Total Vision Centers
- Company typePrivate
- Founded1981
- HeadquartersSpringboro, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Total Vision Centers does
Total Vision Centers is a third-generation, family-owned optometry practice founded in 1981 by Dr. Allen DuBro and currently operated by the DuBro family in Springboro, Ohio. The practice delivers comprehensive eye care services including routine and medical eye exams, prescription glasses and contact lens fittings, and disease management for glaucoma, macular degeneration, diabetic retinopathy, and dry eye. Its clinical capability rests on diagnostic equipment such as Optos retinal imaging, visual field testing, tonometry, and an in-house optical lab for lens manufacturing. The practice operates from a single location at 851 West Central Avenue, supported by a recently remodeled office, an online patient portal (RevolutionPHR), Weave-powered online scheduling, and a direct-to-consumer contact lens e-commerce channel. The two practicing optometrists (Dr. Spencer DuBro, a 2023 Indiana University graduate, and Dr. Valerie Mangold, a 2019 Ohio State graduate) are augmented by opticians under Jeff DuBro.
Revenue is generated through four primary streams: professional service fees from exams and medical eye care; one-time sales of prescription eyewear (including the proprietary Boro Eyewear line at $129–$199 per frame); recurring hardware sales of contact lenses via online reordering; and a tiered annual membership program (Silver $199, Gold $249, Platinum $449) managed through BoomCloud. The practice bills both in-network (EyeMed, Spectera) and out-of-network (Aetna, United Healthcare, Anthem, Humana, Cigna) insurance plans and accepts HSA/FSA. Go-to-market is direct-to-consumer with a community-relationship emphasis, supplemented by a content marketing blog, Google Business Profile, Facebook presence, and email newsletters. All clinical and commercial activity is concentrated within a single Springboro, Ohio catchment area with no disclosed geographic expansion plans.
Total Vision Centers firmographics
Firmographics- Name
- Total Vision Centers
- Legal name
- Total Vision Centers
- Website
- https://totalvisioncenters.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Total Vision Centers industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro industry
- Optometry Clinics (Primary Eye Care)Comprehensive Eye Exams & Vision CareOcular Imaging & Diagnostic Testing CentersOptical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment)Healthcare & Life Sciences/Medical Devices & Diagnostics/Ophthalmic Devices (Vision Care & Surgical)Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions)Healthcare & Life Sciences/Medical Devices & Diagnostics/Ophthalmic Devices (Vision Care & Surgical)
Keywords
Where Total Vision Centers is headquartered
LocationHeadquarters
- HQ city
- Springboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Total Vision Centers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Comprehensive Eye Exams: Professional optometry services including routine eye exams, contact lens fittings, and medical eye care examinations. Revenue generated through exam fees, with options for insured and uninsured patients.
- Prescription Eyewear: Sale of prescription glasses and frames including their proprietary Boro Eyewear collection. Revenue from frame sales and lens products with various coating options.
- Contact Lenses: Sale and ordering of prescription contact lenses with online reordering capability through patient portal. Revenue from contact lens sales with shipping directly to patients.
- Vision Care Membership Plans: Annual subscription-based membership program offering tiered plans (Silver, Gold, Platinum) providing free or discounted exams, frame allowances, lens allowances, and contact lens benefits. Membership runs for 12 months with options for individual or family plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | TVC Silver Plan - Basic membership with exam copay and frame allowance |
| Subscription | Annual | TVC Gold Plan - Mid-tier with free annual exam and enhanced allowances |
| Subscription | Annual | TVC Platinum Plan - Premium membership with free lenses and highest allowances |
| One time/ perpetual license | Pay-as-you-go | Boro Eyewear Luxury Frames |
| One time/ perpetual license | Pay-as-you-go | Boro Eyewear Classic Frames |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Total Vision Centers product offering
Product offeringCore offering
Total Vision Centers is a family-owned optometry practice providing comprehensive eye exams, prescription glasses, contact lens fittings, and medical eye care including glaucoma evaluations, diabetic eye exams, macular degeneration management, and dry eye treatment. The practice also sells proprietary Boro Eyewear frames and offers tiered annual membership plans (Silver, Gold, Platinum) for uninsured patients seeking discounts on exams, frames, lenses, and contacts.
Product overview
Total Vision Centers is a third-generation family-owned optometry practice offering comprehensive eye care services for patients of all ages. The core service offering centers on comprehensive eye exams, prescription eyewear (glasses and contact lenses), and medical eye care for conditions including diabetic eye disease, glaucoma, and macular degeneration. The practice differentiates through proprietary products (Boro Eyewear brand) and a membership program (TVC Silver, Gold, and Platinum plans) that provide tiered discounts on exams, frames, lenses, and contacts. Diagnostic capabilities include Optos retinal imaging and visual field testing. The practice accepts various vision and medical insurance plans and offers open-access billing for out-of-network benefits. All services are delivered through their physical location in Springboro, Ohio, supported by online scheduling, patient portal, and contact lens ordering systems.
Differentiator
Problem solved
Functional benefit
Brands
- Boro Eyewear: A locally-crafted, fashion-forward collection of frames available only at Total Vision Centers. Blending high-end style with hometown heart, Boro offers a curated mix of luxury-inspired designs and timeless classics. Includes Boro Luxury Frames ($199) and Boro Classics ($129).
Products and services
- Comprehensive Eye Exams
Companies that use Total Vision Centers
Customer profileSegments4 records
Ideal customer profiles4 records
Total Vision Centers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Total Vision Centers partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- EyeMedcoreIn-network vision insurance provider. Total Vision Centers is an in-network provider for EyeMed vision insurance, billing services directly using in-network benefits for eye exams, glasses, and contacts.
- SpecteracoreIn-network vision insurance provider. Total Vision Centers is an in-network provider for Spectera vision insurance, providing seamless and affordable experience for covered services.
- AetnacoreMedical insurance provider accepted at Total Vision Centers. Medical insurance covers treatments for eye conditions like glaucoma, macular degeneration, and diabetic retinopathy.
- United HealthcarecoreMedical insurance provider accepted at Total Vision Centers for medical eye care services and treatments.
- AnthemcoreMedical insurance provider accepted at Total Vision Centers for medical eye care services including treatment of eye diseases.
- HumanacoreMedical insurance provider accepted at Total Vision Centers for medical eye care services.
- CignacoreMedical insurance provider accepted at Total Vision Centers for medical eye care services including diabetic eye exams and treatment of eye conditions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Total Vision Centers competitors and assessment
Company assessmentDirect peers
- Pearle Vision: Multi-location optical retailer providing eye exams, frames, and contact lenses. Operates a hybrid franchise/corporate model that competes for the same families and routine-vision patients as Total Vision Centers.
- LensCrafters: National chain of optometry-staffed retail optical stores offering eye exams, prescription glasses, and contact lenses. Competes head-to-head with Total Vision Centers in the in-store prescription eyewear and exam category.
- Visionworks: National optical chain offering comprehensive eye exams, prescription eyewear, and contact lenses with broad insurance acceptance. Direct competitor in the multi-insurance, family-oriented eye care segment.
- Warby Parker: Vertically integrated DTC eyewear brand with retail stores offering comprehensive eye exams and prescription glasses/contacts. Directly competes for the same prescription-eyewear and primary eye care consumer spend that Total Vision Centers targets.
- America's Best Contacts & Eyeglasses: High-volume national optical chain combining eye exams with low-cost two-pair glasses promotions. Competes aggressively on price in the same prescription-eyewear and exam category as Total Vision Centers.
Others
- EyeBuyDirect: Online-only prescription eyewear retailer offering low-cost frames and lenses. A direct adjacent competitor in the prescription-eyewear category that siphons share from independent optical retailers like Total Vision Centers.
Broad incumbents
- Target Optical: Optical concession inside Target stores providing eye exams and prescription eyewear. Competes with Total Vision Centers for convenience-oriented and price-sensitive eyewear buyers in suburban Ohio markets.
- Costco Optical: Optical department inside Costco wholesale clubs offering affordable eye exams and eyewear. Targets the same value-conscious family demographic as Total Vision Centers' membership-plan patient base.
Emerging players
- Zenni Optical: Pure-play online eyewear retailer offering prescription glasses at low price points. Bypasses the in-person exam and dispensing model that Total Vision Centers relies on, pressuring its frame and lens revenue stream.
- 1-800 Contacts: Online direct-to-consumer contact lens retailer that competes with Total Vision Centers' online contact lens reordering business via the RevolutionPHR patient portal.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Total Vision Centers social profiles
Digital presenceTotal Vision Centers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Vision Centers leadership team
Management profileNumber of profiles
Profiles2 records
Total Vision Centers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Vision Centers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Vision Centers
What does Total Vision Centers do?
Total Vision Centers is a family-owned optometry practice providing comprehensive eye exams, prescription glasses, contact lens fittings, and medical eye care including glaucoma evaluations, diabetic eye exams, macular degeneration management, and dry eye treatment. The practice also sells proprietary Boro Eyewear frames and offers tiered annual membership plans (Silver, Gold, Platinum) for uninsured patients seeking discounts on exams, frames, lenses, and contacts.
Is Total Vision Centers a public or private company?
Total Vision Centers is a private company. It is classified as family owned and is currently operating.
When was Total Vision Centers founded?
Total Vision Centers was founded in 1981. It employs 11 to 50 people.
Where is Total Vision Centers based?
Total Vision Centers is headquartered in Springboro, United States, in the North America region.
How does Total Vision Centers make money?
Four revenue lines are on record. Comprehensive Eye Exams are the primary driver. The others are prescription Eyewear, contact Lenses and vision Care Membership Plans.
Who are Total Vision Centers's main competitors?
Direct peers on record are Pearle Vision, LensCrafters, Visionworks, Warby Parker and America's Best Contacts & Eyeglasses. EyeBuyDirect is listed as an others. Broad incumbents are Target Optical and Costco Optical. Emerging players are Zenni Optical and 1-800 Contacts.
Does Total Vision Centers have an API?
No public API is recorded for Total Vision Centers.
What industry is Total Vision Centers in?
Total Vision Centers's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 3851.