Cambria County War Memorial

What Cambria County War Memorial does

Cambria County War Memorial is a municipal arena facility located at 326 Napoleon Street in Johnstown, Pennsylvania, owned by the Cambria County War Memorial Authority and managed under contract by SMG. Constructed in 1950 and now 63 years old (as of 2014), the venue operates as the home arena of the Johnstown Tomahawks (NA3HL junior hockey) and as a multi-purpose event facility for the broader Cambria County region. It also operates a sister facility, the North Central Recreation Center (NCRC) in Ebensburg, which extends ice rental and recreational programming capacity. Programming spans hockey, concerts, family shows (including Disney on Ice, which has performed there since 1996), PIAA regional wrestling championships, Special Olympics, and community gatherings.

The business generates revenue across five streams: ticket sales (box office and Ticketmaster, typically priced $27-$40 per ticket), food and beverage concessions, luxury suite rentals, ice time rentals for hockey and skating programs, and advertising/sponsorship. Distribution combines direct on-site box office, Ticketmaster's global ticketing platform, a dedicated group sales function, and direct suite rental sales. Marketing runs through the warmemorialarena.com website, Facebook and Twitter accounts, and an email newsletter, with community partnerships amplifying reach. Operational go-to-market is event-driven: management schedules diverse events back-to-back using a "sabermetric" data-driven approach intended to maximize attendance by targeting distinct demographics with each show.

Operationally, the facility runs on a small administrative team of approximately 5-10 full-time staff (General Manager, Assistant General Manager/Finance/HR, NCRC Arena Manager/Event Manager, Box Office Manager, Group Sales, Catering Manager) supplemented by event-day personnel from a contracted security provider. The venue has invested in operational efficiency, including an LED lighting retrofit that cut concourse lighting energy costs from $58/day to $11/day, and received a $300,000 Pennsylvania state grant in December 2013 for ice rink renovation, floor heating, and ADA-access improvements. No AI/ML or proprietary technology platform is evident; the facility is fundamentally a real-asset-driven live entertainment venue serving a small regional market.

Name

Cambria County War Memorial

Legal name

Cambria County War Memorial Authority

Website

https://warmemorialarena.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Cambria County War Memorial is a municipal arena in Johnstown, Pennsylvania, owned by a county authority and managed by SMG. It hosts the Johnstown Tomahawks junior hockey team plus concerts, family shows, and community events, with a sister ice facility in Ebensburg.

Ownership category

akta.pro rank

Product category

Live Event Venue and Arena Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industries

Ice Hockey Leagues (MPAKAAAE), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

Keywords

• Live event venue
• Ice rink rentals
• Hockey arena operations
• Arena advertising
• Suite rental services

Headquarters

HQ city

Johnstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Box office and Ticketmaster sales for events including hockey games, concerts, family shows, and sporting events. Ticket prices range from $27-$40 for typical events.
2. Concessions: Food and beverage sales at the venue. New credit card processing was installed in 2013 to modernize concession stands, costing $57,000 over three years.
3. Suite Rentals: Luxury suites available for private rentals for events and gatherings.
4. Ice Rentals: Ice time rentals for youth hockey, public skating, and other ice-related activities at both CCWM and NCRC facilities.
5. Advertising/Sponsorship: Sponsorship opportunities and advertising space within the arena.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cambria County War Memorial operates a multi-purpose arena and event venue in Johnstown, Pennsylvania, hosting Johnstown Tomahawks junior hockey games, concerts, Disney on Ice family shows, wrestling championships, and community events. The venue provides ice rentals, premium event suites, box office ticketing, and concessions, with a sister facility (NCRC) in Ebensburg offering additional ice rink space and recreational programming.

Product overview

Cambria County War Memorial operates as a multi-purpose arena and events venue in Johnstown, Pennsylvania. The core offering is the War Memorial Arena, which hosts hockey games (featuring the Johnstown Tomahawks junior hockey team), concerts, family shows (such as Disney on Ice), wrestling championships, and community events. A sister facility, the North Central Recreation Center in Ebensburg, provides additional ice rental capacity and recreational programming including skate classes. Services include ice rentals, private event suites, box office ticketing, and parking facilities. The venue is managed by SMG and operates under a 'Moneyball' sabermetric approach to entertainment scheduling to maximize event diversity and attendance.

Differentiator

Problem solved

Functional benefit

Brands

• Tomahawks Jr. Hockey Team: Junior hockey team that calls the Cambria County War Memorial Arena its home venue.

Products and services

• War Memorial Arena venue hosting Multi-purpose arena at 326 Napoleon Street, Johnstown, PA, hosting Johnstown Tomahawks NA3HL hockey games, concerts, Disney on Ice family shows, wrestling championships, and community events.
• North Central Recreation Center (NCRC) Sister facility in Ebensburg, PA, offering additional ice rink space, skate classes, and recreational programming managed alongside the main War Memorial Arena.
• Ice Rental Services Ice rink time rentals available at both the Cambria County War Memorial Arena and the NCRC facility for hockey games, figure skating, youth hockey programs, and public skating.
• Event Suites Luxury private suites available for rent for events, providing premium seating and hospitality options for groups, corporate functions, and private gatherings.
• Box Office Services Ticket sales services including group sales, ADA-accessible seating arrangements, and Ticketmaster integration for online and on-site ticket purchases.

Quantifiable outcome

• 36,000+ attendees in a 23-day period during peak programming
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• SMGcoreOthersSMG is the professional management company that operates the Cambria County War Memorial Arena. They provide venue management, event booking support, and operational expertise.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for online ticket sales and will-call services at the War Memorial Arena.
• Corporate Security ServicesminorImplementation/ SI/ Consulting PartnerLocal security company hired to manage fluctuating demand for ushers and security guards for events, hiring existing arena staff.
• Jehovah's WitnessesminorStrategic or Co-development PartnerAnnual convention attendees who have helped the arena by painting walls and refinishing floors in performer areas as volunteer community service.
• Pennsylvania Department of Conservation and Natural ResourcescoreOthersProvided $300,000 grant through the Bureau of Recreation and Conservation for arena rehabilitation including ice rink renovation, floor heating, and ADA access improvements.
• Kraft HockeyvilleminorGTM or Marketing PartnerKraft Hockeyville partnership for hockey programming and community engagement.
• North Central Recreation Center (NCRC)coreStrategic or Co-development PartnerSister facility in Ebensburg managed alongside the main War Memorial Arena. Offers additional ice rental and recreation facilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DCU Center: Worcester, MA multi-purpose arena (Worcester Railers, ECHL) hosting concerts, hockey, and family shows. Comparable mid-market arena with parallel revenue streams (tickets, suites, concessions, ice rentals).
• WesBanco Arena: Wheeling, WV multi-purpose arena (home of the Wheeling Nailers, ECHL) hosting hockey, concerts, and regional events. Similar small-market, single-anchor-tenant profile with comparable ticket pricing and event programming.
• SNHU Arena: Manchester, NH arena (home of the Manchester Monarchs, ECHL) hosting concerts and hockey with similar mid-tier regional profile and programming strategy.
• Blue Cross Arena: Rochester, NY arena (home of the Rochester Americans, AHL) hosting concerts and hockey. Comparable programming model and SMG/ASM-managed venue operations.
• Covelli Centre: Multi-purpose arena in Youngstown, OH (similar mid-size Rust Belt market) that hosts junior hockey (Youngstown Phantoms) plus concerts and family shows. Closely comparable in programming mix, scale, and market profile to Cambria County War Memorial.
• Mohegan Sun Arena at Casey Plaza: Wilkes-Barre, PA multi-purpose arena hosting hockey (formerly Penguins AHL) plus concerts and family entertainment. Comparable regional Pennsylvania venue with similar hockey-anchor-plus-events model.

Regional players

• Giant Center: Hershey, PA arena (home of the Hershey Bears, AHL) and a Pennsylvania regional competitor for touring concerts and family shows, though at a larger scale and stronger tenant (Bears).
• Hersheypark Arena: Historic Hershey, PA arena that has hosted Hershey Bears hockey for decades; a longer-tenured Pennsylvania regional venue with comparable family show and minor-league hockey programming.
• UPMC Events Center: Robert Morris University campus arena near Pittsburgh hosting NCAA Division I hockey and concerts—a Pennsylvania regional peer for hockey programming and event booking strategy.

Broad incumbents

• ASM Global (formerly SMG): Global venue management company that operates CCWM and hundreds of other arenas, stadiums, and convention centers. Provides benchmarking, booking relationships, and operating leverage applicable to any venue it manages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/warmemorialarena
• Facebookfacebook.com/warmemorialarena
• LinkedInlinkedin.com/company/cambria-county-war-memorial

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cambria County War Memorial