Hotel Normandie

What Hotel Normandie does

Hotel Normandie is a historic 96-room boutique hotel located at 605 South Normandie Avenue in Koreatown, Los Angeles, operating under Hotel Normandie LA LLC. Built in 1926 and designed by the architectural firm Walker and Eisen (also responsible for the Beverly Wilshire Hotel, United Theatre, and Fine Arts Building), the property features original Spanish Colonial and Renaissance Revival architecture and an iconic neon sign that has served as a skyline fixture since its opening. Following a multi-million dollar renovation, the hotel blends preserved historic elements (terrazzo floors, mahogany doors) with modern luxury amenities including 42-inch LG ProCentric TVs, pillowtop beds, high-speed WiFi, and C.O. Bigelow Apothecary bath amenities.

The company operates an integrated hospitality platform combining room accommodations with on-site food and beverage and event venues. Room revenue is generated from nightly rates across Queen, King, Two Double Bed, Junior King Suite, Full King Suite, and ADA-accessible room categories, supplemented by a tiered discount program offering up to 25% off for government personnel, 15% for AAA/AARP members, and 20% for first responders and military guests. Food and beverage revenue flows through three sub-brands: Cassell's Hamburgers (a 1948 diner acquired by Wilshire Center Hotel in 2012 and relocated to the property), Le Comptoir (a Michelin Star counter restaurant by Chef Gary Menes with ingredients sourced from an urban garden in Long Beach), and The Normandie Club (a craft cocktail bar created by LA nightlife operator Cedd Moses). Event space revenue is generated from the Eisen Room (476 sq ft, up to 20 guests) and the Charlamagne Ballroom (1,763 sq ft, up to 100 guests) for weddings, corporate meetings, and celebrations. Ancillary revenue includes valet parking ($50 Thursday-Saturday), self-parking ($35 Sunday-Wednesday), and a $50 pet fee for dog-friendly accommodations.

Distribution and marketing operate through direct channels (Synxis-powered website booking, phone reservations at 213-388-8138 and 800-617-4071, walk-ins) augmented by online travel agencies and a digital marketing stack that includes Google Analytics, Google AdWords remarketing, Facebook remarketing, and an active content/blog engine. Earned media coverage from LA Times, Eater LA, Discover Los Angeles, Hotel Business, and CBS2 supports top-of-funnel awareness. Customer segments span leisure travelers, event planners, discount-eligible travelers, and pet owners, with the property marketed as a distinctive, character-rich alternative to standardized LA accommodations.

Name

Hotel Normandie

Legal name

Hotel Normandie LA LLC

Website

https://hotelnormandiela.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Short description

Hotel Normandie is a 96-room historic boutique hotel in Koreatown, Los Angeles, built in 1926 by Walker and Eisen. It operates an integrated hospitality platform offering rooms, three on-site F&B venues (Cassell's Hamburgers, Le Comptoir Michelin Star, Normandie Club), event spaces, parking, and pet-friendly accommodations for leisure and event-driven travelers.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), City/Urban Convention Hotels (THAGALAA)

Keywords

• Boutique hotel accommodations
• Historic hotel lodging
• Event venue rentals
• Fine dining restaurants
• Hospitality services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Room Revenue: Hotel rooms and suites including Queen Room, King Room, Two Double Bed Room, Junior King Suite, Full King Suite, and ADA-accessible rooms. Revenue generated from nightly rates with various discount programs for government, AAA, AARP, first responders, and military.
2. Food & Beverage: On-site dining venues including Cassell's Hamburgers (classic diner), Le Comptoir (Michelin Star restaurant), The Normandie Club (cocktail bar), and catering services for events
3. Event Space Rental: Venues include Charlamagne Ballroom (1,763 sq ft, up to 100 guests), Eisen Room (476 sq ft, up to 20 guests) for weddings, meetings, and special events
4. Parking Services: Valet parking ($50 Thursday-Saturday) and self-parking ($35 Sunday-Wednesday)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel Normandie operates a historic 96-room boutique hotel in Koreatown Los Angeles, originally built in 1926 by architects Walker and Eisen. The core offering encompasses overnight guest accommodations (Queen, King, Double, Junior King Suite, Full King Suite, ADA-accessible rooms), three on-site food and beverage outlets (Cassell's Hamburgers diner, Le Comptoir Michelin Star restaurant, The Normandie Club cocktail bar), and event venue rentals including the Charlamagne Ballroom and Eisen Room.

Product overview

Hotel Normandie is a historic luxury boutique hotel in Koreatown Los Angeles offering accommodations, dining, and event venues as an integrated hospitality portfolio. The core offering includes Hotel Normandie (the property itself with various room types) and Hotel Rooms & Suites (Queen, King, Double, and accessible options). On-site dining comprises Cassell's Hamburgers (historic retro diner), Le Comptoir (Michelin Star restaurant), and The Normandie Club (cocktail bar). Event services include the Eisen Room and Charlamagne Ballroom for meetings and weddings. The hotel also offers dog-friendly accommodations, daily wine reception, catering services, and special rate programs for government, AAA, AARP, first responders, and military guests.

Differentiator

Problem solved

Functional benefit

Brands

• Cassell's Hamburgers: Historic retro diner and bar serving classic American fare including famous hamburgers, fried chicken sando, milkshakes, cakes and pies.
• Le Comptoir
• The Normandie Club

Products and services

• Hotel Normandie (Property Stay) Historic luxury boutique hotel stay in Koreatown Los Angeles, a 96-room property built in 1926 by Walker and Eisen featuring Spanish Colonial and Renaissance Revival architecture with modern luxury amenities. Targeted at leisure and business travelers visiting Los Angeles.
• Hotel Rooms & Suites Refurbished luxury guest rooms and suites including Queen Room, King Room, Two Double Bed Room, Junior King Suite, Full King Suite, and ADA-accessible rooms featuring pillowtop beds, high-speed WiFi, 42-inch flat-screen TVs, plush bedding, kimono-style robes, and C.O. Bigelow Apothecary amenities. ADA rooms include grab bars and roll-in showers.
• Cassell's Hamburgers Historic retro diner and bar serving classic American fare including famously flavorful cheeseburgers, patty melts, fried chicken sandwiches, hand-spun milkshakes, and a rotating selection of cakes and pies. Open to hotel guests and walk-in diners.
• Le Comptoir Michelin Star food counter restaurant by Chef Gary Menes featuring seasonally grown, organically sourced dishes with inventive culinary flair. Serves breakfast and dinner with menu items sourced from the hotel's own urban garden in Long Beach.
• The Normandie Club Neighborhood gin mill and hotel cocktail bar created by LA tycoon Cedd Moses, offering hand-crafted cocktails served neat, straight up, or on the rocks in a vintage ambiance of brick walls and Edison bulbs.
• Event Spaces & Venues Meeting and event facilities including the Charlamagne Ballroom (1,763 sq ft, up to 100 guests), Eisen Room (476 sq ft, up to 20 guests, bridal suite), rooftop space, and stately lobby, available for weddings, corporate meetings, conferences, bar/bat mitzvahs, quinceañeras, baby showers, and graduation dinners.
• Catering Services Event catering service offering smorgasbords, plated dinners, and assorted fare for weddings, meetings, and special events held at Hotel Normandie.
• Parking Services Valet parking available Thursday through Saturday for $50 and self-parking available Sunday through Wednesday for $35.
• Dog-Friendly Accommodations Pet-friendly hotel service accommodating dogs for a $50 pet fee, with designated dog-friendly rooms available upon request and recommendations for nearby dog-friendly restaurants and parks in Koreatown.

Quantifiable outcome

• Historic landmark status since 1926 with over 8 decades of history
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Cassell's HamburgerscoreStrategic or Co-development Partner · 21 June 2012Historic hamburger diner originally opened in 1948. Hotel Normandie (Wilshire Center Hotel) purchased Cassell's in 2012 and relocated it to the hotel property. Features classic diner fare including famous patty melts, fried chicken sando, hand-spun milkshakes, and rotating selection of cakes and pies.
• Le ComptoircoreStrategic or Co-development PartnerMichelin Star food counter restaurant featuring seasonally grown, organically sourced dishes by Chef Gary Menes. Menu items are sourced from the hotel's own urban garden in Long Beach. Intimate counter dining experience showcasing urban farming and inventive culinary creations.
• The Normandie ClubcoreStrategic or Co-development PartnerNeighborhood gin mill and hotel bar created by LA tycoon Cedd Moses. Features hand-crafted cocktails in a vintage ambiance of brick walls and Edison bulbs. Classic hotel bar serving cocktails neat, straight up, or on the rocks.
• 24-Hour FitnessminorOthers24-hour fitness center located within walking distance of the hotel. Full-service gym equipped with top-notch features and equipment for guest use.
• FacebookminorGTM or Marketing PartnerRemarketing service used to advertise on third-party websites to visitors after they visited the hotel website, based on their browsing behavior.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Standard West Hollywood: Iconic LA lifestyle boutique hotel with rooms, F&B, rooftop, and event programming targeting design-conscious leisure travelers. Comparable on guest demographic, F&B-led positioning, and LA urban boutique category.
• Mama Shelter Los Angeles: Lifestyle boutique hotel in Hollywood with buzzy F&B, rooftop, and event venues targeting leisure and corporate guests. Comparable on design-led positioning, integrated F&B, and LA leisure-travel demand base.
• Ace Hotel Downtown Los Angeles: Historic- building lifestyle boutique hotel in Downtown LA with multiple F&B and event programming. Closest comparable on the combination of historic architecture, design-led positioning, F&B-driven guest experience, and event business model.
• Petit Ermitage West Hollywood: Boutique all-suite hotel in West Hollywood with rooftop F&B, event venues, and design-led positioning. Comparable on boutique scale, F&B-driven guest experience, and event space revenue mix.
• The LINE Hotel: Lifestyle boutique hotel in Koreatown LA offering design-forward rooms, multiple F&B outlets, and event space. Direct competitor for the same leisure and corporate guests in the immediate Koreatown micro-market, with comparable room count and urban LA positioning.
• Proper Hotel Santa Monica: Design-driven luxury boutique hotel with destination F&B, wellness, and event spaces in LA. Comparable on lifestyle-boutique positioning, integrated F&B-and-rooms model, and premium ADR targeting.
• Hollywood Roosevelt Hotel: Historic 1927 LA hotel with multiple F&B outlets, event space, and a strong leisure / events mix. Comparable as a heritage LA full-service boutique hotel leveraging original architecture and a destination F&B / nightlife positioning.
• The Mayfair Hotel Los Angeles: Historic boutique hotel in Downtown LA undergoing renovation and repositioning with F&B and event space. Comparable as a heritage LA boutique with restoration capex, design-led guest experience, and event business model.

Emerging players

• Freehand Los Angeles: Hybrid boutique hotel and hostel in Downtown LA with multiple F&B outlets and event programming. Comparable on F&B-and-rooms integration, urban LA leisure positioning, and event-driven revenue, though targeting a more price-sensitive guest.

Broad incumbents

• Beverly Wilshire, A Four Seasons Hotel: LA landmark hotel also designed by Walker & Eisen. Comparable through the shared architect legacy, LA luxury heritage positioning, and event business, though operating at a much higher price point under a global luxury brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/NormandieLA
• Facebookfacebook.com/HotelNormandieLA
• Instagraminstagram.com/hotelnormandie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Normandie