Electric Company Theatre

Name

Electric Company Theatre

Legal name

Electric Company Theatre

Website

https://electriccompanytheatre.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Performing Arts / Theatrical Productions

NAICS

Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (71119)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater, Musicals & Performing Arts (THAJAFAB)

akta.pro secondary industries

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF), Backline & Musical Instrument Rental (MPAGAKAJ)

Keywords

• Theatrical productions
• Immersive theatre
• Performing arts
• Site-specific theatre
• Live-cinema theatre

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single tickets and season subscription packages for theatrical productions at partner venues and festivals.
2. Donations and Patron Support: Charitable donations and patron membership programs that support theatre productions and artist development.
3. Equipment Rentals: The company rents out theatre equipment to other companies and productions, generating additional revenue.
4. Film/Television Adaptation: Select productions like The Score have been adapted into films and screened on CBC's Opening Night program, with DVDs available for purchase.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Electric Company Theatre produces and presents original, genre-defying theatrical productions that integrate live performance with cinema, projection, and site-specific staging. In addition to world-premiere productions and touring shows, the company operates the ARC Residency program that provides studio time and technical support to independent artists, offers theatrical equipment rentals, and runs community engagement projects. Productions are staged at partner venues in Vancouver and toured to festivals in Canada, the United States, and the United Kingdom.

Product overview

Electric Company Theatre is a Vancouver-based theatre company offering a portfolio of theatrical productions and artistic programs. Their core offering consists of world premiere theatrical productions spanning innovative new plays, multimedia performances, physical theatre, and dance collaborations. Supporting programs include the ARC Residency (Advancing Research Capacity) providing technical support and studio time for artists, community engagement initiatives, and equipment rentals. The company is known for genre-defying, immersive theatrical experiences with strong technical innovation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Assembly Hall won Best New Dance Production at the 2025 Olivier Awards, making it the third Jonathon Young/Crystal Pite collaboration to receive this honor.
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core and minor.

• The CultchcoreStrategic or Co-development PartnerThe Cultch is the primary presenting partner for Fire Never Dies: The Tina Modotti Project and has been a long-standing venue partner for multiple productions. They present ECT shows at their Historic Theatre venue in East Vancouver as part of their regular season.
• Vancouver Latin American Cultural Centre (VLACC)coreStrategic or Co-development PartnerVLACC is a partnership partner for Fire Never Dies: The Tina Modotti Project, bringing expertise and community connection to the production exploring Latin American revolutionary history.
• PuSh International Performing Arts FestivalcoreStrategic or Co-development PartnerCo-presenter of An Undeveloped Sound with SFU Woodward's Cultural Programs. PuSh has been a supporter and partner for several ECT shows over the years and is a key platform for international presenting contacts.
• Kidd PivotcoreStrategic or Co-development PartnerKidd Pivot, led by Crystal Pite, co-produced Assembly Hall with Electric Company Theatre. This is an ongoing collaboration that has produced multiple Olivier Award-winning works including Betroffenheit, Revisor, and Assembly Hall.
• Heart of the City FestivalcoreStrategic or Co-development PartnerHeart of the City Festival is partnering with ECT for Epigone, presenting the world premiere at the Russian Hall in November 2026 as part of the festival.
• Vancouver Moving TheatrecoreStrategic or Co-development PartnerPartner for the presentation of Epigone at the Heart of the City Festival, co-presenting at Russian Hall.
• Left of MaincoreStrategic or Co-development PartnerShared studio space at 211 Keefer St in Historic Chinatown used for artist residencies and production development. ECT hosts their ARC Residency program at this location.
• Impulse TheatreminorStrategic or Co-development PartnerImpulse Theatre invited co-founder Kevin Kerr to participate in their Artist-in-Residence program as part of PEEK FEST. Also part of a residency exchange program with ECT.
• Sadler's WellscoreChannel Partner/ Reseller/ DistributorLondon's premier dance venue presented Assembly Hall in fall 2024 as part of their programming, bringing the production to UK audiences.
• Arts Club Theatre CompanycoreStrategic or Co-development PartnerCo-produced Tear the Curtain! for the Arts Club's Stanley Stage, a venue with dual identity as historic cinema and playhouse suited to the hybrid theatre-cinema production.
• Caravan Farm TheatrecoreStrategic or Co-development PartnerCommissioned Everyone for their 2010 summer season, creating an outdoor theatrical production inspired by the 'Everyman' morality play.
• November TheatreminorStrategic or Co-development PartnerCo-production partner for Everyone alongside ECT, Theatre Replacement, and other companies.
• The Virtual StageminorStrategic or Co-development PartnerCo-produced No Exit with Electric Company Theatre, a live-cinema hybrid adaptation of Sartre's classic.
• SFU Woodward's Cultural ProgramsminorStrategic or Co-development PartnerCo-presenter of An Undeveloped Sound with PuSh International Performing Arts Festival.
• Vancouver PlayhouseminorStrategic or Co-development PartnerPartnership for Doña Flor and Her Two Husbands, bringing Latino theatre and community collaboration to the production.
• Studio 58minorStrategic or Co-development PartnerLangara College's professional theatre program was a partner on Doña Flor and Her Two Husbands, providing student involvement and venue access.
• Aché BrasilminorStrategic or Co-development PartnerBrazilian cultural organization partnered on Doña Flor and Her Two Husbands, contributing to the authentic representation of Brazilian culture.
• The Only AnimalminorStrategic or Co-development PartnerCo-produced The One That Got Away with Electric Company Theatre, a pool-staged production about Jewish identity.
• CHUTZPAH! FestivalminorChannel Partner/ Reseller/ DistributorPartnership for The One That Got Away presentation as part of the CHUTZPAH! Festival programming.
• Centre for Molecular Medicine & TherapeuticsminorStrategic or Co-development PartnerCommissioned The Score for the Human Genome Organization's World Conference, integrating scientific research with theatrical performance.
• HIVE collective (multiple companies)minorStrategic or Co-development PartnerCollaborative production collective including Boca del Lupo, Felix Culpa, Leaky Heaven Circus, Neworld Theatre, Radix, Rumble Theatre, Theatre Replacement, Theatre SKAM, and Theatre Conspiracy that produced HIVE theatre events.
• Plastic Orchid FactoryminorStrategic or Co-development PartnerRelated company of ECT co-founders; active in PuSh Festival programming with productions including BLEU NÉON and Left of PuSh.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Theatre Replacement: Vancouver-based experimental theatre company, HIVE collective co-founder and co-producer with ECT on Everyone — comparable in size, mission, and commitment to genre-blending devised work.
• Kidd Pivot: Vancouver-based dance-theatre company led by Crystal Pite that co-produces with ECT and shares the same Young-Pite collaboration lineage that produced Betroffenheit, Revisor, and Assembly Hall — making it the closest artistic and operational peer.
• Rumble Theatre: Vancouver-based experimental theatre company and HIVE collective member that shares ECT's lean production model and commitment to innovative, non-traditional theatrical forms.
• Caravan Farm Theatre: British Columbia outdoor farm-based theatre company that commissioned ECT's Everyone; operates a comparable regional scale with a focus on site-specific and immersive productions.
• Boca del Lupo: Vancouver experimental theatre company and fellow HIVE collective member with comparable scale, non-profit structure, and a comparable focus on interdisciplinary performance integrating technology and design.
• Neworld Theatre: Vancouver progressive theatre company and HIVE collective member working at a similar scale on experimental, socially engaged productions for similar regional audiences.
• Plastic Orchid Factory: Vancouver experimental dance-theatre company related to ECT co-founders that programs at PuSh Festival; shares the interdisciplinary performance methodology and lean production model.

Regional players

• The Cultch: Vancouver presenting venue and ECT's primary local partner for multiple productions; comparable in regional arts focus but operates a venue-presenting model rather than producing original work.

Broad incumbents

• Arts Club Theatre Company: Larger Vancouver theatre company and frequent co-production partner (Tear the Curtain!) that operates multiple venues and presents a broader programming slate than ECT's experimental focus.
• Sadler's Wells: London's premier dance venue and recent ECT presenting partner for Assembly Hall; comparable only at the level of dance-theatre presentation, not production scale or model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/theElectrics
• YouTubeyoutube.com/channel/UChHgzXDMaE8gN-5rJM6oHmg
• Facebookfacebook.com/electriccompanytheatre
• Instagraminstagram.com/theelectrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Company Theatre