Add Value Assurances

What Add Value Assurances does

Add Value Assurances is a French specialty insurance broker (courtier) founded in 2013 and headquartered in Paris La Défense, focused exclusively on professional IARD — property and casualty insurance for businesses and professionals. The company operates three distribution channels: a digital brokerage platform ("Place de courtage IARD Pro") providing independent brokers and general agents free access to 33 insurer partners via a single code; B2B affinity programs for professional groupements, syndicates, and federations; and white-label partnerships enabling bancassureurs and mutuelles to offer professional IARD products under their own brand. Its product portfolio spans more than 15 lines including RC Professionnelle, Multirisques Professionnels, Cyber Risques (in partnership with Coalition), Dommages Ouvrage (with VHV Assurance), Protection Juridique, Responsabilité des Dirigeants, Flotte Auto, and Annulation Événement.

The underlying technology is a single-code digital brokerage platform that consolidates pricing, subscription, policy management, claims, and renewal across the 33-insurer panel, with online instant subscription for simple risks and dedicated expert support for complex risks. Add Value is a subsidiary of the Acturis group, a major insurance technology platform provider that supplies the core technological infrastructure underlying its operations. The company runs a two-site model — headquarters in La Défense and a customer service and claims center in Angers opened in September 2022.

Add Value generates revenue primarily through brokerage commissions on premiums placed through the platform across all three channels, with no publicly disclosed pricing. The company is privately held, employs 11–50 people, operates exclusively in France, and is led in part by co-founder and board member Bertrand Vialle. No private equity, venture capital, or external funding rounds are disclosed in the available sources.

Name

Add Value Assurances

Legal name

Add Value Assurances

Website

https://addvalue-assurance.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Add Value Assurances is a French specialty insurance broker (founded 2013, Paris) that distributes professional IARD coverage through a digital platform connecting brokers to 33 insurer partners, plus B2B affinity programs and white-label partnerships for bancassureurs and mutuelles.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Professional IARD insurance
• Insurance brokerage platform
• B2B affinity programs
• Commercial insurance broker
• White-label insurance

Headquarters

HQ city

Puteaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage commissions: Add Value acts as an insurance broker (courtier), earning commissions from insurer partners for placing and managing business insurance (IARD) policies. Revenue is generated through commissions on premiums placed through the platform across all three distribution channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Add Value Assurances is a French insurance broker (courtier) specializing in professional IARD (property and casualty) insurance. It operates a digital brokerage platform providing independent brokers, general agents, professional groupements, bancassureurs, and mutuelles with access to 33 insurer partners for placement, pricing, subscription, policy management, claims, and renewal of commercial insurance products. The company distributes through three channels: B2B affinity programs for professional federations, an open brokerage marketplace, and white-label partnerships.

Product overview

Add Value Assurances is an insurance broker specializing in professional IARD (property and casualty) insurance, operating through three distribution channels: (1) the Place de courtage IARD Pro platform providing access to 33 partner insurers with online subscription capabilities; (2) Groupements B2B programs for professional groups, syndicates, and federations; and (3) white-label partnership solutions for bancassureurs and mutuelles. The product portfolio spans 15+ insurance products including RC Professionnelle, Tous Risques Bâtiment, Protection Juridique, Responsabilité des Dirigeants, Cyber Risques (powered by Coalition), Multirisques Professionnels, Déplacements Professionnels, Auto Mission, Individuelle Accident, Kidnapping Rançon, Dommages Ouvrage, Police de Chantier, Flotte Auto, and Annulation Événement. The core platform enables pricing, subscription, policy management, claims handling, and renewal operations for brokers and agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Place de courtage IARD Pro Digital brokerage platform for independent insurance brokers and general agents that provides free access to 33 insurer partners for placing professional IARD risks. Enables pricing, subscription, management, claims, and renewal operations through a single online platform.
• Groupements B2B (Affinity Insurance Programs) Custom affinity-based insurance programs designed for professional associations, syndicates, and federations. Add Value structures and manages group insurance programs tailored to the specific risk profiles and coverage needs of each professional sector.
• Partenariats en Marque Blanche (White-label Partnerships)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ActuriscoreStrategic or Co-development PartnerActuris is the parent group of Add Value Assurances. Add Value is described as 'Une société du groupe Acturis' (A company of the Acturis group). Acturis is a major insurance technology platform provider, supplying the technological infrastructure and platform underlying Add Value's brokerage operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Siaci Saint Honoré: Large French insurance and benefits broker; directly comparable to Add Value's white-label bancassurer/mutuel partnerships and professional IARD placement, with a broader enterprise client base.
• Verspieren: Major French insurance broker serving mid-market and enterprise clients across professional P&C lines; competes with Add Value's brokerage platform and affinity offerings in France.
• Bessé: French specialty insurance broker focused on professional and corporate risks; directly comparable to Add Value's professional IARD brokerage platform and affinity programs for trade groups.

Broad incumbents

• Aon France: Global insurance broker with a French operation spanning professional P&C, D&O, cyber, and affinity programs; overlaps with Add Value's full product portfolio but serves larger enterprise clients.
• Marsh France: Global broker with substantial French operations across commercial P&C, specialty lines, and risk advisory; competes with Add Value especially in mid-market and enterprise professional lines.
• Willis Towers Watson (WTW) France: Global advisory and brokerage firm operating in France across corporate risk, professional lines, and benefits; comparable to Add Value's white-label and brokerage platform offerings at the upper end of the market.

Emerging players

• Leocare: French digital-native insurer/broker expanding into professional and small commercial lines; comparable as a tech-enabled distribution challenger in France, though with a more consumer-leaning base.
• Inixia: French insurance software and brokerage platform serving small commercial and professional clients; overlaps with Add Value's digital broker proposition in the French SMB and affinity segment.
• Assur'Pro / Courtage.fr: French online brokerage platform aggregating professional insurance quotes from multiple carriers; most directly comparable to Add Value's Place de courtage model for independent brokers.
• Coverd: UK-based insurtech-enabled broker offering white-label B2B insurance distribution; relevant international comparable for Add Value's bancassurer/mutuel white-label partnership channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AddValueAssur
• LinkedInlinkedin.com/company/add-value-assurances

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Add Value Assurances