Modernist
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Modernist firmographics
Firmographics- Name
- Modernist
- Legal name
- Modernist Club LLC
- Website
- https://modernist.club
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Modernist industry classification
Industry- Product category
- Private Members Club
- NAICS
- Arts, Entertainment, and Recreation (71)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Lifestyle & Social Hotels (THAGADAB)
- akta.pro secondary industry
- Private Cultural Immersion & Heritage Experiences (Local Hosts, Traditions) (THAJALAJ)
Keywords
Where Modernist is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Modernist business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership Fees: Annual and lifetime membership fees including Junior ($1,000/yr), Affiliate ($2,000/yr), Platinum ($2,000/yr), Gold Lifetime ($7,500), Platinum Lifetime ($12,750), and Diamond Lifetime ($50,000).
- Food and Beverage: Club lounge and dining room with cocktail program. Annual tab credits included with some membership tiers.
- Event Bookings: Corporate and organization event bookings including cocktail receptions (20-100 guests), dinner parties (10-20 guests) for external clients.
- Venture Club Investment Access: Members-only investment club providing access to SPV deals and funds for accredited investors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Junior Membership - Under 30 |
| Subscription | Annual | Affiliate Membership |
| Subscription | Annual | Platinum Membership |
| One time/ perpetual license | Multi-year contract | Lifetime Gold Membership |
| One time/ perpetual license | Multi-year contract | Lifetime Platinum Membership |
| One time/ perpetual license | Multi-year contract | Lifetime Diamond Membership |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Modernist product offering
Product offeringCore offering
Modernist is a private members social club in San Francisco providing tiered annual and lifetime memberships with access to a physical clubhouse, dining, curated events, and a member network. The club also operates the Modernist Venture Club for accredited investor members, an NFT-based membership exchange (ModX), and a global reciprocal club network.
Product overview
Modernist is a San Francisco-based private members social and venture club founded in 2015. The core offering consists of tiered membership programs (Annual Junior, Affiliate, Platinum; and Lifetime Founding memberships in Gold, Platinum, and Diamond tiers) providing access to the clubhouse, dining, and member programming. The club operates the Modernist Exchange (ModX) Asian Izakaya dining concept, and the Modernist Venture Club for member investment opportunities. Members also receive access to a global reciprocal club network, the member mobile app for reservations and nominations, and can participate in flagship events including the annual Modernist Summit and Modernist Master Series programming featuring fireside chats with notable founders and leaders.
Differentiator
Problem solved
Functional benefit
Brands
- Modernist Exchange (ModX): NFT-based membership program offering lifetime and annual memberships with digital ownership and access to club benefits
- Modernist Venture Club
Products and services
- Modernist Annual Membership Tiered annual membership providing access to the clubhouse, dining, events, programming, and member network. Tiers include Junior ($1,000/year), Affiliate ($2,000/year), and Platinum ($2,000/year with $500 annual tab credit).
- Modernist Lifetime/Founding Membership One-time fee lifetime membership with no annual fee. Tiers include Gold ($7,500), Platinum ($12,750), and Diamond ($50,000). Includes NFT representing digital ownership that may be resold or transferred.
- Modernist Venture Club Members-only investment club allowing accredited investors to participate in SPV deals and funds, primarily investing in member-founded and member-funded companies across various industries.
- Modernist Exchange (ModX) The club's Asian Izakaya dining concept featuring AI-themed food and beverage program, including private dinners, themed menus, and pop-up experiences for members.
- Modernist Private Events Event booking service for companies and organizations to host cocktail receptions (20-100 guests), bespoke dinner parties (10-20 guests), and tasting experiences at the club venue, up to 100 total attendees.
- Reciprocal Club Network Platinum and Diamond members gain access to a global network of 20+ partner clubs and wineries worldwide, including clubs in Singapore, Taipei, Hong Kong, Tokyo, London, and other locations.
- Modernist Summit Annual curated in-person summit featuring chats, panels, performances, activities, and startup exhibits for members across industries including AI, VC/Investing, Crypto/Web3, Founder/Leadership, and Healthcare, with 40+ speakers.
- Modernist Master Series Series of programs featuring world-class artists, masters, and leaders in the Modernist community, including fireside chats, panels, and intimate gatherings with notable figures.
Quantifiable outcome
- ROI of ~10,000% on Coinbase investment through Venture Club
- +3 more outcomes
Companies that use Modernist
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Modernist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Modernist partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AGI HousecoreHost partner for Modernist Summit 2024 Day 2 events in Hillsborough location. Featured AI panels, startup exhibits, and networking sessions.
- SF SymphonyminorPartnership for cultural events including private screenings with the symphony such as La La Land featured film experience with live music.
- Asian Art MuseumcoreAnnual gala afterparty hosting partnership. Modernist hosts annual afterparty events following Asian Art Museum galas, including 2018, 2019, and 2022 events. Pre-party hosted at Modernist for ticket holders.
- Sacramento KingsminorMember experiences including 'Light the Beam' trip to Golden 1 Center with Coach Mike Brown (Modernist member).
- Reciprocal Club Networkcore20+ partner clubs worldwide including 1880 Club (Singapore), Staff Only (Taipei), The Refinery (Hong Kong), Pershing Club (Austin), Homebase (Tokyo), and others. Platinum and Diamond members receive access.
- Women in AI (WIA)minorCo-hosted AI themed events and parties including 'LOVE' themed party as AI Day Conference afterparty and founder dinners.
- Kauffman Fellows & Brave CapitalminorCo-hosted SF Tech Week events including private social gathering during Tech Week.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Modernist competitors and assessment
Company assessmentDirect peers
- Soho House: Global private members' club chain with hospitality, dining, and event programming. Most directly comparable peer given the membership-gated social club model, tiered dues structure, and global reciprocal access thesis — though at vastly greater scale.
- The Battery: San Francisco private members' club serving founders, investors, and creatives. Direct geographic and demographic competitor to Modernist in the Bay Area.
- Spring Place: Private members' club with locations in NYC, LA, and London serving entrepreneurs and creatives. Comparable membership dues structure and event-driven programming.
- Homebase: Tokyo members' club and Modernist reciprocal partner. Comparable curated community model targeting founders and investors in APAC.
- NeueHouse: Members-only club for creators, entrepreneurs, and executives offering workspace, events, and dining. Closely mirrors Modernist's founder/creative member focus and curated programming model.
- 1880 Club: Singapore-based members' club and reciprocal partner of Modernist. Similar founder/investor positioning and global reciprocal network philosophy.
Broad incumbents
- The Standard Hotels: Boutique hotel brand with strong social/lifestyle programming and member-like loyalty mechanics. Overlaps with Modernist's hospitality-social-club hybrid positioning.
- Equinox: Luxury fitness and lifestyle brand with tiered memberships and premium hospitality elements. Broader incumbent demonstrating how a curated luxury lifestyle membership product scales.
- Soho House (Battery reference): Listed broader incumbent across the global members' club category. Useful comparable for valuation and operational benchmarks, but its scale and capital structure differ materially from Modernist.
Emerging players
- AGI House: AI-focused community and event organizer that partnered with Modernist on Summit 2024. Represents the emerging community-as-a-service niche that intersects with Modernist's curated membership model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Modernist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modernist leadership team
Management profileNumber of profiles
Profiles2 records
Modernist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modernist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modernist
What does Modernist do?
Modernist is a private members social club in San Francisco providing tiered annual and lifetime memberships with access to a physical clubhouse, dining, curated events, and a member network. The club also operates the Modernist Venture Club for accredited investor members, an NFT-based membership exchange (ModX), and a global reciprocal club network.
Is Modernist a public or private company?
Modernist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Modernist founded?
Modernist was founded in 2015. It employs 101 to 250 people.
Where is Modernist based?
Modernist is headquartered in San Francisco, United States, in the North America region.
How does Modernist make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are food and Beverage, event Bookings and venture Club Investment Access.
Who are Modernist's main competitors?
Direct peers on record are Soho House, The Battery, Spring Place, Homebase, NeueHouse and 1880 Club. Broad incumbents are The Standard Hotels, Equinox and Soho House (Battery reference). AGI House is listed as an emerging player.
Does Modernist have an API?
No public API is recorded for Modernist.
What industry is Modernist in?
Modernist's product category is Private Members Club. Its primary akta.pro industry code is THAGADAB, Lifestyle & Social Hotels, with a secondary code of THAJALAJ, Private Cultural Immersion & Heritage Experiences (Local Hosts, Traditions). Its NAICS code is 71 and its SIC code is 7997.