Fafard

Horticultural Growing Mediafafard.com

Fafard is a Sun Gro Horticulture-owned brand that manufactures and sells premium peat-based potting mixes and soil amendments to home gardeners and professional growers, distributed through retail garden centers and hydroponics stores primarily across the Eastern United States.

Company typePrivate
Founded1920
HeadquartersAgawam, United States
Headcount51–100
GTM typeB2C
OfferingHardware or Manufacturing

What Fafard does

Fafard is a horticultural-products brand that manufactures and sells premium peat-based potting mixes, soil amendments, and growing media for home gardeners and professional growers. Founded in the 1920s by Conrad Fafard as Conrad Fafard, Inc., originally selling imported peat moss to local farmers, the brand is now owned and operated by Sun Gro Horticulture Canada Ltd., with operations based in Agawam, Massachusetts, and a workforce of 51-100 employees.

The product portfolio comprises two categories. Potting Mixes include Ultra Potting Mix with Extended Feed (for indoor and outdoor plants), Ultra Container Mix with Extended Feed (with water-holding crystals for outdoor containers), Ultra Outdoor Planting Mix (for landscapes and garden beds), and Professional Potting Mix (professional-grade, no added fertilizer). Amendments include Premium Natural & Organic Compost (OMRI listed), Garden Manure Blend, and Premium Topsoil. The proprietary Extended Feed Technology provides sustained nutrient release to reduce fertilization frequency, and production facilities have held Veriflora Certification since 2011, with many SKUs also OMRI Listed for organic gardening.

Fafard operates a B2B2C channel-partner go-to-market model, distributing exclusively through retail garden centers, nurseries, and hydroponics stores across the Eastern United States (with stated expansion beyond that region). Revenue is generated through wholesale hardware-style SKU sales to retailers. The brand supports demand generation via a content-marketing blog, step-by-step product videos, an interactive Ask a Garden Expert Q&A program staffed by in-house horticulturists, a zip-code-based store finder, and an email newsletter. Revenue figures are not publicly disclosed, and the brand has no independent funding history, M&A record, or leadership turnover evident in the available data.

Fafard firmographics

Firmographics

Name: Fafard
Legal name: Fafard (brand operated by Sun Gro Horticulture Canada Ltd.)
Website: https://fafard.com
Company type: Private
Founded year: 1920
Operating status: Operating
Headcount range: 51–100 employees
Short description: Fafard is a Sun Gro Horticulture-owned brand that manufactures and sells premium peat-based potting mixes and soil amendments to home gardeners and professional growers, distributed through retail garden centers and hydroponics stores primarily across the Eastern United States.
Ownership category
akta.pro rank

Fafard industry classification

Industry

Product category: Horticultural Growing Media
NAICS: Fertilizer and Compost Manufacturing (32531), Compost Manufacturing (325315)
SIC: Retail-Building Materials, Hardware, Garden Supply (5200)
akta.pro primary industry: Compost & Soil Amendment Product Manufacturing/Blending (Value-Added Organics) (BPALAEAH)

Keywords

Potting soil mixes
Soil amendments
Peat moss products
Organic growing media
Horticultural substrates

Where Fafard is headquartered

Location

Headquarters

HQ city: Agawam
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Fafard business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

Potting Mixes and Soils: Sale of premium peat-based potting soils including Ultra Potting Mix, Ultra Container Mix, and Professional Potting Mix products for indoor and outdoor plant cultivation
Soil Amendments: Sale of soil amendments including Premium Natural & Organic Compost, Garden Manure Blend, and Premium Topsoil for soil improvement and planting

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Fafard product offering

Product offering

Core offering

Fafard manufactures and sells premium peat-based potting mixes and soil amendments for home gardeners and professional growers. Its product portfolio spans container and outdoor potting mixes, organic compost blends, garden manure, and topsoil, formulated for indoor and outdoor plant cultivation.

Product overview

Fafard is a horticultural products company owned by Sun Gro Horticulture, offering a portfolio of premium peat-based potting mixes and soil amendments. The product line consists of two main categories: Potting Mixes (including Ultra Potting Mix with Extended Feed, Ultra Container Mix with Extended Feed, Ultra Outdoor Planting Mix, and Professional Potting Mix) and Amendments (including Premium Natural & Organic Compost, Garden Manure Blend, and Premium Topsoil). The products are designed for home gardeners and professional growers, with many formulations carrying OMRI organic listing certification. Production facilities have been Veriflora Certified since 2011.

Differentiator

Problem solved

Functional benefit

Products and services

Fafard® Ultra Potting Mix with Extended Feed Premium peat-based potting mix formulated for indoor and outdoor plants with extended feeding capability for sustained nutrition.
Fafard® Ultra Container Mix with Extended Feed Peat-based container mix designed for outdoor container plantings with extended feed formula and water-holding crystals.
Fafard® Ultra Outdoor Planting Mix Premium planting mix formulated for landscapes and garden beds, providing optimal soil conditions for outdoor plantings.
Fafard® Premium Natural & Organic Compost OMRI-listed natural and organic compost blend for planting, suitable for enriching soil in gardens and container plantings.
Fafard® Professional Potting Mix Professional-grade potting mix without added fertilizer, recommended for potted coleus and container gardening applications.
Fafard Garden Manure Blend Premium garden manure blend naturally rich in organic matter and microbes for soil enrichment.
Fafard Premium Topsoil Premium topsoil product for improving landscape plantings.

Companies that use Fafard

Customer profile

Segments3 records

Ideal customer profiles3 records

Fafard technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Fafard partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Fafard competitors and assessment

Company assessment

Emerging players

Coast of Maine Organic Products: Organic soils and compost manufacturer focused on premium, sustainably-sourced growing media. Competes with Fafard in the natural and organic gardening retail channel.
Dr. Earth: Organic gardening products brand offering potting soils, fertilizers, and soil amendments. Competes with Fafard in the premium organic gardening retail segment.

Direct peers

Black Gold: Sister brand under Sun Gro Horticulture offering peat-based potting mixes and amendments. Shares parent company, similar product formulations, and overlapping distribution with Fafard.
PRO-MIX: Professional-grade growing media brand from Premier Tech, offering peat-based substrates for greenhouses and professional growers. Directly competes with Fafard's Professional Potting Mix line.
FoxFarm Soil & Fertilizer Company: Premium soil and fertilizer brand serving both home gardeners and hydroponics retailers. Competes head-to-head with Fafard in the premium potting mix and specialty growing media segment.
Espoma: Specialty organic lawn and garden input manufacturer offering potting mixes, composts, and soil amendments with OMRI Listed products. Closely comparable to Fafard in the organic and natural gardening segment.
Sunshine Mix (Sun Gro Horticulture): Professional horticultural growing media brand under the same parent company as Fafard. Shares manufacturing infrastructure and competes in the professional grower and retail markets.

Broad incumbents

Miracle-Gro (Scotts Miracle-Gro): Largest branded consumer lawn and garden company offering potting mixes, soils, and fertilizers with mass-market retail distribution. Directly competes with Fafard in potting mix and amendment categories across North America.
Burpee (Ball Horticultural): Iconic gardening brand offering seeds, plants, and growing supplies including soils and amendments. Overlaps with Fafard in the home gardener customer segment and retail distribution channels.

Regional players

Lambert Peat Moss: Canadian peat moss producer and growing media manufacturer serving North American markets with peat-based substrates. Comparable raw material base and product overlap with Fafard.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Fafard compliance and trust

Trust signal

Compliance2 records

Fafard financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Fafard leadership team

Management profile

Number of profiles

Fafard funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Fafard M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fafard

What does Fafard do?

Is Fafard a public or private company?

Fafard is a private company. It is classified as corporate owned and is currently operating.

When was Fafard founded?

Fafard was founded in 1920. It employs 51 to 100 people.

Where is Fafard based?

Fafard is headquartered in Agawam, United States, in the North America region.

How does Fafard make money?

Two revenue lines are on record. Potting Mixes and Soils are the primary driver. The others are soil Amendments.

Who are Fafard's main competitors?

Emerging players on record are Coast of Maine Organic Products and Dr. Earth. Direct peers are Black Gold, PRO-MIX, FoxFarm Soil & Fertilizer Company, Espoma and Sunshine Mix (Sun Gro Horticulture). Broad incumbents are Miracle-Gro (Scotts Miracle-Gro) and Burpee (Ball Horticultural). Lambert Peat Moss is listed as a regional player.

Does Fafard have an API?

No public API is recorded for Fafard.

What industry is Fafard in?

Fafard's product category is Horticultural Growing Media. Its primary akta.pro industry code is BPALAEAH, Compost & Soil Amendment Product Manufacturing/Blending (Value-Added Organics). Its NAICS code is 32531 and its SIC code is 5200.