Cannelle Bakery

What Cannelle Bakery does

Cannelle Bakery (SIA Cannelle Bakery) is a Latvian baked goods manufacturer headquartered in Saldus, Latvia, tracing its origins to the first traditional Latvian rye bread loaf baked in 1973. The company was previously known as SIA Matss before rebranding to Cannelle Bakery in May 2015 and registering its trademark in the European Community. It operates a single production campus in Saldus with a main facility at Satiksmes iela 3 and a dedicated rye bread production facility at Kuldīgas iela 88, supplemented by a company-owned retail store 'Kukulītis' at Kuldīgas iela 1. The company employs 51-100 people.

The product portfolio spans sweet pastry (shortcrust products, buns, cupcakes, special items), savory pastry (patties and pies including smoked meat varieties), deep-fried products (curd balls, ponchiks), bread (bagels, burger and sandwich breads, other breads), rye bread with extended shelf life and rye crisps, cookies, and seasonal items. The KRIPPU sub-brand markets high-protein chickpea crackers containing over 20% protein. Cannelle Bakery holds BRCGS Food Safety certification (10+ years, most recently renewed in 2026 with B+ rating), IFS Food certification (obtained November 2025), Kosher certification (renewed 2025 and 2026 for rye bread, bagels, crisps, and KRIPPU crackers), and RSPO membership (since 2018, audited 2024).

The company generates revenue through a multi-channel go-to-market: direct-to-consumer e-commerce (www.cannelle.lv/veikals) with OMNIVA parcel locker delivery across Latvia, Lithuania, and Estonia, plus international courier delivery; a physical retail store; wholesale distribution to retail chains in Latvia; and export channels built through participation in Gulfood (Dubai), Anuga (Cologne), SIAL Paris, Riga Food, and AmberSky trade shows. Customer segments include retail consumers, wholesale/retail chains, and airline catering operators. Operating geographies span the Baltic states (Latvia, Lithuania, Estonia), the Middle East (UAE), Western Europe (Germany), and Israel (via Kosher-certified products). The company is privately held with no identified parent, no recent equity funding since a 2014 FlyCap investment, and chairman Ivars Skrebelis listed as the senior leadership figure.

Name

Cannelle Bakery

Legal name

SIA Cannelle Bakery

Website

https://cannelle.lv

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Commercial Bakery

NAICS

Bread and Bakery Product Manufacturing (31181), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Cookie and Cracker Manufacturing (311821), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC), Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH)

Keywords

• Commercial bakery products
• Frozen baked goods
• Rye bread manufacturing
• Chickpea crackers
• Traditional pastries

Headquarters

HQ city

Saldus

HQ country

Latvia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Cannelle Bakery generates revenue through the sale of baked goods and pastries including sweet pastry, savory pastry, fried products, bread, rye bread, bagels, and specialty products like KRIPPU chickpea crackers. Products are sold through e-commerce, retail stores, and wholesale distribution to retailers and foodservice operators.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cannelle Bakery manufactures and sells a diverse portfolio of baked goods and pastries including sweet pastry, savory pastry, deep-fried products, rye bread, bagels, cookies, and frozen bakery items. The company operates the KRIPPU sub-brand of high-protein chickpea crackers. Products are sold to retail consumers through an e-commerce store and company-owned retail outlet, and supplied wholesale to retail chains, foodservice operators, and international airline caterers across Baltic states, Middle East, and Western Europe.

Product overview

Cannelle Bakery is a Latvian bakery company (SIA Cannelle Bakery) that produces a diverse portfolio of baked goods and pastries. The company operates as a single unified product portfolio rather than a platform-plus-modules architecture. The main product lines include: sweet pastry (shortcrust products, buns, cupcakes, special products), savory pastry (patties and pies including pies with smoked meat), deep-fried products (curd balls and ponchiks), bread products (bagels, burgers and sandwiches, other breads), the KRIPPU sub-brand (chickpea crackers with over 20% protein content), rye bread with extended shelf life and crisps, cookies, and seasonal production. Products are available for both wholesale and retail distribution, with many items offered as frozen products for consumer convenience. The company operates its own retail store 'Kukulītis' in Saldus and maintains an e-commerce store for direct sales.

Differentiator

Problem solved

Functional benefit

Brands

• KRIPPU: Turkish chickpea crackers brand containing more than 20% protein. KRIPPU products are among the protein-richest products nutritionally.

Products and services

• KRIPPU Chickpea Crackers (KRIPPU Turku zirņu krekeri) High-protein chickpea crackers containing more than 20% protein, positioning them among the most protein-rich snack products. The primary ingredient is chickpeas, a globally popular legume. The KRIPPU sub-brand addresses consumer demand for nutritious, high-protein snacks.
• Sweet Pastry (Saldā konditoreja)
• Savory Pastry (Sāļā konditoreja)
• Deep-Fried Products (Fritētie produkti)
• Rye Bread (Rudzu maize)
• Bagels (Beigeļi)
• Burgers and Sandwiches (Burgeri un sendvičmaizes)
• Cookies (Cepumi)
• Seasonal Production (Sezonālā produkcija)

Quantifiable outcome

• KRIPPU chickpea crackers contain more than 20% protein, ranking among protein-richest products
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Agroresursu un ekonomikas institūts (Institute of Agricultural Resources and Economics)coreStrategic or Co-development Partner · 19 February 2024Participated in Latvian collective stand organized by the Institute of Agricultural Resources and Economics at Gulfood 2024 in Dubai. This partnership provides exposure for Cannelle Bakery at international trade shows and supports Latvian food exporters in reaching global markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aryzta: Swiss-headquartered global frozen bakery company supplying breads, pastries and sweet baked goods to retail and foodservice. Overlaps directly with Cannelle's frozen pastry and frozen burger/sandwich bread lines.
• Delifrance: French-origin bakery group producing viennoiserie, breads and snacks for foodservice and retail globally. Comparable in sweet pastry, sandwich breads and airline/horeca channels Cannelle is targeting.
• Grupo Bimbo: Mexican-headquartered global bakery giant with extensive European footprint producing bread, buns and sweet baked goods. Represents the scale ceiling for private-label and branded bakery competition in retail and airline channels.
• Fazer Bakeries: Finnish bakery group and Nordic market leader producing bread, pastries and biscuits across multiple countries. Broad incumbent with far greater scale; competes with Cannelle in rye/bread categories and at international retail buyers.
• Lantmännen (Cerealia/Bakery): Swedish agricultural cooperative with a large bakery and cereals division producing bread and breakfast products across the Nordics and Northern Europe. Comparable in product mix (bread, long-shelf-life formats) and export footprint.

Direct peers

• Hanzas Maiznīca: Latvian industrial bakery producing bread, rolls and pastry for retail and foodservice. Direct Baltic competitor with overlapping product categories (bread, sweet pastry) and similar export ambitions from Latvia.
• Europastry: Spanish frozen and part-baked bakery group operating across Europe with breads, pastries and snacks. Comparable in product mix (frozen doughs, breads, snacks) and in targeting retail private-label and foodservice across multiple geographies.
• Vandemoortele: Belgian frozen bakery and pastry producer serving European retail and foodservice with bread, viennoiserie and laminated doughs. Highly comparable business model — frozen bakery formats for export-led growth.
• Liepkalni: Latvian bakery producer with a broad portfolio of bread, cakes and confectionery sold across the Baltics. Comparable in geography, customer base (Baltic retail + export) and category mix to Cannelle.

Regional players

• Harry-Brot: Germany's largest bread producer focused on fresh and long-shelf-life baked goods for retail and discount channels. Comparable in long-shelf-life rye/bread formats and BRCGS-grade certification discipline; primary overlap is via German export channel rather than direct Baltic competition.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cannellebakery.lv
• LinkedInlinkedin.com/company/cannelle-bakery

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cannelle Bakery