Boca del Lupo
Boca del Lupo is a Vancouver-based non-profit performance company that creates original theatrical productions and participatory installations, serving local and international audiences through live touring and a 360-degree VR streaming channel.
- Company typePrivate
- Founded1994
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Boca del Lupo does
Boca del Lupo is a Vancouver-based non-profit performance company founded in 1994 (per company history) or 1996 (per firmographic records), operating for 30+ years with an 11-person team. The company stages original theatrical productions in unconventional spaces and produces participatory installations, with a repertoire that includes works such as Red Phone, Me & The Forest, Why We Work Out, Plays2Perform, and The Magic Hour 360. Its technology footprint centers on 360-degree VR filming (LivePerformance360 / The Magic Hour 360) and interactive/immersive installations rather than AI systems. The company is led by Co-Artistic Directors Sherry J. Yoon and Jay Dodge.
The business model combines ticket sales ($25 standard, $15 student, $10 for VR performances), publication sales, donations, and co-production revenue. Boca del Lupo serves both local Vancouver audiences through festival presentations (PuSh Festival, Indian Summer Festival) and international audiences through touring partnerships with companies including Volgasteatern (Norway), Teatro Contigo (Mexico), Teatro La Línea (Chile), and others, having performed in countries including Norway, Mexico, Chile, Argentina, New Zealand, and Brazil. The company has earned the Alcan Performing Arts Award and multiple Jessie Richardson Awards, establishing critical credibility in the Canadian experimental theatre landscape. In 2023, the company entered a partnership with streaming platform ArtstageSAN to broaden its digital distribution reach.
The 2024 launch of LivePerformance360 and the appointment of Sherry J. Yoon as Co-Artistic Director of the PuSh International Performing Arts Festival represent the most recent strategic developments, signaling continued investment in both digital distribution channels and institutional ecosystem integration.
Boca del Lupo firmographics
Firmographics- Name
- Boca del Lupo
- Legal name
- Boca del Lupo
- Website
- https://bocadellupo.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boca del Lupo is a Vancouver-based non-profit performance company that creates original theatrical productions and participatory installations, serving local and international audiences through live touring and a 360-degree VR streaming channel.
- Ownership category
- akta.pro rank
Boca del Lupo industry classification
Industry- Product category
- Live Theatre and Performing Arts
- NAICS
- Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where Boca del Lupo is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Boca del Lupo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Ticket Sales: Revenue from live performance tickets sold directly through the company's website and at venue box offices for productions at The Fishbowl and various festival venues
- Donations and Charitable Contributions: As a registered charity, Boca del Lupo accepts donations with perks including charitable tax receipts, opening night invitations for donors of $250+, and invitations to all shows for donors of $500+
- Publication Sales: Sale of play anthologies including Plays2Perform collections distributed to schools across Canada, and Scripts for young people to discover and explore
- Co-Production and Commissioning: Revenue and support through co-production partnerships with other theatre companies, commissioning from festivals, and project-based funding from arts councils
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard performance tickets at $25 per show |
| Unit Pricing | Pay-as-you-go | LivePerformance360 show tickets at $10 per show |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Boca del Lupo product offering
Product offeringCore offering
Boca del Lupo creates and presents immersive, site-specific theatrical performances and interactive installations in unconventional spaces such as forests, shipping containers, parks, and its own venue The Fishbowl on Granville Island in Vancouver. The company also develops VR and 360-degree film experiences, produces and distributes play anthologies for schools, and runs programs supporting BIPOC artists through initiatives such as Celebrating Asian Excellence, the SLaM Program, and the 3.7% Leadership Initiative.
Product overview
Boca del Lupo is a Vancouver-based performance company offering experiential theatrical productions and immersive performances. The company's portfolio includes site-specific installations (Red Phone, Me & The Forest), intimate audio-visual experiences (The Seventh Fire, Reconciling), VR productions (The Magic Hour 360), participatory theatre (Swimming Home), and educational publications (Plays2Perform). The Micro Performance Series and LivePerformance360 serve as programmatic vehicles for presenting work at The Fishbowl on Granville Island and through international touring. The company specializes in unconventional spaces, interactive installations, and audience participation.
Differentiator
Problem solved
Functional benefit
Products and services
- Red Phone An internationally touring audience-to-audience performance utilizing two hand-crafted phone booths with vintage red phones and teleprompters, enabling intimate conversations between participants.
- Me & The Forest An interactive experience featuring a massive puppet (up to 5 metres tall) and immersive audio, allowing audiences to engage in conversation with nature through wireless headphones.
- Why We Work Out A highly physical and deeply moving immersive performance by Anita Majumdar exploring the connection between exercise, Hindu mythology, classical Indian dance, and diasporic lived experience.
- Plays2Perform: Young Peoples Edition An anthology of new plays for young people to perform, distributed to schools across Canada in partnership with Geordie Theatre, Roseneath Theatre, Manitoba Theatre for Young People, and Vancouver International Children's Festival.
- The Magic Hour 360 A mixed-media production exploring routes of imagination combining live performance with digital elements, originally produced by Electric Company Theatre and The Only Animal, adapted for virtual reality.
- Reconciling A 360-degree film experience exploring a splintering relationship, placing audiences in the centre of the performance.
- Swimming Home An immersive theatre experience for an audience of one, taking place in their own bathroom, delivered through the Mercurious NET app with binaural recordings and interactive instructions.
- Tell Me A real-time immersive and interactive installation inviting participants to share secrets and hear interwoven stories from previous participants.
- The Seventh Fire An immersive in-the-round audio performance sourcing traditional Anishinaabe stories, evoking ceremony through sound and story.
- Lasa Ng Imperyo A live cooking demonstration guiding audiences through Philippine history in Tagalog, exploring colonial legacies and global food markets.
- Micro Performance Series A series of micro performances presented at The Fishbowl on Granville Island, featuring emerging and established artists in intimate immersive formats.
- LivePerformance360 A presentation series featuring innovative performances combining live and digital elements, including VR and 360-degree experiences.
Quantifiable outcome
- Red Phone has been presented at 20+ venues across Canada and internationally including Norway, Mexico, Chile, Argentina, and New Zealand
- +1 more outcomes
Companies that use Boca del Lupo
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
Boca del Lupo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Boca del Lupo partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, minor and moderate.
- ArtstageSANcoreKorean legendary puppet company and hosts of the Chuncheon World Puppet Festival. Co-producing Me & The Forest with Boca del Lupo, a spectacular puppet production featuring a massive (up to 5 metres tall) puppet for the Vancouver International Children's Festival.
- NightswimmingcoreTheatre company that commissioned and developed Why We Work Out by Anita Majumdar, with director Brian Quirt. Boca del Lupo is co-presenting this Micro Performance Series production.
- Indian Summer FestivalcoreCo-presenter of multiple Micro Performance Series productions including Why We Work Out and Tell Me. Partnership for presenting new works to festival audiences.
- Electric Company TheatrecoreVancouver-based theatre company co-producing The Magic Hour 360 as part of LivePerformance360 series. Long-standing collaborator on innovative theatrical productions.
- The Only AnimalcoreVancouver theatre company dedicated to theatre springing from deep engagement with place. Co-producer of The Magic Hour 360 for LivePerformance360.
- Vancouver International Children's FestivalcoreAnnual festival on Granville Island presenting Me & The Forest. Venue partner and co-presenter for this Boca del Lupo / ArtstageSAN co-production.
- Geordie TheatreminorMontreal-based partner for distributing Plays2Perform anthologies to schools across Canada. One of four regional partner organizations.
- Roseneath TheatreminorToronto-based partner for distributing Plays2Perform anthologies to schools across Canada. One of four regional partner organizations.
- Manitoba Theatre for Young PeopleminorWinnipeg-based partner for distributing Plays2Perform anthologies to schools across Canada. One of four regional partner organizations.
- Neworld TheatrecoreTouring production partner for The Seventh Fire. Originally produced by Delinquent Theatre and Full Circle: First Nations Performance, presented as part of Boca del Lupo's Micro Performance Series in association with Talking Stick Festival.
- PuSh International Festival of the ArtscoreMajor Vancouver festival partner for presenting Lasa Ng Imperyo and historical presentations of A Taste of Empire. Partnership for bringing diverse theatrical works to festival audiences.
- Celebrating Asian Excellence Partner TheatresmoderateNetwork of theatre companies displaying Celebrating Asian Excellence campaign including Bard on the Beach, Citadel Theatre, Prairie Theatre Exchange, Prismatic Festival, Theatre Calgary, Theatre NorthWest, and Theatre Passe Muraille.
- Performing Arts Network New Zealand (PANNZ)minorNew Zealand performing arts network that helped bring Red Phone project to Aotearoa/New Zealand for performances in Wellington and Auckland.
- Auckland LiveminorNew Zealand arts presenter hosting Red Phone performances in Auckland as part of the international tour.
- Rice and Beans TheatrecoreTheatre company led by Pedro Chamale and Derek Chan. Producer of Lasa Ng Imperyo adaptation, working with Boca del Lupo through the SLaM Program.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Boca del Lupo competitors and assessment
Company assessmentDirect peers
- Electric Company Theatre: Vancouver-based experimental theatre company and long-standing Boca del Lupo co-producer (The Magic Hour 360). Operates in the same city, similar immersive/mixed-media aesthetic, and overlapping artist pool, making it the closest direct peer.
- Nightswimming: Toronto-based small-theatre company that commissioned Why We Work Out and co-presents Micro Performance Series work with Boca del Lupo. Comparable scale, dramaturgy-led model, and co-production posture.
- Mammalian Diving Reflex: Toronto-based social-practice and immersive performance company. Closely comparable to Boca del Lupo in using unconventional spaces and participatory formats, and in operating as a small, artist-led Canadian non-profit.
- Rice and Beans Theatre: Vancouver company led by Pedro Chamale and Derek Chan; produced Lasa Ng Imperyo with Boca del Lupo via the SLaM Program. Operates at a similar scale in the same city with overlapping BIPOC-focused programming.
- The Only Animal: Vancouver theatre company dedicated to place-based, site-specific work and co-producer of The Magic Hour 360 with Boca del Lupo. Closely aligned artistically and operationally, with shared venues and audience.
Regional players
- Volcano Theatre: Toronto-based experimental theatre company. Similar small-scale, artist-driven, non-profit model focused on innovative Canadian work, though it serves a different primary city than Boca del Lupo.
Broad incumbents
- Punchdrunk: London-based immersive theatre company behind Sleep No More. Globally recognized leader in site-specific immersive work; broader and more commercial than Boca del Lupo but the most relevant benchmark for the immersive category.
- Third Rail Projects: New York-based immersive theatre company (Then She Fell). Operates at larger scale than Boca del Lupo and provides a US benchmark for immersive, intimate-audience formats.
- Banff Centre for Arts and Creativity: Major Canadian arts institution that commissions, develops, and tours innovative performance work. Adjacent comparator for funding model, scale, and role as a Canadian presenting/development hub rather than a direct competitor.
- Complicité: UK-based experimental theatre company with international touring profile. Comparable artistic ambition around innovative staging, though at substantially larger scale and budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Boca del Lupo social profiles
Digital presenceBoca del Lupo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boca del Lupo leadership team
Management profileNumber of profiles
Profiles8 records
Boca del Lupo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boca del Lupo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boca del Lupo
What does Boca del Lupo do?
Boca del Lupo creates and presents immersive, site-specific theatrical performances and interactive installations in unconventional spaces such as forests, shipping containers, parks, and its own venue The Fishbowl on Granville Island in Vancouver. The company also develops VR and 360-degree film experiences, produces and distributes play anthologies for schools, and runs programs supporting BIPOC artists through initiatives such as Celebrating Asian Excellence, the SLaM Program, and the 3.7% Leadership Initiative.
Is Boca del Lupo a public or private company?
Boca del Lupo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boca del Lupo founded?
Boca del Lupo was founded in 1994. It employs 11 to 50 people.
Where is Boca del Lupo based?
Boca del Lupo is headquartered in Vancouver, Canada, in the North America region.
How does Boca del Lupo make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are donations and Charitable Contributions, publication Sales and co-Production and Commissioning.
Who are Boca del Lupo's main competitors?
Direct peers on record are Electric Company Theatre, Nightswimming, Mammalian Diving Reflex, Rice and Beans Theatre and The Only Animal. Volcano Theatre is listed as a regional player. Broad incumbents are Punchdrunk, Third Rail Projects, Banff Centre for Arts and Creativity and Complicité.
Does Boca del Lupo have an API?
No public API is recorded for Boca del Lupo.
What industry is Boca del Lupo in?
Boca del Lupo's product category is Live Theatre and Performing Arts. Its primary akta.pro industry code is THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums). Its NAICS code is 7111 and its SIC code is 7900.