Hina Mauka

What Hina Mauka does

Hina Mauka is a Hawaii-based nonprofit 501(c)(3) behavioral health organization that operates a full continuum of substance abuse and addiction treatment services for adults and adolescents. Founded in the late 1960s as a volunteer group at Hawaii State Hospital and incorporated in 1976 as The Alcoholic Rehabilitation Services of Hawaii Inc., the organization is headquartered at a 48-bed residential facility in Kaneohe with additional outpatient, community-based, and school-embedded sites across Oahu and Kauai. Service lines include Residential Treatment (with three tracks for substance abuse, co-occurring disorders, and offenders), Day Treatment, Outpatient Services, Aftercare, Family Program, Case Management, Psychiatric and Medical Services including Medication-Assisted Treatment (MAT), the Ke Alaula therapeutic community program for incarcerated women at the Women's Community Correctional Center, and the Teen CARE sub-brand delivering school-based, community-based, prevention, and Intensive In-Home services in 18+ schools.

The clinical model is grounded in evidence-based practices — cognitive behavioral therapy, motivational interviewing, and trauma-informed care — supported by CARF accreditation maintained continuously since 1999, a Hawaii Special Treatment Facility license, HIPAA and 42 CFR Part 2 compliance, and use of evidence-based curricula such as Project ALERT for prevention. Specialized assets include a Hawaiian cultural values-based therapeutic community program (Ke Alaula) and school-embedded counselors that create direct referral pathways from Hawaii State Judiciary, CAMHD Family Guidance Centers, healthcare providers, and self-referrals.

Revenue is generated through a hybrid nonprofit model: government contracts and grants (Hawaii Department of Health ADAD, CAMHD, Hawaii State Judiciary, federal SAMHSA Block Grants), insurance reimbursement across multiple Hawaii payers (HMSA, Kaiser, BCBS Hawaii, UHA, United Health Care, Ohana Health Care, Hawaii Laborer's Union, VA, MDX Hawaii, HMAA), and charitable contributions via the Kōkua Fund and in-kind donations. The organization is governed by a Board of Directors including community business leaders and a UH Department of Psychiatry physician, with Brian Baker joining as CEO in 2024.

Name

Hina Mauka

Legal name

Hina Mauka

Website

https://hinamauka.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Hina Mauka is a Hawaii-based nonprofit 501(c)(3) that delivers a full continuum of substance abuse treatment — residential, outpatient, day treatment, aftercare, and school-embedded adolescent services (Teen CARE) across Oahu and Kauai.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Substance Use Prevention & Recovery Services (EDALAFAE), Substance Use Prevention & Student Assistance Programs (School-Based) (EDAKAMAJ)

Keywords

• Substance abuse treatment
• Addiction recovery services
• Behavioral health treatment
• Residential rehabilitation
• Adolescent counseling

Headquarters

HQ city

Kaneohe

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Contracts and Grants: Hina Mauka receives funding from the Hawaii State Department of Health, Alcohol and Drug Abuse Division (ADAD), Child and Adolescent Mental Health Division (CAMHD), Hawaii State Judiciary, and federal SAMHSA Block Grant funds for substance abuse prevention and treatment services.
2. Insurance Reimbursement: The organization accepts multiple insurance providers including HMSA, Kaiser, Blue Cross/Blue Shield Hawaii, United Health Care, Ohana Health Care, University Health Alliance, VA, and Hawaii Laborer's Union for residential and outpatient treatment services.
3. Donations and Charitable Contributions: Kokua Fund accepts financial donations to provide direct assistance to clients needing funds for treatment, including co-pay assistance, full/partial treatment assistance, medication assistance, and transportation assistance.
4. In-Kind Donations: Accepts donations of goods and services including personal hygiene items, bedding, electronics, furnishings, vehicles, mechanical services, and computer/internet services.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Hina Mauka provides a comprehensive continuum of substance abuse and addiction treatment services for adults and adolescents in Hawaii, including 24/7 residential treatment, intensive outpatient/day treatment, standard outpatient services, aftercare, and family programs. The organization also delivers specialized services including school-based and community-based adolescent treatment through its Teen CARE sub-brand, the culturally-grounded Ke Alaula program for incarcerated women, psychiatric and medical services including Medication Assisted Treatment (MAT), case management, and financial assistance through the Kōkua Fund.

Product overview

Hina Mauka is a comprehensive behavioral health organization providing a full continuum of substance abuse and addiction treatment services for adults and adolescents in Hawaii. The organization operates a multi-level service architecture consisting of core treatment services (Residential Treatment with three specialized tracks for substance abuse, co-occurring disorders, and offenders; Day Treatment; Outpatient Services; Aftercare; Family Program; and Psychiatric/Medical Services including Medication Assisted Treatment), specialty programs (Ke Alaula for incarcerated women), and the Teen CARE sub-brand offering school-based, community-based, and prevention services across Oahu and Kauai. Founded in the late 1960s and incorporated in 1976, Hina Mauka has served the Hawaii community for over 50 years with evidence-based practices including Motivational Interviewing, Cognitive Behavioral Therapy, and trauma-informed care. The organization also provides financial assistance through the Kōkua Fund and offers online screening tools like the AUDIT self-assessment quiz.

Differentiator

Problem solved

Functional benefit

Brands

• Teen CARE: Counseling, Awareness, Rehabilitation, Education - substance abuse treatment and prevention services for adolescents at school-based and community-based sites on Oahu and Kauai.
• Ke Alaula
• Kōkua Fund

Products and services

• Residential Treatment Services A 24/7 residential program providing a minimum of 24 hours per week of face-to-face treatment including individual counseling, group sessions, and recreational activities for individuals with substance use disorders. Includes three specialized tracks: Substance Abuse Program Track 1 (alcohol/drug problems), Co-Occurring Program Track 2 (substance use and mental health disorders), and Offender Program Track 3 (court-mandated clients).
• Day Treatment Services The most intensive outpatient option offering a full-week schedule providing individualized, comprehensive treatment similar to a residential program while allowing clients to remain in their own homes. Includes Substance Abuse Program Track 1, Co-Occurring Program Track 2, and Offender Program Track 3.
• Outpatient Services Treatment services providing 1-15 hours per week including assessment, treatment planning, crisis intervention, individual and group counseling, substance abuse education, skill building, and case management at Kaneohe and Waipahu locations. Includes Substance Abuse Program Track 1, Co-Occurring Program Track 2, and Offender Program Track 3.
• Aftercare Program Weekly group meetings and skill building for up to 12 weeks following discharge from other treatment programs to help clients integrate recovery into daily life.
• Family Program Program providing educational resources, counseling (individual and group), skill-building tools, and community support for families affected by substance use and mental health challenges.
• Psychiatric and Medical Services Medical and psychiatric team services including Medication Assisted Treatment (MAT) combining pharmacological interventions with substance abuse counseling and social support. Provides psychiatric evaluation, medication management, and primary medical services for clients with substance use and co-occurring disorders.
• Case Management Program Program providing intensive case management services for clients with complex needs, coordinating care across multiple service providers and addressing barriers to recovery.
• Ke Alaula Program Therapeutic community treatment program based on traditional Hawaiian culture and values for incarcerated women at Women's Community Correctional Center (WCCC), translating to 'breaking of a new dawn.'
• Teen CARE (Counseling, Awareness, Rehabilitation, Education) Adolescent substance abuse services program providing treatment in 18 middle and high schools on Oahu and Kauai, plus community-based sites in Waianae, Waipahu, and Kaneohe. Services include school-based treatment, community-based treatment, prevention services using evidence-based curricula such as Project ALERT, and intensive in-home therapy for adolescents ages 12-18.
• Intensive In-Home (IIH) Therapy Services for youth and families referred by Family Guidance Centers, working with youth experiencing behavioral or emotional challenges in home and/or community settings using evidence-based approaches.
• Kōkua Fund Fund providing direct financial assistance to clients demonstrating need, including co-pay assistance, full/partial treatment assistance, medication assistance, and transportation assistance.

Quantifiable outcome

• 80-90% of clients complete treatment programs successfully
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, minor and supporting.

• Hawaii State Department of Health - Alcohol and Drug Abuse Division (ADAD)coreOthersPrimary funder of substance abuse treatment and prevention services for both adult programs and Teen CARE. Provides funding through state appropriations and federal SAMHSA Block Grant funds.
• Hawaii State JudiciarycoreOthersFunds adolescent treatment services and refers court-mandated clients to Hina Mauka for adult offender treatment programs including Track Three (Offender Program).
• Child and Adolescent Mental Health Division (CAMHD)coreOthersFunds Intensive In-Home (IIH) Services for youth and families referred from Central, Honolulu, and Windward Family Guidance Centers.
• Women's Community Correctional Center (WCCC)coreStrategic or Co-development PartnerCollaboration with Hawaii State Department of Public Safety and WCCC warden to operate Ke Alaula therapeutic community program for incarcerated women based on Hawaiian cultural values.
• 18+ Schools on Oahu and KauaicoreStrategic or Co-development PartnerSchool-based Teen CARE programs in schools including Castle High School, Pearl City High School, Mililani High School, Kauai High School, and others. Provides treatment and prevention services on campus.
• Boys and Girls Club of WaianaeminorStrategic or Co-development PartnerCollaboration in 2014 to establish community-based substance abuse treatment program for adolescents in Waianae.
• Independent Psychologists and Outside AgenciessupportingTechnology or IntegrationContracts with independent psychologists and outside agencies that provide medical and therapy services at Hina Mauka facilities.

Scale indicators5 records

Recent moves16 records

Expansion highlights4 records

Direct peers

• Salvation Army Adult Rehabilitation Centers: Nonprofit residential SUD rehabilitation program operating across the U.S., funded primarily by donations and thrift-store revenue. Comparable to Hina Mauka's nonprofit operating model and adult residential focus, including long-tenured management with significant SUD tenure.
• Hazelden Betty Ford Foundation: The largest U.S. nonprofit provider of residential and outpatient SUD treatment with CARF-accredited programs and a continuum-of-care model. Directly comparable to Hina Mauka in mission, accreditation, and adult/adolescent service breadth, though operating at substantially greater scale across multiple states.
• Caron Treatment Centers: Nonprofit residential and outpatient SUD treatment organization with specialized tracks for co-occurring disorders, adolescents, and older adults. Closely comparable to Hina Mauka in operating model, payer mix (commercial insurance plus philanthropy), and clinical programming for co-occurring populations.
• Origins Behavioral Health: Residential SUD and co-occurring disorder treatment provider with programs in Florida and Texas. Comparable to Hina Mauka's residential tracks (substance abuse, co-occurring, offender) and trauma-informed clinical model.
• Cumberland Heights: Nonprofit residential SUD treatment provider in Tennessee offering a 12-Step-based continuum including residential, outpatient, and aftercare. Comparable to Hina Mauka's adult residential tracks and aftercare program structure.
• Banyan Treatment Center: Multi-state residential and outpatient SUD treatment provider with specialized tracks including co-occurring disorders and MAT. Comparable to Hina Mauka in adult residential programming and evidence-based practice emphasis, though for-profit rather than nonprofit.

Broad incumbents

• Universal Health Services (Behavioral Health Division): Large diversified hospital and behavioral-health operator with 330+ behavioral facilities including SUD and co-occurring treatment. Relevant as a broader incumbent whose scale and capital access could pressure Hina Mauka's Hawaii positioning over time.
• Acadia Healthcare: Largest publicly traded pure-play behavioral-health operator in the U.S. with extensive psychiatric and SUD treatment facilities. Represents a broad incumbent that competes for the same payer contracts, clinical talent, and government referrals as Hina Mauka, though at vastly greater scale and with for-profit capital access.

Regional players

• Hawaii Pacific Health: Hawaii-based nonprofit health system serving Oahu and Kauai with hospital and outpatient services. Comparable as a regional nonprofit provider sharing Hina Mauka's Hawaii geography and payer mix, with potential to be a partner or competitor for behavioral-health referrals and integrated care contracts.
• The Queen's Health Systems: Hawaii-based nonprofit health system operating hospitals and outpatient services on Oahu. Comparable as a Hawaii-anchored nonprofit healthcare provider competing for the same state funding, insurance contracts, and clinical workforce that Hina Mauka relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HinaMauka
• Facebookfacebook.com/hinamauka

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hina Mauka