Vinařství Volařík

What Vinařství Volařík does

Vinařství Volařík a.s. is a privately held, family-owned Czech winery established in 2007 by Ing. Miroslav Volařík in Mikulov, South Moravia, building on a family viticulture tradition dating to 1945. The company operates an estate-grown model on 80 hectares of vineyards in the Pálava Hills (4.2 ha under organic farming), producing wines across 18 grape varieties and 18 named single-vineyard sites. It is the only four-time winner of the Czech "Winemaker of the Year" title (2011, 2014, 2018, 2025) and is a member of three protected-designation associations (VOC Pálava, VOC Mikulovsko, Dunajovské kopce).

The product portfolio spans three core lines: Classic (standard integrated-production wines), Terroir (premium single-vineyard wines from named sites such as Kotelna, Železná, Ořechová hora, Věstonsko, Purmice, U Venuše, Plotny), and Organic (wines from ecologically managed vineyards including Saphira). Ancillary products include traditional-method sparkling Sekt Volařík (Rulandské bílé, Ryzlink vlašský), semi-sparkling Perlivé, non-alcoholic Spolkové nealko and grape juice, gift vouchers, branded merchandise, and the Přátelé Vinařství Volařík annual subscription (11,000 CZK/year, 36 bottles across three shipments). Recent international recognition includes a Decanter Platinum (97 points) for Riesling Botrytis Selection 2021 - the only Czech wine ever to receive a Decanter Platinum - and multiple Vinalies Internationales Paris Grand Gold medals.

The business model combines direct-to-consumer sales (e-shop at vinarstvivolarik.cz, tasting room at Mikulov HQ, U Čápa wine shop, Archivní sklep event venue in Dolní Dunajovice) with a wholesale channel of over 200 wine shops, restaurants, and hotels across the Czech Republic, Slovakia, and Poland. The company employs approximately 12 staff across director, sales, marketing, export, enology, and vineyard management functions, and has extended into adjacent hospitality through wholly-owned subsidiaries Hotel Volařík and Penzion Volařík in Dolní Dunajovice. Pricing ranges from 110 CZK (grape juice) to 490 CZK (Spolkový sekt) per 0.75L bottle, with free shipping on e-shop orders above 5,000 CZK. Revenue is not publicly disclosed.

Name

Vinařství Volařík

Legal name

Vinařství Volařík a.s.

Website

https://vinarstvivolarik.cz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Vinařství Volařík a.s. is a family-owned Czech winery established in 2007 in Mikulov, South Moravia, producing estate-grown still and sparkling wines across 80 hectares of Pálava Hills vineyards for direct consumers, HoReCa, and wine retailers in the Czech Republic, Slovakia, and Poland.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Production & Winemaking (AFAFAAAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)

Keywords

• Moravian wines
• White wine production
• Sparkling wine
• Wine club membership
• Wine tourism

Headquarters

HQ city

Mikulov

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Wine Sales (E-shop & Winery): Winery sells wine directly to consumers through its e-commerce platform (vinarstvivolarik.cz/eshop) and at the physical winery location. Consumers can purchase individual bottles, gift packs, vouchers, and merchandise.
2. Wholesale to Retail Partners: Wines sold in bulk to wine shops (vinotéky), restaurants, hotels, and retailers across Czech Republic, Slovakia, and Poland through a network of over 200+ distribution points.
3. Wine Tasting & Events: Paid wine tasting experiences at the winery in Mikulov, Archivní sklep in Dolní Dunajovice, and U Čápa wine shop. Tasting events and winery tours generate additional revenue. Event tickets for Představení ročníku also sold.
4. Friends of Vinařství Membership: Annual 'Přátelé Vinařství Volařík' membership program (11,000 CZK/year) offering 36 bottles of wine delivered in 3 shipments, 5% discount on all purchases, accommodation discount, and free entry to events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Vinařství Volařík produces and sells estate-grown Moravian wines from 80 hectares of vineyards in the Pálava Hills, organized into three main lines: Classic (standard wines), Terroir (premium single-vineyard bottlings from 18 named sites), and Organic (Saphira-based wines from ecologically managed vineyards). The portfolio spans still white and red wines, traditional-method sparkling wines (Sekt Volařík, Spolkový sekt), semi-sparkling Perlivéé varieties, non-alcoholic grape juice and de-alcoholized wines, complemented by paid wine-tasting experiences at three physical locations and gift vouchers.

Product overview

Vinařství Volařík operates as a traditional Moravian winery producing wines across three product lines: the standard Classic Line from integrated-production vineyards, the premium Terroir Line differentiated by specific vineyard origins, and the Organic Line from ecologically managed vineyards. The portfolio spans still wines (predominantly white varieties including Welschriesling, Riesling, Grüner Veltliner, and Palava), sparkling wines (Sekt and Perlivée), and non-alcoholic products (grape juice and de-alcoholized wines). The winery supplements its wine sales with wine accessories and merchandise, gift vouchers, and experiential wine tasting services at its Mikulov facility and branch locations.

Differentiator

Problem solved

Functional benefit

Brands

• Terroir: Premium wine line marked according to vineyard - includes Kotelna, Zelezna, Orechova hora, Vestonsko, Purmice, U Venuse, Plotny.
• Classic
• Organic
• Volařík Sekt
• Perlivée

Products and services

• Classic Line Standard wines produced from estate-grown grapes in integrated viticulture, forming the winery's core offering of white and red wines without organic certification. Intended for everyday consumption by wine enthusiasts and HoReCa partners.
• Terroir Line Premium wines from 18 named vineyard sites (Kotelna, Zelezna, Orechova hora, Vestonsko, Purmice, U Venuse, Plotny and others), each bottling expressing the terroir of its specific site. Targeted at wine enthusiasts and collectors.
• Organic Line (Saphira) Wines produced from vineyards managed under an ecological/organic farming system, including Saphira variety wines. Targeted at consumers seeking certified organic wine options.
• Sekt Volařík (Sparkling Wine) Premium sparkling wines produced by the traditional Champagne method (bottle fermentation with extended lees aging), including Rulandské bílé Brut and Ryzlink vlašský Extra Brut cuvées. Targeted at premium sparkling-wine consumers and fine dining HoReCa.
• Spolkový sekt Premium sparkling wine produced via traditional Champagne method (kvašením v lahvi) with extended aging on lees; a cuvée of Ryzlink vlašský and Burgundy varieties from the Dunajovské kopce region. Sold as an association-bottled premium sparkling.
• Perlivéé Semi-sparkling wines with gentle perlage, available in white, rosé, and PIWI cuvée variants. Targeted at consumers seeking lighter sparkling options at accessible price points.
• Grape Juice (Mošt) Non-alcoholic grape juice products including Hroznový mošt 2025 made from Moravian Muskat and Veltlínské zelené varieties. Targeted at abstainers, children, and family consumers.
• Spolkové nealko De-alcoholized sparkling wine from the Dunajovské kopce association, a cuvée with residual sugar. Targeted at consumers seeking premium non-alcoholic sparkling alternatives.
• Gift Vouchers Gift vouchers available in denominations of 500 CZK, 1,000 CZK, 3,000 CZK, and 5,000 CZK, valid for 6 months from issue and usable in the e-shop or directly at the winery. Targeted at gift purchasers and corporate gifting.
• Wine Accessories and Merchandise Branded merchandise including corkscrews, wine glasses, tote bags, thermal bags, bottle trays, VacuVin stoppers, t-shirts, caps, and wooden crates for 2, 3, or 6 bottles. Targeted at wine enthusiasts and gift buyers.
• Wine Tasting Experiences Paid guided and self-service wine tastings at the winery in Mikulov (11 wine samples), at the U Čápa wine shop, and at the Archivní sklep in Dolní Dunajovice, including customized seated tastings with catering. Targeted at tourists and wine enthusiasts visiting the South Moravia region.
• Friends of Vinařství Volařík Membership (Přátelé Vinařství Volařík) Annual subscription membership program (11,000 CZK/year) providing 36 bottles of the current vintage across three shipments, 5% discount on all wine and accommodation purchases, and free entry to the Představení ročníků vintage presentation event. Targeted at recurring wine consumers seeking curated deliveries.

Quantifiable outcome

• Only four-time Winemaker of the Year in Czech Republic (2011, 2014, 2018, 2025)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VOC PálavacoreStrategic or Co-development PartnerWinery is a member of VOC Pálava (Origin Protected Designation of Origin), the Association of Wine Growers of the Palava Region, participating in the certification and promotion of wines from the Pálava wine-growing subregion.
• VOC MikulovskocoreStrategic or Co-development PartnerMember of VOC Mikulovsko, the Association of Wine Growers of the Mikulov Region, participating in origin certification and quality standards for Mikulovsko wines.
• Dunajovské kopce (Association of Wine Growers)coreStrategic or Co-development PartnerWinery is a member of Dunajovské kopce, a winemakers' association producing the Spolkový sekt sparkling wine as a joint regional project. The association also publishes the Vinařská kuchařka cookbook pairing member wines with dishes.
• Místní akční skupina Mikulovsko o.p.s. (Local Action Group Mikulovsko)minorStrategic or Co-development PartnerWinery received EU subsidy through the Operational Programme of the Common Agricultural Policy for acquisition of agricultural machinery for the primary agricultural production, supporting modern farming practices and soil processing quality.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vinařství Lahofer: Lahofer is a major Moravian producer in the Znojmo sub-region with own vineyards, a modern winery, broad retail/wholesale distribution and active exports. It is comparable to Volařík as a sizable estate-driven Czech winery competing in the same premium domestic and export segments.
• Vinselekt Michlovský: Vinselekt Michlovský is a major South Moravian producer with extensive vineyards, a broad white-and-red portfolio, and strong domestic retail and export presence. Directly comparable as a large Moravian estate competing in overlapping premium and mid-premium segments.
• Znovín Znojmo: Znovín Znojmo is a large Moravian cooperative-style winery in the Znojmo sub-region, with substantial vineyard area, broad SKU range, and export presence. Comparable to Volařík as a Moravian volume-and-quality producer targeting similar HoReCa and retail customers.
• Mikrosvín Mikulov: Mikrosvín Mikulov is one of the largest wineries in the Mikulov sub-region, vertically integrated with extensive vineyards and a wide portfolio of Moravian wines. It is a directly comparable peer in terms of location (Mikulov), viticulture, and multi-channel distribution across CZ/SK/PL.
• Sonberk: Sonberk is a leading Moravian boutique winery based in Popice near Mikulov, known for premium terroir-driven white wines from Pálava-region vineyards. It is the most directly comparable Czech producer to Vinařství Volařík in terms of scale, region, premium positioning, and DTC-led distribution model.
• Château Valtice: Château Valtice is a historic Moravian producer based in the Valtice wine region, with significant vineyard holdings and a portfolio of premium and mid-range wines. It competes with Volařík for the same premium domestic and Central European export channels.

Broad incumbents

• Dr. Loosen: Dr. Loosen is a globally recognized German Mosel estate specializing in premium Riesling from old-vine, single-vineyard sites. Comparable to Volařík as an internationally awarded Riesling-focused estate producer leveraging terroir-led portfolio and export distribution.
• Bohemia Sekt: Bohemia Sekt is the dominant Czech sparkling-wine producer, owned by the global sparkling group Henkell Freixenet. It overlaps with Volařík's Volařík Sekt and Spolkový sekt lines in the Czech premium sparkling segment, but operates at materially larger scale across price tiers.
• Weingut Franz Hirtzberger: Franz Hirtzberger is a long-established Wachau (Austria) estate renowned for Smaragd-tier single-vineyard Rieslings and Grüner Veltliners. Comparable to Volařík as a premium estate producer in the broader Danube/Central European white-wine category, although at higher price points and global recognition.

Regional players

• Weingut Malat: Malat is a premium family-owned Austrian winery in the Kremstal DAC region, focused on single-vineyard Riesling and Grüner Veltliner. Comparable to Volařík in size, family ownership, terroir-driven premium white-wine strategy, and DTC/Heuriger-driven experiential model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vinarstvivolarik3605
• Facebookfacebook.com/vinarstvivolarik
• Instagraminstagram.com/vinarstvi_volarik

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinařství Volařík