Jetmaster Fireplaces Australia

What Jetmaster Fireplaces Australia does

Jetmaster Fireplaces Australia Pty. Ltd. is a privately-held Australian fireplace retailer and multi-brand distributor, founded in 1980 and headquartered in Marrickville, NSW. The company designs, sources, and distributes a comprehensive portfolio of wood, gas, electric, bioethanol, and outdoor fireplaces, alongside accessories such as mantelpieces, hearths, and fascias. Core proprietary offerings include the Jetmaster Universal open fireplace (a prefabricated firebox kit introduced in 1980 with a 15-year firebox guarantee), the Phoenix Horizon customisable architectural fireplace platform, and the Australian-made Kemlan slow combustion wood heater range. The portfolio is supplemented by distribution partnerships with Heat & Glo (balanced flue gas fires since 1992), Horizon (open feature gas fires manufactured in Brisbane since 2005), and Charlton & Jenrick / EmberArc for electric fireplace and furniture solutions.

The business operates a hybrid distribution model combining six owned flagship showrooms (Sydney/Marrickville, Castlecrag, North Rocks, Newcastle, Brisbane, Perth) with a network of 50+ authorized dealers across all Australian states and territories, plus New Zealand presence via Horizon Fires. Go-to-market is consultative and dual-track: direct-to-consumer via showroom walk-ins and live fire displays, and enterprise/specifier sales targeting architects, builders, and interior designers through CAD/BIM libraries, CPD training, and dedicated trade support. Pricing is quote-based, with supply-only fireplace budgets segmented from under $5,000 to $20,000+, and accessories ranging from approximately $1,100 to $4,600.

Revenue is generated primarily through hardware sales of fireplaces and accessories, with a secondary recurring revenue stream from per-state service and maintenance of installed units. The customer base is heavily diversified across residential homeowners, architect/specifier channels, builders/trades, and commercial/hospitality projects, with no disclosed enterprise concentration. The company employs 11-50 staff and has operated continuously for over 40 years, holding a strong brand position in Australian fireplaces through ongoing product launches in electric (Polaris 2020), outdoor (Patio Horizon 2019), and bioethanol/water vapour categories.

Name

Jetmaster Fireplaces Australia

Legal name

Jetmaster Fireplaces Australia Pty. Ltd.

Website

https://jetmaster.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Jetmaster Fireplaces Australia is a privately-held, multi-brand fireplace distributor and retailer founded in 1980, selling wood, gas, electric, bioethanol, and outdoor fireplaces to Australian homeowners, architects, builders, and commercial customers through owned showrooms and 50+ authorized dealers nationwide.

Ownership category

akta.pro rank

Product category

Home Heating Appliances

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

akta.pro secondary industry

Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD)

Keywords

• Wood fireplaces
• Gas fireplaces
• Electric fireplaces
• Outdoor fireplaces
• Fireplace accessories

Headquarters

HQ city

Marrickville

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Fireplace Product Sales: Sale of fireplace products including wood, gas, electric, and bioethanol fireplaces along with accessories such as mantelpieces, fascias, hearths, and burners. Products sold through owned showrooms and authorized dealers across Australia.
2. Service & Maintenance: Ongoing service and maintenance support for installed fireplaces across Australia, with dedicated service teams in each state.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jetmaster Fireplaces Australia designs, distributes and retails wood, gas, electric, bioethanol and outdoor fireplaces and related accessories for Australian residential and commercial customers. The company operates a multi-brand portfolio including its own Jetmaster Universal open fireplaces, the Australian-made Kemlan slow combustion range, Heat & Glo enclosed gas fires, Horizon open feature gas fires, Charlton & Jenrick electric fireplaces, and the fully customisable Phoenix Horizon architectural fireplace system. Products are sold through owned showrooms, an authorised dealer network of 50+ outlets, and dedicated trade/specifier support for architects and builders.

Product overview

Jetmaster Fireplaces Australia is a comprehensive fireplace solutions provider offering a diverse portfolio of heating products across multiple fuel types. The company operates a platform-plus-modules model with the core Jetmaster brand supplemented by owned and distributed sub-brands. Key product lines include: the iconic Jetmaster Universal Open Fireplaces (wood and gas inserts/freestanding units with 15-year guarantee), the Australian-made Kemlan slow combustion wood heater range, Heat & Glo enclosed gas fireplaces with balanced flue technology, and the premium Horizon open feature gas fireplace collection. The company has expanded into fully custom architectural fireplaces with Phoenix Horizon, offering gas, bioethanol, and water vapour options. Electric fireplace offerings include the Charlton & Jenrick brands (iRange, Polaris, Luminosa), plus the EmberArc designer furniture collection. Outdoor products include Patio Horizon gas fireplaces and bespoke BBQ solutions. The portfolio is rounded out by fireplace accessories including mantels, hearths, and fascias. Jetmaster serves residential and commercial customers across Australia through multiple showrooms, with dedicated trade and architect/specifier support.

Differentiator

Problem solved

Functional benefit

Products and services

• Phoenix Horizon Custom Fireplace System Fully customisable architectural fireplace platform available in Edge, Cantilever, 3-Sided, Double Sided and Lowline configurations supporting gas, bioethanol and water vapour fuel options for designers and luxury homeowners.
• Kemlan Slow Combustion Wood Heaters Australian-designed and manufactured slow combustion wood heaters featuring advanced air-wash glass cleaning technology; includes Tempo, Cube, Celestial, Super Nova, XL, C24 and Coupe series in freestanding and inbuilt configurations.
• Heat & Glo Enclosed Gas Fireplaces Premium enclosed gas fireplaces with sealed combustion chambers and balanced flue technology; includes I-Series inserts, X-Series, 3X, 5X, 6KX, SLR-X and Mezzo models in insert, freestanding and double-sided configurations.
• Horizon Open Feature Gas Fireplaces Premium frameless open feature gas fireplaces manufactured in Brisbane with zero-clearance installation and minimal TV clearances; available in single-sided, double-sided and three-sided designs.
• Jetmaster Universal Open Fireplaces Iconic Australian fireplace range in wood and gas versions with multiple sizes and single-sided, double-sided and freestanding options; 15-year firebox guarantee on wood inserts.
• iRange Electric Fireplaces Ultra-realistic electric fireplaces by Charlton & Jenrick with cutting-edge flame visuals and premium finishes; i750E, i1250e and i1800E models with versatile installation options for new builds and renovations.
• Polaris Electric Fireplaces Premium electric fireplaces by Charlton & Jenrick with active ember fuel bed and energy-efficient LED technology; 1000E and 1600E models for residential installations.
• Luminosa Electric Fireplaces State-of-the-art electric fireplaces by Charlton & Jenrick delivering sharp, realistic flame effects with mesmerising embers, smoke effects and pulsating log light; available in 62, 110 and 150 models.
• EmberArc Electric Fireplace Furniture Designer furniture collection crafted exclusively for electric fireplaces with contemporary design, smooth curves and versatile natural timber and stone finishes; an elegant alternative to traditional built-in fireplaces.
• Patio Horizon Outdoor Gas Fireplaces Outdoor gas fireplaces designed to withstand outdoor conditions, requiring no flue; includes Panoramic, Island and ONYX models for outdoor living spaces.
• Jetmaster Outdoor Fireplaces and BBQs Bespoke outdoor fireplace and BBQ solutions including custom gas firepits, Contractor Wood Fired BBQ, Entertainer Hybrid 1000 and Quadro 1050 outdoor inbuilt wood BBQ with pizza oven functionality.
• Fireplace Accessories Extensive range of fireplace accessories including Belmore, Cranbourne, Marseilles, Modena, Richmond and Windsor mantelpieces plus hearths and fascias in traditional and contemporary styles.
• Hearth & Home Direct-Vent Gas Fireplaces Direct-Vent gas fireplaces including the B36S model, designed for supplemental heat in mid-sized homes.
• Phoenix Bioethanol Burners Clean-burning bioethanol burners using advanced vapour combustion technology with multi-layer safety systems including automatic flame detection, fuel monitoring and tilt shut-off protection.
• Fireplace Service and Maintenance Ongoing service and maintenance support for installed fireplaces across Australia, with dedicated state-based service teams for NSW, QLD, VIC and other regions.

Quantifiable outcome

• 15-year firebox guarantee on Universal wood inserts
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Kemlan IndustriescoreStrategic or Co-development PartnerKemlan Industries, established in 1969, is a pioneering Australian fireplace manufacturer specializing in slow combustion wood heaters. Jetmaster expanded into wood burning slow combustion heaters in 2004 with the Kemlan range. Kemlan products are Australian designed and manufactured, featuring advanced air-wash technology. The partnership was strengthened when Kemlan celebrated its 50th anniversary in 2019.
• Heat & GlocoreStrategic or Co-development PartnerHeat & Glo, founded in 1975 by brothers Ron and Dan Shimek in Minnesota, introduced balanced flue technology in 1987 that revolutionized gas fireplace function. Jetmaster introduced Heat & Glo into the Australian market in 1992 as the first balanced flue gas fire available in Australia.
• Horizon FireplacescoreStrategic or Co-development PartnerHorizon Fireplaces is an Australian manufacturer (proudly manufactured in Brisbane since 2005) of premium frameless open feature gas fireplaces. The Horizon range has become a top choice for Australian designers and architects. Jetmaster distributes the complete Horizon range including Lowline, Cantilever, Edge, and 3-sided models.
• Charlton & JenrickcoreStrategic or Co-development PartnerUK-based manufacturer of premium electric fireplaces. Jetmaster distributes Charlton & Jenrick's iRange, Polaris, and Luminosa electric fireplace ranges in Australia, representing the future of contemporary living with cutting-edge flame visuals and design.
• EmberArcminorStrategic or Co-development PartnerEmberArc is Australia's first designer furniture collection crafted exclusively for electric fireplaces. Jetmaster distributes EmberArc products including Ashton and Grange models, offering elegant and practical alternatives to traditional built-in fireplaces for homes with space or installation constraints.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Heat & Glo (Hearth & Home Technologies): Parent brand behind Heat & Glo and Heatilator fireplace lines. Direct product overlap with what Jetmaster distributes in Australia; relevant as both partner brand and competitive threat if HHT changes Australian distribution arrangements.

Direct peers

• Coonara: Australian manufacturer of slow combustion wood heaters and gas fireplaces. Overlapping product range, channel approach (dealer + showroom), and target market in residential heating.
• Regency Fireplace Products: North American fireplace manufacturer with Australian distribution offering gas, wood, and electric fireplaces. Comparable product mix and channel approach targeting Australian residential and trade customers.
• Real Flame: Australian fireplace retailer and distributor carrying multiple brands including gas, wood, and electric fireplaces. Direct competitive overlap with Jetmaster's multi-brand retail model and showroom strategy.
• Jindara: Established Australian wood heater and fireplace manufacturer. Directly competes in the wood heating category with similar dealer distribution, Australian-made positioning, and emissions-compliant product range.
• Nectre: Australian manufacturer of slow-combustion wood heaters and fireplaces. Competes with Jetmaster's Kemlan range in the same Australian wood heater segment with overlapping dealer networks and target customers.
• Escea: New Zealand-based designer and manufacturer of gas, wood, and electric fireplaces with a strong Australian distribution footprint. Directly comparable product range and target market (premium residential and architectural projects) competing head-to-head in the same Australian showroom/specifier channels.

Broad incumbents

• Bosch Home Comfort Australia: Global heating and cooling manufacturer offering gas, electric, and hydronic heating solutions in Australia. Adjacent competitor in residential primary heating systems that compete with fireplace installations.
• Daikin Australia: Leading reverse-cycle air conditioning and heat pump manufacturer in Australia. Major competitive force displacing fireplaces as primary home heating — directly relevant for assessing category-level demand dynamics.
• Rinnai Australia: Major Japanese heating appliance manufacturer with broad Australian presence across gas heating, continuous flow hot water, and ducted heating. Overlaps with Jetmaster in residential gas heating and broader home comfort category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jetmasterfireplaces
• Facebookfacebook.com/jetmastersydney
• LinkedInlinkedin.com/company/jetmaster-fireplaces-aust-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jetmaster Fireplaces Australia