Starmark Hospitality

What Starmark Hospitality does

Starmark Hospitality is a private management, marketing, and accounting holding company headquartered in Fargo, North Dakota, that owns and operates a portfolio of entertainment, dining, and lodging venues across the upper Midwest. The company was established in 2012 and self-describes as a back-office platform serving its own portfolio of business entities rather than external clients. Its operating subsidiaries include two biker saloons in Sturgis, South Dakota (Broken Spoke Saloon and Iron Horse Saloon), two restaurant brands in North Dakota (Sickies Garage, a casual dining concept with 50 burgers and 50 brews, and Sweeto Burrito, a fast-casual burrito concept), and Steel Pony Campground, which provides overnight accommodations during the Sturgis Motorcycle Rally.

The company makes money by directly operating these physical hospitality properties and collecting revenue through in-person consumer transactions (food, beverage, entertainment, lodging, catering, and live events). Customer reach is regional, concentrated in the Dakotas and surrounding upper Midwest states, with seasonal revenue peaks tied to the Sturgis Motorcycle Rally. Pricing is not publicly disclosed and is determined at the individual venue level. The company does not publish financial results, has no disclosed funding history, and operates without public listing or institutional investor information.

The technology footprint is minimal: a basic corporate website and dedicated online employment application portals for Iron Horse Saloon and Steel Pony Campground, built by a third-party web vendor. There is no disclosed proprietary software, no app, no API, and no technology platform beyond standard hospitality operations. Headcount is stated in the 11-50 range, with management, marketing, and accounting functions centralized at the Fargo headquarters and venue-level staffing handled at each property.

Name

Starmark Hospitality

Legal name

Starmark Hospitality

Website

https://starmarkhospitality.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Starmark Hospitality is a Fargo, ND-based private management, marketing, and accounting company that owns and operates five upper Midwest hospitality properties, including Sturgis, SD biker saloons, North Dakota restaurants, and a rally-season campground.

Ownership category

akta.pro rank

Product category

Hospitality and Entertainment Operations

NAICS

Drinking Places (Alcoholic Beverages) (72241), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)

Keywords

• Hospitality property management
• Entertainment venue operations
• Restaurant brand portfolio
• Biker saloon operations
• Campground accommodations

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hospitality Property Operations: Revenue generated through operating owned and managed hospitality properties including restaurants, saloons, entertainment venues, and campground facilities in the upper Midwest region.

Distribution channels1 record

Core offering

Starmark Hospitality is a private management, marketing, and accounting company that owns and operates a portfolio of hospitality and entertainment properties in the upper Midwest. Its core offerings are consumer-facing entertainment, dining, live-event, catering, and campground experiences delivered through wholly owned subsidiary brands including Broken Spoke Saloon, Iron Horse Saloon, Sickies Garage, Sweeto Burrito, and Steel Pony Campground.

Product overview

Starmark Hospitality is a private management, marketing, and accounting company that operates a portfolio of entertainment, dining, and hospitality venues in the upper Midwest. The company manages multiple subsidiary brands including biker saloons (Broken Spoke Saloon, Iron Horse Saloon), restaurants (Sickies Garage, Sweeto Burrito), and a campground (Steel Pony Campground). These properties specialize in entertainment, dining, live events, catering, and high-level customer service.

Differentiator

Problem solved

Functional benefit

Products and services

• Broken Spoke Saloon The original biker saloon located in Sturgis, South Dakota, operated by Starmark Hospitality as an entertainment venue serving rally and live-event patrons.
• Iron Horse Saloon - Sturgis World-famous biker saloon and entertainment destination in Sturgis, South Dakota, operated by Starmark Hospitality, providing live events and entertainment services.
• Sickies Garage Award-winning restaurant brand offering 50 burgers and 50 brews, located in North Dakota and operated as part of Starmark Hospitality's dining portfolio.
• Sweeto Burrito Quick-service burrito restaurant with the tagline 'flavor worth fighting for,' operated by Starmark Hospitality as a subsidiary dining brand.
• Steel Pony Campground Campground facility operated by Starmark Hospitality, providing overnight accommodations including check-in, security, and general store services.
• Business Management, Marketing, and Accounting Services Centralized business management, marketing, and accounting services provided by Starmark Hospitality to its portfolio of entertainment, dining, lodging, and live-event business entities in the upper Midwest.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Broken Spoke SalooncoreOthersOperated entity: The original biker saloon located in Sturgis, South Dakota. Part of Starmark Hospitality's portfolio of entertainment and hospitality properties.
• Iron Horse SalooncoreOthersWorld famous biker saloon and entertainment destination in Sturgis, South Dakota. Flagship entertainment venue operated by Starmark Hospitality.
• Sickies GaragecoreOthersAward winning restaurant brand with 50 Burgers, 50 Brews and More! Located in North Dakota. Restaurant subsidiary providing dining services.
• Sweeto BurritocoreOthersQuick service restaurant brand with tagline 'flavor worth fighting for!' Operated as part of Starmark Hospitality's restaurant portfolio.
• Steel Pony CampgroundcoreOthersCampground facility operated by Starmark Hospitality, offering overnight accommodations with positions including overnight check-in, security, and general store staff.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Loud American Roadhouse: A long-standing Sturgis rally bar and live music venue. Directly comparable to Iron Horse and Broken Spoke saloons as a competitor within the same rally-week tourism corridor targeting the same biker demographic.
• Full Throttle Saloon: Once branded as the world's largest biker bar, Full Throttle Saloon was the most direct competitor to Iron Horse Saloon in the Sturgis rally market. Highly comparable as a flagship Sturgis biker saloon destination with similar live entertainment and rally-driven revenue model.
• Knuckle Saloon: A Sturgis, SD biker bar and live entertainment venue. Direct competitor in the Sturgis rally nightlife market, offering comparable bar service, live music, and rally-week programming.
• One-Eyed Jack's Saloon: Iconic Sturgis rally saloon and entertainment venue. Closely comparable to Iron Horse Saloon as a long-running, rally-anchored biker bar with similar live music and event-driven revenue dynamics.
• Buffalo Chip Campground: Sturgis-based campground, concert venue, and rally destination directly adjacent to Starmark's properties. Most directly comparable peer in the Sturgis ecosystem, combining campground lodging with live entertainment — the same model as Steel Pony Campground plus the Iron Horse Saloon.

Broad incumbents

• Kampgrounds of America (KOA): Largest campground system in North America, a broad incumbent in the lodging and campground space where Starmark's Steel Pony Campground operates. Comparable as a campground operator serving rally and leisure travelers in the same region.
• Twin Peaks Restaurants: National sports bar and casual dining chain emphasizing beer, burgers, and sports viewing. Comparable to Sickies Garage as a craft-beer-and-burger concept, though operating at significantly larger scale across the U.S.
• Bar Louie: National chain of casual bar-and-grill restaurants with broad beverage programs. Comparable as a multi-unit casual dining and bar operator, though at larger scale and in a different geographic segment than Starmark's saloons.
• Camping World: National campground and RV hospitality operator. Broadly comparable to Starmark's Steel Pony Campground in the campground/lodging category, though at much larger scale and primarily RV-focused.

Regional players

• The Lodge at Deadwood: Gaming and lodging resort in Deadwood, SD, just minutes from Sturgis. Comparable as a regional upper-Midwest hospitality destination capturing rally-week spillover traffic through lodging, food, and beverage offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/StarmarkHospitalityPromo
• LinkedInlinkedin.com/company/starmark-hospitality

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starmark Hospitality