UPMC Events Center

What UPMC Events Center does

UPMC Events Center is a 4,000-seat multi-purpose indoor arena located at 6001 University Boulevard on the campus of Robert Morris University (RMU) in Moon Township, Pennsylvania. The facility is owned by Robert Morris University and operated under management by Oak View Group (OVG), a global venue management company founded in 2015 by Tim Leiweke and Irving Azoff. It serves three core customer groups: (1) general-public attendees of concerts, family shows, comedy, community events, and athletic competitions; (2) corporate and government event planners booking meetings, banquets, receptions, trade shows, and conferences; and (3) RMU Athletics, for whom the arena serves as the home venue for men's and women's basketball and women's volleyball.

The venue spans over 161,000 sq. ft., including the 4,000-seat main arena and the separately branded UPMC Health Plan Conference Center, an 11,000 sq. ft. column-free space that seats up to 550 and reconfigures into five separate rooms with two boardrooms, a buffet area, and a reception hall. Supporting infrastructure includes in-house stage equipment, walk-through metal detectors, elevators, ADA accessibility features (assistive listening, ASL interpretation, accessible seating and parking), and parking across three lots. The technology stack is conventional for the venue industry: Saffire/SaffireTix powers the website and ticketing infrastructure, Ticketmaster is the sole authorized ticketing distribution channel, and Parkhurst Dining is the exclusive on-site caterer for concessions and conference events.

Commercially, UPMC Events Center generates revenue through four streams: Ticketmaster-mediated ticket sales for ticketed events (concerts, family shows, comedy, community events, athletics); concession and alcohol sales operated by Parkhurst Dining; rental of the UPMC Health Plan Conference Center and event spaces under full-day and half-day rates booked via RFP; and ancillary revenue from parking. Distribution runs through three parallel channels: Ticketmaster and an on-site box office for consumer tickets, a password-protected promoter portal for event organizers, and a direct RFP sales process led by Conference Sales Manager Adrienne Canestraro for corporate bookings. Marketing spans organic social (Facebook, X/Twitter, Instagram, LinkedIn, YouTube), an Insiders Club email list for pre-sales and discounts, and RMU-channel student promotions. Pricing is not publicly disclosed for most offerings; an RMU student discount example is $25 tickets via the STUDENTSMILE promo code, and all sales are final.

Name

UPMC Events Center

Legal name

OVG @ UPMC Events Center

Website

https://upmceventscenter.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

UPMC Events Center is a 4,000-seat multi-purpose arena in Moon Township, PA, owned by Robert Morris University and managed by Oak View Group. It hosts concerts, family shows, comedy, community events, RMU athletics, and corporate conferences via the adjacent UPMC Health Plan Conference Center.

Ownership category

akta.pro rank

Product category

Live Event Venue & Conference Center

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Live event venue
• Conference center rental
• Arena event hosting
• Entertainment venue management
• Sports and concerts

Headquarters

HQ city

Coal Township

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated through ticket sales for concerts, family shows, comedy, community events, and athletics. Ticketmaster is the sole authorized ticketing platform. The box office opens only on days of ticketed events.
2. Food and Beverage / Concessions: Revenue from concession sales including all-beef hot dogs, soft pretzels, nachos, chips, ice cream, popcorn, candy, Pepsi beverages, bottled water, Gatorade, and alcoholic beverages (Coors Banquet, Coors Light, Blue Moon, Truly, Twisted Tea). Parkhurst Dining Services is the exclusive caterer.
3. Conference Center and Event Space Rental: Revenue from renting the UPMC Health Plan Conference Center and other venue spaces for meetings, banquets, trade shows, and conferences. Offers full-day and half-day rates with customizable seating arrangements and in-house stage equipment.
4. Alcohol Sales: Beer and liquor available for purchase by patrons 21 years of age and older, with management reserving the right to limit to one drink per person per purchase. Beer sales are discontinued approximately 45 minutes before event end.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

UPMC Events Center is a 4,000-seat indoor arena on the Robert Morris University campus that hosts concerts, family shows, comedy, community events, and collegiate athletics. The venue also operates the UPMC Health Plan Conference Center, an 11,000 sq. ft. column-free space seating up to 550, available for rent as meeting, banquet, conference, and trade show space with full-day and half-day rates, in-house stage equipment, and exclusive on-site Parkhurst Dining catering.

Product overview

UPMC Events Center is a multi-functional venue operated by Oak View Group on the campus of Robert Morris University. The core offering consists of a 4,000-seat arena hosting concerts, family shows, comedy, community events, and athletics (RMU Colonials basketball and volleyball), alongside the UPMC Health Plan Conference Center — a 11,000 sq. ft. column-free space seating up to 550, reconfigurable into five rooms with two boardrooms. The venue provides integrated add-on services including Ticketmaster ticketing, Parkhurst Dining concessions, ADA accessibility services, and parking. The portfolio is managed through Saffire event management software and marketed via the UPMC Events Center website.

Differentiator

Problem solved

Functional benefit

Brands

• UPMC Health Plan Conference Center: Column-free conference center featuring 11,000 square feet that can seat up to 550 and can be reconfigured into five separate rooms. Also contains two boardrooms, a buffet area and reception hall. Offers multiple seating arrangements, in-house stage equipment, and exclusive catering services through Parkhurst Dining.

Products and services

• UPMC Events Center Arena A 4,000-seat multi-functional indoor arena on the Robert Morris University campus that hosts concerts, family shows, comedy, community events, and collegiate athletics for the general public.
• UPMC Health Plan Conference Center

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Robert Morris University (RMU)coreStrategic or Co-development PartnerRobert Morris University (RMU) is the owner of the UPMC Events Center. The venue is located on the campus of RMU and serves as the home arena for the RMU Colonials men's and women's basketball teams and women's volleyball team. The university provides the venue infrastructure and student audience base, while the events center provides athletic facilities and campus programming.
• Oak View Group (OVG)coreImplementation/ SI/ Consulting PartnerOak View Group (OVG) is the venue management company operating the UPMC Events Center. Founded by Tim Leiweke and Irving Azoff in 2015, OVG is a global leader in live experience venue development, management, premium hospitality services, and 360-degree solutions for world-class venues. OVG handles day-to-day venue operations, staffing, and event management.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster is the sole authorized ticketing company associated with UPMC Events Center. All ticketed events are available through Ticketmaster at ticketmaster.com and upmceventcenter.com. The venue explicitly warns against purchasing from secondary ticket agencies or unauthorized sources.
• Parkhurst Dining (Parkhurst Catering)coreOEM/ Whitelabel/ Licensing PartnerParkhurst Dining is the exclusive caterer of the UPMC Events Center and UPMC Health Plan Conference Center. They offer a variety of local and sustainable food options, build-your-own meal concepts, and special dietary accommodations for events. Concession offerings include all-beef hot dogs, soft pretzels, nachos, chips, ice cream, popcorn, candy, and a full range of beverages including alcoholic drinks.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Lancaster County Convention Center: A Pennsylvania-based convention and meeting venue comparable to the UPMC Health Plan Conference Center in scale, mid-Atlantic regional market positioning, and corporate MICE focus.
• PPG Paints Arena: PPG Paints Arena is Pittsburgh's primary large-capacity arena (home of the Penguins) operated by OVG, directly competing for the same touring concert, family show, and comedy bookings in the same metro as UPMC Events Center.
• Cambria County War Memorial Arena: A mid-size regional arena in Johnstown, PA hosting concerts, family shows, and minor-league sports — a comparable mid-tier Pennsylvania arena competing for the same regional touring acts.
• Stage AE: A Pittsburgh indoor/outdoor concert venue operated under AEG Presents, directly competing with UPMC Events Center for regional concert bookings in the same metro market.

Direct peers

• David L. Lawrence Convention Center: Pittsburgh's primary convention center and the largest MICE venue in the region, directly competing with the UPMC Health Plan Conference Center for corporate meetings, trade shows, and banquets in the same metropolitan market.
• PPL Center: An ~8,500-seat arena in Allentown, PA operated by OVG that hosts concerts, family shows, and Phantoms hockey — comparable mid-size Pennsylvania arena sharing the same OVG management platform and booking network.
• Royal Farms Arena: A mid-size (~13,000 capacity) Baltimore arena hosting concerts, comedy, and family shows — a comparable OVG-region/mid-tier arena competing for the same Mid-Atlantic touring act circuit.
• Petersen Events Center: A 4,000+ seat university arena at the University of Pittsburgh that hosts concerts, family shows, and Pitt Panthers basketball, directly comparable in size, university-affiliation model, and programming mix to UPMC Events Center.

Broad incumbents

• Atlantic City Convention Center: A large-scale convention and exposition facility comparable to UPMC's conference and arena combination, hosting trade shows, conferences, and concerts at meaningfully greater scale.
• Moody Center: A 15,000+ seat OVG-managed arena at the University of Texas, Austin, comparable as a flagship OVG-operated university venue combining concerts, family shows, and Longhorns athletics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/UPMCEventsCtr
• YouTubeyoutube.com/channel/UCgzOjMQWT4F7M2gGaEyuCQg
• Facebookfacebook.com/UPMCEVENTSCENTER
• LinkedInlinkedin.com/company/upmc-events-center/about
• Instagraminstagram.com/upmceventscenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPMC Events Center