What ECVV does

ECVV (legal entity: ECVV Co., Ltd.) is a Shenzhen-headquartered, privately held B2B e-commerce platform founded in 2003 that operates a multi-site architecture for cross-border industrial sourcing and procurement. The flagship ecvv.com marketplace catalogs more than 5,000,000 product pieces across machinery, electrical, lighting, construction, packaging, security and hardware/tool categories, supported by inquiry/RFQ workflows and a "Post Buying Lead" sourcing request module. Layered on top are specialized portals: the MRO Products Mall (mro.ecvv.com) for transactional industrial supply with 2M+ SKUs from brands such as Bosch, Stanley, Fluke and ABB; Global Products (globalproducts.ecvv.com) with an "Export to China" service; SafeBuy (safebuy.ecvv.com) for end-to-end sourcing, quality inspection, payment protection, logistics and customs clearance; plus country-specific storefronts across UAE, Saudi Arabia, Morocco, Egypt, Turkey, Vietnam, USA and China-domestic.

The underlying technology is a B2B web marketplace platform with multi-country storefronts, integrated search/RFQ, Inquiry Basket and Product Alert subscription workflows, plus SaaS-based digital procurement tooling designed to "electronicize, digitize, and visualize the whole procurement process" for enterprise customers. ECVV monetizes through a freemium listing model supplemented by CreditPass premium supplier subscriptions (Hot Rank priority listing, BV Verification, License Verified Service), banner advertising sold to suppliers, marketplace commissions on sourcing-agent transactions, direct MRO product sales via the transactional storefront, and professional service fees on the Export-to-China program. Customer segments span global MRO/industrial buyers, international B2B importers of Chinese goods, overseas suppliers exporting to China, and Chinese manufacturers selling abroad.

Name

ECVV

Legal name

ECVV Co., Ltd.

Website

https://ecvv.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

ECVV is a Shenzhen-based B2B e-commerce platform founded in 2003 that connects global buyers with Chinese and international industrial suppliers via its ecvv.com marketplace, MRO Products Mall, Global Products portal and eight country-specific storefronts, monetizing through premium subscriptions, advertising, sourcing commissions and direct MRO transactions.

Ownership category

akta.pro rank

Product category

B2B Industrial Marketplace

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• B2B marketplace
• Industrial sourcing
• Cross-border procurement
• MRO supplies
• Wholesale ecommerce

Headquarters

HQ city

Futian

HQ country

China

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain

Revenue model

1. Premium membership (CreditPass): Paid CreditPass Member Service — a package of premium services for VIP supplier members seeking greater online exposure and better sales (e.g., priority listing, Hot Rank, banner ads, BV verification).
2. Premium Seller Services: Premium seller upgrades beyond CreditPass, including License Verified Service, BV Verification, Hot Rank promotion, and ECVV Banner Ads sold to suppliers for visibility.
3. Banner advertising: Display/banner advertising product explicitly sold to suppliers to promote products and brands on ECVV.
4. Marketplace commissions & sourcing agent services: As a "Global Industrial products agent procurement service platform," ECVV acts as an agent between buyers and suppliers, generating revenue through sourcing commissions and value-added procurement services (quality inspection, logistics, customs clearance, supply chain).
5. Direct MRO product sales (e-commerce storefront): The MRO Products Mall (mro.ecvv.com) operates as a transactional e-commerce storefront with cart, country/currency, and product-level pricing — generating direct product/transaction revenue.
6. Export to China value-added services: Paid services for overseas suppliers entering China (purchasing assistance, business travel, China office establishment, marketing proposal) — professional services revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

ECVV operates a global B2B e-commerce marketplace connecting industrial suppliers and buyers across 200+ countries, with deep catalogs in machinery, electrical, lighting, construction, packaging, security, and hardware/tools. The platform combines a multi-country storefront network with an agent-led procurement service providing quotation, quality inspection, payment protection, logistics, and customs clearance. Layered products include an MRO Products Mall, Global Products / Export to China portal, SafeBuy one-stop sourcing, and a CreditPass premium membership tier for suppliers.

Product overview

ECVV operates a multi-site, platform-plus-modules B2B sourcing architecture rather than a single unified product. The flagship core platform is the ECVV.com B2B Marketplace (founded 2003), which sits alongside the MRO Products Mall (mro.ecvv.com) for industrial maintenance/repair/operations goods, and the Global Products site (globalproducts.ecvv.com) for international suppliers exporting to China. Layered on top of the marketplace are several add-on modules and services: the SafeBuy one-stop Sourcing Service (quotation, payment, QC, supply chain), the CreditPass premium VIP membership, the Export to China service package, the MyECVV member dashboard with Product Alert subscriptions and Post Buying Lead (RFQ) functionality, and the Hot Catalogs curated portal. Together these form a comprehensive procurement SaaS platform aimed at "the electronic, digital, and visualization of the whole procurement process for enterprise customers".

Differentiator

Problem solved

Functional benefit

Brands

• MRO Products Mall: Branded industrial/MRO e-commerce site (mro.ecvv.com) selling hardware, tools, safety equipment, security, office, machining and electrical products; positioned as ECVV's one-stop MRO purchasing platform.
• Global Products
• Safebuy
• OkBuyNow
• CreditPass
• Hot Catalogs

Products and services

• ECVV.com B2B Marketplace The flagship global B2B sourcing marketplace, founded in 2003, connecting international buyers with China-based manufacturers and suppliers across categories including machinery, electrical equipment, lighting, construction, packaging, security, hardware, and tools. Supports multiple category browsing, RFQ/buying lead posting, inquiry workflows, and best-price discovery.
• MRO Products Mall Specialized maintenance, repair, and operations (MRO) products marketplace offering hardware, tools, safety equipment, security, office, machining, and electrical categories. Provides '2M selected products' with one-stop procurement, centralized delivery, quality inspection, logistics, and customs clearance for enterprise customers.
• Global Products Global B2B marketplace focused on international products sourcing and the 'Export to China' service that helps overseas suppliers reach Chinese buyers. Includes country/region channels for Hong Kong, India, Italy, Malaysia, Pakistan, the United States, Saudi Arabia, Singapore, South Korea, Taiwan, Thailand, Vietnam, and Australia.
• SafeBuy One-Stop Sourcing Service Premium one-stop sourcing service providing quotation, payment, supply chain, and quality inspection support. Combines quality inspection/testing/QC management with warranty guarantee, cost-effective pricelist from chosen suppliers, safe and effective payment terms, and end-to-end delivery, logistics, customs clearance, and supplier management.
• CreditPass Premium Member Service Premium 'package of premium services' for VIP supplier members seeking more exposure and better sales on the platform. Includes License Verified Service (LVS), BV Verification, Hot Rank priority listing in buyer searches, and brand promotion via Banner Ads.
• Export to China Service Service package helping global suppliers export to China, offering Display Products on ECVV, Face-to-Face Meeting Arrangement, Promotion Seminar Arrangement, China Office Establishment, China Marketplace Booth Renting, China Business Travel Arrangement, Export to China Marketing Proposal, and Purchasing Assistant.

Quantifiable outcome

• One-stop procurement: 2M selected products on MRO storefront with centralized procurement, delivery, quality inspection, logistics, and customs clearance.
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• CreditPass member supplierscoreStrategic or Co-development PartnerCreditPass Member Service (CP Service) is a package of premium services for VIP supplier members who want greater online exposure for better sales — supplier-side partners who co-fund platform growth.
• Export-to-China country channel partners (Hong Kong, India, Italy, Malaysia, Pakistan, US, Saudi Arabia, Singapore, South Korea, Taiwan, Thailand, Vietnam, Australia)coreChannel Partner/ Reseller/ DistributorCountry/region "channels" on globalproducts.ecvv.com route overseas suppliers into the ECVV Export to China service, which helps them find China buyers, promote their business, protect IPR, and arrange face-to-face meetings, seminars, and China office setup.
• DeliflagshipOEM/ Whitelabel/ Licensing PartnerDeli is a top-featured brand on ECVV MRO storefront with its own banner placement and category promotion (cutters, wrenches, soldering irons, taps, safety glasses). Products include Deli E2050 Cutter Mini Auto-lock Cutter, Deli Open End Wrenches (DL120150/DL120200), Deli Long Life Electric Soldering Iron DL8860, Deli Industrial Protective Glasses DL23901/DL23902.
• SHEFFIELDflagshipOEM/ Whitelabel/ Licensing PartnerSHEFFIELD is a top-featured brand on ECVV MRO storefront with banner placement and product promotion (Anti-static Carbon Fiber Tweezers S170011/S170012).
• YATOflagshipOEM/ Whitelabel/ Licensing PartnerYATO is a top-featured brand on ECVV MRO storefront with banner placement and product promotion (T-Handle Hex Key sets YT-05583/YT-05597).
• SAFEWAREflagshipOEM/ Whitelabel/ Licensing PartnerSAFEWARE featured on ECVV MRO storefront with dedicated Steel Adjustable Belt Isolated Column products (models 14498/14499).
• Premium brand suppliers (Bosch, Stanley, Fluke, ABB, CAT/Caterpillar, Dickies, Scruffs, Petzl, HexArmor, Ansell, Howard Leight, Bolle, Muzelle Dulac, Timberland, V12 Footwear, Wera, Weller, Bahco, Dormer, Knipex, Facom, Thermaltronics)coreOEM/ Whitelabel/ Licensing PartnerMultiple leading industrial and PPE brands (Bosch, Stanley, Fluke, ABB, Caterpillar/CAT, Dickies, Scruffs, Petzl, HexArmor, Ansell, Howard Leight, Bolle, Muzelle Dulac, Timberland, V12 Footwear, Wera, Weller, Bahco, Dormer, Knipex, Facom, Thermaltronics) distribute products through the ECVV MRO storefront, with detailed per-SKU pages, USD pricing, and category placement.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Alibaba (Alibaba.com / 1688.com): Largest China-origin cross-border B2B marketplace; Alibaba.com serves global buyers sourcing from China and 1688.com serves the domestic Chinese wholesale market. Direct overlap with ECVV's core marketplace and MRO verticals, but at vastly greater scale and capital base.
• Grainger: Large US-listed industrial MRO distributor with a transactional e-commerce storefront and broad branded inventory; comparable to ECVV's MRO Products Mall in target buyer (enterprise MRO procurement teams) and SKU breadth, but operates at vastly greater scale with first-party inventory.

Direct peers

• Made-in-China: China-headquartered B2B sourcing platform focused on connecting global buyers with Chinese manufacturers; same target customer (international B2B buyers) and similar product/category coverage as ECVV's core marketplace.
• Global Sources: Hong Kong-headquartered B2B sourcing marketplace (also parent of GlobalSources.com) running online marketplaces plus physical trade shows. Closely comparable business model and target buyer to ECVV, with similarly broad multi-category industrial coverage.
• DHgate: China-origin cross-border B2B/B2C e-commerce platform enabling international buyers to purchase from Chinese wholesalers. Overlaps with ECVV on cross-border China-sourcing but is more transaction-heavy and consumer-leaning.
• HKTDC (Hong Kong Trade Development Council): Hong Kong government-backed trade promotion organization operating an online sourcing marketplace and trade fairs; comparable target market (international buyers sourcing from Asia) and category breadth to ECVV.
• TradeKey: Pakistan-headquartered global B2B marketplace serving buyers and suppliers across emerging and developed markets. Comparable marketplace model and broad industrial category coverage to ECVV, with overlap in Middle East and Southeast Asia.
• EC Plaza: South Korea-headquartered global B2B trading platform serving exporters and importers; comparable marketplace mechanics, multi-category industrial catalog, and SME- and mid-market-focused supplier/buyer base as ECVV.
• IndiaMART: India-headquartered B2B marketplace connecting buyers and suppliers across industrial categories; same broad horizontal industrial/machinery/MRO coverage and inquiry-driven GTM motion as ECVV, but anchored in India supply rather than China supply.
• Thomasnet: North America-focused industrial sourcing platform (formerly Thomas Register) with deep MRO and industrial supplier directories. Comparable product/category overlap with ECVV MRO Products Mall and similar enterprise procurement use case.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ECVVmarketing
• Facebookfacebook.com/ecvvchina
• LinkedInlinkedin.com/company/ecvv.com

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECVV