Mid-West Fertilizer
Mid-West Fertilizer is a private Kansas-based agricultural retail cooperative serving Midwest farmers and livestock producers with an integrated stack of agronomy, precision-ag technology, feed, grain marketing and risk management, input financing, and crop insurance.
- Company typePrivate
- Founded1980
- HeadquartersMoundridge, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Mid-West Fertilizer does
Mid-West Fertilizer, Inc. is a private agricultural retail cooperative headquartered at 307 Cole Street, Moundridge, Kansas, with a secondary office in Paola, Kansas. Founded in 1980 and operating with 51-100 employees, the company serves farmers and livestock producers across the U.S. Midwest, primarily Kansas. It organizes its offering around four core service pillars: Agronomy (soil testing, crop planning, and the 'Optimal' branded suite covering seed selection, cover crops, sustainability, and acre-level management), Ag Technology (the Onsite Precision Services platform and FarmTRX grain monitoring), Feed (including Purina Accuration creep feed programs for cattle), and Grain (marketing, cash bids, futures, and risk-management instruments such as HTA contracts, forward floors, and 1x2 contracts).
The company extends its core stack with adjacent risk-management and financing products including Crop Hail Insurance and Input Finance for seed and fertilizer purchases, and operates a digital self-service customer portal called MWF Connect at connect.midwestfertilizerinc.com. Its go-to-market is regional direct-to-farmer retail via physical locations, complemented by content marketing on its website (cash bids, futures, weather, market commentary) and customer-portal workflows. The business model is that of a full-service agricultural retailer/cooperative monetizing across agronomy inputs, precision-ag services, feed, grain origination and merchandising, insurance distribution, and input financing; pricing is not publicly disclosed. Branding and content syndication are visibly aligned with WinField United, whose logo and industry news appear on the Mid-West Fertilizer site, indicating a supplier/affiliation relationship rather than a disclosed equity or commercial partnership.
Mid-West Fertilizer firmographics
Firmographics- Name
- Mid-West Fertilizer
- Legal name
- Midwest Fertilizer, Inc.
- Website
- https://midwestfertilizerinc.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mid-West Fertilizer is a private Kansas-based agricultural retail cooperative serving Midwest farmers and livestock producers with an integrated stack of agronomy, precision-ag technology, feed, grain marketing and risk management, input financing, and crop insurance.
- Ownership category
- akta.pro rank
Mid-West Fertilizer industry classification
Industry- Product category
- Agricultural Retail
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Nutrient Management Planning & Fertility Programs (AFACABAB)
- akta.pro secondary industries
- Remote Sensing & Crop Scouting Services (Satellite, Drone Imagery, In‑Field Sensing) (AFACACAA), Soil Testing & Nutrient Analysis Services (AFACAKAA), Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ)
Keywords
Where Mid-West Fertilizer is headquartered
LocationHeadquarters
- HQ city
- Moundridge
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mid-West Fertilizer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels2 records
Mid-West Fertilizer product offering
Product offeringCore offering
Mid-West Fertilizer is a full-service agricultural retailer that provides agronomy, ag technology, feed, and grain services to farmers and livestock producers across the Midwest. Its core offering bundles soil testing and crop planning, precision agriculture through the Onsite Precision Services platform (including Optimal Acre and FarmTRX), livestock feed including Purina's Accuration creep feed products, and grain marketing with risk management tools such as HTA contracts, forward floors, and 1x2 contracts, supported by the MWF Connect customer portal.
Product overview
Mid-West Fertilizer is an agricultural retailer offering a unified platform of agronomy, energy, feed, and grain services. The core offering is organized around four main service pillars: Agronomy (soil testing, crop planning, and expert consultation), Ag Technology (precision farming via Onsite Precision Services including Optimal Acre, FarmTRX), Feed (livestock nutrition including Purina products), and Grain (marketing and risk management). The Optimal Solutions suite bundles complementary programs including Optimal Yield (seed), Optimal Cover (cover crops), and Optimal EcoAsset (sustainability), while MWF Connect provides a customer portal for account management. Additional services include Crop Hail Insurance, Input Finance, Cash Bids, and Weather tracking.
Differentiator
Problem solved
Functional benefit
Brands
- Optimal Yield: Seed selection program providing expertise in seed selection to reach field's maximum potential
- Optimal Cover
- Optimal EcoAsset
- Optimal Acre
- Onsite Precision Services
- MWF Connect
Products and services
- Agronomy
Quantifiable outcome
- Customer achieved $200 more per head on cattle using Purina Accuration creep feed program
Companies that use Mid-West Fertilizer
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Mid-West Fertilizer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mid-West Fertilizer partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Mid-West Fertilizer competitors and assessment
Company assessmentDirect peers
- MFA Incorporated: Regional farm supply cooperative serving Missouri and surrounding states with agronomy, livestock, grain, and energy services. Closely matches Mid-West Fertilizer's multi-pillar cooperative model and regional focus.
- Wilbur-Ellis: Privately held ag input distributor and retailer offering crop protection, seed, fertilizer, and feed across the western US. Comparable multi-product retail model with broader geographic reach.
- Nutrien Ag Solutions: World's largest crop input retailer with thousands of retail locations across North America, offering fertilizer, crop protection, seed, and digital agronomy. Competes head-to-head in agronomy services and precision ag, but at vastly greater scale.
- Landus Cooperative: Iowa-based farmer-owned cooperative focused on grain, agronomy, and animal nutrition. Closely analogous multi-service retail cooperative model serving Midwest row-crop and livestock producers.
- Helena Agri-Enterprises: National ag retailer distributing crop protection, fertilizer, seed, and proprietary Helena Products. Comparable core offering to Mid-West Fertilizer's agronomy pillar, with overlapping customer base in the Midwest and beyond.
- WinField United: Crop inputs and agronomy retailer owned by Land O'Lakes, offering proprietary crop protection products and precision ag tools. Already a visible partner of Mid-West Fertilizer (footer branding on its website), and a direct competitor in the precision-agronomy space.
- Agtegra Cooperative: Grain and agronomy cooperative in the Dakotas providing crop inputs, grain marketing, and precision ag services. Highly comparable in size, structure, and service mix to Mid-West Fertilizer.
- CHS Inc. Largest US agricultural cooperative, providing crop inputs, grain handling, agronomy, and feed across the Midwest and beyond. Directly comparable business model with similar service pillars, though at materially greater scale.
- Growmark: Midwest-based agricultural cooperative system offering crop inputs, agronomy, grain marketing, and energy services to farmer members — a near-direct analogue to Mid-West Fertilizer's multi-pillar model, though operating at significantly larger scale across multiple states.
Broad incumbents
- J.R. Simplot Company: Diversified agribusiness with crop input, livestock, and food operations across North America. Overlaps with Mid-West Fertilizer in fertilizer and feed distribution, but operates as a much larger privately held incumbent with vertically integrated food processing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mid-West Fertilizer social profiles
Digital presenceMid-West Fertilizer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mid-West Fertilizer leadership team
Management profileNumber of profiles
Mid-West Fertilizer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mid-West Fertilizer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mid-West Fertilizer
What does Mid-West Fertilizer do?
Mid-West Fertilizer is a full-service agricultural retailer that provides agronomy, ag technology, feed, and grain services to farmers and livestock producers across the Midwest. Its core offering bundles soil testing and crop planning, precision agriculture through the Onsite Precision Services platform (including Optimal Acre and FarmTRX), livestock feed including Purina's Accuration creep feed products, and grain marketing with risk management tools such as HTA contracts, forward floors, and 1x2 contracts, supported by the MWF Connect customer portal.
Is Mid-West Fertilizer a public or private company?
Mid-West Fertilizer is a private company. It is classified as unknown and is currently operating.
When was Mid-West Fertilizer founded?
Mid-West Fertilizer was founded in 1980. It employs 51 to 100 people.
Where is Mid-West Fertilizer based?
Mid-West Fertilizer is headquartered in Moundridge, United States, in the North America region.
Who are Mid-West Fertilizer's main competitors?
Direct peers on record are MFA Incorporated, Wilbur-Ellis, Nutrien Ag Solutions, Landus Cooperative, Helena Agri-Enterprises, WinField United, Agtegra Cooperative, CHS Inc. and Growmark. J.R. Simplot Company is listed as a broad incumbent.
Does Mid-West Fertilizer have an API?
No public API is recorded for Mid-West Fertilizer.
What industry is Mid-West Fertilizer in?
Mid-West Fertilizer's product category is Agricultural Retail. Its primary akta.pro industry code is AFACABAB, Nutrient Management Planning & Fertility Programs, with a secondary code of AFACACAA, Remote Sensing & Crop Scouting Services (Satellite, Drone Imagery, In‑Field Sensing). Its SIC code is 700.