McWilliams Buckley & Associates

What McWilliams Buckley & Associates does

McWilliams Buckley & Associates is a privately held boutique residential real estate brokerage founded in 2000 and headquartered at 8971 Daniels Center Dr., Suite 303 in Fort Myers, Florida. The firm was formed by John McWilliams and Tom Buckley after years of collaborating on Southwest Florida transactions, and it serves individual buyers and sellers of single-family homes, condominiums, golf course community properties, and waterfront homes across roughly a dozen Southwest Florida submarkets including Fort Myers, Cape Coral, Bonita Springs, Naples, Estero, Lehigh Acres, Sanibel, Captiva, and Punta Gorda. The firm is differentiated by an agent roster of approximately ten individuals, several of whom (notably co-founder John McWilliams at 3,200+ closings / $300M+ in career sales, and broker Josh Bevington at 800+ closings / $100M+) carry very deep personal production track records, and by the practice of agents living inside the communities they serve, including Fiddlesticks Country Club.

The company's product surface combines traditional buyer and seller brokerage representation with a content-rich website (mcwilliamsbuckley.com) that integrates Showcase IDX for live MLS-backed property search, Mapbox for interactive map search, and Paradym for 3D virtual tours. Specialized sub-portals segment inventory by community (Fiddlesticks, Colonial Country Club), by lifestyle (golf course communities), and by geography (waterfront / Gulf coast). Marketing is multi-channel across Facebook, LinkedIn, YouTube, blog content, and community resource pages covering schools, utilities, golf courses, and municipal services, positioning the firm as a Southwest Florida lifestyle concierge rather than a pure transaction intermediary.

Revenue is generated entirely from transaction-based real estate commissions on both buy-side and sell-side representation, billed at quote-based, market-standard rates that are not publicly disclosed. The firm participates in three regional MLS systems (Florida Gulf Coast MLS, Rapattoni MLS, Sunshine MLS) for listing distribution, holds HUD-approved status, and maintains referral relationships with title companies and direct lenders. Ownership remains concentrated with the two founding partners, with no disclosed institutional capital, parent company, subsidiaries, or external funding.

Name

McWilliams Buckley & Associates

Legal name

McWilliams Buckley & Associates

Website

https://mcwilliamsbuckley.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

McWilliams Buckley & Associates is a privately held boutique residential real estate brokerage in Fort Myers, Florida, serving individual buyers and sellers of homes, golf course community properties, and waterfront properties across Southwest Florida.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission - Buy Side: Commission-based revenue from representing buyers in residential property transactions. Agents facilitate home purchases with personalized service from search through closing.
2. Real Estate Commission - Sell Side: Commission-based revenue from representing sellers in listing and selling residential properties. Company markets properties and negotiates transactions to achieve best price for sellers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

McWilliams Buckley & Associates is a boutique residential real estate brokerage that represents buyers and sellers of homes across Southwest Florida, including single-family residences, condominiums, and specialized properties in golf course and waterfront communities. Services span property search, market analysis, contract negotiation, and closing coordination, supported by an online property search platform backed by MLS data. The firm primarily generates revenue through transaction commissions on both buy-side and sell-side representations.

Product overview

McWilliams Buckley & Associates is a boutique real estate brokerage firm operating in Southwest Florida. The company offers a unified platform combining residential real estate buying and selling services with an integrated online property search tool. Core offerings include buyer representation, seller representation, and featured property listings. The product portfolio includes specialized search modules for golf course communities, waterfront properties, Fiddlesticks Country Club properties, and general residential listings. The online platform integrates Showcase IDX for MLS-backed property search, Mapbox for mapping, and Paradym for virtual tours, providing clients comprehensive property discovery tools alongside traditional brokerage services.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Buying Services Full-service buyer representation in finding and purchasing residential properties in Southwest Florida, including single-family homes, condominiums, and townhouses across various communities.
• Residential Real Estate Selling Services Full-service seller representation including listing, marketing, pricing analysis, and negotiation for residential properties in Southwest Florida.
• Property Search Platform Interactive online property search platform powered by Showcase IDX with map-based search, filtering by price, beds, baths, and community across 500+ active listings in the MLS database.
• Featured Properties Search Curated selection of premium property listings showcased on the company's website, featuring single-family residences, condominiums, and land across Southwest Florida communities.
• Fiddlesticks Country Club Properties Specialized property listings and representation within the Fiddlesticks Country Club private community in Fort Myers, featuring golf course homes and country club lifestyle properties.
• Golf Course Communities Brokerage Property search, representation, and listings within golf course communities across Southwest Florida, including various country clubs and golf-oriented residential developments.
• Waterfront Property Brokerage Specialized property listings and representation for water view, waterfront, and Gulf coast homes across Southwest Florida including Sanibel, Captiva, and Fort Myers Beach areas.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core.

• Florida Gulf Coast MLS (FGCMLS)coreTechnology or IntegrationMembers of the Florida Gulf Coast Multiple Listing Service for property listings and data sharing across the regional real estate market.
• Rapattoni MLScoreTechnology or IntegrationAccess to Rapattoni MLS system for property listings and market data.
• Sunshine MLScoreTechnology or IntegrationAccess to Sunshine MLS system for expanded property listings.
• Title CompaniescoreImplementation/ SI/ Consulting PartnerEstablished relationships with title companies for closing services on real estate transactions.
• Direct Lenders and BankscoreImplementation/ SI/ Consulting PartnerEstablished relationships with direct lenders, banks, and private financing sources to assist buyers with financing for property purchases.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: Global residential real estate franchise with strong Southwest Florida agent density. Comparable because it competes for the same buyer and seller pool across the same MLS systems, though at much larger scale and brand recognition.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S. with substantial Florida operations. Comparable as a competitor for residential listings and agent recruitment in the SW Florida market where McWilliams Buckley operates.
• Compass: Tech-enabled national residential real estate brokerage with a growing agent network in Southwest Florida. Comparable as a competitor for buyer and seller representation, but Compass operates at vastly larger scale with proprietary technology—a direct threat to the boutique brokerage model.
• Coldwell Banker: Established residential real estate franchise with deep presence in Florida luxury and primary-home markets. Comparable as a competitor for buyer/seller representation, particularly in coastal and country club communities that overlap with McWilliams Buckley's niche.
• Berkshire Hathaway HomeServices: National residential real estate franchise network with strong Florida brand equity. Comparable as a competitor in the same SW Florida luxury and residential segments, though operating at much larger scale with greater brand recognition.

Regional players

• Royal Shell Real Estate: Regional independent brokerage serving Southwest Florida including Fort Myers, Cape Coral, and Sanibel. Comparable as a peer offering residential sales services across the same MLS region, competing for the same buyers and sellers.
• Premier Sotheby's International Realty: Luxury-focused residential brokerage serving Southwest Florida markets including Naples, Bonita Springs, and Fort Myers. Comparable as a competitor in the same geographic territory, especially for higher-end and waterfront properties where McWilliams Buckley also competes.
• William Raveis Real Estate: Northeast-rooted residential brokerage with expanding Florida footprint. Comparable as a competitor in Florida luxury and relocation segments, particularly for buyers migrating from Northeast to Southwest Florida.

Direct peers

• eXp Realty: Cloud-based residential brokerage with significant Florida agent presence and aggressive commission split economics. Comparable as a direct competitor for agent recruitment and buyer/seller representation, particularly in the mid-market segment where McWilliams Buckley operates.
• John R. Wood Properties: Long-established, independent residential real estate brokerage headquartered in Naples, FL, serving the same Southwest Florida geography including Fort Myers, Bonita Springs, and Naples. Highly comparable as a direct local competitor with similar boutique service positioning and a comparable portfolio of luxury and golf community listings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/swfloridarealtors
• Facebookfacebook.com/pages/McWilliams-Buckley-Associates/163086233780027
• LinkedInlinkedin.com/in/mcwilliamsbuckley
• Xx.com/realestate_u

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McWilliams Buckley & Associates