WellFlorida Council

What WellFlorida Council does

WellFlorida Council is a private, nonprofit organization established in 1969 and headquartered in Gainesville, Florida. It is the state-designated local health council for 16 counties in North Central Florida (Alachua, Bradford, Citrus, Columbia, Dixie, Gilchrist, Hamilton, Hernando, Lake, Lafayette, Levy, Marion, Putnam, Sumter, Suwannee, and Union), a status granted by the Florida Department of Health that confers official authority for regional health planning. The organization operates a portfolio of approximately 15 community health programs spanning maternal and infant health (Healthy Start of North Central Florida Coalition, Central Healthy Start Coalition, Nurse-Family Partnership, Parents as Teachers, CONNECT, NewboRN Home Visiting, the G.R.O.W. Doula Program, T.E.A.M. DAD, FIMR, and a Mothers' Milk Bank donation site), HIV/AIDS prevention and care (High Impact Prevention, HOPWA housing assistance, and formerly the Ryan White program), chronic disease and oncology support (North Central Florida Cancer Control Collaborative, Shared Journeys events), trauma system coordination (North Central Florida Trauma Agency), and rural provider networking (Rural Health Partnership across 9 counties). Headcount is reported in the 51-100 range, with Jeff Feller serving as CEO since 2012 following internal advancement from associate planner (1996) and COO (2008).

Revenue is not publicly disclosed. The organization derives operating support from two streams per available data: (1) government grants and program administration contracts at local, state, and federal levels, funding programs including Healthy Start, MIECHV/Parents as Teachers, Nurse-Family Partnership, HOPWA, and Florida Department of Transportation Safe Routes to School; and (2) professional services consulting for health planning, community health needs assessments, grants support, coalition building, and customized data reports to public, private, and nonprofit clients. Services are provided free to eligible participants regardless of income. Customer concentration is heavily governmental, with the Florida Department of Health, Alachua County Board of County Commissioners, Children's Trust of Alachua County, and Florida Department of Transportation as primary funding sources, supplemented by hospital partners (UF Health Shands, North Florida Regional Medical Center) for referral pipelines and foundations (Florida Blue Foundation, March of Dimes, University of Miami Sylvester) for targeted initiatives. Distribution operates via home visiting staff, the CONNECT centralized intake phone line, hospital-based enrollment, and community organization partnerships across the 16-county region.

Name

WellFlorida Council

Legal name

WellFlorida Council

Website

https://wellflorida.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

WellFlorida Council is a private nonprofit, state-designated local health council for 16 North Central Florida counties that manages maternal/child health, HIV/AIDS, cancer support, and rural health programs on behalf of federal, state, and local government funders through home visiting, hospital referrals, and community partnerships.

Ownership category

akta.pro rank

Product category

Community Health Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (62419), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Maternal, Child & Family Health Organizations (BPAGACAF), Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN)

Keywords

• Community health planning
• Maternal infant health
• Home visiting programs
• HIV prevention services
• Health needs assessment

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Grants and Program Funding: WellFlorida operates as a nonprofit that receives funding through government grants and program administration contracts at the local, state, and federal levels. The organization manages funded programs including Healthy Start, Ryan White, Nurse-Family Partnership, and other maternal/child health initiatives.
2. Consulting Services: WellFlorida provides health planning consulting services to public, private and nonprofit sectors throughout their 16-county service area and the state of Florida. Services include community health needs assessments, improvement plans, grants support, and coalition building.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WellFlorida Council is the state-designated local health council for 16 North Central Florida counties, providing staffing, fiscal administration, quality assurance, and program management for a portfolio of evidence-based community health programs. Its core services include maternal and child home visiting programs (Healthy Start, Nurse-Family Partnership, Parents as Teachers, NewboRN Home Visiting, Doula G.R.O.W., T.E.A.M. Dad), HIV/AIDS prevention and care (HIP, HOPWA), cancer control (NCFCCC), rural health networking, trauma care coordination (NCFTA), and community health planning consulting, all delivered free to eligible participants via federal, state, and foundation funding.

Product overview

WellFlorida Council operates as a nonprofit health planning organization managing a portfolio of community health programs and consultancy services across 16 counties in North Central Florida. The organization provides staffing, fiscal administration, quality assurance, and management services for health-focused programs including maternal and infant health initiatives (Healthy Start coalitions, Nurse-Family Partnership, Parents as Teachers, CONNECT coordination hub, NewboRN Home Visiting, Doula Program, Mothers' Milk Bank), HIV/AIDS prevention and care services (High Impact Prevention, HOPWA, formerly Ryan White), chronic disease support (North Central Florida Cancer Control Collaborative with Cancer Resource Guide), trauma care coordination (North Central Florida Trauma Agency), rural health networking (Rural Health Partnership), community health assessment services (Community Initiatives), and health data publications (County Health Profiles). The programs work together as interconnected services under WellFlorida's administrative umbrella, with CONNECT serving as the central intake hub linking families to home visiting programs, and FIMR providing mortality review to inform system improvements.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Initiatives Consulting and program management in health planning, community health needs assessments and improvement plans, grants support, coalition building, customized data reports, and medical facilities utilization data for public, private and nonprofit clients.
• Rural Health Partnership One of nine independent rural health networks in Florida delivering efficient and effective health services through integration of public and private resources and provider coordination across 9 counties.
• Healthy Start of North Central Florida Coalition Home visiting program for pregnant women and families with infants and children up to age 3 that improves pregnancy health, increases healthcare access, reduces low birth weight and preterm birth, and reduces infant mortality across 12 counties.
• Central Healthy Start Coalition Healthy Start coalition serving Citrus, Hernando, Lake and Sumter counties providing maternal and child health services including education, breastfeeding support, and parenting assistance.
• Nurse-Family Partnership National evidence-based home visiting model providing services to at-risk pregnant women, infants affected by substances, and families up to the target child's first birthday or longer across 16 North Central Florida counties.
• Parents as Teachers (MIECHV) Evidence-based home visiting program (Maternal, Infant, and Early Childhood Home Visiting) serving families with newborns and young children with child development knowledge, parenting support, early detection of developmental delays, and prevention of child abuse and neglect.
• CONNECT One-call entry point (877-678-9355) linking pregnant women, caregivers, and families with young children to home visiting programs through phone referral, providing education and support in childbirth, newborn care, parenting, and financial self-sufficiency.
• Healthy Start Doula Program (G.R.O.W.) Provides continuous physical, emotional, and informational support to mothers before, during, and shortly after childbirth to improve maternal and child health outcomes and reduce fetal and infant mortality.
• T.E.A.M. Dad Free program equipping fathers with self-awareness, compassion, and responsibility through one-on-one support from dedicated fatherhood specialists covering discipline, communication, co-parenting, and the father's role.
• NewboRN Home Visiting Free program for Alachua County women who give birth at a hospital, birth center or home; registered nurse visits within a week of birth to assess health, share information, and connect families to services and resources.
• North Central Florida Cancer Control Collaborative (NCFCCC) One of Florida's five regional cancer control collaboratives providing online training, grant application support, regional cancer data, and the Cancer Resource Guide of North Central Florida.
• High Impact Prevention (HIP) HIV prevention project decreasing the spread of HIV through free HIV testing, Business Responds to AIDS workplace partnerships, and linking HIV-positive individuals to prevention and care services.
• Housing Opportunities for Persons With AIDS (HOPWA) Program assisting persons living with HIV with temporary housing assistance including housing case management, budget counseling, and rental, mortgage, and utility payments to prevent homelessness.
• Ryan White Program Federally funded HIV program offering assistance with HIV medical care, medications, mental health services, dental care, and insurance medication co-pays for individuals with HIV (administration transferred to Florida Department of Health in Alachua County as of April 1, 2023).
• Mothers' Milk Bank Donation Site Depot location for the Mothers' Milk Bank of Florida, raising awareness of milk banking and providing a local drop-off location for donor moms to donate milk for premature and ill infants.
• FIMR (Fetal and Infant Mortality Review) National evidence-based model reducing stillbirth and infant deaths through a community-driven process that reviews circumstances surrounding fetal or infant loss to identify solutions to service-access problems faced by families.
• North Central Florida Trauma Agency (NCFTA) Partnership of healthcare professionals established in 1990 through an interlocal agreement that supports and promotes excellence in trauma care, working toward an integrated regional trauma system using evidence-based practice, education, and clinical research.
• County Health Profiles Annual publication providing health status data and snapshots for 16 counties in North Central Florida, including comparisons to region and state.
• Shared Journeys: Cancer Survivor and Caregiver Events Free community events series for cancer survivors and caregivers focused on support, education, and connection, hosted by NCFCCC and WellFlorida Council.
• Power Up League Competitive Esports league for Columbia County youth ages 11-18 promoting teamwork, communication, and problem-solving skills, offered with Florida Gateway College and The Richardson Community Center and funded by Florida Blue Foundation.

Quantifiable outcome

• Florida infant mortality rate reduced by 32-35 percent since Healthy Start implementation
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and major.

• Healthy Start of North Central Florida CoalitioncoreStrategic or Co-development PartnerAffiliate partner organization overseeing home visiting programs for pregnant women and families with infants and children up to age 3 in 12 counties. Provides services including education and support in childbirth, breastfeeding, women's health, and parenting.
• Central Healthy Start CoalitioncoreStrategic or Co-development PartnerAffiliate partner serving Citrus, Hernando, Lake, and Sumter counties with home visiting programs for maternal and child health.
• Florida Department of HealthcoreStrategic or Co-development PartnerState agency partner for health planning, program administration, and public health initiatives. WellFlorida serves as the designated local health council and conducts community health assessments for the department.
• Children's Trust of Alachua CountymajorStrategic or Co-development PartnerFunding partner providing support for NewboRN Home Visiting program and other early childhood programs serving Alachua County families.
• UF Health Shands HospitalmajorStrategic or Co-development PartnerMajor hospital partner collaborating on maternal health programs, including NewboRN Home Visiting, and hosting staff at facilities for program delivery.
• North Florida Regional Medical CentermajorStrategic or Co-development PartnerHospital partner in NewboRN Home Visiting program collaborating on maternal and infant health services.
• North Central Florida Cancer Control Collaborative (NCFCCC)coreStrategic or Co-development PartnerOne of Florida's five regional Cancer Control Collaboratives under the Department of Health's Florida Comprehensive Cancer Control Program. Supported by WellFlorida through online training, grant applications, regional cancer data, and the Cancer Resource Guide.
• Rural Health PartnershipmajorStrategic or Co-development PartnerOne of nine independent rural health networks in Florida with mission to provide efficient and effective delivery of health services through integration of public and private resources.
• Nurse-Family PartnershipcoreStrategic or Co-development PartnerNational evidence-based model for home visiting services to at-risk pregnant women and infants affected by substances. WellFlorida provides program delivery across 16 North Central Florida counties.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• March of Dimes: National maternal-infant health nonprofit that funds Healthy Start coalitions (including WellFlorida's via the 2017 $16K Community Service Grant) and runs CenteringPregnancy—shares the mission space and is a funder plus peer.
• Florida Rural Health Association: Statewide association supporting Florida's rural health networks (like WellFlorida's Rural Health Partnership) and advocating for rural providers—a broader peer in the rural health delivery space WellFlorida operates in.
• Nurse-Family Partnership National Service Office: The national organization that licenses and supports the Nurse-Family Partnership evidence-based home visiting model that WellFlorida delivers across 16 counties—the parent network operator of the same service WellFlorida delivers.
• Florida Association of Health Planning Agencies: Umbrella association representing all Florida local health planning councils including WellFlorida—useful as an industry-level peer governing the network of councils WellFlorida belongs to.
• Parents as Teachers National Center: The national center that licenses and supports the Parents as Teachers evidence-based home visiting model that WellFlorida delivers via its MIECHV-funded PAT program—the national parent organization of a flagship WellFlorida service.

Direct peers

• Healthy Start Coalition of Miami-Dade: Miami-Dade's designated Healthy Start Coalition operating maternal-child home visiting and coalition-coordination programs funded via Florida Department of Health—same operating model as WellFlorida's North Central Florida and Central coalitions.
• Big Bend Health Council: A Florida state-designated local health council serving rural North Florida counties—closest geographic and structural peer to WellFlorida, also managing health planning and community health initiatives.
• Health Council of South Florida: A Florida state-designated local health council serving a multi-county region in South Florida with health planning, program administration, and community health needs assessment functions—directly analogous to WellFlorida's role in North Central Florida.
• Health Council of Southeast Florida: Florida state-designated local health council providing health planning, grants management, and community-based programs across its region, directly paralleling WellFlorida's service model and statutory mandate.

Others

• Florida Department of Health in Alachua County: Local county health department that absorbed the Ryan White program in April 2023—illustrative of the government agency ecosystem that both funds WellFlorida's programs and competes as a direct provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WellFlorida
• Facebookfacebook.com/WellFloridaCouncil
• LinkedInlinkedin.com/company/wellflorida

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about WellFlorida Council