Hanzas Maiznīca

Name

Hanzas Maiznīca

Legal name

AS Hanzas Maiznīca

Website

https://hm.lv

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Bakery Products

NAICS

Bakeries and Tortilla Manufacturing (3118), Tortilla Manufacturing (31183), Cookie, Cracker, and Pasta Manufacturing (31182), Food Manufacturing (311)

SIC

Bakery Products (2050), Food And Kindred Products (2000), Cookies & Crackers (2052), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Commercial bakery products
• Fresh bread manufacturing
• Whole grain bread
• Gluten-free baked goods
• Rye bread assortment

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh bread and bakery products: Sale of fresh bread, toast bread, rye bread, burger buns, hot dog buns, tortillas, gingerbread, and other bakery products through retail stores and e-commerce channels

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hanzas Maiznīca is an industrial bakery manufacturing fresh and packaged baked goods — including toast bread, rye bread, breakfast bread, specialty breads, buns, tortillas, gingerbread, and gluten-free products — sold through major Latvian retail chains (including Maxima) and online grocery (Barbora.lv). The portfolio is organized into distinct sub-brands (Toste, Kungu, Kuršu, Pļavas, Rudzu Rikas, Brokastu, Free From, Street Food) targeting mainstream, health-conscious and special-diet consumers with whole-grain, high-fiber and protein-enriched formulations.

Product overview

Hanzas Maiznīca is a Latvian bakery company offering approximately 40 fresh bread products under multiple sub-brands including Toste (toast breads), Kungu (white and toast breads), Kuršu (whole grain rye), Pļavas (batch-baked wellness breads), Rudzu Rikas (square rye portions), Brokastu (breakfast breads), and Free From (gluten-free products). The portfolio also includes Street Food products (burger buns, hot dog buns), tortillas, gingerbread cookies, and breadcrumbs. The company, part of Lantmännen Unibake since 2015, focuses on health-oriented products with high fiber content and has introduced educational initiatives around whole grains and dietary fiber.

Differentiator

Problem solved

Functional benefit

Brands

• Toste: Toast bread brand introduced in 2002, offering classic and seed varieties for toasting.
• Kungu
• Kuršu
• Pļavas
• Rudzu Rikas
• Brokastu
• Free From

Products and services

• Toste bread line Branded toast bread range targeted at Latvian consumers for daily breakfast and sandwich use, sold through retail chains and e-commerce.
• Kungu bread line Branded bread range under the Kungu sub-brand, produced for Latvian retail and e-commerce customers.
• Kuršu bread line Branded bread range under the Kuršu sub-brand, sold via Latvian retail and e-commerce channels.
• Pļavas bread line Branded bread range under the Pļavas sub-brand, sold to Latvian consumers via retail and e-commerce.
• Rudzu Rikas rye bread line Traditional rye breads under the Rudzu Rikas sub-brand, sold to Latvian consumers as a staple high-fiber bread option.
• Brokastu breakfast bread line Breakfast breads (Brokastu) formulated for morning consumption, sold through Latvian retail and e-commerce.
• Free From gluten-free baked goods Gluten-free and "Free From" baked goods produced for Latvian consumers with gluten intolerance, celiac disease or other dietary restrictions, sold through retail and e-commerce.
• Street Food sandwiches, wraps and tortillas On-the-go sandwich, wrap and tortilla range under the Street Food sub-brand, targeting consumers seeking convenient meal solutions in Latvian retail.
• Gingerbread and pastry range Sweet baked goods such as gingerbread and pastries sold to Latvian consumers through retail and e-commerce channels.

Quantifiable outcome

• 35% of products already meet 'high in fiber' nutritional claim
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Lantmännen UnibakecoreOthers · 1 January 2015Since 2015, Hanzas Maiznīca has been part of Lantmännen Unibake, a leading Nordic agricultural, bioenergy and food company based in Sweden. This provides access to international best practices, innovation capabilities, and regional market presence through sister brands including Leibur (Estonia), Vilniaus Duona (Lithuania), and Vaasan (Finland). Lantmännen ek. för is the ultimate parent company.
• Vaasan OyminorOthersHistorical partnership from 1994 when Hanzas Maiznīca was established under Vaasan Oy before becoming part of Lantmännen Unibake in 2015.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Fazer: Major Nordic food and bakery group headquartered in Finland, with extensive fresh bread, rye, and crispbread operations across the Nordics and Baltics. Overlaps with Hanzas on category and region but operates at much larger scale and with a broader portfolio (confectionery, plant-based, foodservice).
• Aryzta: Global frozen and fresh bakery group with European operations, including branded and private-label bread. Comparable at a category level (industrial bread production, retail distribution) but operates at vastly larger scale and across multiple geographies.
• Lantmännen Unibake: Pan-Nordic industrial bakery division of Lantmännen and ultimate parent of Hanzas Maiznīca. Operates broadly across frozen bakery, fresh bread, and foodservice categories with sister brands in dozens of countries — provides strategic context for Hanzas but is the group rather than a peer in the SMB sense.

Direct peers

• Leibur: Estonian fresh-bread bakery and sister brand under Lantmännen Unibake. Directly comparable business model (fresh packaged bread, retail-channel distribution, multiple sub-brands) operating in the adjacent Baltic market of Estonia.
• Vaasan: Finnish fresh-bread bakery and Lantmännen Unibake sister brand; historical parent of Hanzas Maiznīca prior to 2015. Comparable in product mix (bread, toast, specialty grains) and category, serving as the Nordic reference point for the same group's operations.
• Vilniaus Duona: Lithuania's leading fresh bread bakery and sister brand under Lantmännen Unibake. Operates in the same Baltic fresh-bread category with overlapping sub-brands and shared group procurement, R&D, and promotional playbooks — the most direct comparable for Hanzas Maiznīca.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Hanzas_Maiznica
• Facebookfacebook.com/HanzasMaiznica
• LinkedInlinkedin.com/company/as-hanzas-maiznicas

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanzas Maiznīca