ORLANDO

What ORLANDO does

Orlando Physical Therapy is a founder-owned, multi-disciplinary outpatient physical therapy practice founded in 2001 by Dr. Anthony Orlando and headquartered in Hoboken, New Jersey. The firm operates a 1:1 boutique care model that explicitly contrasts with high-volume clinic throughput, delivering physical therapy alongside medical massage and acupuncture in treatment rooms outfitted with meditation music, dim lighting, and aromatherapy. Its clinical team comprises a DPT owner-operator, an additional DPT with strength and conditioning credentials (Christian Orlando), a licensed acupuncturist (Carmen Alexandro), two massage therapists, and an office manager, supporting a headcount band of 11-50 across two locations.

The practice offers a broad therapeutic surface area beyond core physical therapy, including MLS Class IV Laser Therapy (cited 85-90% efficacy), DRX 9000 Lumbar Decompression, Cervical Decompression, Graston Technique instrument-assisted soft tissue mobilization, dry needling, dry and wet cupping, and specialty programs for vertigo, TMD, pregnancy/postpartum, and named body-region conditions (sciatica, herniated disc, knee, hip, ankle, shoulder, elbow, neck, lower back, plantar fasciitis, headaches). Assessment frameworks include the McKenzie Method and Selective Functional Movement Assessment (SFMA). The company has extended into a virtual channel via the CorePT app offered by Christian Orlando on all platforms.

Revenue is generated primarily through per-visit professional services billed to major insurers (Medicare, United Healthcare, Aetna, Empire Blue Cross Blue Shield, Cigna) with patient responsibility for co-pays and non-covered amounts, supplemented by out-of-pocket payment at time of service and a freemium layer of free 20-minute consultations and complimentary massage sessions. Distribution is entirely direct-to-consumer via two clinic locations (Hoboken flagship plus a co-located satellite inside Iron Culture Gym in North Bergen), insurance network participation, and a preferred-provider designation with the IAA and City of Hoboken Group Health plan. The business is privately held with no disclosed institutional capital, no parent company, and no M&A history.

Name

ORLANDO

Legal name

Orlando Physical Therapy

Website

https://orlandopt.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Orlando Physical Therapy is a founder-owned, multi-disciplinary outpatient practice in Hoboken and North Bergen, NJ, offering 1:1 physical therapy, acupuncture, and medical massage with advanced modalities like MLS laser and DRX decompression to a broad D2C patient base.

Ownership category

akta.pro rank

Product category

Outpatient Physical Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000)

akta.pro primary industry

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)

akta.pro secondary industries

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Pediatric Physical Therapy & Developmental Rehab (HSADAIAE)

Keywords

• Physical therapy services
• Orthopedic rehabilitation
• Manual therapy
• Sports medicine
• Pain management

Headquarters

HQ city

Hoboken

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Physical Therapy Services: Direct patient care services billed through insurance or paid out-of-pocket at time of service. The practice accepts major medical insurance including Medicare, United Healthcare, Aetna, Empire Blue Cross Blue Shield, and Cigna. Payment is required when services are rendered with options including MasterCard, Visa, Check and Cash.
2. Complimentary Services (Lead Generation): Free 20-minute consultation and complimentary massage sessions offered to attract new patients. These no-cost services serve as patient acquisition tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Orlando Physical Therapy is a multi-disciplinary outpatient rehabilitation practice that combines Physical Therapy, Medical Massage, and Acupuncture into a unified 1:1 boutique care model. The practice sells direct patient care services—including orthopedic/sports PT, vestibular rehab, prenatal/postpartum PT, advanced treatment modalities (MLS Class IV Laser, DRX 9000 Lumbar Decompression, Cervical Decompression, Graston Technique, Dry Needling, Cupping), and condition-specific programs for spine pain, joint pain, TMD, plantar fasciitis, vertigo, and headaches—billed through major insurance plans or paid out-of-pocket.

Product overview

Orlando Physical Therapy is a multi-disciplinary physical therapy practice providing a unified suite of services combining Physical Therapy, Massage, and Acupuncture. The practice operates as a boutique 1:1 care model with Dr. Anthony Orlando as the primary therapist, supported by a team including additional physical therapists, an acupuncturist, and massage therapists. Core offerings include Physical Therapy (which incorporates the McKenzie Method and SFMA assessment), Acupuncture, and Medical Massage (encompassing sports massage and deep tissue massage). The practice also offers advanced treatment modalities including MLS Class IV Laser Therapy, Dry Needling, DRX 9000 Lumbar Decompression, Cervical Decompression, Graston Technique, and Cupping Therapy. Specialty services address specific conditions including Vertigo, Headaches, Plantar Fasciitis, TMD, and treatments for various body regions (shoulder, elbow, ankle, hip, knee, neck, back/sciatica). The practice accepts major insurance plans including Medicare, United Healthcare, Aetna, Empire Blue Cross Blue Shield, and Cigna.

Differentiator

Problem solved

Functional benefit

Brands

• CorePT: Virtual physical therapy app offered by Christian Orlando, DPT, available on all platforms.

Products and services

• Physical Therapy Comprehensive orthopedic and sports-medicine physical therapy, including post-surgical rehabilitation, injury recovery, McKenzie Method and SFMA assessment-driven care, manual therapy, therapeutic exercise, and home exercise programming for adult patients in the Hoboken/North Bergen, NJ area.
• Acupuncture Traditional Chinese acupuncture using fine needles inserted at specific acupuncture points to regulate Qi flow, alleviate pain, reduce inflammation, and promote natural healing for patients seeking an Eastern-medicine adjunct to physical therapy.
• Medical Massage Therapeutic medical massage services including sports massage, deep tissue massage, trigger point massage, Swedish massage, and relaxation massage, designed to ease stress, reduce pain, and complement physical therapy and acupuncture care.
• Cupping Therapy Alternative-medicine therapy using special cups on the skin to create suction, available as dry cupping and wet cupping (with controlled medical bleeding for heavy-metal excretion), for pain, inflammation, blood flow improvement, and deep-tissue release.
• MLS Class IV Laser Therapy

Quantifiable outcome

• MLS Laser Therapy achieves 85-90% efficacy rate in relieving pain and inflammation
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Mindset Media GroupminorOthersWebsite design and development partner located at 470 Route 79, Morganville, NJ 07751. Mindset Media Group (a Brus Creative Group Company) owns and manages the website content and digital presence for Orlando Physical Therapy.
• IAA (Insurance Administrator of America)coreChannel Partner/ Reseller/ DistributorIAA and the City of Hoboken approved Orlando Physical Therapy as an In-Network Participating Provider for members of the City of Hoboken Group Health plan. This is a significant referral channel providing consistent patient flow from city employees.
• Iron Culture GymminorStrategic or Co-development PartnerCo-location partnership where Orlando Physical Therapy operates a satellite clinic inside the Iron Culture Gym facility in North Bergen, NJ, providing convenient access to rehabilitation services for gym members and local residents.
• City of HobokencoreOthersCity of Hoboken designated Orlando Physical Therapy as a preferred provider for city employees through the Group Health plan, providing an official endorsement and preferred access to municipal employees as patients.
• Hoboken Family AllianceminorOthersCommunity partnership where Dr. Orlando sponsored and participated in a seminar for Hoboken Family Alliance Bike Camp aimed at helping a child with disabilities learn to ride a bike.
• Hospital of Joint DiseaseminorOthersCarmen Alexandro, the acupuncturist on staff, previously practiced at the Hospital of Joint Disease treating patients with MS and other neurological disorders before joining Orlando Physical Therapy.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ATI Physical Therapy: National outpatient PT chain offering orthopedic, sports, work injury rehab, and specialty services including vestibular therapy. Comparable in core PT service mix and insurance-based model, but scaled nationally with a standardized, higher-volume clinic model versus Orlando's boutique approach.
• Ivy Rehab Network: Large multi-site outpatient PT platform with significant Northeast US presence, offering orthopedic, sports, pediatric, and vestibular PT. Comparable in service mix and region, but operates at much greater scale and a higher-volume model rather than Orlando's boutique 1:1 approach.

Direct peers

• Professional Physical Therapy: Regional multi-clinic PT provider headquartered in NJ/NY metro offering orthopedic and sports rehabilitation with in-network insurance participation. Comparable on service offerings, payer relationships, and regional footprint, though it operates many more sites than Orlando.
• SPEAR Physical Therapy: Boutique, multi-disciplinary physical therapy practice in the NYC metro area offering 1:1 patient care, manual therapy, and specialty services (pelvic, vestibular, post-op). Closely comparable in clinical model, geographic market (NY/NJ), and emphasis on a high-touch experience over high-volume throughput.
• Suburban Physical Therapy: Small NJ-based independent PT practice offering personalized 1:1 orthopedic and manual therapy care. Comparable on clinic size, boutique service orientation, and NJ geography, though not as multi-disciplinary.

Regional players

• Kessler Rehabilitation Center: Regional multi-clinic PT chain in NJ/NY/CT offering orthopedic, sports, and neurological rehabilitation. Comparable in clinical service breadth and regional overlap, but a system-backed provider with a more standardized care model.
• JAG-ONE Physical Therapy: New Jersey-based multi-location PT provider offering orthopedic, sports, hand therapy, and vestibular services with insurance in-network participation. Comparable regional competitor serving the same Hudson County / North Jersey patient base.
• Twin Boro Physical Therapy: NJ-based PT group with multiple clinics across northern and central New Jersey focused on orthopedic and sports rehabilitation. Comparable on regional footprint (NJ-based multi-clinic PT), insurance relationships, and orthopedic caseload.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/orlandophysicaltherapy
• LinkedInlinkedin.com/company/orlando-physical-therapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORLANDO