Granit Parts

What Granit Parts does

Granit Parts is a Germany-based B2B spare parts wholesaler and distributor operating under the parent company Wilhelm Fricke SE. The company sells more than 250,000 replacement parts for agricultural machinery, construction machinery, garden and forestry equipment, forklift trucks, hydraulics, and truck and trailer technology. Its commercial offering is anchored by a 90,000 m² centralized logistics hub that enables immediate parts availability and fast Europe-wide dispatch, supported by a multilingual webshop, a mobile app, and a field area-manager sales team that onboards dealers and workshops.

The product portfolio combines a multi-brand OEM-served catalog covering major manufacturers (John Deere, Fendt, Claas, Caterpillar, Komatsu, Kubota, Wacker Neuson, Manitou, Atlas Copco) with a private-label portfolio of owned brands (GRANIT, HYPEX, ROTARO, TRAXOR, BLACK EDITION, ENDURANCE CARBIDE, PROBOSS, BIERHAKE) manufactured by the parent. Beyond parts, Granit Parts sells the GRANIT DISPO inventory and shop management system, a modular retail shop-display system, the GRANIT Academy training service, and a Smart Farming precision-agriculture module.

Granit Parts runs a sales-led B2B go-to-market targeting agricultural, garden and construction machinery dealers, hydraulic service companies, specialist workshops, vehicle builders and industrial enterprises, with a secondary channel allowing commercial end users to order and settle via a dealer of their choice. Revenue is generated through one-time transactions on a trade-only, EUR-priced, VAT-exclusive basis, supplemented by promotional and special-offer programs; the company is privately held, with no disclosed external investment or public listing.

Name

Granit Parts

Legal name

Wilhelm Fricke SE

Website

https://granit-parts.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Granit Parts is a Germany-based B2B wholesaler of more than 250,000 spare parts for agricultural, construction, garden, forklift and hydraulic machinery, distributed Europe-wide from a 90,000 m² logistics hub to dealers, workshops and commercial end users.

Ownership category

akta.pro rank

Product category

Industrial Spare Parts Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Industrial Trucks, Tractors, Trailors & Stackers (3537), Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

akta.pro secondary industry

Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)

Keywords

• Spare parts distribution
• Agricultural machinery parts
• Construction equipment parts
• Hydraulic components supply
• B2B parts wholesaler

Headquarters

HQ city

Heeslingen

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Spare Parts Sales: Sale of replacement parts for agricultural machinery, construction machinery, garden & forestry equipment, forklifts and hydraulics through online webshop and dealer network.
2. Own Brand Products: Sale of proprietary branded spare parts under GRANIT, HYPEX, ROTARO, TRAXOR, BLACK EDITION, ENDURANCE CARBIDE, PROBOSS, GRANIT DISPO, GRANIT BLACK EDITION brands. Manufacturer of own-brand items is Wilhelm Fricke SE.
3. Special Offers and Promotions: Seasonal and quarterly promotional offerings including Best Offers, SALE sections, and themed specials (Garden, Trailer, Hydraulics, Construction, Grassland, Workshop, Agricultural specials).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Granit Parts is a B2B wholesaler and retailer of spare parts for agricultural machinery, construction machinery, garden and forestry equipment, forklifts, and hydraulics. The company operates a 90,000 m² logistics hub stocking more than 250,000 immediately available spare parts, delivered across Europe to trade customers such as dealers, specialist workshops, and commercial end users. It combines an online webshop and mobile app with direct field sales support and multiple proprietary parts brands.

Product overview

Granit Parts operates as a B2B e-commerce platform and multi-brand parts distributor offering over 250,000 spare parts across eight major product categories: Tractor parts & accessories, Industry & workshop, Truck & trailer technology, Construction machinery & telehandlers, Hydraulics, Forklifts & lifting platforms, Agricultural technology, and Garden & forestry. The company's product portfolio is anchored by its own GRANIT brand alongside specialized sub-brands including TRAXOR (workshop equipment), ENDURANCE CARBIDE (tillage wear parts), ROTARO (PTO shafts), BLACK EDITION (garden & forestry tools), HYPEX (hydraulic components), and PROBOSS (seats). The core offering includes the GRANIT Webshop and mobile GRANIT App for online ordering, supported by the GRANIT Academy training service and a dealer Partnershop program. Additional offerings encompass the GRANIT DISPO inventory management system, a shop display system for retail, and Smart Farming precision agriculture solutions. The company also offers a comprehensive hydraulics range, precision farming technologies, and operates the GRANIT Magazine as an industry publication.

Differentiator

Problem solved

Functional benefit

Brands

• TRAXOR: Workshop equipment brand for testing, measuring, diagnostic, battery, lifting, tyre, and brake technology.
• ROTARO
• BLACK EDITION
• HYPEX

Products and services

• GRANIT Webshop
• GRANIT Mobile App
• GRANIT Own-Brand Spare Parts
• HYPEX Hydraulic Components HYPEX-branded hydraulic components supplied as proprietary spare parts for machinery applications.
• TRAXOR Workshop Equipment TRAXOR-branded workshop equipment and tools sold to dealers and specialist workshops through the GRANIT channel.
• ROTARO PTO Shafts ROTARO-branded PTO (power take-off) shafts distributed as spare parts for agricultural and related machinery.
• ENDURANCE CARBIDE Wear Parts ENDURANCE CARBIDE-branded carbide-tipped wear parts for high-wear machinery applications.
• BLACK EDITION Garden and Forestry Tools BLACK EDITION-branded tools and equipment for garden and forestry applications.
• PROBOSS Seats PROBOSS-branded operator seats sold as spare parts for agricultural and construction machinery.
• BIERHAKE Trailer Parts BIERHAKE-branded trailer parts distributed through the GRANIT channel.
• GRANIT DISPO Inventory Management System Inventory and disposition system for dealers and workshops to manage spare parts stock and replenishment from the GRANIT catalog.
• Smart Farming Solutions Smart Farming is Granit Parts' digital agriculture brand offering precision farming solutions, hardware, and software to support modern arable and livestock farming operations.

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• John DeerecoreTechnology or IntegrationMajor agricultural machinery manufacturer whose equipment is supported by GRANIT's spare parts inventory. Listed as main brand option during customer registration.
• FendtcoreTechnology or IntegrationLeading tractor and agricultural machinery brand supported through GRANIT's extensive parts catalog.
• ClaascoreTechnology or IntegrationAgricultural machinery manufacturer specializing in combine harvesters and tractors, supported by GRANIT parts.
• CaterpillarcoreTechnology or IntegrationConstruction machinery brand with dedicated parts range including transmission parts, undercarriage parts, and wide selection of spare parts.
• KomatsucoreTechnology or IntegrationConstruction machinery manufacturer with dedicated parts range available through GRANIT.
• KubotacoreTechnology or IntegrationJapanese tractor and heavy equipment manufacturer whose products are supported in GRANIT's parts catalog.
• Wilhelm Fricke SEcoreOEM/ Whitelabel/ Licensing PartnerParent company and manufacturer of all own-brand items (GRANIT, HYPEX, ROTARO, etc.) under the GRANIT Parts brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AGCO Parts: AGCO is the manufacturer of Fendt, Massey Ferguson, and Valtra agricultural machinery and operates AGCO Parts as its OEM aftermarket business. It is a direct competitor for OEM-branded tractor parts demand that Granit Parts addresses through its Fendt-compatible aftermarket range and tractor parts catalog.
• Husqvarna Group: Husqvarna manufactures outdoor power products including robotic mowers, chainsaws, and forestry equipment, and supports them through a large dealer spare parts network. It directly overlaps with Granit Parts' garden & forestry and robotic mower product categories, and competes for European garden technology dealers.
• Würth Group: Würth is a globally dominant B2B distributor of fastening, workshop, and industrial supply products. It competes with Granit Parts in tools, workshop equipment, and consumables, though it operates across a much broader industrial customer set beyond agricultural and construction machinery.
• BayWa AG: BayWa is a German agricultural, energy, and building materials conglomerate with agricultural machinery and parts distribution. Its agricultural machinery segment and partner brands such as Fendt overlap with Granit Parts' agricultural dealer and contractor customer base, though BayWa operates much more broadly beyond parts.
• STIHL Group: STIHL is a leading global manufacturer of chainsaws and garden/forestry power tools with an extensive spare parts and dealer service network. It overlaps with Granit Parts' garden and forestry equipment and BLACK EDITION hand tools product lines and is exposed to the same European dealer and end-user customer base.

Direct peers

• Hoffmann Group: Hoffmann Group is a European B2B specialist for quality tools, workshop equipment, and industrial supply serving industrial and maintenance customers. It overlaps with Granit Parts' Industry & workshop, tools, and workshop equipment categories, and shares the multi-country B2B distribution model.
• Kramp: Kramp is a Dutch-based B2B wholesaler of agricultural, forestry, and construction equipment spare parts with a multi-country European footprint. It is the most direct comparable to Granit Parts, sharing the dealer-and-workshop customer base, multi-category parts catalog, and own-brand strategy.
• TVH Parts: TVH (Thermo King/Henschen) is a global B2B distributor of replacement parts for material handling, construction, agricultural, and industrial equipment. It directly overlaps with Granit Parts' forklift, lifting platform, and construction machinery parts assortment and its B2B trade-customer model.
• Bohnenkamp: Bohnenkamp is a European B2B wholesaler specializing in tyres, wheels, and related spare parts for agricultural, industrial, and commercial vehicles. It overlaps with Granit Parts' tyre, wheel, and trailer product lines and serves the same dealer and fleet customer base across Europe.

Regional players

• Zeppelin Group: Zeppelin is the Caterpillar dealer in Central and Eastern Europe and also distributes construction equipment, parts, and services. It overlaps with Granit Parts' Caterpillar and construction machinery parts range and represents a regional channel for OEM-branded parts competing in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/granitpartsde
• LinkedInlinkedin.com/company/granit-parts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granit Parts