Tradeeasy

B2B Online Sourcing Marketplacetradeeasy.com

Tradeeasy is a Hong Kong-based B2B marketplace founded in 1997 that connects 500,000+ international buyers with tens of thousands of Asian manufacturers through a supplier directory, video conferencing, and procurement matching conferences. It monetizes via seller subscriptions and marketplace commissions.

Company typePrivate
Founded1997
HeadquartersKwun Tong, Hong Kong SAR China
Headcount51–100
GTM typeB2B
OfferingDigital Commerce or Content

What Tradeeasy does

Tradeeasy is a Hong Kong-based B2B e-commerce marketplace founded in 1997 that connects international buyers with manufacturers and exporters primarily in Hong Kong and mainland China. The platform operates as a two-sided marketplace built around a comprehensive searchable directory of verified suppliers organized across 50+ product categories — including apparel, bags, footwear, gifts, household items, and stationery — supported by supplier profiles that disclose production capacity, product catalogs, and lead times. Its core technology is a web-based marketplace platform that integrates an in-house video conferencing system (in use since 2010) for hosting virtual buyer-supplier meetings, currently running at over 100 meetings per month.

The company serves two primary customer segments: global importers and buyers (retail buyers, wholesalers, chain-store buyers, and online retailers) seeking reliable Asian manufacturers, and Asian manufacturers/exporters seeking international demand. Tradeeasy monetizes through seller-side subscription services (paid membership enabling product posting, inventory management, and buyer matching alerts) and marketplace commissions or transaction fees on completed trade flows; buyer-side membership is free with basic services including procurement meeting access, sourcing requests, and trade alerts. The go-to-market combines an online SEO-driven directory with offline procurement matching conferences and international trade show participation (Texworld Paris, SPRING FAIR UK, AMBIENTE Germany), creating a hybrid online-offline distribution model.

The platform claims 500,000+ registered buyer members and tens of thousands of connected manufacturers, with over 20 years of operational history. With 51-100 employees and headquarters in Kwun Tong, Hong Kong, Tradeeasy is positioned as a long-tenured niche player in cross-border sourcing rather than a high-growth venture-backed platform, and the input data discloses no institutional funding, ownership structure, management team, M&A activity, or AI/ML capabilities.

Tradeeasy firmographics

Firmographics

Name: Tradeeasy
Legal name: Tradeeasy
Website: https://tradeeasy.com
Company type: Private
Founded year: 1997
Operating status: Operating
Headcount range: 51–100 employees
Short description: Tradeeasy is a Hong Kong-based B2B marketplace founded in 1997 that connects 500,000+ international buyers with tens of thousands of Asian manufacturers through a supplier directory, video conferencing, and procurement matching conferences. It monetizes via seller subscriptions and marketplace commissions.
Ownership category
akta.pro rank

Tradeeasy industry classification

Industry

Product category: B2B Online Sourcing Marketplace
NAICS: Wholesale Trade Agents and Brokers (4251), Wholesale Trade Agents and Brokers (425), Wholesale Trade Agents and Brokers (42512)
akta.pro primary industry: B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
akta.pro secondary industries: Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC), Wholesale/B2B Generalist Marketplaces (CRAFAAAF), Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)

Keywords

B2B sourcing marketplace
Manufacturer directory platform
Online procurement meetings
Trade show exhibition services
Supplier buyer matching

Where Tradeeasy is headquartered

Location

Headquarters

HQ city: Kwun Tong
HQ country: Hong Kong SAR China
HQ region: Asia

Offices1 record

Markets served

Tradeeasy business model

Business model

GTM type: B2B
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

Marketplace Commission: Platform connects buyers with manufacturers and facilitates trade transactions. Revenue derived from commission or transaction fees on completed trades between buyers and suppliers.
Subscription Services: Offers both buyer and seller membership services. Sellers can subscribe to seller services to post products and access buyer matching. Buyer membership is free with basic services.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free Buyer Membership

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Tradeeasy product offering

Product offering

Core offering

Tradeeasy operates a B2B online marketplace connecting global buyers with Asian (primarily Hong Kong and China-based) manufacturers, factories, exporters, and suppliers. The platform offers a searchable manufacturer/supplier directory, sourcing requests, selling offers, trade alerts, and procurement meeting services (both in-person and video conference-based) to facilitate buyer-seller transactions. It monetizes through seller subscriptions and marketplace commissions on completed trades.

Product overview

Tradeeasy is a B2B marketplace platform connecting global buyers with suppliers through a comprehensive manufacturer directory and online marketplace. The platform offers a unified ecosystem combining product/sourcing directories, buyer/seller services, procurement meetings (both virtual and in-person), trade magazines, and trade show information. With over 20+ years of experience, the platform serves over 500,000 buyer members and tens of thousands of quality manufacturers. The core products include the Manufacturer Directory, Supplier Directory, Sourcing Requests, Selling Offers, and Procurement Meetings, supported by buyer services like trade alerts and seller services for product management.

Differentiator

Problem solved

Functional benefit

Products and services

Manufacturer Directory Comprehensive searchable database of verified suppliers, manufacturers, factories, exporters, and importers from China and Hong Kong, organized by product categories. Used by global buyers to identify and connect with Asian manufacturers.
Supplier Directory Directory of suppliers organized by category, enabling buyers to search and filter potential trading partners by product type and location.
Sourcing Requests (Buying Leads)

Quantifiable outcome

Over 500,000 registered buyer members
+1 more outcomes

Companies that use Tradeeasy

Customer profile

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Tradeeasy technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Tradeeasy partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Tradeeasy competitors and assessment

Company assessment

Direct peers

DHgate: Beijing-based B2B cross-border e-commerce platform connecting Chinese wholesale suppliers with international buyers. Comparable marketplace model, Chinese supplier base, and cross-border B2B focus to Tradeeasy.
Made-in-China: Major B2B sourcing platform operated by Focus Technology, focused on connecting Chinese manufacturers with global buyers. Directly comparable product offering, customer base, and revenue model to Tradeeasy.
ThomasNet: Leading North American B2B sourcing platform connecting industrial buyers with manufacturers and suppliers. Comparable marketplace model and buyer-supplier matchmaking approach, though concentrated in North American industrial categories.
Global Sources: Hong Kong-headquartered B2B marketplace and trade show operator connecting Asian suppliers with global buyers. Directly comparable to Tradeeasy given shared Hong Kong origin, hybrid online-offline model, and similar Asian manufacturer focus.
Alibaba (Alibaba.com): The dominant global B2B e-commerce marketplace connecting international buyers with Chinese and Asian manufacturers. Directly comparable to Tradeeasy in core marketplace functionality, target customer (importers and wholesalers), and revenue model (commissions plus paid memberships).
EC21: Korea-based global B2B marketplace with verified supplier listings across multiple product categories. Comparable B2B marketplace structure and cross-border sourcing focus, though primarily serving different regional suppliers.
ECVV: B2B sourcing marketplace headquartered in Shenzhen focused on connecting global buyers with Chinese manufacturers. Comparable marketplace model, supplier verification approach, and target customer segments to Tradeeasy.
TradeKey: Pakistan-headquartered global B2B marketplace connecting buyers with manufacturers across multiple emerging-market supplier countries. Comparable B2B marketplace structure and cross-border sourcing focus, with overlapping but somewhat differentiated supplier geography.

Regional players

IndiaMART: India's largest B2B marketplace connecting Indian manufacturers and suppliers with domestic and global buyers. Comparable B2B marketplace model and revenue structure, but focused on the Indian subcontinent rather than East Asian suppliers.

Broad incumbents

HKTDC (Hong Kong Trade Development Council): Statutory body promoting Hong Kong trade that operates a large B2B sourcing platform and major trade fairs. Comparable in hybrid online-offline model and supplier base, but operates as a non-profit industry body with much broader scope than Tradeeasy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Tradeeasy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tradeeasy leadership team

Management profile

Number of profiles

Profiles1 record

Tradeeasy funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tradeeasy M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradeeasy

What does Tradeeasy do?

Is Tradeeasy a public or private company?

Tradeeasy is a private company. It is classified as unknown and is currently operating.

When was Tradeeasy founded?

Tradeeasy was founded in 1997. It employs 51 to 100 people.

Where is Tradeeasy based?

Tradeeasy is headquartered in Kwun Tong, Hong Kong SAR China, in the Asia region.

How does Tradeeasy make money?

Two revenue lines are on record. Marketplace Commission is the primary driver. The others are subscription Services.

Who are Tradeeasy's main competitors?

Direct peers on record are DHgate, Made-in-China, ThomasNet, Global Sources, Alibaba (Alibaba.com), EC21, ECVV and TradeKey. IndiaMART is listed as a regional player. HKTDC (Hong Kong Trade Development Council) is listed as a broad incumbent.

Does Tradeeasy have an API?

No public API is recorded for Tradeeasy.

What industry is Tradeeasy in?

Tradeeasy's product category is B2B Online Sourcing Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAJAC, Cross-border B2B/Wholesale Trade Marketplaces. Its NAICS code is 4251.