Careermap

What Careermap does

Careermap is a UK-based online career management and recruitment platform focused specifically on the early-careers segment — apprenticeships, graduate schemes, internships, and entry-level roles. The company operates a self-serve web platform at careermap.co.uk where candidates (students, school leavers, and graduates) can register, build profiles, search vacancies, and apply for free, while employers pay to list opportunities and access a searchable CV Library of registered candidates. The product surface extends beyond the core job board into Company Hubs (employer profile pages), University Hubs and College Hubs (institutional channels), a Career Advice Hub of SEO-optimised articles, a Careermag digital publication, a CareermapTV YouTube channel, a weekly newsletter, an Ambassador Programme, and a virtual events platform featuring initiatives such as National Intern Week.

Underlying technology centres on a candidate registration and profile system, a CV Library search facility, and algorithmic candidate-employer matching; the platform supports free candidate usage and paid employer listings, with employer partnerships and advertising representing the monetisation layer. Careermap Limited is a privately held, apparently bootstrapped company registered in England and Wales (company number 08505831), headquartered in the Manchester area (Hale, Altrincham), with a headcount of 11–50. The business is UK-only and earns revenue through employer-side advertising, job listings, and partnership fees, while candidates use the service for free — a classic two-sided marketplace freemium model.

Name

Careermap

Legal name

Careermap Limited

Website

https://careermap.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Careermap is a UK-based online job board and career guidance platform focused on early-careers recruitment. It connects students, school leavers, and graduates with apprenticeships, graduate schemes, internships, and entry-level roles, monetising employer job listings, advertising, and partnerships.

Ownership category

akta.pro rank

Product category

Online Job Board and Early-Career Recruitment Platform

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks) (EDAFAMAM)

akta.pro secondary industries

Job Placement, Matching & Career Navigation Services (EDAAAOAL), Career Services & Career Readiness (EDALABAB), Career Readiness & Employability Skills (Resume, Interview, Networking) (EDAMAKAG), Resume & Professional Branding (CV, LinkedIn, Portfolio) (EDAAAKAB)

Keywords

• Online job board
• Apprenticeship matching
• Graduate recruitment platform
• Career content platform
• Employer advertising services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Employer Job Listings: Employers pay to advertise job vacancies, apprenticeships, and graduate schemes on the platform. The platform provides strategically placed exposure to target audiences of candidates.
2. Employer Partnerships and Advertising: Companies can partner with Careermap for advertising and enhanced visibility. Trusted by thousands of companies looking to reach the right candidates.
3. Candidate Services: Free service for job seekers - candidates register for free to access job listings, CV tools, and career advice content. Revenue generated from employer-facing services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Careermap operates an online job matching platform focused on UK early-career opportunities, including apprenticeships, graduate schemes, internships, and entry-level jobs. The platform provides candidate registration with CV creation tools, a searchable CV library for employers, algorithmic matching between candidates and employers, career advice content (articles, Careermag, CareermapTV YouTube), virtual and in-person career events, and employer Company Hubs for branded recruitment marketing.

Product overview

Careermap is a UK-based career guidance and job recruitment platform offering a unified ecosystem of products for school leavers, graduates, and job seekers. The core Jobs Platform serves as the central hub, supplemented by specialised job categories for Apprenticeships, Graduate Schemes, and Internships. The Company Hubs, University Hubs, and College Hubs provide institutional profiles and resources, while the Career Advice Hub and Careermag deliver editorial content. Events facilitates virtual employer-candidate connections, the CV Library enables candidate profile creation and employer search, and Partner with Us provides employer advertising services. The Ambassador Programme extends community advocacy. Together, these products form an end-to-end platform spanning job discovery, career guidance, employer engagement, and candidate profiling.

Differentiator

Problem solved

Functional benefit

Products and services

• Jobs Platform Core job board platform enabling candidates to search and apply for apprenticeships, graduate schemes, internships, and entry-level jobs across the UK, and enabling employers to post vacancies.
• Apprenticeships Listings Dedicated section aggregating apprenticeship vacancies across various sectors and levels for school leavers and career changers in the UK.
• Graduate Schemes Listings Listings of graduate-level employment programmes offered by major UK employers, targeting recent graduates.
• Internships Listings Internship opportunities aggregated across multiple industries for students and recent graduates.
• Company Hubs Branded employer profile pages providing insights into company cultures, opportunities, and recruitment processes, accessed via an A-Z directory.
• University Hubs Resources and information for university-bound students exploring career options and courses, delivered through institutional hubs.
• College Hubs College directory and resources for students considering further education pathways.
• Career Advice Hub Editorial platform providing expert career guidance covering CV tips, interview preparation, industry guides, school leaver resources, money and finance, and job search strategies.
• Events Virtual and in-person career fair and networking events connecting candidates with leading employers and career partners.
• Careermag Downloadable digital magazine providing career advice, employer insights, and guides for students, graduates, parents, educators, and career advisers.
• CV Library Online CV creation tool and searchable CV database that lets candidates build profiles and enables employers to search for potential hires.
• Employer Advertising and Partnerships Paid advertising, job listing, and recruitment marketing services enabling employers to reach targeted early-career candidate audiences through strategically placed listings and employer branding.

Quantifiable outcome

• Candidate placed within 1 week of reaching out
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered notable and minor.

• IBMnotableStrategic or Co-development PartnerIBM partnered with Careermap for National Intern Week, an event where students could engage with IBM and other employers. A participant (Molly) won a StudentUniverse travel voucher through this partnership.
• StudentUniverseminorGTM or Marketing PartnerStudentUniverse provided travel vouchers as prizes for events like National Intern Week organized through Careermap partnerships.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• UCAS: UK's official higher-education admissions and post-16 pathways service, including apprenticeship matching. Adjacent incumbent that overlaps on university/career decision content and candidate data.
• Indeed UK: Global generalist job search engine with strong UK presence. Competes with Careermap for candidate attention and employer listings across all role types, including early-career.
• Reed: Largest UK generalist job board with broad coverage across all experience levels including early-career roles. Overlaps with Careermap on apprenticeship and graduate listings but competes from a much larger scale.
• Totaljobs: Major UK generalist job board. While not specialised in early careers, it lists apprenticeships and graduate roles, making it an adjacent incumbent competing for the same employer recruitment budget.

Direct peers

• Target Jobs: Long-running UK graduate recruitment platform serving students, graduates, and school leavers with employer listings, advice, and events. Closest comparable in target audience and content-led model.
• CV-Library: UK job board with a searchable CV database model directly analogous to Careermap's CV Library. Targets similar employers and candidates, including entry-level roles.
• RateMyPlacement / Inspiring Interns: UK-focused placement and internship marketplace serving students and graduates. Overlaps with Careermap's internships and placement offerings with a comparable early-career value proposition.
• Milkround: UK-focused early-career job board for graduates, apprentices, and school leavers. Directly competes with Careermap across the same candidate segments, employer base, and apprenticeship/graduate scheme listings.
• Prospects (Graduate Prospects): UK higher-education careers service offering graduate jobs, advice, and employer events. Operates the equivalent of University Hubs and Graduate Schemes content, directly overlapping Careermap's candidate-facing offering.

Emerging players

• Handshake: US-founded early-career network connecting university students with employers, with growing UK presence. Directly comparable platform model and target audience, though primarily operating across the Atlantic.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/careermapnews
• YouTubeyoutube.com/@careermaptv
• Facebookfacebook.com/careermap.uk
• LinkedInlinkedin.com/company/careermap-limited
• Instagraminstagram.com/careermap_tv
• TikToktiktok.com/@careermap_tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Careermap