Social Kinnect
Social Kinnect (DBA Kinnect) is a Mumbai-based, Omnicom-owned integrated creative agency serving enterprise brands across e-commerce, BFSI, FMCG, automotive, and consumer electronics in India, delivering strategy, creative, media, influencer, and technology-enabled marketing services.
- Company typePrivate
- Founded2011
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Social Kinnect does
Social Kinnect, doing business as Kinnect, is a Mumbai-headquartered integrated creative agency founded in 2011, operating as a subsidiary of Omnicom Advertising India within the global Omnicom Group, with formal affiliation to the FCB (Foote, Cone & Belding) network. The agency offers end-to-end creative services spanning brand strategy, advertising creative development, media planning and buying, influencer marketing, data analytics, and technology-enabled execution, and positions itself as "born digital, raised integrated" to differentiate from both traditional legacy agencies and digital-only shops.
Its go-to-market is enterprise field sales: the agency wins integrated creative mandates through direct pitches to brand marketing leadership and retains enterprise clients across roughly eleven disclosed verticals. The named client base includes Flipkart, Mumbai Indians, ClearTrip, OPPO, Asian Paints, TVS, HDFC Bank, Philips, Nescafe, Tira Beauty, and SBI, each linked to documented campaign work such as Flipkart's SASA LELE 2.0, Mumbai Indians' Fans Nahi. Fam., HDFC's Lulumelon End of Season Sale, and OPPO's Zindagi Ka Frame Wide Karo.
Revenue is generated through professional services fees, most likely a mix of agency retainers and project-based campaign fees, with no public pricing or revenue disclosure available. The firm is led by CEO Rohan Mehta, Founder & COO Chandni Shah, and Director Srinivas Kulkarni, operates with 51-100 employees, and has won top-tier global creative industry recognition at Cannes Lions, D&AD, One Show, and the Effie Awards. There is no public funding history, no disclosed revenue, and no patents, API products, or proprietary technology assets documented in the available data.
Social Kinnect firmographics
Firmographics- Name
- Social Kinnect
- Legal name
- Social Kinnect
- Website
- https://socialkinnect.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Social Kinnect (DBA Kinnect) is a Mumbai-based, Omnicom-owned integrated creative agency serving enterprise brands across e-commerce, BFSI, FMCG, automotive, and consumer electronics in India, delivering strategy, creative, media, influencer, and technology-enabled marketing services.
- Ownership category
- akta.pro rank
Social Kinnect industry classification
Industry- Product category
- Integrated Advertising & Creative Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital PR & Social Media Communications (MPAAADAJ)
- akta.pro secondary industry
- Paid Social Advertising (BPAFACAB)
Keywords
Where Social Kinnect is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Social Kinnect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Kinnect generates revenue through agency fees for integrated creative services including brand strategy, advertising creative development, media planning, influencer marketing, and campaign execution. Revenue is likely retainer-based for ongoing clients with project fees for specific campaigns.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Social Kinnect product offering
Product offeringCore offering
Social Kinnect is an integrated creative agency that delivers brand strategy, advertising creative, media planning, influencer marketing, data analytics, and digital marketing services to enterprise brands in India. The agency's offerings span the full marketing funnel, combining digital-native capabilities with traditional brand-building expertise under the positioning "Born digital, raised integrated." It serves as a one-stop creative and marketing partner for major consumer-facing brands across e-commerce, banking, FMCG, and consumer electronics sectors.
Product overview
Kinnect is a single integrated creative agency offering within Omnicom Advertising India. The agency brings together creativity, strategy, media, influencer marketing, data analytics, and technology under one roof to solve real business problems and deliver benchmark creative work. Rather than separate modular products, Kinnect operates as an integrated creative powerhouse where these capabilities work together for clients including Flipkart, Mumbai Indians, ClearTrip, OPPO, Asian Paints, and TVS.
Differentiator
Problem solved
Functional benefit
Products and services
- Integrated Creative Agency Services End-to-end integrated marketing and creative services combining brand strategy, advertising creative, media planning and buying, influencer marketing, data analytics, and digital execution. Delivered to enterprise consumer brands in India across e-commerce, banking, FMCG, consumer electronics, automotive, paints, beverages, beauty, travel, and sports verticals.
Companies that use Social Kinnect
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Social Kinnect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Social Kinnect partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Omnicom Advertising IndiacoreKinnect operates as an integrated creative powerhouse within Omnicom Advertising India. As part of the Omnicom Group, Kinnect benefits from global network resources, best practices, and scale while maintaining independent creative operations.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Social Kinnect competitors and assessment
Company assessmentBroad incumbents
- BBH India (Bartle Bogle Hegarty): BBH India is a creatively-led agency operating in India as part of a globally recognized network; competes for high-profile brand campaigns similar to Kinnect's marquee client work but with stronger global creative pedigree.
Direct peers
- Leo Burnett India: Leo Burnett India (Publicis) operates as a full-service creative agency in Mumbai and other metros, competing head-to-head with Kinnect for brand campaigns across FMCG, automotive, and consumer electronics categories.
- McCann Worldgroup India: McCann India is a flagship Interpublic Group creative agency offering integrated brand campaigns, similar in scale and scope to Kinnect, and competing for the same enterprise brand mandates in India.
- Ogilvy India: Part of WPP, Ogilvy India is one of the largest integrated creative agencies in the country, serving similar enterprise brand clients with creative, media, and digital work — directly comparable to Kinnect's offering and client profile.
- DDB Mudra Group: DDB Mudra is an Omnicom-network peer creative agency based in India. As a sister agency under the same holding company, it is a direct internal competitor for both clients and creative talent, making it the closest structural comparable.
- MullenLowe Lintas Group: MullenLowe Lintas is a long-standing Indian creative network offering full-service brand and advertising solutions, directly comparable in client verticals and integrated creative scope to Kinnect.
- Publicis India: Publicis India operates as an integrated creative and digital agency serving enterprise brands in the same verticals as Kinnect — including FMCG, e-commerce, and financial services — making it a direct holding-company peer.
- FCB India: FCB India is the parent brand under which Kinnect operates (per the FCB_KINNECT logo). It is a direct sibling creative agency within Omnicom, sharing clients, talent pools, and operating geography.
- Wunderman Thompson India: WPP-owned Wunderman Thompson India offers integrated creative and digital services, overlapping with Kinnect's value proposition across brand strategy, advertising, and digital campaign execution for Indian enterprises.
Emerging players
- Social Beat: Social Beat is an Indian digital-first marketing agency specializing in performance, social, and content marketing for enterprise brands — an emerging peer that competes with Kinnect in the digital/social segment with a more performance-bent offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Social Kinnect social profiles
Digital presenceSocial Kinnect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Kinnect leadership team
Management profileNumber of profiles
Profiles3 records
Social Kinnect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Kinnect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Kinnect
What does Social Kinnect do?
Social Kinnect is an integrated creative agency that delivers brand strategy, advertising creative, media planning, influencer marketing, data analytics, and digital marketing services to enterprise brands in India. The agency's offerings span the full marketing funnel, combining digital-native capabilities with traditional brand-building expertise under the positioning "Born digital, raised integrated." It serves as a one-stop creative and marketing partner for major consumer-facing brands across e-commerce, banking, FMCG, and consumer electronics sectors.
Is Social Kinnect a public or private company?
Social Kinnect is a private company. It is classified as corporate owned and is currently operating.
When was Social Kinnect founded?
Social Kinnect was founded in 2011. It employs 51 to 100 people.
Where is Social Kinnect based?
Social Kinnect is headquartered in Mumbai, India, in the Asia region.
How does Social Kinnect make money?
One revenue line is on record: creative Agency Services.
Who are Social Kinnect's main competitors?
BBH India (Bartle Bogle Hegarty) is listed as a broad incumbent. Direct peers are Leo Burnett India, McCann Worldgroup India, Ogilvy India, DDB Mudra Group, MullenLowe Lintas Group, Publicis India, FCB India and Wunderman Thompson India. Social Beat is listed as an emerging player.
Does Social Kinnect have an API?
No public API is recorded for Social Kinnect.
What industry is Social Kinnect in?
Social Kinnect's product category is Integrated Advertising & Creative Services. Its primary akta.pro industry code is MPAAADAJ, Digital PR & Social Media Communications, with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 5418 and its SIC code is 7311.