One Eyed Jacks Saloon

What One Eyed Jacks Saloon does

One Eyed Jacks Saloon is a privately held biker-themed bar, restaurant, and branded merchandise retailer headquartered at 1304 Main Street in Sturgis, South Dakota. The company operates seasonally during major U.S. motorcycle rallies — primarily the Sturgis Motorcycle Rally, with stated participation in Laconia Motorcycle Week — and runs a year-round Shopify-powered e-commerce storefront for branded apparel, accessories, and rally memorabilia, with fulfillment supported by a warehouse in Daytona Beach, Florida. Its primary customer segment is motorcycle enthusiasts and rally attendees, including an international base of repeat visitors drawn by the venue's "world-famous" status on Main Street Sturgis.

The core product set spans five revenue streams: (1) on-premise food and beverage, featuring a smokehouse/steakhouse menu with signature items such as brisket sandwiches served with Jack Daniel's barbecue sauce; (2) VIP Deck experiences with bottle service in Platinum ($800) and Diamond ($1,000 day / $1,200 night) tiers, accommodating groups up to 12; (3) branded merchandise including limited-edition rally t-shirts ($17.99–$21.99), hoodies ($34.99), hats, stickers, magnets, and novelty items; (4) vendor booth rentals on premises during rally weeks; and (5) employment application processing fees for seasonal staff. Live music is a recurring programming element, with rock, country, and Southern rock acts performing across rally weeks.

The underlying technology stack is standard hospitality and retail infrastructure — point-of-sale and on-premise bar operations during the rally window, paired with a Shopify e-commerce site for year-round merchandise. The business is led by Managing Partners Kitty and David Barakat, with approximately 8 employees and no disclosed institutional investors, funding rounds, or parent company. Go-to-market is event-driven, anchored on rally-season foot traffic and amplified through organic social media (Facebook, Instagram), a VIP email list, and co-marketing partnerships with biker-lifestyle brands (BikerLife.com, Affliction, Infernousa) and mainstream sponsors (Budweiser, Coca-Cola, Coors, AT&T, Jack Daniels). Pricing across all streams is transactional, with VIP packages requiring a $300 non-refundable deposit plus 20% gratuity and applicable sales tax.

Name

One Eyed Jacks Saloon

Legal name

One Eyed Jacks Saloon

Website

https://oneeyedjackssaloon.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

One Eyed Jacks Saloon is a privately held biker bar, smokehouse restaurant, and branded merchandise retailer in Sturgis, South Dakota, serving motorcycle rally attendees seasonally and selling limited-edition apparel and memorabilia online year-round.

Ownership category

akta.pro rank

Product category

Bar & Restaurant Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industry

Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Biker bar saloon
• Smokehouse restaurant
• VIP bottle service
• Rally merchandise apparel
• Live music venue

Headquarters

HQ city

Sturgis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food and Beverage Sales: On-premise bar and restaurant service during rally season. Menu includes smokehouse/steakhouse offerings with signature items like brisket sandwiches served with Jack Daniel's Signature Barbecue Sauce. Breakfast served during Sturgis Rally (8/1-8/10) from 7:30 a.m. - 10:00 a.m.
2. Merchandise Sales: Branded merchandise including t-shirts, hoodies, tank tops, hats, stickers, magnets, patches, pins, and novelty items. Online storefront operates year-round with rally-specific limited edition designs.
3. VIP Packages: Premium VIP deck experiences with bottle service during rally events. Platinum and Diamond tier packages available for day (11am-6pm) and night (7pm-close) sessions, accommodating groups with dedicated seating, premium liquor, and personalized service.
4. Vendor Booth Rentals: Vendor booth spaces available during rally events for external merchants to sell products on premises.
5. Employment Application Processing: $10 processing fee for promo model and bartender applications for rally season staff.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

One Eyed Jacks Saloon operates a seasonal biker-themed bar and smokehouse on Main Street Sturgis, South Dakota, serving food, cocktails, and live music during major motorcycle rally events such as the Sturgis Motorcycle Rally and Laconia Motorcycle Week. Its on-premise operations are complemented by year-round online merchandise sales (apparel, accessories, and rally memorabilia) and tiered VIP deck experiences with bottle service for groups of up to 12.

Product overview

One Eyed Jack's Saloon is a biker-themed bar and merchandise retailer located in Sturgis, South Dakota. Their product portfolio consists of two main offerings: (1) an e-commerce merchandise store selling branded apparel including t-shirts, tank tops, hoodies, hats, accessories, and novelty items, with special edition products commemorating Sturgis Motorcycle Rally events and Laconia Bike Week; and (2) VIP experience packages providing premium deck access with bottle service during rally events. The company also operates a physical bar with a smokehouse menu and live music entertainment. The merchandise store is powered by Shopify and features a mix of core branded products alongside limited-edition rally commemorative items.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Apparel and Rally Merchandise Online and on-site store selling One Eyed Jacks Saloon branded apparel and memorabilia targeted at motorcycle rally attendees and biker-culture enthusiasts, including limited-edition rally-commemorative t-shirts, tank tops, hoodies, hats, stickers, magnets, patches, and accessories.
• VIP Day Package Daytime VIP deck experience at the saloon during the Sturgis Motorcycle Rally, offering bottle service and dedicated seating for groups up to 12 guests. Platinum tier includes call-level liquor; Diamond tier includes top-shelf liquor; each package includes mixers, Red Bull, and VIP admission.
• VIP Night Package Nighttime VIP deck experience at the saloon during the Sturgis Motorcycle Rally, offering bottle service and dedicated seating for groups up to 12 guests from 7pm to close, available August 5th-18th.
• Smokehouse/Steakhouse Menu Full on-premise food service featuring a smokehouse and steakhouse menu with signature items such as brisket sandwiches served with Jack Daniel's Signature Barbecue Sauce and a choice of sides, plus breakfast service during the Sturgis Rally.
• Live Music Entertainment Live music programming at the saloon during rally events, featuring bands performing rock, country, Southern rock, and classic hits for on-premise guests.
• Vendor Booth Rentals Leased vendor booth spaces available on the saloon's premises during rally events, allowing external merchants to sell products on-site.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• BudweiserminorGTM or Marketing PartnerBeverage sponsor providing beer products for on-premise sales at the saloon.
• BikerLife.comcoreGTM or Marketing PartnerCo-branded merchandise partner and marketing ally in the biker lifestyle space.
• Affliction ClothingminorGTM or Marketing PartnerApparel sponsor with lifestyle brand alignment to motorcycle culture.
• Mike's Hard LemonademinorGTM or Marketing PartnerBeverage sponsor providing flavored alcohol beverages.
• CoorsminorGTM or Marketing PartnerBeverage sponsor providing beer products.
• Coca-ColaminorGTM or Marketing PartnerBeverage sponsor providing soft drinks.
• AT&TminorGTM or Marketing PartnerCorporate sponsor with telecommunications branding presence.
• Silencer CentralminorGTM or Marketing PartnerFirearms accessories sponsor aligned with outdoor lifestyle.
• Jack DanielsminorGTM or Marketing PartnerWhiskey brand featured in signature barbecue sauce and bar offerings.
• Twisted TeaminorGTM or Marketing PartnerFlavored iced tea alcoholic beverage sponsor.
• Russ BrownminorGTM or Marketing PartnerMotorcycle attorney sponsor serving the biker community.
• PrintArtWholesale.comminorGTM or Marketing PartnerPrint and merchandise production partner for branded items.
• InfernousaminorGTM or Marketing PartnerApparel and lifestyle brand sponsor.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Full Throttle Saloon: Iconic biker bar and entertainment venue on Main Street Sturgis operating during the Sturgis Motorcycle Rally with on-premise F&B, merchandise, live music, and VIP-style offerings — the closest direct competitor to OEJS in the same geography and rally window.
• Broken Spoke Saloon: Historic Sturgis biker bar and rally venue with on-premise food and beverage, entertainment, and motorcycle culture branding — direct peer in the Sturgis Main Street biker-bar cluster competing for rally attendees.
• Knuckle Saloon: Long-running biker bar and live music venue on Main Street Sturgis, operating seasonally during the Sturgis Motorcycle Rally with on-premise bar service, live entertainment, and rally-themed merchandise — directly comparable venue, customer, and operating model.
• Iron Horse Saloon: Sturgis-based biker bar and entertainment venue with on-premise bar/restaurant service, live music, and rally-season operations — directly comparable to OEJS in both business model and rally-event focus.
• Easyriders Saloon (Sturgis): Sturgis Main Street biker destination aligned with the Easyriders lifestyle brand, offering on-premise bar service, apparel, and rally-season entertainment — directly competes with OEJS for the same motorcycle rally attendee wallet.

Regional players

• Laconia Motorcycle Week Venues (e.g., Laconia Motorcycle Week Association): Organized rally event and on-premise venue cluster in Laconia, NH, explicitly referenced in OEJS's own GTM motion as a secondary activation market — comparable event-driven biker destination with similar seasonal economics.
• Daytona Bike Week Venues (e.g., Iron Horse Saloon Daytona): Major U.S. motorcycle rally ecosystem in Daytona Beach, FL — OEJS's merchandise returns/exchanges already route through Daytona, signaling adjacency; venue operators there run the same rally-driven bar + merchandise model in a different geography.

Others

• Affliction Clothing: Apparel sponsor aligned to motorcycle/biker lifestyle and named partner of OEJS — operates at scale in the same biker-lifestyle apparel category, useful as a comparable for the e-commerce and brand-licensing dimensions of OEJS's merchandise business.
• BikerLife Clothing / BikerLife.com: Co-branded merchandise partner explicitly listed as a Core strategic partner and the vendor fulfilling OEJS's Shopify orders — directly comparable as a biker-lifestyle apparel e-commerce retailer with overlapping SKU mix and customer base.

Broad incumbents

• Harley-Davidson: Incumbent defining brand of American motorcycle culture with on-premise H-D dealership bars, branded merchandise, and rally-event activations — broader incumbent that anchors the customer ecosystem OEJS serves and competes for rally attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OneEyedJacksSaloon
• Instagraminstagram.com/oneeyedjackssaloonofficial
• LinkedInlinkedin.com/company/one-eyed-jacks-saloon

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Eyed Jacks Saloon