Rapattoni Corporation

What Rapattoni Corporation does

Rapattoni Corporation is a privately held vertical software company founded in 1970 by Andy and Niki Rapattoni, headquartered in Westlake Village, California, and operating with roughly 100 employees. It develops and licenses an integrated software suite exclusively for real estate associations and Multiple Listing Service (MLS) organizations in the United States. Its product portfolio centers on three core platforms: Rapattoni MLS (an internet-based multiple listing system launched in 1999), Rapattoni AMS/Magic (association management software, with the next-generation Magic+ cloud platform released in 2022), and Connect Dashboard (a centralized web portal with single sign-on and Identity Provider services). Supporting modules include Atlas Tax (property tax records with GIS, FEMA, and NCES data), Engage (member engagement), Rapattoni Edge (a mobile MLS app), and Integrated Website Services (IWS). The technical stack is standards-based, supporting RETS 1.7.2, RESO Web API (OAuth2 + OData v4), SAML-based SSO, and the first MLS vendor RESO Data Dictionary Platinum certification.

The company monetizes through a recurring subscription-based service model with annual billing, offering cloud hosting (REALTOR Secure-certified data center) and continuous software enhancements bundled into the subscription. Go-to-market is sales-led via a dedicated sales and marketing team including Regional Sales Managers, supplemented by presence at NAR, RESO, CMLS, and CAR industry events. Customer segments are split primarily between MLS organizations of all sizes (requiring listing management, mapping, IDX, and data sharing) and real estate associations (requiring member management, billing, events, and payment processing), with secondary use of tax and parcel data by MLS members. The company reports 300+ installations nationwide, 200,000+ real estate professionals as end users, and AMS customers covering more than 80% of the nation's REALTORS, supported by 100+ SSO integration partners and a 350-year combined leadership tenure.

Name

Rapattoni Corporation

Legal name

Rapattoni Corporation

Website

https://rapattoni.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Rapattoni Corporation is a privately held vertical SaaS company, founded in 1970, that develops MLS, association management, tax records, and SSO portal software exclusively for U.S. real estate associations and MLS organizations, serving more than 300 installations and 200,000 real estate professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Simi Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based Software Services: Rapattoni's subscription-based service model provides continuing enhancements and upgrades to take advantage of advancing technology at no additional charge. This protects customers' investment and ensures software will never be obsolete. Services include MLS hosting, AMS hosting with managed database backups, monitored uptime, and software licensing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Rapattoni Corporation develops and sells an integrated suite of software products designed exclusively for real estate associations and Multiple Listing Service (MLS) organizations. The portfolio centers on three core platforms — Rapattoni MLS (internet-based listing system), Rapattoni AMS/Magic (association management software), and Connect Dashboard (SSO web portal) — supported by modules such as Atlas Tax (property tax and GIS data), Engage (member engagement), Edge MLS mobile app, and Integrated Website Services. The company also offers RESO Web API, RETS Server, and Magic Membership API for standards-based data exchange.

Product overview

Rapattoni Corporation is a software and services company serving the real estate industry since 1970, offering a suite of integrated products designed exclusively for real estate associations and MLS organizations. The product portfolio centers on three core platforms: Rapattoni MLS (internet-based multiple listing system with powerful searches, reports, mapping, and prospecting tools), Rapattoni AMS/Magic (association management software with member management, billing, and events, now available as the next-generation Magic+/Magic-Cloud cloud platform), and Connect Dashboard (web portal with SSO for accessing all tools). Supporting modules include Atlas Tax (property tax and GIS data), Engage (member engagement), Rapattoni Edge mobile app, and Integrated Website Services. All products feature deep integration, support for industry standards (RETS, RESO), and world-class technical support. The company offers multiple APIs including RETS, RESO Web API, and Magic Membership API, plus Single Sign-On connectivity with over 100 third-party vendor partners.

Differentiator

Problem solved

Functional benefit

Brands

• Rapattoni MLS: A comprehensive and innovative multiple listing system that meets the needs of any size MLS, launched as one of the first Internet-based MLS systems in 1999.
• Rapattoni AMS (Magic)
• Atlas Tax
• Connect Dashboard
• Engage
• Rapattoni Edge MLS Mobile App
• Rapattoni IWS

Products and services

• Rapattoni MLS A comprehensive and innovative Multiple Listing System (MLS) that meets the needs of MLS organizations of any size, providing powerful searches, reports, mapping, prospecting, and other tools for real estate brokers and agents.
• Rapattoni AMS (Magic / Magic+) Association management software created exclusively for the real estate industry, providing member management, billing, event registration, and related association operations. Current version Magic+ (Magic-Cloud AMS) is a cloud-hosted platform with mobile support.
• Atlas Tax County tax records plus data from geographic parcels, FEMA flood maps, NCES data, and other sources, providing MLS members with accurate and up-to-date property tax data integrated with listing systems.
• Connect Dashboard A modern and intuitive web portal for accessing all online tools, apps, and services in a single location with secure Single Sign-On (SSO) links and Identity Provider (IdP) services.
• Engage Integrated Member Engagement Platform within Magic+ AMS providing enhanced member communication and engagement features for real estate associations.
• Rapattoni Integrated Website Services (IWS) Website services helping real estate associations launch consumer and member sites with configurable content featuring deep integrations with AMS, MLS, and Single Sign-On (SSO).
• Rapattoni Edge MLS Mobile App Mobile app for iOS and Android available at no additional charge for MLS users, providing instant access to live listing information on mobile devices.

Quantifiable outcome

• 200,000+ real estate professionals use Rapattoni software
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration60 records

Feature10 records

Partnerships

One partnership is on record.

• Real Estate Standards Organization (RESO)coreStrategic or Co-development PartnerRapattoni was the first MLS vendor to implement the RESO Data Dictionary standard with Platinum certification. Brian Tepfer served as Co-Chair of the RESO Membership Data Dictionary workgroup.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• iHomeFinder: iHomeFinder provides IDX/MLS search and lead-routing products integrated with Rapattoni's SSO, overlapping with Atlas Tax and Edge for MLS member add-on spend.
• CloudCMA: CloudCMA offers cloud-based comparative market analysis and presentation tools tightly integrated with MLS systems; listed as a SAML SSO partner and competes for add-on wallet share alongside Atlas Tax.
• HomeSpotter: HomeSpotter provides mobile-first MLS search and collaboration tools for real estate agents, competing with Rapattoni's Edge mobile app for end-user mindshare within shared association/MLS accounts.
• DotLoop: DotLoop provides real estate transaction management and eSignature workflows integrated via SAML SSO; competes with portions of the Connect Dashboard ecosystem for member workflow share.

Direct peers

• CoreLogic (Trestle): CoreLogic provides MLS data services and the Trestle data platform powering listing search, property data APIs and RESO-compliant data distribution — a direct competitive counterpart to Rapattoni's MLS and Atlas Tax offerings.
• Black Knight MLS Solutions (Paragon): Black Knight's MLS Solutions group, anchored by the Paragon MLS platform, competes head-to-head with Rapattoni MLS for U.S. MLS and association contracts, and is listed as an SSO-integrated partner.
• FBS Data Systems (Flexmls): FBS provides the Flexmls MLS platform and CREA DDF products used by many U.S. and Canadian real estate boards, directly competing with Rapattoni MLS in the association/MLS software market.
• Bridge Interactive: Bridge Interactive provides RESO Web API-based MLS data infrastructure and search front-ends, directly overlapping with Rapattoni's RESO Web API and MLS search functionality.

Broad incumbents

• Zillow Group (ShowingTime, dotloop): Zillow Group's ShowingTime (showing management) and dotloop (transaction management) both compete with and integrate via Rapattoni's SSO, and Zillow's consumer data flywheel makes it a powerful adjacent incumbent for MLS data distribution.

Regional players

• MLS PIN (MLS Property Information Network): MLS PIN operates a large regional MLS in the Northeast U.S. and historically developed its own MLS technology, representing an alternative regional MLS technology model that competes with vendors like Rapattoni for association governance approaches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Rapattoni
• LinkedInlinkedin.com/company/rapattoni-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rapattoni Corporation