Solski Burson-Marsteller Sp. z o.o.

What Solski Burson-Marsteller Sp. z o.o. does

Solski Communications (legal entity Solski Communications Sp. z o.o., formerly operating as Solski Burson-Marsteller) is a Warsaw-based, founder-led communications consultancy founded in 2008 by Ryszard Solski, one of Poland's longest-tenured PR practitioners. The firm provides a full suite of professional communications services organized across 14 practice areas — corporate, consumer and internal communications, crisis communications, media relations, content marketing, influencer relations, digital communications, employer branding, ESG & CSR, change management, public affairs, media and crisis training, and research and strategic analysis. It does not sell software or platforms; the core technology is the senior consultancy team itself, retained almost entirely since founding, which delivers strategy and execution directly to enterprise clients. The firm is recognized as one of Poland's leading PR agencies, with award-winning campaigns at the highest global creative festivals (Cannes Lions Grand Prix 2024, D&AD Black Pencil 2024, Titanium Lion 2023, Golden Drum Grand Prix 2025).

The business model is fee-based professional services: retainers and project-based engagements acquired through competitive tenders, agency reviews, and word-of-mouth referrals, with a horizontal enterprise client base spanning financial services, FMCG, pharmaceutical and healthcare, technology, industrial, logistics, real estate, and NGOs. Notable clients include Mastercard, Nestlé Polska, AstraZeneca, Red Hat, ServiceNow, mBank, Henkel, Colgate-Palmolive, Lavazza, Develey, Alpro (Danone), UPS, Warimpex, Watson-Marlow, and Médecins Sans Frontières. The firm maintains project-based affiliations with global networks Burson and BCW (WPP), which extend its cross-border execution reach without requiring foreign offices. Pricing is quote-based per engagement; no specific fee schedule is publicly disclosed.

Solski Communications is a privately held Polish Sp. z o.o. with a single Warsaw headquarters and roughly 20+ in-house experts. It is independent and founder-controlled, with no disclosed external equity, debt, or institutional investor ownership. In March 2026 it became the first PR agency in Poland to receive an EcoVadis Silver Medal, placing it in the top 15% of companies assessed globally on sustainability criteria.

Name

Solski Burson-Marsteller Sp. z o.o.

Legal name

Solski Communications Sp. z o.o.

Website

https://solskipr.pl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

Keywords

• Public relations services
• Corporate communications
• Crisis communications
• Media relations
• Digital communications

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Communications Services: Fee-based professional services including corporate communications, crisis communications, media relations, digital communications, content marketing, influencer relations, employer branding, ESG consulting, public affairs, and training services. Revenue is generated through retainer agreements and project-based engagements with enterprise clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Solski Communications is a Warsaw-based PR and communications consultancy providing a full range of professional communications services. The firm offers strategic communications, media relations, crisis communications, digital and social media communications, content marketing, influencer relations, employer branding, ESG & CSR advisory, public affairs, change management, media and crisis training, and research and strategic analysis. Services are delivered to enterprise clients through retainer agreements and project-based engagements, primarily in Poland with selected Central and Eastern European reach.

Product overview

Solski Communications is a PR and communications consultancy offering a comprehensive suite of professional communication services. The firm operates as a single integrated agency model rather than a platform-plus-modules architecture. Core service offerings span 14 distinct practice areas organized across Corporate Communications, Brand Communications, Digital Communications, and Healthcare Communications practices. Services range from strategic consultancy (corporate communications, public affairs, change management) to execution (media relations, content marketing, influencer relations, digital communications) and specialized offerings (crisis communications, media training, ESG & CSR, employer branding, research & strategic analysis). The agency specializes in serving clients across industries including manufacturing, high-tech & IT, aerospace & defense, automotive, finance, FMCG, retail, HoReCa, pharmaceutical & healthcare, media & entertainment, and real estate & construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Communications Strategic communication services that help companies and institutions build a consistent brand image, strengthen market position, and build trust among stakeholder groups through strategic reputation management.
• Consumer Communications Brand communication services focused on helping companies stand out and establish authentic dialogue with consumers, building trust and inspiring interaction.
• Internal Communications Communication services that strengthen employee loyalty, organizational identification, and team engagement through consistent, regular communication with employees.
• Crisis Communications Rapid, well-considered crisis response services including scenario development, statement drafting, media communication management, and issue management to minimize crisis damage and rebuild trust.
• Media Relations Strategic media partnership services including media presence analysis, media strategy development, press release creation, interview organization, and client press office management.
• Content Marketing Content marketing strategy development and execution services including content creation, media selection, visual content advisory, content distribution, and publisher coordination.
• Influencer Relations Influencer marketing services including influencer selection aligned with brand values, campaign creation and coordination, authentic content development, and effectiveness monitoring.
• Digital Communications Online communication strategy and execution services including social media content creation, discussion moderation, social media advertising campaigns, and social media monitoring.
• Employer Branding Employer branding strategy services helping companies stand out in the labor market and effectively communicate their values to current and potential employees.
• ESG & CSR ESG (Environmental, Social, Governance) and CSR (Corporate Social Responsibility) strategy development and communication services for companies engaged in social and environmental causes.
• Change Management Communications Communication strategy services for organizational changes including mergers, restructuring, and work organization changes, with transparent communication that minimizes risk and builds trust.
• Public Affairs Public administration and government relations services helping clients build dialogue with public administration, local governments, and industry associations.
• Media & Crisis Training Media and crisis communication training services including individual and group media training, interview simulations, crisis management workshops, and communication style analysis.
• Research & Strategic Analysis Strategic research and analysis services including market analyses, public opinion research, and data utilization for market environment diagnosis and trend forecasting.

Quantifiable outcome

• EcoVadis Silver Medal placing agency in top 15% of companies worldwide assessed by EcoVadis
• +2 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• BCW (Burson Cohn & Wolfe)minorStrategic or Co-development Partner · 1 January 2021In May 2021, Solski signed an affiliation agreement with BCW, one of the biggest global PR consultancies. The companies continue to collaborate on various projects.
• IAB PolskaminorOthers · 1 January 2019Member of IAB Polska since 2019. The company participates in IAB working groups on Public Relations, AI, and Social Media, contributing to industry publications and initiatives.
• Responsible Business Forum (Forum Odpowiedzialnego Biznesu)minorOthers · 1 January 2017First PR agency in Poland to sign the Diversity Charter of the Responsible Business Forum, demonstrating commitment to diversity and inclusion.
• Burson-MarstellerminorStrategic or Co-development Partner · 1 January 2008From 2008, the company was affiliated with global agency Burson-Marsteller. Today collaborates with Burson and several other international and regional communications consultancies of high repute.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: Global communications consultancy with a Polish office; competes for the same enterprise corporate, crisis and public affairs engagements that Solski serves, with broader international reach as part of Omnicom.
• Edelman: World's largest independent PR firm with a Poland office offering corporate, public affairs, healthcare and digital communications — competing head-to-head with Solski for the same multinational enterprise mandates in Warsaw.
• Ketchum (Omnicom): Global PR consultancy with Polish operations; competes with Solski for corporate, healthcare and brand communications mandates from multinational clients in Poland.
• Weber Shandwick: Interpublic-owned global communications network with Poland presence; offers integrated corporate, consumer, healthcare and public affairs services competing for the same enterprise accounts as Solski.
• Burson (formerly BCW): Global PR and communications network with a Warsaw presence; historically affiliated with Solski under the Burson-Marsteller umbrella and a long-standing project partner, operating at vastly larger scale across multiple markets.
• Hill+Knowlton: Global strategic communications firm with Polish operations; competes for multinational corporate, crisis and public affairs mandates in Warsaw with a broader geographic footprint than Solski.

Direct peers

• MSL Warsaw (Publicis Group): Publicis Groupe's PR and influencer arm in Poland offering integrated corporate, consumer, healthcare and digital communications — a direct competitor for the same Polish enterprise and FMCG retainers as Solski.
• 24/7 Communication: One of the largest independent Polish PR and communications agencies, competing with Solski for enterprise clients across corporate communications, public affairs and digital practice areas in the Warsaw market.
• Lighthouse (Publicis Groupe): Polish creative and communications agency within Publicis Groupe, offering brand communications, PR and influencer services — competes with Solski's Brand and Digital practices for FMCG and consumer clients in Poland.
• Procontent Communication: Established independent Polish PR and content agency offering corporate, B2B technology and consumer communications — a like-sized domestic competitor for mid-market enterprise retainers in Warsaw.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solski Burson-Marsteller Sp. z o.o.