through one-time unit sales (prices ranging from approximately 338 SEK for entry-level foam vests up to 4,398 SEK for SOLAS-certified 305N industrial models), a recurring annual service for inflatable products (495 SEK per unit covering CO2 cartridge and triggering mechanism inspection), and B2B sales of certified equipment to commercial shipping, offshore platforms, superyachts, wind farms, oil rigs, and fish farming operations. Customer segments span recreational boaters and water-sports users, families with children, professional maritime operators, and pet owners.

The company is led by Chairman Patrik Söderström (CEO experience at GANT) and CEO Martin Netinder, appointed in May 2025 after Henrik Andreasson's interim tenure and Johan Lövqvist's five-year stint. Recent strategic moves include the June 2024 launch of the Environmental Initiative (E.I.) sustainable line using recycled materials (24% lower CO2 manufacturing emissions), a custom-development partnership with the Swedish Sea Rescue Society (SSRS), the Legend 305's 'Best in Test' recognition from Yacht magazine, and the management of two product recalls (SOLAS Buddy Line placement; Uship Hammar models in France/Italy) alongside a 2025 safety incident investigated by Norwegian outlet Båtmagasinet.

Name

Baltic lifejackets

Legal name

Baltic Safety Products Aktiebolag (publ)

Website

https://baltic.se

Company type

Public

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Baltic Lifejackets (Baltic Safety Products AB) is a Swedish manufacturer founded in 1977 that designs life jackets and personal flotation devices (50N–305N) for recreational boaters, professional maritime operators, families, and pet owners across Europe via e-commerce, B2B and dealer channels.

Ownership category

akta.pro rank

Product category

Maritime Safety Equipment

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG)

Keywords

• Life jackets
• Personal flotation devices
• Maritime safety equipment
• SOLAS rescue vests
• Inflatable buoyancy aids

Headquarters

HQ city

Älgarås

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Life Jacket Sales: One-time purchase of life jackets and buoyancy aids ranging from basic 50N foam vests to advanced SOLAS-certified 305N inflatable professional vests. Prices range from approximately 338 SEK to 4,198 SEK per unit. Products sold directly to consumers via e-commerce and through retail/dealer network.
2. Professional/Industrial Maritime Sales: B2B sales of certified maritime safety equipment to commercial shipping, offshore, wind farms, superyachts, and industrial applications. Includes SOLAS-certified products with specialized features like sprayhoods, emergency lights, and integrated safety harnesses.
3. Service and Maintenance: Annual service for inflatable life jackets including inspection of CO2 cartridge, triggering mechanism, and overall functionality. Service price at 495 SEK per unit.
4. Accessories and Spare Parts: Sales of replacement parts including CO2 cartridges (20g, 33g, 38g, 60g), triggering mechanisms, whistles, reflective kits, safety clips, and sprayhoods.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Baltic Lifejackets manufactures and sells a comprehensive portfolio of personal flotation devices and maritime safety equipment, including foam life jackets (50N), inflatable automatic/manual life jackets (100N-305N), SOLAS-certified industrial rescue vests, full-body flotation suits, and pet flotation gear. Products are sold directly to consumers through baltic.se, to professional maritime and industrial buyers through commercial.baltic.se, and via a retailer/dealer network across Europe. The company also offers annual service and maintenance for inflatable life jackets, plus replacement accessories such as CO2 cartridges, whistles, and safety harnesses.

Product overview

Baltic Lifejackets (Baltic Safety Products AB) is a Swedish manufacturer of life jackets and personal flotation devices founded in 1977. The company offers a comprehensive portfolio of safety products including traditional foam life jackets (50N), rescue vests (100N), and inflatable life jackets (150N-305N) across various Newton classes. Product categories include life jackets for sailing, motorboating, kayaking/SUP, fishing, industrial/maritime use, and pet flotation devices. The Environmental Initiative (E.I.) line features sustainable products made from recycled materials. Industrial products include SOLAS-certified rescue vests for professional maritime use. The company also provides accessories (CO2 cartridges, whistles, hydration packs) and annual service maintenance for inflatable products.

Differentiator

Problem solved

Functional benefit

Brands

• Environmental Initiative (E.I.): Sustainable life jacket product line made from recycled materials, representing 24% less CO2 emissions during manufacturing compared to traditional life jackets.

Products and services

• Bambi Life Jacket

Quantifiable outcome

• 24% reduction in CO2 emissions during manufacturing for E.I. product line compared to traditional materials
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• SSRS (Svenska Sjöräddningssällskapet)coreStrategic or Co-development PartnerBaltic developed a custom life jacket exclusively for the Swedish Sea Rescue Society (SSRS). This partnership validates Baltic's expertise in life-saving equipment, as SSRS is one of the most knowledgeable organizations in water rescue. The collaboration demonstrates Baltic's ability to meet stringent requirements from professional rescue organizations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spinlock: UK-based specialist manufacturer of life jackets, harnesses, and personal safety equipment for sailing and marine use. Directly comparable to Baltic in the inflatable PFD and SOLAS-adjacent product space, with overlapping distribution through marine retailers and a similar premium positioning.
• Secumar: German manufacturer of life jackets and personal flotation devices, with a strong European marine and industrial presence including SOLAS-certified products. Closely comparable to Baltic on product range (foam and inflatable PFDs), certification depth, and target customers.
• Crewsaver: UK-based life jacket and marine safety equipment brand serving recreational sailing, commercial, and military markets. Direct competitor in the European PFD market with comparable SOLAS and ISO-certified product lines and a similar dealer-network GTM.
• Stearns: US-based heritage brand for personal flotation devices and marine safety gear, with a strong recreational product range. Direct peer in foam and inflatable PFDs for the recreational boating and water sports segment that Baltic targets.
• Plastimo: French marine safety and equipment brand offering life jackets, harnesses, and buoyancy aids. Comparable to Baltic on recreational and entry-professional PFD product mix and on European dealer-channel distribution.
• Mustang Survival: North American manufacturer of flotation, hypothermia protection, and rescue equipment for marine, aviation, and military users. Direct peer in SOLAS/MILSPEC-grade life jackets, with broader geographic reach and a comparable professional/recreational product split.
• Hammar (lifejackets): Swedish manufacturer specializing in hydrostatic release units and life jackets, including Hammar-inflatable PFDs. Direct peer in the SOLAS/inflatable professional maritime category and a fellow Swedish player, increasing competitive overlap in the home market.

Emerging players

• Kokatat: US manufacturer of paddlesports-specific PFDs and gear. Comparable to Baltic's kayak, SUP, and water-sport lines as an emerging player in the specialty recreational PFD niche, with strong brand recognition in paddling.

Broad incumbents

• Survitec: Global marine safety survival solutions group with broad portfolio across life jackets, immersion suits, lifeboats, and life-saving appliances. Comparable to Baltic on the industrial/SOLAS product line and offshore customer base, but with a much wider scope and scale.

Regional players

• Baltic Dinghy / marine dealer chains: Marine retail chains across the Nordics and broader Europe (e.g., Båtmagasinet, Watski, NV Equipment) are downstream channel partners but also competitive reference points for Baltic's PFD pricing and merchandising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCufmcTUWXhDExQe853BL4pQ
• Facebookfacebook.com/BalticLifejackets
• LinkedInlinkedin.com/company/baltic-lifejackets
• Instagraminstagram.com/balticlifejackets
• Xx.com/Baltic_SWE

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baltic lifejackets