UPMC Events Center
UPMC Events Center is a 4,000-seat multi-purpose arena in Moon Township, PA, owned by Robert Morris University and managed by Oak View Group. It hosts concerts, family shows, comedy, community events, RMU athletics, and corporate conferences via the adjacent UPMC Health Plan Conference Center.
- Company typePrivate
- Founded2015
- HeadquartersCoal Township, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What UPMC Events Center does
UPMC Events Center is a 4,000-seat multi-purpose indoor arena located at 6001 University Boulevard on the campus of Robert Morris University (RMU) in Moon Township, Pennsylvania. The facility is owned by Robert Morris University and operated under management by Oak View Group (OVG), a global venue management company founded in 2015 by Tim Leiweke and Irving Azoff. It serves three core customer groups: (1) general-public attendees of concerts, family shows, comedy, community events, and athletic competitions; (2) corporate and government event planners booking meetings, banquets, receptions, trade shows, and conferences; and (3) RMU Athletics, for whom the arena serves as the home venue for men's and women's basketball and women's volleyball.
The venue spans over 161,000 sq. ft., including the 4,000-seat main arena and the separately branded UPMC Health Plan Conference Center, an 11,000 sq. ft. column-free space that seats up to 550 and reconfigures into five separate rooms with two boardrooms, a buffet area, and a reception hall. Supporting infrastructure includes in-house stage equipment, walk-through metal detectors, elevators, ADA accessibility features (assistive listening, ASL interpretation, accessible seating and parking), and parking across three lots. The technology stack is conventional for the venue industry: Saffire/SaffireTix powers the website and ticketing infrastructure, Ticketmaster is the sole authorized ticketing distribution channel, and Parkhurst Dining is the exclusive on-site caterer for concessions and conference events.
Commercially, UPMC Events Center generates revenue through four streams: Ticketmaster-mediated ticket sales for ticketed events (concerts, family shows, comedy, community events, athletics); concession and alcohol sales operated by Parkhurst Dining; rental of the UPMC Health Plan Conference Center and event spaces under full-day and half-day rates booked via RFP; and ancillary revenue from parking. Distribution runs through three parallel channels: Ticketmaster and an on-site box office for consumer tickets, a password-protected promoter portal for event organizers, and a direct RFP sales process led by Conference Sales Manager Adrienne Canestraro for corporate bookings. Marketing spans organic social (Facebook, X/Twitter, Instagram, LinkedIn, YouTube), an Insiders Club email list for pre-sales and discounts, and RMU-channel student promotions. Pricing is not publicly disclosed for most offerings; an RMU student discount example is $25 tickets via the STUDENTSMILE promo code, and all sales are final.
UPMC Events Center firmographics
Firmographics- Name
- UPMC Events Center
- Legal name
- OVG @ UPMC Events Center
- Website
- https://upmceventscenter.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UPMC Events Center is a 4,000-seat multi-purpose arena in Moon Township, PA, owned by Robert Morris University and managed by Oak View Group. It hosts concerts, family shows, comedy, community events, RMU athletics, and corporate conferences via the adjacent UPMC Health Plan Conference Center.
- Ownership category
- akta.pro rank
UPMC Events Center industry classification
Industry- Product category
- Live Event Venue & Conference Center
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)
- akta.pro secondary industries
- Conference Centers & Dedicated Meeting Venues (THAHAAAB), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
Keywords
Where UPMC Events Center is headquartered
LocationHeadquarters
- HQ city
- Coal Township
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UPMC Events Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Ticket Sales: Revenue generated through ticket sales for concerts, family shows, comedy, community events, and athletics. Ticketmaster is the sole authorized ticketing platform. The box office opens only on days of ticketed events.
- Food and Beverage / Concessions: Revenue from concession sales including all-beef hot dogs, soft pretzels, nachos, chips, ice cream, popcorn, candy, Pepsi beverages, bottled water, Gatorade, and alcoholic beverages (Coors Banquet, Coors Light, Blue Moon, Truly, Twisted Tea). Parkhurst Dining Services is the exclusive caterer.
- Conference Center and Event Space Rental: Revenue from renting the UPMC Health Plan Conference Center and other venue spaces for meetings, banquets, trade shows, and conferences. Offers full-day and half-day rates with customizable seating arrangements and in-house stage equipment.
- Alcohol Sales: Beer and liquor available for purchase by patrons 21 years of age and older, with management reserving the right to limit to one drink per person per purchase. Beer sales are discontinued approximately 45 minutes before event end.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | RMU Student Ticket Discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
UPMC Events Center product offering
Product offeringCore offering
UPMC Events Center is a 4,000-seat indoor arena on the Robert Morris University campus that hosts concerts, family shows, comedy, community events, and collegiate athletics. The venue also operates the UPMC Health Plan Conference Center, an 11,000 sq. ft. column-free space seating up to 550, available for rent as meeting, banquet, conference, and trade show space with full-day and half-day rates, in-house stage equipment, and exclusive on-site Parkhurst Dining catering.
Product overview
UPMC Events Center is a multi-functional venue operated by Oak View Group on the campus of Robert Morris University. The core offering consists of a 4,000-seat arena hosting concerts, family shows, comedy, community events, and athletics (RMU Colonials basketball and volleyball), alongside the UPMC Health Plan Conference Center — a 11,000 sq. ft. column-free space seating up to 550, reconfigurable into five rooms with two boardrooms. The venue provides integrated add-on services including Ticketmaster ticketing, Parkhurst Dining concessions, ADA accessibility services, and parking. The portfolio is managed through Saffire event management software and marketed via the UPMC Events Center website.
Differentiator
Problem solved
Functional benefit
Brands
- UPMC Health Plan Conference Center: Column-free conference center featuring 11,000 square feet that can seat up to 550 and can be reconfigured into five separate rooms. Also contains two boardrooms, a buffet area and reception hall. Offers multiple seating arrangements, in-house stage equipment, and exclusive catering services through Parkhurst Dining.
Products and services
- UPMC Events Center Arena A 4,000-seat multi-functional indoor arena on the Robert Morris University campus that hosts concerts, family shows, comedy, community events, and collegiate athletics for the general public.
- UPMC Health Plan Conference Center
Companies that use UPMC Events Center
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
UPMC Events Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
UPMC Events Center partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Robert Morris University (RMU)coreRobert Morris University (RMU) is the owner of the UPMC Events Center. The venue is located on the campus of RMU and serves as the home arena for the RMU Colonials men's and women's basketball teams and women's volleyball team. The university provides the venue infrastructure and student audience base, while the events center provides athletic facilities and campus programming.
- Oak View Group (OVG)coreOak View Group (OVG) is the venue management company operating the UPMC Events Center. Founded by Tim Leiweke and Irving Azoff in 2015, OVG is a global leader in live experience venue development, management, premium hospitality services, and 360-degree solutions for world-class venues. OVG handles day-to-day venue operations, staffing, and event management.
- TicketmastercoreTicketmaster is the sole authorized ticketing company associated with UPMC Events Center. All ticketed events are available through Ticketmaster at ticketmaster.com and upmceventcenter.com. The venue explicitly warns against purchasing from secondary ticket agencies or unauthorized sources.
- Parkhurst Dining (Parkhurst Catering)coreParkhurst Dining is the exclusive caterer of the UPMC Events Center and UPMC Health Plan Conference Center. They offer a variety of local and sustainable food options, build-your-own meal concepts, and special dietary accommodations for events. Concession offerings include all-beef hot dogs, soft pretzels, nachos, chips, ice cream, popcorn, candy, and a full range of beverages including alcoholic drinks.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
UPMC Events Center competitors and assessment
Company assessmentRegional players
- Lancaster County Convention Center: A Pennsylvania-based convention and meeting venue comparable to the UPMC Health Plan Conference Center in scale, mid-Atlantic regional market positioning, and corporate MICE focus.
- PPG Paints Arena: PPG Paints Arena is Pittsburgh's primary large-capacity arena (home of the Penguins) operated by OVG, directly competing for the same touring concert, family show, and comedy bookings in the same metro as UPMC Events Center.
- Cambria County War Memorial Arena: A mid-size regional arena in Johnstown, PA hosting concerts, family shows, and minor-league sports — a comparable mid-tier Pennsylvania arena competing for the same regional touring acts.
- Stage AE: A Pittsburgh indoor/outdoor concert venue operated under AEG Presents, directly competing with UPMC Events Center for regional concert bookings in the same metro market.
Direct peers
- David L. Lawrence Convention Center: Pittsburgh's primary convention center and the largest MICE venue in the region, directly competing with the UPMC Health Plan Conference Center for corporate meetings, trade shows, and banquets in the same metropolitan market.
- PPL Center: An ~8,500-seat arena in Allentown, PA operated by OVG that hosts concerts, family shows, and Phantoms hockey — comparable mid-size Pennsylvania arena sharing the same OVG management platform and booking network.
- Royal Farms Arena: A mid-size (~13,000 capacity) Baltimore arena hosting concerts, comedy, and family shows — a comparable OVG-region/mid-tier arena competing for the same Mid-Atlantic touring act circuit.
- Petersen Events Center: A 4,000+ seat university arena at the University of Pittsburgh that hosts concerts, family shows, and Pitt Panthers basketball, directly comparable in size, university-affiliation model, and programming mix to UPMC Events Center.
Broad incumbents
- Atlantic City Convention Center: A large-scale convention and exposition facility comparable to UPMC's conference and arena combination, hosting trade shows, conferences, and concerts at meaningfully greater scale.
- Moody Center: A 15,000+ seat OVG-managed arena at the University of Texas, Austin, comparable as a flagship OVG-operated university venue combining concerts, family shows, and Longhorns athletics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
UPMC Events Center social profiles
Digital presenceUPMC Events Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
UPMC Events Center leadership team
Management profileNumber of profiles
Profiles6 records
UPMC Events Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UPMC Events Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UPMC Events Center
What does UPMC Events Center do?
UPMC Events Center is a 4,000-seat indoor arena on the Robert Morris University campus that hosts concerts, family shows, comedy, community events, and collegiate athletics. The venue also operates the UPMC Health Plan Conference Center, an 11,000 sq. ft. column-free space seating up to 550, available for rent as meeting, banquet, conference, and trade show space with full-day and half-day rates, in-house stage equipment, and exclusive on-site Parkhurst Dining catering.
Is UPMC Events Center a public or private company?
UPMC Events Center is a private company. It is classified as corporate owned and is currently operating.
When was UPMC Events Center founded?
UPMC Events Center was founded in 2015. It employs 11 to 50 people.
Where is UPMC Events Center based?
UPMC Events Center is headquartered in Coal Township, United States, in the North America region.
How does UPMC Events Center make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are food and Beverage / Concessions, conference Center and Event Space Rental and alcohol Sales.
Who are UPMC Events Center's main competitors?
Regional players on record are Lancaster County Convention Center, PPG Paints Arena, Cambria County War Memorial Arena and Stage AE. Direct peers are David L. Lawrence Convention Center, PPL Center, Royal Farms Arena and Petersen Events Center. Broad incumbents are Atlantic City Convention Center and Moody Center.
Does UPMC Events Center have an API?
No public API is recorded for UPMC Events Center.
What industry is UPMC Events Center in?
UPMC Events Center's product category is Live Event Venue & Conference Center. Its primary akta.pro industry code is THAHAAAA, Convention & Exhibition Centers (Public Convention Centers, Civic Centers), with a secondary code of THAHAAAB, Conference Centers & Dedicated Meeting Venues. Its NAICS code is 71131 and its SIC code is 7900.