BAZZ
- Company typePrivate
- Founded1990
- HeadquartersSaint Laurent, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
BAZZ firmographics
Firmographics- Name
- BAZZ
- Legal name
- Bazz Inc.
- Website
- https://bazz.ca
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BAZZ industry classification
Industry- Product category
- Residential Lighting
- NAICS
- Residential Electric Lighting Fixture Manufacturing (335131), Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)
- akta.pro secondary industries
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
Keywords
Where BAZZ is headquartered
LocationHeadquarters
- HQ city
- Saint Laurent
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
BAZZ business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Lighting Fixture Sales: BAZZ generates revenue through the sale of LED lighting fixtures and luminaires including recessed lights, pendant lights, ceiling fixtures, wall sconces, outdoor lighting, and specialty products. Products are sold as one-time purchases with no subscription component. The company sells directly to consumers via e-commerce and through retail distribution partners.
- Professional Account Program: BAZZ maintains a Professional Account program for contractors and installers, suggesting B2B sales alongside consumer e-commerce, with dedicated account access for professionals.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
BAZZ product offering
Product offeringCore offering
BAZZ designs, manufactures, and distributes LED-based residential lighting fixtures including recessed lights, pendant lights, ceiling and wall fixtures, outdoor luminaires (under the Luvia sub-brand), specialty lighting (LED strips, shop lights, undercabinet lighting), and table/floor lamps. The company sells through its own e-commerce website, major home improvement retailers, and a Professional Account program serving contractors and installers across Canada, the United States, and Mexico.
Product overview
BAZZ is a lighting manufacturer and home improvement wholesaler offering a comprehensive portfolio of LED-based luminaires across multiple product lines. The core offering consists of recessed LED lights (the company's leadership category in Canada), pendant lights (with collections like Lasso, Glam, Tulum), ceiling lights, wall lights, outdoor lighting (including Luvia sub-brand), specialty lighting (LED strips, shop lights, undercabinet lighting), and table/floor lamps. BAZZ also offers smart WiFi-enabled lighting products controlled via a proprietary mobile application. The company operates primarily as a B2B wholesaler with distribution through major home improvement retailers across North America.
Differentiator
Problem solved
Functional benefit
Brands
- Luvia: Outdoor lighting sub-brand offering contemporary exterior wall fixtures and landscape lighting solutions.
Products and services
- Recessed LED Lights
Quantifiable outcome
- 25,000 hours LED lifespan
- +2 more outcomes
Companies that use BAZZ
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
BAZZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BAZZ partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
BAZZ competitors and assessment
Company assessmentBroad incumbents
- Progress Lighting: Large North American residential lighting manufacturer with deep retailer relationships and a broad fixture portfolio. Competes head-to-head with BAZZ in residential ceiling, pendant, and recessed categories.
- Signify (Philips): Global leader in lighting (Philips Hue, etc.) with extensive smart-home and residential LED portfolios. Competes across BAZZ's categories and sets the innovation benchmark for smart fixtures.
- GE Lighting (Savant Systems): Major residential and commercial lighting brand offering connected and standard LED fixtures in North American retail. Competitor in smart lighting and recessed product lines.
- Kichler Lighting: Masco-owned residential decorative and landscape lighting brand available through home improvement retailers. Overlaps with BAZZ's pendant, outdoor, and landscape categories.
Emerging players
- WAC Lighting: Specialty architectural and recessed LED lighting manufacturer with strong smart-home integration. Comparable in product specialization and channel strategy in the residential recessed niche.
Direct peers
- Commercial Electric: Mass-market residential lighting brand stocked at Home Depot, including LED recessed and ceiling fixtures. Competes with BAZZ on price and assortment within the same retail channel.
- Hampton Bay (Home Depot private label): Home Depot's flagship house brand for residential lighting, including recessed fixtures and ceiling mounts. Directly competes on shelf space with BAZZ at one of its largest retail partners.
- Liteline: Canadian LED lighting manufacturer specializing in recessed, undercabinet, and architectural fixtures for residential and commercial markets. Direct competitor in BAZZ's core recessed category.
- Globe Electric: Canadian-based residential lighting manufacturer offering LED fixtures, smart lighting, and decorative luminaires through major retailers. Closely comparable to BAZZ in product mix, geography, and channel strategy.
- Dals Lighting: Canadian designer and manufacturer of LED architectural and decorative lighting fixtures sold across North America. Comparable product range and distribution through home improvement retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BAZZ social profiles
Digital presenceBAZZ compliance and trust
Trust signalCompliance4 records
BAZZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
BAZZ leadership team
Management profileNumber of profiles
Profiles2 records
BAZZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BAZZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BAZZ
What does BAZZ do?
BAZZ designs, manufactures, and distributes LED-based residential lighting fixtures including recessed lights, pendant lights, ceiling and wall fixtures, outdoor luminaires (under the Luvia sub-brand), specialty lighting (LED strips, shop lights, undercabinet lighting), and table/floor lamps. The company sells through its own e-commerce website, major home improvement retailers, and a Professional Account program serving contractors and installers across Canada, the United States, and Mexico.
Is BAZZ a public or private company?
BAZZ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BAZZ founded?
BAZZ was founded in 1990. It employs 11 to 50 people.
Where is BAZZ based?
BAZZ is headquartered in Saint Laurent, Canada, in the North America region.
How does BAZZ make money?
Two revenue lines are on record. Lighting Fixture Sales are the primary driver. The others are professional Account Program.
Who are BAZZ's main competitors?
Broad incumbents on record are Progress Lighting, Signify (Philips), GE Lighting (Savant Systems) and Kichler Lighting. WAC Lighting is listed as an emerging player. Direct peers are Commercial Electric, Hampton Bay (Home Depot private label), Liteline, Globe Electric and Dals Lighting.
Does BAZZ have an API?
No public API is recorded for BAZZ.
What industry is BAZZ in?
BAZZ's product category is Residential Lighting. Its primary akta.pro industry code is IMAGAIAA, Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights), with a secondary code of IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior). Its NAICS code is 335131 and its SIC code is 3640.