Leocare
Leocare is a Paris-based mobile-first insurance broker distributing auto, home, mobility, and pet insurance across France via its app and broker network, underwritten by partners such as AXA, Allianz, and Generali, and acquired by Belfius Group in 2024.
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Leocare does
Leocare is a Paris-based digital insurance broker founded in 2017 that distributes multi-line personal insurance (auto, habitation, moto, vélo, trottinette électrique, animaux, and assurance emprunteur) through a 100% mobile application and a partner broker network across France. Operationally, Leocare does not underwrite on its own balance sheet; instead it acts as an insurance intermediary (ORIAS-registered) under delegation and distribution agreements with tier-one carriers including AXA France IARD, Allianz France, Generali/L'Équité, Wakam, Mila Services, and CMAM, with assistance services provided by Europ Assistance, AXA Partners, and Inter Partner Assistance. Its technology stack is built around a mobile-first app supporting 1-minute quoting, Insurely-powered automated policy data retrieval, real-time claims tracking with dedicated advisors, and the TakeCare accident-prevention sub-app; AI deployment centers on LeoBot, a ChatGPT-powered customer service chatbot positioned as the first of its kind in French insurance, alongside third-party AI from Zelros for insurer-side workflows. Revenue is generated on a subscription/recurring commission basis from monthly insurance premiums (auto from €14.90, habitation from €7.87), with the company claiming average customer savings of €452 per year and a 90% satisfaction rate across a 350,000-customer book. The company has raised approximately $134 million in venture funding (2021 Series A and Series B) and was acquired in 2024 by Belgium's Belfius Group as a vehicle for European digital insurance expansion, while continuing to operate as Leocare SAS under President Christophe Dandois and a leadership team including a Chief Distribution Officer and heads of Operations and Partner Network Development.
Leocare firmographics
Firmographics- Name
- Leocare
- Legal name
- LEOCARE
- Website
- https://leocare.eu
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Leocare is a Paris-based mobile-first insurance broker distributing auto, home, mobility, and pet insurance across France via its app and broker network, underwritten by partners such as AXA, Allianz, and Generali, and acquired by Belfius Group in 2024.
- Ownership category
- akta.pro rank
Leocare industry classification
Industry- Product category
- Digital Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Individual & Family Vision Insurance Plans (HLAEAJAB)
Keywords
Where Leocare is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Leocare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Premiums: Leocare acts as an insurance broker earning commissions on policies sold. Customers pay recurring insurance premiums for auto, moto, habitation, and other insurance products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Auto insurance starting tier |
| Subscription | Monthly | Habitation insurance starting tier |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Leocare product offering
Product offeringCore offering
Leocare is a 100% mobile digital insurance broker distributing auto, habitation (home), motorcycle/scooter, bicycle, electric scooter, and pet insurance products through its proprietary app and website. Quotes are generated in under 1 minute without registration, and the company handles free cancellation of customers' prior insurance. Coverage is underwritten by partner carriers including AXA, Allianz, Generali/L'Équité, and Mila Services, with real-time claims tracking and 100% France-based customer service.
Product overview
Leocare is a mobile-first digital insurance provider offering a unified app platform for multiple insurance products. The core offering centers on the Leocare App, which serves as the central interface for managing auto, habitation (home), moto (motorcycle/scooter), bicycle, electric scooter, and pet insurance policies. Coverage is underwritten through partnerships with major insurers including AXA, Generali/L'Équité, Allianz, Mila Services, and CMAM. The product portfolio includes specialized offerings like TakeCare (accident protection app) and LeoBot (ChatGPT-powered customer service). The company operates a partner distribution network (Espace Partenaires) for insurance brokers alongside its direct-to-consumer app.
Differentiator
Problem solved
Functional benefit
Products and services
- Assurance Auto (Auto Insurance) Digital auto insurance distributed via the Leocare app and website, with tiered coverage options: third-party (au tiers), third-party plus, and all-risk (tous risques). Includes per-kilometer options and social leasing coverage. Starting price €14.90/month. For French individual drivers and vehicle owners.
- Assurance Habitation (Home Insurance) Digital home insurance covering homeowners, tenants, students in student housing, and non-occupant owners (PNO). Includes bed bug protection coverage. Starting price €7.87/month. For French residents seeking habitation insurance.
- Assurance Moto/Scooter (Motorcycle/Scooter Insurance) Motorcycle and scooter insurance covering 50cc, 125cc, and larger motorcycles, with third-party, third-party plus, and all-risk policies. Distributed via Wakam partnership. For French motorcycle and scooter owners.
- Assurance Vélo (Bicycle Insurance) Bicycle insurance including standard and cargo bikes, offered in partnership with Ulygo. Covers theft and damage. For French cyclists.
- Assurance Trottinette Électrique (Electric Scooter Insurance) Electric scooter insurance covering riding risks and damages. For French e-scooter users.
- Assurance Animaux (Pet Insurance) Pet insurance offered in partnership with Dalma, covering veterinary expenses for cats and dogs. For French pet owners.
- Assurance Emprunteur (Borrower Insurance) Credit insurance protecting borrowers in case of inability to repay loans due to illness, accident, or job loss. For French borrowers.
- TakeCare Mobile Application Mobile application that protects drivers from accidents, with features including tire wear monitoring through Carool partnership. For Leocare auto insurance customers and French drivers.
- LeoBot ChatGPT-Powered Chatbot AI-powered chatbot using ChatGPT technology for automated customer service in the insurance domain. First ChatGPT-powered bot in French insurance. For Leocare customers seeking instant support.
- Espace Partenaires (Partner Broker Portal) Partner portal for insurance brokers (courtiers) to manage their Leocare distribution partnerships, client portfolios, and commissions. For French insurance brokers seeking to distribute Leocare products.
Quantifiable outcome
- €452 average annual savings for new auto customers
- +2 more outcomes
Companies that use Leocare
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Leocare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature4 records
Leocare partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- WakamcorePartnership to offer new motorcycle insurance product through Leocare's broker partner network. Wakam provides insurance product while Leocare provides distribution.
- ElectromapsminorPartnership with EV charging solution leader to provide insurance services to electric vehicle owners.
- Mila ServicescorePartnership for proprietary non-occupant (PNO) insurance coverage, with Leocare handling distribution and Mila providing the insurance product.
- AXA PartnerscorePartnership to improve auto assistance user experience. AXA Partners provides assistance services integrated into Leocare's offering.
- UlygominorPartnership to launch bicycle insurance product.
- DalmaminorPartnership to revolutionize pet health insurance with Dalma.
- VerisureminorPartnership for security services benefiting Leocare's insured customers.
- SharelockminorPartnership for electric bike insurance with Sharelock, specialist in shared electric bike insurance.
- BadbugsminorPartnership to protect customers against bed bug infestations with prevention and coverage services.
- OrèsminorAdvertising agency partnership for 2022 TV campaign.
- Zenika AcademyminorPartnership to train developers in full-stack development.
- 301 SchoolminorThird promotion partnership for developer training program.
- L'Équité (Generali)coreInsurance company providing auto and habitation insurance products through Leocare's delegation agreement. Joint data controller for subscription, contract management, and claims.
- AXA France IARDcoreInsurance company providing auto and habitation coverage. Joint data controller with Leocare for contract management and claims.
- Allianz FrancecoreInsurance company providing auto insurance products through delegation agreement.
- CMAM (Caisse Meusienne d'Assurance Mutuelles)minorMutual insurance company providing auto coverage through partnership with Leocare.
- Europ AssistancecoreAssistance services provider for auto and home assistance coverage.
- Inter Partner AssistanceminorAssistance services provider for auto and home assistance.
- Fragonard Assurance (Mondial Assistance)minorAssistance services provider for motorcycle insurance contracts.
- OMNIIZ / Auto PluscoreCo-branded landing pages on Auto Plus and Protejmonbien websites redirecting to Leocare for auto and habitation insurance. Part of Reworld Media Group.
- SEM ASSUR / SMERRAcoreStudent mutual insurance partner providing API integration for student housing insurance distribution through SMERRA and LOGIFAC/FAC HABITAT student residences.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Leocare competitors and assessment
Company assessmentDirect peers
- Luko: French digital-first home insurance provider (acquired by Allianz Partners in 2023) that pioneered mobile subscription insurance in France. Directly comparable mobile-led consumer model in the same French market.
- Acheel: French digital multi-line insurance broker offering auto, home, and other coverages online. Closely comparable broker model and product mix targeting French consumers.
- Lovys: French neo-insurance startup offering flexible, app-based multi-product insurance (home, auto, etc.) with subscription-style pricing. Comparable digital-first consumer proposition in France.
- Alan: French digital-native health and life insurer serving both individuals and SMEs. Comparable mobile-first insurtech approach in the French market, though more concentrated on health.
- Getsafe: German digital insurance broker offering mobile-led multi-line coverage across Europe. Comparable mobile distribution model and broker economics in a neighboring European market.
- Lemonade: US-listed digital-native insurer using a mobile app, AI, and behavioral economics to sell multi-line P&C coverage. Closely comparable app-first, multi-product insurance model, although at much larger scale.
- Friday: German digital auto insurer offering app-based, per-kilometer policies with a mobile-first customer journey. Highly comparable in product (auto) and mobile-led distribution.
Broad incumbents
- Direct Assurance: AXA-owned direct-to-consumer auto and home insurance brand in France. A larger incumbent operating in the same French P&C market with overlapping digital capabilities.
- Matmut: Large French mutual insurer offering auto, home, and other coverages, increasingly via digital channels. Competes for the same French consumer insurance wallet from a much broader incumbent position.
Others
- Wakam: French B2B insurance carrier (formerly known as a partner insurer) that underwrites motorcycle products distributed by Leocare. Operates as a partner/embedded insurer in the same value chain rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Leocare social profiles
Digital presenceLeocare compliance and trust
Trust signalCompliance2 records
Leocare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leocare leadership team
Management profileNumber of profiles
Profiles7 records
Leocare funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leocare M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leocare
What does Leocare do?
Leocare is a 100% mobile digital insurance broker distributing auto, habitation (home), motorcycle/scooter, bicycle, electric scooter, and pet insurance products through its proprietary app and website. Quotes are generated in under 1 minute without registration, and the company handles free cancellation of customers' prior insurance. Coverage is underwritten by partner carriers including AXA, Allianz, Generali/L'Équité, and Mila Services, with real-time claims tracking and 100% France-based customer service.
Is Leocare a public or private company?
Leocare is a private company. It is classified as corporate owned and is currently operating.
When was Leocare founded?
Leocare was founded in 2017. It employs 101 to 250 people.
Where is Leocare based?
Leocare is headquartered in Paris, France, in the Europe region.
How does Leocare make money?
One revenue line is on record: insurance Premiums.
Who are Leocare's main competitors?
Direct peers on record are Luko, Acheel, Lovys, Alan, Getsafe, Lemonade and Friday. Broad incumbents are Direct Assurance and Matmut. Wakam is listed as an others.
Does Leocare have an API?
No public API is recorded for Leocare.
What industry is Leocare in?
Leocare's product category is Digital Insurance Brokerage. Its primary akta.pro industry code is HLAEAJAB, Individual & Family Vision Insurance Plans. Its NAICS code is 524210 and its SIC code is 6411.