Marsh & Associates
Marsh & Associates LLC, operating as the Native Fish Lab, is a Tempe, Arizona-based aquatic ecology consulting firm that provides population assessments, telemetry, and database management for desert Southwest native fish conservation to federal and state wildlife agencies.
- Company typePrivate
- Founded2008
- HeadquartersTempe, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Marsh & Associates does
Marsh & Associates LLC, operating as the Native Fish Lab, is a private aquatic ecology research and consulting firm headquartered in Tempe, Arizona. Founded in 2008 as a spin-off of Arizona State University's Native Fish Lab (originally established by W.L. Minckley in the 1960s), the company specializes in population assessment, telemetry, and database management for imperiled native fish species of the desert Southwest, including Razorback Sucker, Bonytail, Gila Chub, and June Sucker. Its technical capabilities center on acoustic and radio telemetry, remote PIT (Passive Integrated Transponder) scanning via custom-built submersible, shore-based, and mini-rocket antennas designed in-house, and statistical analysis using R scripts for sparse ecological datasets. The firm maintains the Lower Colorado River Native Fish Database (the central data repository since 1988, covering 22,239+ tagged fish) and the Minckley Library of 11,000+ fisheries documents.
The company's commercial offering is structured around government-funded professional services. M&A generates revenue through contracts and grants from federal agencies including the Bureau of Reclamation, U.S. Fish and Wildlife Service, Bureau of Land Management, and National Park Service, as well as state wildlife departments in Arizona, Nevada, Utah, and New Mexico. Its portfolio includes river system surveys (Colorado, Salt, Verde, Gila), Gila River Basin tributary monitoring across 100+ waterways, non-native fish removal programs, private lake surveys, and Marsh Education public outreach. Service delivery relies on a small core scientific staff of 1-10 employees supported by an extended network of 26 alumni continuing in fisheries, with multi-agency programs such as the Lower Colorado River Multi-Species Conservation Program and the Lake Mohave Native Fish Work Group serving as the primary engagement vehicles.
Marsh & Associates firmographics
Firmographics- Name
- Marsh & Associates
- Legal name
- Marsh & Associates LLC
- Website
- https://nativefishlab.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Marsh & Associates LLC, operating as the Native Fish Lab, is a Tempe, Arizona-based aquatic ecology consulting firm that provides population assessments, telemetry, and database management for desert Southwest native fish conservation to federal and state wildlife agencies.
- Ownership category
- akta.pro rank
Marsh & Associates industry classification
Industry- Product category
- Fisheries Research and Environmental Consulting
- NAICS
- Agriculture, Forestry, Fishing and Hunting (11), Fishing, Hunting and Trapping (114)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Aquatic Ecology & Fisheries Assessments (EUAHAHAB)
- akta.pro secondary industries
- Marine & Freshwater Conservation (BPAGAGAE), Wetlands & Waters of the U.S. Delineation / Riparian Assessments (EUAHAHAC)
Keywords
Where Marsh & Associates is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marsh & Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Government Contracts and Grants: M&A operates as a private consulting firm primarily serving government agencies and conservation programs. Their revenue comes from federal and state government contracts, grants from conservation programs, and project-based research services. The company has received $13.6 million in grants and contracts since 2008.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Marsh & Associates product offering
Product offeringCore offering
Marsh & Associates delivers applied aquatic ecology research and consulting for native fish conservation in the desert Southwest. Core offerings include native fish population assessments, telemetry and PIT tag monitoring (using in-house designed submersible, shore-based, and mini rocket antennas), river and lake surveys, non-native fish removal, long-term basin monitoring, and centralized database management. Services are sold primarily to federal and state resource agencies and multi-species conservation programs through contracts and grants.
Product overview
Marsh & Associates (M&A) is a private aquatic ecology research and consulting company offering a portfolio of interconnected services for native fish conservation. The core offerings include Native Fish Conservation Research (population assessments, genetic analysis), PIT Tag Scanner Technology (custom-built submersible, shore-based, and mini rocket antennas for fish tracking), River System Surveys, Private Lake Surveys, and Gila River Basin Monitoring. Supporting services include the Lower Colorado River Native Fish Database (central data repository since 1988), the Minckley Library (online searchable database of over 11,000 documents), non-native fish removal programs, and Marsh Education outreach. The company specializes in acoustic and radio telemetry, remote PIT scanning, and database management for federal, state, tribal, and academic conservation partners.
Differentiator
Problem solved
Functional benefit
Brands
- Marsh Education: Educational initiative under Marsh & Associates focused on teaching kindergarten and early elementary school children about native Arizona fishes.
- Mickley Library
Products and services
- Native Fish Conservation Research Applied research covering fish population assessments, genetic data analysis using R scripts, and adaptive management planning to support biodiversity conservation in desert Southwest aquatic ecosystems. Services are provided to federal and state agencies and conservation programs.
- PIT Tag Scanners
Quantifiable outcome
- Handled data from 22,239 tagged fish during fiscal year 2024
- +1 more outcomes
Companies that use Marsh & Associates
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Marsh & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Marsh & Associates partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Lower Colorado River Multi-Species Conservation Program (LCR MSCP)coreM&A serves as the central repository for the Lower Colorado River Native Fish Database and supports periodic estimation of population abundance of Razorback Sucker. The program captures and rears native Colorado River fish for repatriation, particularly Razorback Sucker.
- Bureau of ReclamationcorePrimary federal agency funder for Gila River Basin Native Fishes Conservation Program and co-funder of the Minckley Library project. Provides funding and program administration through Phoenix Area Office and Boulder City office.
- Arizona Game and Fish Department (AZGFD)coreState agency partner in the Lower Colorado River Lake Mohave Native Fish Work Group (NFWG) formed in 1990. Collaborates on native fish monitoring and conservation efforts.
- U.S. Fish and Wildlife Service (USFWS)coreFederal agency partner in NFWG responsible for species conservation under the Endangered Species Act. Collaborates on monitoring and recovery programs.
- Lower Colorado River Lake Mohave Native Fish Work Group (NFWG)coreMulti-agency group formed in 1990 with representation from AZGFD, ASU, USGS, NDOW, Bureau of Reclamation, USFWS, and NPS. Primary mission is to capture and rear native Colorado River fish for repatriation.
- Arizona State University (ASU)coreOrigin of the Native Fish Lab founded by W.L. Minckley in the 1960s. M&A transitioned from ASU to the private sector in 2008. Ongoing collaboration with university researchers.
- June Sucker Recovery Implementation Program (JSRIP)coreInteragency group leading June Sucker recovery efforts in Utah Lake. M&A conducts Northern Pike monitoring to support this program by providing information on predator locations and timing of congregations.
- Utah Division of Wildlife Resources (UDWR)coreState agency partner for Northern Pike monitoring and June Sucker recovery in Utah Lake. Collaborates with M&A on field sampling and telemetry work.
- Bureau of Land Management (BLM)coreFederal agency partner for non-native fish removal projects in Aravaipa and Bonita Creeks within the Aravaipa Ecosystem Management Area and Gila Box Riparian National Conservation Area.
- National Park Service (NPS)coreFederal agency partner in NFWG collaborating on native fish conservation in National Park areas including Death Valley National Park.
- Nevada Department of Wildlife (NDOW)coreState agency partner in the Lower Colorado River Lake Mohave Native Fish Work Group for native fish monitoring and conservation.
- New Mexico Department of Game and Fish (NMDGF)coreState agency partner in the Gila River Basin monitoring program, collaborating with Reclamation and FWS on status assessment of federally listed focal species.
- Willow Beach National Fish HatcherycoreReceives offspring of Razorback Sucker brood stock from Lake Mohave for rearing and future repatriation as part of LCR MSCP conservation efforts.
- Wayne State University (Dr. Thomas E. Dowling)minorAcademic collaborator with M&A continuing efforts pioneered by W.L. Minckley. Specializes in genetic analyses of native fish populations.
- University of New Mexico (Dr. Thomas Turner)minorAcademic collaborator with M&A continuing efforts pioneered by W.L. Minckley in native fish conservation.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Marsh & Associates competitors and assessment
Company assessmentBroad incumbents
- Tetra Tech: Global consulting and engineering firm with a large environmental services practice covering fisheries, water resources, and endangered species. Provides similar services but as part of a much broader portfolio.
- Anchor QEA: Environmental engineering and science firm with significant fisheries, aquatic ecology, and habitat restoration practices. Comparable in technical aquatic services and federal client base, but materially larger.
- SWCA Environmental Consultants: Large employee-owned environmental consulting firm with strong presence in the desert Southwest. Overlaps in endangered species work, aquatic resources, and federal agency contracting but operates at substantially greater scale.
- Western EcoSystems Technology (WEST): Larger environmental consulting firm offering fisheries, wildlife, and ecological services nationwide. Comparable in working on government-funded ecological projects but broader in geographic and taxonomic scope.
Direct peers
- Cramer Fish Sciences: Fisheries science and environmental consulting firm specializing in native fish populations, habitat restoration, and population modeling in the western US. Closely comparable in technical capabilities (population assessment, telemetry) and customer base.
- Normandeau Associates: Environmental and biological consulting firm providing fisheries, aquatic ecology, and wildlife services to government and utility clients. Comparable in scope of aquatic services, telemetry work, and reliance on regulated-industry contracts.
- Stillwater Sciences: Aquatic ecology consulting firm specializing in riverine and riparian systems, fish population studies, and habitat assessments in the western US. Overlaps in telemetry, native fish monitoring, and river system surveys.
- BioWest, Inc. Small environmental consulting firm providing fisheries, wildlife, and aquatic resources services to federal, state, and private clients across the western US. Directly comparable niche player with a similar government-contract GTM model and similar employee scale.
Others
- Glen Canyon Natural History Association / Glen Canyon NRA Fisheries Program: Federal program counterpart rather than a commercial peer — adjacent ecosystem monitoring in the Colorado River system. Included because they fund/conduct comparable native fish work and shape the same competitive procurement landscape.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Marsh & Associates social profiles
Digital presenceMarsh & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marsh & Associates leadership team
Management profileNumber of profiles
Profiles6 records
Marsh & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marsh & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marsh & Associates
What does Marsh & Associates do?
Marsh & Associates delivers applied aquatic ecology research and consulting for native fish conservation in the desert Southwest. Core offerings include native fish population assessments, telemetry and PIT tag monitoring (using in-house designed submersible, shore-based, and mini rocket antennas), river and lake surveys, non-native fish removal, long-term basin monitoring, and centralized database management. Services are sold primarily to federal and state resource agencies and multi-species conservation programs through contracts and grants.
Is Marsh & Associates a public or private company?
Marsh & Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marsh & Associates founded?
Marsh & Associates was founded in 2008. It employs 1 to 10 people.
Where is Marsh & Associates based?
Marsh & Associates is headquartered in Tempe, United States, in the North America region.
How does Marsh & Associates make money?
One revenue line is on record: government Contracts and Grants.
Who are Marsh & Associates's main competitors?
Broad incumbents on record are Tetra Tech, Anchor QEA, SWCA Environmental Consultants and Western EcoSystems Technology (WEST). Direct peers are Cramer Fish Sciences, Normandeau Associates, Stillwater Sciences and BioWest, Inc.. Glen Canyon Natural History Association / Glen Canyon NRA Fisheries Program is listed as an others.
Does Marsh & Associates have an API?
No public API is recorded for Marsh & Associates.
What industry is Marsh & Associates in?
Marsh & Associates's product category is Fisheries Research and Environmental Consulting. Its primary akta.pro industry code is EUAHAHAB, Aquatic Ecology & Fisheries Assessments, with a secondary code of BPAGAGAE, Marine & Freshwater Conservation. Its NAICS code is 11 and its SIC code is 8731.