Horizon Motorsports

What Horizon Motorsports does

Horizon Motorsports LLC is a privately-held, family-owned powersports and marine dealership headquartered in Lake Havasu City, Arizona. Founded in April 1994 by Preston Woolery and James Hamil originally as "The Super Toy Store" in Sterling, Colorado, the company consolidated its operations to Lake Havasu City after opening an Arizona store in August 2009. It sells new and pre-owned boats, ATVs, RVs, jet skis, cars, and trailers, anchored by authorized dealer relationships with DCB Boats (high-performance powerboats), Trifecta (luxury performance pontoons), Playcraft Boats (pontoons, deck boats, and river skiffs), Genesis Supreme RV (toy haulers), and Portacool (evaporative coolers). Inventory of approximately 72 units spans price points from roughly $25,000 entry-level trailers to over $469,900 high-performance boats, with the company self-describing as the largest stocking high-performance powerboat dealer on the West Coast.

The business operates a traditional sales-led go-to-market model via a single physical showroom at 1515 Industrial Blvd, Lake Havasu City, supplemented by a Dealer Spike-powered website offering online inventory browsing, quote requests, trade-in valuation, and financing applications. Marketing channels are concentrated in organic social (Facebook, Instagram), email newsletters, and community events. Customers are individual recreational buyers across four persona segments (boating enthusiasts, off-road/powersports enthusiasts, RV/trailer owners, and regional Southwest consumers) drawn primarily from Lake Havasu, Las Vegas, Phoenix, Tucson, Southern California, and Colorado. Financing is facilitated through a third-party partner, P1 FRC, generating referral commission revenue on top of one-time vehicle sales, consignment fees, and trade-in valuations.

Revenue is not publicly disclosed. The company is operationally lean, with 11-50 employees overall (the public staff directory lists six personnel including owner Preston Woolery, family members Tina, Monte, and Dustin Woolery, plus sales representatives Mike Misplay and Paul McLain). There is no external investment, no parent company, no funding rounds, and no acquisitions beyond the 1996 buyout of Leisure Sports. Core technology is limited to the Dealer Spike dealership website platform with standard Google Maps and YouTube API integrations; no proprietary technology or AI/ML capabilities are evident.

Name

Horizon Motorsports

Legal name

Horizon Motorsports LLC

Website

https://horizonmotorsportsllc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Horizon Motorsports is a family-owned powersports and marine dealership in Lake Havasu City, Arizona, authorized to sell new and pre-owned boats (DCB, Trifecta, Playcraft, Pure Platinum), ATVs, RVs, and trailers to recreational consumers across the Southwest US.

Ownership category

akta.pro rank

Product category

Marine and Powersports Dealership

NAICS

Boat Dealers (441222), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Recreational Vehicle Dealers (441210), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Marine boat sales
• Powersports dealership
• Pre-owned vehicle sales
• RV toy haulers
• Consignment services

Headquarters

HQ city

Lake Havasu City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned boats, ATVs, RVs, jet skis, cars, and trailers. Inventory includes high-performance powerboats, pontoons, and specialty vehicles. Revenue generated through one-time transactions with varying price points from $25,000 to $469,900+.
2. Financing Services: Third-party financing facilitation through P1 FRC partnership. Customers can apply for financing to purchase vehicles. Dealer earns referral/commission from financing arrangements.
3. Consignment Services: Dealer takes possession of customer vehicles on consignment basis to sell on behalf of owners, charging a fee or commission on successful sale.
4. Trade-In Evaluations: Valuation and purchase of customer vehicles as trade-ins toward purchase of dealer inventory vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Horizon Motorsports is a multi-line 'Super Toy Store' dealership retailing new and pre-owned boats (including DCB high-performance powerboats, Trifecta and Playcraft pontoons/deck boats), ATVs/UTVs, RVs, trailers, jet skis and trucks. Sales are supported by financing through partner P1 FRC, trade-in valuations, consignment services, and on-site service/parts.

Product overview

Horizon Motorsports operates as a 'Super Toy Store' dealership offering new and pre-owned motorsports vehicles, boats, and outdoor recreation products. The core product portfolio centers on three main boat brands: DCB Boats (high-performance powerboats), Playcraft Boats (pontoons and deck boats), and Trifecta Boats (luxury performance pontoons in multiple series). Additional offerings include Genesis Supreme RV toy haulers, Portacool cooling products, pre-owned vehicles across multiple categories, and financing services. The company positions itself as a one-stop extreme sports headquarters serving Lake Havasu City, Arizona and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• DCB Boats Authorized dealership of DCB (Dave's Custom Boats) high-performance powerboats, including M-Series and Sport Deck Series models designed for racing and high-speed water recreation. Offered to individual consumers seeking premium powerboats.
• Playcraft Boats Authorized dealership of Playcraft Boats pontoon boats, deck boats, river skiffs and the X-Treme Series high-performance pontoon boats, sold to individual consumers for recreational boating.
• Trifecta Boats Authorized dealership of Trifecta luxury performance pontoon boats in multiple series (LE, C, S, Sport, Margaritaville Chill) with options up to triple outboard motors, sold to individual consumers.
• Pre-Owned Vehicles Certified pre-owned inventory of boats, ATVs, RVs, UTVs, trucks and trailers from various manufacturers inspected and resold to individual consumers.
• Genesis Supreme RV Overnighter Toy hauler travel trailers from Genesis Supreme RV designed for outdoor sports enthusiasts, featuring desert heat resistance, multiple floor plans and cargo capacity for off-road vehicles and gear.
• Portacool Cooling Products Authorized Portacool portable evaporative cooling products for outdoor use, sold alongside vehicles and boats as a dealership accessory.
• Trade-In Valuation Valuation and purchase of customer vehicles as trade-ins toward the purchase of dealer inventory vehicles, available via the website's 'Value Your Trade' tool and in person at the showroom.
• Consignment Sales Dealer takes possession of customer vehicles on consignment basis to sell on behalf of owners, charging a fee or commission on successful sale.
• Financing Facilitation Customer financing facilitated through third-party partner P1 FRC; dealer earns referral/commission from completed financing arrangements.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DCB BoatscoreChannel Partner/ Reseller/ Distributor · 1 August 2009Authorized dealer of DCB Boats high-performance powerboats. DCB (Dave's Custom Boats) manufactures M-Series and Sport Deck Series powerboats. Horizon Motorsports is a major stock dealer for DCB products.
• Trifecta BoatscoreChannel Partner/ Reseller/ Distributor · 1 August 2009Authorized dealer of Trifecta Boats pontoons and performance pontoons. Offers LE Series, C Series, S Series, Sport Series, and Margaritaville Chill Series models.
• Playcraft BoatscoreChannel Partner/ Reseller/ Distributor · 1 August 2009Authorized dealer of Playcraft Boats including Pontoon Boats, Deck Boats, and River Skiffs. Also deals Playcraft Powertoon X-Treme models.
• PortacoolminorChannel Partner/ Reseller/ Distributor · 1 August 2009Authorized dealer of Portacool evaporative cooling products for outdoor use.
• P1 FRCcoreGTM or Marketing PartnerThird-party financing partner for customer vehicle loans. Horizon Motorsports redirects customers to P1 FRC for financing applications. Partner ID: 2505502C-523F-41FB-9034-09802C901DFF.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Bass Pro Shops: National outdoor recreation retailer carrying boats, ATVs, and watersports accessories at retail and through tracker boat sales; overlaps with Horizon on boat/ATV retail and the outdoor recreation customer, though operating through big-box stores rather than a local dealership model.
• MarineMax: Largest U.S. recreational boat retailer, operating multi-brand dealerships across powerboats, yachts, and marine services; comparable as a multi-brand boat dealership serving premium recreational buyers, though at vastly greater scale and geographic reach than Horizon.
• OneWater Marine: Acquisitive multi-brand marine dealership group operating across the Sun Belt including Arizona-adjacent markets; comparable as a multi-brand boat retailer focused on premium brands, pontoons, and performance boats, with overlap to Horizon's product mix.
• Cabela's (Bass Pro): Outdoor retailer (under Bass Pro) selling boats, ATVs, RVs, and marine accessories; relevant as a competing channel for the same outdoor enthusiast customer Horizon serves in the Southwest.

Regional players

• Skipper Marine: Independent multi-brand boat dealership with Arizona/Southwest presence selling pontoons, deck boats, and performance boats; directly comparable as a regional competitor targeting the same high-performance boating customer in markets adjacent to Lake Havasu.
• Mesa Marine: Phoenix-metro boat dealer covering pontoons, fishing boats, and PWC for the Arizona market; competing for many of the same Phoenix/Tucson customers Horizon targets from its Lake Havasu location.
• GOAZ Powersports: Arizona powersports and ATV/UTV dealership with financing and trade-in services; comparable on the powersports side of Horizon's business for off-road recreation buyers in the same metro draw area.
• Arizona Boat Center: Arizona-based boat and PWC retailer offering new and pre-owned inventory with trade-ins and financing; comparable regional direct competitor on the boat-retail side of Horizon's business.
• Southwest RV & Marine: Southwestern U.S. dealer carrying RV and marine inventory with parts, service, and financing; comparable on the combined RV/boat retail proposition in markets overlapping Horizon's geographic draw.
• Desert RV & Boat: Southwest RV and boat dealership group serving Arizona consumers with new and used units plus parts/service; overlaps with Horizon on the combined RV and boat retail proposition for outdoor enthusiasts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/horizonmotorsportsaz
• Instagraminstagram.com/horizonmotorsports_marine

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon Motorsports