FarmaVita

What FarmaVita does

FarmaVita s.r.l. is an Italian privately held manufacturer of professional hair care products, headquartered in Locate Varesino (Como). The company develops, produces, and distributes a full professional salon portfolio organized across two main pillars — Color | Decoloration (permanent and ammonia-free colorations, bleaching, and toners) and Care (the Amethyste line with Chroma, Nutri, Biomimetic, Hydra, Blonde, Curl, Specific Care, and Colouring Fluid sub-lines) — plus adjacent ranges in smoothing (smooth EXPERIENCE, K.LISS), styling (HD), perm and straightening, barber, and targeted treatments (Tricogen). Standout technical assets include the Omniplex bond-care system, Chroma Lock+Metal Detox color protection, pH-Balanced toner technology, Pro-Plex bleaching protection, Prodigious Oil Complex (Argan/Macadamia/Avocado), and Biomimetic Tri-Peptide molecular repair, alongside premium SKUs such as Suprema Color (106 nuances), Life Color Plus, B.Life Color (65+ shades, ammonia-free), Mineral Shadows, and the Omniplex Blossom Glow Toner.

The company sells exclusively to professional hair salons and hairdressers (B2B professional-only channel) and does not distribute through retail. Pricing is not publicly disclosed; the company funnels inquiries through [email protected] and downloadable PDF catalogs, indicating a relationship-driven B2B sales motion rather than transactional e-commerce. A parallel Conto Terzi private-label / contract manufacturing service monetizes production capacity for third-party brands. Marketing is concentrated on a multilingual corporate website (Italian, English, Spanish), a dedicated Omniplex sub-brand site (omniplex.it), a YouTube channel for tutorials, a LinkedIn company page, and downloadable PDF catalogs and color charts, with MailChimp used for salon email communications.

FarmaVita is founder/owner-operated, with no disclosed parent company, institutional investors, funding rounds, or M&A activity in the source data. The company is operationally active, releasing new products in 2024 (including Life Dècolor bleaching cream) and maintaining an updated multilingual web and social presence, but operates without publicly disclosed financials, headcount, certifications, or named salon customers, leaving financial scale and customer concentration largely inferential.

Name

FarmaVita

Legal name

Farmavita s.r.l.

Website

https://farmavita.it

Company type

Private

Founded year

1973

Operating status

Operating

Short description

FarmaVita s.r.l. is an Italian privately held manufacturer of professional hair care products — color, bleaching, care, treatment, and styling — sold exclusively through professional hair salons worldwide, with additional private-label contract manufacturing services.

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Ethnic & Textured Haircare (CRABABAL)

Keywords

• Professional hair color
• Professional hair care
• Salon color systems
• Hair care manufacturing
• Private label cosmetics

Headquarters

HQ city

Locate Varesino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Hair Color Products: Sale of professional hair coloring products including Suprema Color, Life Color Plus, B.Life Color (ammonia-free), Mineral Shadows, and Blossom Glow Toners to hair salons.
2. Professional Hair Care Products: Sale of professional hair care products including Amethyste line, Omniplex, Argan Sublime, Onely, K.LISS, and Back Bar product lines to salons.
3. Styling Products: Sale of professional styling products including HD styling line.
4. Private Label/Contract Manufacturing: Third-party manufacturing services for other brands under 'Conto Terzi' (private label) services.
5. Specialized Treatments: Sale of specialized treatment products including Tricogen (hair loss control), smooth EXPERIENCE (smoothing), and Barber Collection.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FarmaVita is an Italian manufacturer that develops, formulates, and produces professional hair care products for hair salons, organized into Color & Bleach (permanent colorations, ammonia-free colors, bleaching products, toners) and Care (bond repair, color protection, hydration, smoothing, restructuring, styling). The company also offers specialized product lines for barber services, perms, and scalp treatments, and runs a Conto Terzi private label manufacturing service for third-party brands.

Product overview

FarmaVita is an Italian professional hair care company offering a comprehensive portfolio of salon products organized into two main categories: Color|Deco (hair coloring and bleaching) and Care. The Color line includes Life Color Plus (100ml permanent coloration with Pro-Plex technology), B.Life Color (ammonia-free with Argan oil, 65+ shades), Suprema Color (premium line with exotic oil complex, 106 nuances), Mineral Shadows Collection (12 creative shades), and Omniplex Blossom Glow Toner (ammonia-free blonding system). The Care line features the Amethyste sub-brand with targeted solutions (CHROMA for color protection, NUTRI for repair, BIOMIMETIC for molecular repair, HYDRA for hydration, BLONDE for blonde care, CURL for curls, SPECIFIC CARE for scalp issues, COLOURING FLUID for instant color). Additional premium lines include Argan Sublime (luxury Argan oil elixir, shampoo, mask), Argan Oil Absolute (body care), ONELY (10-in-1 multi-benefit spray), K.LISS (keratin smoothing therapy), Back Bar (salon-size products), and smooth EXPERIENCE (professional smoothing treatments). The company also offers Private Label manufacturing services. All products target professional hair salons and stylists.

Differentiator

Problem solved

Functional benefit

Brands

• Omniplex: A professional bond care and treatment product line with its own dedicated website (omniplex.it), featuring products like Bond Care Shampoo, Bond Care Mask, Bond Maker, Bond Reinforcer, and Miracle at Home treatments.
• Amethyste
• Suprema Color
• Life Color Plus
• B.Life Color
• smooth EXPERIENCE
• Back Bar

Products and services

• Suprema Color Professional permanent oxidizing hair coloring cream with an exclusive Prodigious Oil Complex (Argan, Macadamia, Avocado oils), available in 106 nuances and providing 100% grey coverage for professional salon use.
• Life Color Plus Professional permanent hair coloration cream with Pro-Plex Technology for hair-structure protection during coloring, available in 100ml format with multiple shades, including the Life Décolor bleaching cream variant launched in 2024.
• B.Life Color Ammonia-free cream hair coloration enriched with Argan oil and Vitamin E, available in 65+ shades plus 12 toners, formulated for gentle yet vibrant coloring in professional salons.
• Life Décolor Bleaching Cream New professional bleaching cream launched in 2024, delivering up to 6 tones of lift with zero inhalation risk and maximum hair respect, available in 150g tube format for salon use.
• Mineral Shadows Collection Collection of 12 innovative shades inspired by stones and metals, available within Life Color Plus and Suprema Color lines for tonal effects and creative coloring in salons.
• Omniplex Blossom Glow Toner Ammonia-free cream toner for all blonde shades using pH-Balanced Technology, enriched with Argan Oil and Vitamin E, delivering up to 6 weeks of lasting blonde color for professional salon use.
• Omniplex Bond Care System Professional bond protection and reinforcement system featuring Omniplex Tech and vegetal keratin, including Bond Maker, Bond Reinforcer, Bond Care Shampoo, Bond Care Mask, Miracle at Home treatment, Scalp Protector, and Bleaching Powder 2 in 1 for chemical-service protection.
• Amethyste Care Line Comprehensive professional hair care line with sub-lines for color protection (CHROMA), nutritive repair (NUTRI), molecular repair (BIOMIMETIC), hydration (HYDRA), blonde care (BLONDE), curl definition (CURL), targeted scalp/hair treatments (SPECIFIC CARE), and instant color touch-ups (COLOURING FLUID).
• Argan Sublime Luxury Argan oil-based hair care line for professional salons, including Elixir multi-use fluid, Shampoo, and Mask for deep nourishment and shine enhancement.
• smooth EXPERIENCE Professional smoothing line featuring Pre-Treat Shampoo, Smoothing Fluid, Instant High Gloss Water, Filler Shampoo, Filler Conditioner, and Hair Filler Serum, with 6 products supporting 4 different beauty rituals for curly, wavy, and unruly hair.
• K.LISS Professional restructuring smoothing keratin therapy line including Shampoo, Conditioner, and Protective Spray with Keratin Complex + Hyaluronic Acid for smooth, frizz-free hair.
• ONELY 10-in-1 Leave-in Spray Mask providing nourishment, frizz control, thermal protection, color protection, and volume; line also includes Dry Shampoo and Botanical Shampoo variants for professional use.
• Back Bar Line Salon-use hair care line with Color Shampoo, Nourishing Shampoo, Gentle Shampoo, Revitalizing Shampoo, Color Mask, Extreme Conditioner, and Restore Conditioner in 250ml, 1000ml, and 5-liter formats with dispensers, designed for back-bar professional salon use.
• HD Styling Line Professional styling product line for in-salon hair styling and finishing services.
• Barber Collection Professional grooming products specifically designed for barber services and men's hairdressing salons.
• Tricogen Specific Treatments Targeted hair and scalp treatments, including hair loss control formulations, for specific hair and scalp concerns in the professional salon channel.
• Perm & Straightening Line Professional permanent wave and hair straightening products for salon perm and smoothing services.
• Argan Oil Absolute Multi-use dry oil for body, face, and hands combining Argan, Avocado, and Macadamia oils with 99% natural ingredients, sold through the professional channel.
• Conto Terzi Private Label Manufacturing Private label and contract manufacturing service under which FarmaVita produces customized hair care products for third-party brands on a B2B basis.

Quantifiable outcome

• 100% grey hair coverage with Suprema Color
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Davines: Italian professional hair care brand headquartered in Parma, founded 1983, selling color, care, and styling exclusively through salons globally. Directly comparable as a mid-sized Italian B2B salon brand with similar sub-line architecture and contract manufacturing heritage.
• Alfaparf Group: Italian professional hair care manufacturer (Alfaparf Milano, Yellow, Previa) serving salons in 100+ countries. Comparable scale, Italian origin, salon-exclusive distribution, and broad color + care portfolio including bond-building ranges.
• Keune Haircosmetics: Dutch family-owned professional hair care manufacturer (since 1925) with Tinta, Semi Color, Care, and Styling lines sold exclusively through salons. Comparable mid-sized, family-operated, salon-exclusive model with broad color portfolio.
• Framesi: Italian professional hair color and care brand (FrameColor, By Frame, Pure Pigments) distributed through salons. Similar mid-sized Italian heritage, professional color focus, and B2B-only channel model.

Broad incumbents

• Paul Mitchell (John Paul Mitchell Systems): US-based professional hair care brand with The Color, Awapuhi Wild Ginger, Tea Tree lines distributed through salons. Comparable in being a salon-exclusive, multi-line professional brand, though larger and more globally distributed.
• Schwarzkopf Professional (Henkel): Henkel-owned professional hair care division with Igora, BlondMe, Bonacure, Osis+ lines. Direct competitor in professional color and care, with global distribution and salon education programs.
• Redken (L'Oréal): L'Oréal-owned professional salon brand with Shades EQ, Color Fusion, Extreme, and Frizz Dismiss lines. Direct competitor in professional color and care; broader portfolio backed by global L'Oréal scale.
• L'Oréal Professionnel: Global #1 professional hair brand under L'Oréal, with Majirel, Inoa, Série Expert, Metal Detox lines. Same professional salon channel, same color + care portfolio, but with global R&D, education infrastructure, and scale that materially exceeds FarmaVita.
• Goldwell (Kao): Kao-owned professional hair color and care brand (Topchic, Colorance, Dualsenses, Elumen). Competes in the same premium salon color and care category, with strong European presence and bond-repair innovations.
• Wella Company (Wella Professionals): Global professional hair color and care leader (Koleston, Illumina, Blondor, Oil Reflections) owned by KKR. Directly competes in the same salon color category but at vastly larger scale with worldwide distribution and education academies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@farmavita-srl5841
• LinkedInlinkedin.com/company/farmavita-srl/posts/?feedView=all

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FarmaVita