Controlstore
- Company typePrivate
- Founded2009
- HeadquartersHornsby, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Controlstore firmographics
Firmographics- Name
- Controlstore
- Legal name
- ControlStore
- Website
- https://controlstore.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Controlstore industry classification
Industry- Product category
- Industrial Automation Distribution
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (42374), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
- akta.pro secondary industries
- HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting) (CRAIADAI), Smart Thermostats & HVAC Controls Retail (CRAIAMAC)
Keywords
Where Controlstore is headquartered
LocationHeadquarters
- HQ city
- Hornsby
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Controlstore business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- HVAC Controls and Components Sales: ControlStore generates revenue through the sale of HVAC controls, automation devices, and associated components. Products include controllers, variable speed drives, sensors, valves, actuators, and network devices sold to mechanical & electrical contractors, installers, and systems integrators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable Speed Drives - ranging from entry-level to high-capacity industrial units |
| Unit Pricing | Pay-as-you-go | Controllers and HMI displays |
| Unit Pricing | Pay-as-you-go | Thermostats and sensors |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Controlstore product offering
Product offeringCore offering
ControlStore distributes and supplies HVAC controls, automation devices, and Building Management System (BMS) components—including controllers, variable speed drives, sensors, valves, actuators, and network/IoT devices—to mechanical and electrical contractors, installers, and systems integrators across Australia and New Zealand. Products span multiple leading brands and are sold via a Shopify e-commerce storefront combined with direct phone-based technical sales and support.
Product overview
ControlStore is a market-leading Australian distributor and supplier of HVAC controls and automation devices, offering an extensive portfolio of products across six main categories: Controllers (including displays/HMIs, networkable controllers, power supplies, thermostats, standalone controllers, and universal IO modules), Variable Speed Drives (VSDs, EMC filters, soft starters, and accessories primarily from Danfoss), Switches and Sensors (encompassing air quality/gas detection, current sensors, flow sensors, humidity, pressure, temperature, and wireless sensing systems), Valves and Actuators (including globe valves, pressure independent valves, rotary/butterfly valves, and various actuator types for HVAC applications), Flow Monitoring and Metering (electromagnetic flow meters, power metering, and ultrasonic energy meters), and VPN/Network/IoT devices (protocol converters, OT network infrastructure, wireless sensors/controllers/gateways, and LoRaWAN solutions). The company distributes products from partner brands including Distech Controls, iSMA, Siemens, Tridium, Danfoss, Dwyer, Belimo, Milesight, Nube IO, Sontay, and others. ControlStore also provides the Siemens Connect Box as a flagship IoT gateway combining controller, gateway, and modem functionality. The company operates as part of a group including ControlWorks (system integration), Powerlink Solutions (installation), and Energylink (sustainability) to offer complete turnkey BMS solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Controllers Multi-brand range of HVAC and BMS controllers including networkable DDC controllers (Distech, iSMA, EasyIO, Siemens, Tridium), room thermostats (Siemens RDE/REV/RDF/RAA), standalone controllers (Siemens Synco, Smart Temp), universal IO modules (iSMA SFAR series, Sontay), displays and HMI touch panels (Distech Horyzon, EasyIO Systemview, iSMA panel PCs), and the Siemens Connect Box all-in-one IoT gateway/controller/modem. Sold to mechanical and electrical contractors, installers, and systems integrators across Australia and New Zealand.
- Variable Speed Drives Danfoss variable speed drives (FC-101, FC-102, FC-131 series) ranging from 0.75 kW to 90 kW for HVAC pump and fan applications, with prices from approximately AUD $620 to over $10,668 depending on capacity and series. Supplemented by EMC filters (Danfoss MCC101 series) and soft starters that reduce motor stress and electromagnetic noise during VSD operation. Sold to HVAC contractors and integrators for commercial HVAC projects.
- Switches and Sensors Comprehensive HVAC sensor portfolio including air quality and gas detection (CO2, VOC, PM2.5/PM10 from Dwyer, Siemens, MSR), current switches and sensors (Veris, Dwyer), flow sensors and switches (Siemens, Dwyer), humidity sensors (Siemens, duct/room/outside air variants), pressure sensors (Dwyer air differential pressure), temperature sensors (Siemens, Dwyer), and wireless sensing systems using Sontay's self-healing tree network technology. Thermostats range from approximately $56 to $939.
- Valves and Actuators Valve and actuator products for HVAC applications from Siemens and Belimo, including globe and pressure independent control valves (2-way and 3-way), rotary and butterfly valves, and actuators across globe, rotary/butterfly, damper, and fire and smoke damper variants in spring return and non-spring return configurations. Designed for installation contractors and BMS integrators working on commercial HVAC water and air systems.
- Flow Monitoring and Metering Energy and flow metering equipment for HVAC and building applications, including electromagnetic flow meters for water flow monitoring, power metering equipment for electrical consumption measurement, and ultrasonic energy meter kits (Siemens UH50 series) for non-intrusive billing and sub-metering applications. Used by contractors and facility owners for energy management and optimization.
- VPN and Network Devices Network infrastructure and protocol conversion products for building automation systems, including protocol converters (Distech BACnet IP to MS/TP routers, Moxa Modbus TCP to serial gateways, Siemens M-bus converters, Delta/Loytec LonWorks IP routers), OT network infrastructure (Tosibox VPN routers, hubs, and remote access solutions), and wireless IoT devices (Milesight, Nube-IO gateways, Siemens LoRaWAN sensors) for secure connectivity across building systems.
Quantifiable outcome
- 5000+ learning spaces completed in NSW Public Schools
- +1 more outcomes
Companies that use Controlstore
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles2 records
Controlstore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Controlstore partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- DanfosscoreDanfoss is a key partner supplying variable speed drives (FC-102, FC-131 series), EMC filters, soft starters, and protocol converters. ControlStore is an authorized distributor of Danfoss HVAC drives in Australia.
- SiemenscoreSiemens is a major brand partner providing controllers, sensors, thermostats, valves, actuators, power supplies, and the Siemens Connect Box IoT solution. ControlStore is a preferred distributor of Siemens Connect Box in Australia.
- TridiumcoreTridium provides Niagara-based controllers and edge devices. Products include programmable DDC controllers and EDGE-10 Niagara field controllers.
- Distech ControlscoreDistech Controls is a key partner providing networkable controllers, displays/HMI products, and protocol converters including BACnet routers.
- iSMAcoreiSMA provides controllers, touch displays, panel PCs, and universal IO modules including the SFAR series industrial I/O modules.
- DwyermajorDwyer supplies flow switches, current switches, air quality sensors, CO2 sensors, humidity sensors, and pressure sensors for HVAC applications.
- SontaymajorSontay provides wireless sensing systems, IO modules, AC gateways (Mitsubishi, Toshiba, Daikin to Modbus/BACnet), and alarm annunciation panels.
- BelimomajorBelimo supplies actuators and valves for HVAC applications including globe valves and pressure independent control valves.
- Nube-IOcoreNube-IO provides wireless IoT gateways for building automation connectivity.
- TosiboxmajorTosibox supplies OT network infrastructure including VPN lock devices and network hubs for secure remote access to building systems.
- MilesightmajorMilesight provides wireless sensors for IoT building monitoring applications.
- ControlWorkscorePart of the same family-owned group of companies. ControlWorks provides Building Management Systems design and commissioning services, supporting ControlStore products with technical expertise.
- Powerlink SolutionscorePart of the same family-owned group of companies. Powerlink Solutions provides mechanical/electrical installation services including switchboard manufacturing.
- EnergylinkcorePart of the same family-owned group of companies. Energylink serves as the sustainability partner, helping optimize buildings and reduce environmental footprint.
- EasyIOmajorEasyIO provides networkable controllers, HMI touch panels, and Android-based panel mounting tablets.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Controlstore competitors and assessment
Company assessmentBroad incumbents
- Schneider Electric EcoStruxure (Australia): Global building automation and energy management OEM whose EcoStruxure BMS products compete head-to-head with the controllers and drives ControlStore distributes from Siemens, Distech, and Tridium.
- Automated Logic (Carrier): Carrier-owned BMS and HVAC controls manufacturer with strong ANZ presence; competes directly with Distech/Tridium/Siemens brands that ControlStore distributes.
- Honeywell Building Technologies (Australia): OEM of Honeywell HVAC controls and BMS (including Niagara licensee), competing with both ControlStore's distributed brands and the wider Group's system integration capability.
- Tridium Asia Pacific: Niagara framework OEM (Honeywell-owned) producing controllers and edge devices that ControlStore distributes; competes indirectly via its own system integrator channel.
- Signify (Philips Lighting / Dynalite): Global lighting and IoT player whose Dynalite building automation controls compete in the ANZ commercial building controls market alongside ControlStore's distributed portfolio.
- CSE Global (Anthem Electronics / CSE Crosscom): Australia-listed controls, electrical, and communications systems integrator serving industrial, energy, and infrastructure customers; overlaps with the broader BMS/automation solutions that ControlStore + ControlWorks + Powerlink compete for.
- Rexel Australia: Major electrical wholesale distributor in Australia and NZ supplying contractors with HVAC controls, drives, lighting, and industrial electrical products; competes with ControlStore across the broader electrical channel but at much larger scale and broader portfolio.
- NHP Electrical Engineering Products: Australia/NZ industrial electrical products distributor (part of Rockwell Automation) carrying motor controls, drives, sensors, and automation components; overlaps with ControlStore on VSDs, sensors, and HVAC components via electrical contractors.
- Sonepar Australia (John R. Turk): Global electrical distribution group operating in Australia (formerly John R. Turk) selling controls, drives, and automation components to contractors at much larger scale than ControlStore.
Direct peers
- CMI Group (HMA / Power Parameters): Australian specialized metering, power, and HVAC instrument distributor overlapping with ControlStore on flow meters, power metering, and HVAC sensors.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Controlstore social profiles
Digital presenceControlstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Controlstore leadership team
Management profileNumber of profiles
Controlstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Controlstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Controlstore
What does Controlstore do?
ControlStore distributes and supplies HVAC controls, automation devices, and Building Management System (BMS) components—including controllers, variable speed drives, sensors, valves, actuators, and network/IoT devices—to mechanical and electrical contractors, installers, and systems integrators across Australia and New Zealand. Products span multiple leading brands and are sold via a Shopify e-commerce storefront combined with direct phone-based technical sales and support.
Is Controlstore a public or private company?
Controlstore is a private company. It is classified as family owned and is currently operating.
When was Controlstore founded?
Controlstore was founded in 2009. It employs 1 to 10 people.
Where is Controlstore based?
Controlstore is headquartered in Hornsby, Australia, in the Oceania region.
How does Controlstore make money?
One revenue line is on record: HVAC Controls and Components Sales.
Who are Controlstore's main competitors?
Broad incumbents on record are Schneider Electric EcoStruxure (Australia), Automated Logic (Carrier), Honeywell Building Technologies (Australia), Tridium Asia Pacific, Signify (Philips Lighting / Dynalite), CSE Global (Anthem Electronics / CSE Crosscom), Rexel Australia, NHP Electrical Engineering Products and Sonepar Australia (John R. Turk). CMI Group (HMA / Power Parameters) is listed as a direct peer.
Does Controlstore have an API?
No public API is recorded for Controlstore.
What industry is Controlstore in?
Controlstore's product category is Industrial Automation Distribution. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution, with a secondary code of CRAIADAI, HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting). Its NAICS code is 42374 and its SIC code is 5070.