Loystar
- Company typePrivate
- Founded2015
- HeadquartersIkoyi, Nigeria
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Loystar firmographics
Firmographics- Name
- Loystar
- Legal name
- Loystar Solutions Limited
- Website
- https://loystar.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Loystar industry classification
Industry- Product category
- Customer Loyalty Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industries
- POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Loystar is headquartered
LocationHeadquarters
- HQ city
- Ikoyi
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
Loystar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Monthly/annual subscription tiers (Free, Basic, Basic Plus, Pro, Enterprise) with varying features including inventory items, SMS units, loyalty programs, and multi-user access.
- Pay-as-you-Go: Transaction-based percentage model (1.55% weekly or monthly) with free website and loyalty program included.
- SMS Units: Pre-paid SMS credits for customer communication (loyalty messages, birthday messages, bulk SMS, reports, notifications). Available in NGN and GHC.
- Add-ons and Integrations: Additional features including Loystar Shop (NGN10,000/month), WooCommerce Plugin (NGN10,000/month), Paystack terminal (0.5% + NGN85,000/device), Kitchen Display System (NGN10,000), UGiftMe (NGN25,000).
- Partner Referral Commission: Sales partners earn 20% commission on first subscription payment from referred merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Basic features with limited inventory and SMS |
| Subscription | Monthly | Basic - Starter plan for businesses just starting out |
| Subscription | Monthly | Basic Plus - Mid-tier for restaurants, salons, boutiques |
| Subscription | Monthly | Pro - Full-featured plan for established businesses |
| Transaction based/ take rate | Pay-as-you-go | P.A.Y.G Weekly - Transaction-based flexible pricing |
| Transaction based/ take rate | Pay-as-you-go | P.A.Y.G Monthly - Transaction-based flexible pricing |
| Freemium | Monthly | CAD Pricing - Free Plan |
| Subscription | Monthly | CAD Pricing - Basic |
| Subscription | Monthly | CAD Pricing - Basic Plus |
| Subscription | Monthly | CAD Pricing - Pro |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Loystar product offering
Product offeringCore offering
Loystar provides a cloud-based, omni-channel retail and customer loyalty platform for small and medium-sized merchants. Its core offering combines a multi-channel point-of-sale (Loystar POS) with a no-app-required loyalty program engine, inventory management, e-commerce (Loystar Shop), and customer communications across SMS, WhatsApp, and email, enabling SMBs in Africa and other emerging markets to convert one-time buyers into repeat customers.
Product overview
Loystar is a customer loyalty and retail platform that provides small and medium businesses with an integrated suite of tools to sell, engage customers, and drive repeat sales. The platform operates on a unified architecture combining a core Point of Sale (POS) system with dedicated loyalty, e-commerce, and engagement modules. The core product lineup includes: Loystar POS (multi-channel point of sale and inventory management), Loystar Shop (e-commerce and online selling), and the Loystar Loyalty Program (points and stamp-based rewards). These are supported by add-on modules including Loystar GPT (AI assistant), eGiftCard & Vouchers (powered by UGiftMe), Referral Program, Multi-tier Loyalty, WhatsApp Loyalty, Loystar Nitro (high-volume processing), KDS (Kitchen Display System), WooCommerce Plugin, Feedback Form Builder, Product Bundles, and Services/Bookings management. The platform also offers a Reward Network enabling coalition loyalty across merchants. Pricing tiers include Free, Basic (₦15,500/month), Basic Plus (₦22,000/month), Pro (₦41,000/month), Pro Plus (custom quote), and Enterprise (custom quote with white label options).
Differentiator
Problem solved
Functional benefit
Brands
- Loystar POS: Point of Sale software solution for retail businesses.
- Loystar Shop
- Loystar GPT
- Loystar Loyalty Platform
- Loystar Nitro
- Loystar KDS
- uPay
- UGiftMe
Products and services
- Loystar Point of Sale (POS) Multi-channel, next-generation point of sale software for retail businesses enabling sales processing, multi-outlet inventory management, and customer loyalty functions, available on smartphones, tablets, desktop computers, and POS devices.
- Loystar Shop E-commerce and online selling solution providing a simple shop link with appointment booking and loyalty points tracking, enabling in-store and online shopping for restaurants, boutiques, salons, and retail businesses.
- Loystar Loyalty Program Customer loyalty platform that enables businesses to create and manage loyalty reward programs including points (1 Naira = 1 point) and stamp (buy 5 times, get 6th free) programs, with no app download required for customers—only a phone number.
- Loystar GPT AI-powered generative assistant that provides business insights, personalized recommendations, and support to merchants using the Loystar platform, part of the Engage product suite.
- uPay Payment product integrated with 17+ Nigerian banks enabling customers to make payments with their mobile phones, providing merchants with real-time payment notifications and instant loyalty rewards; Loystar demonstrated the product with a pitch and demo at Nigeria Fintech Week 2020.
- Loystar Inventory Management Inventory tracking and management solution available on smartphones, tablets, desktop computers, and POS devices, delivering cloud-based, offline-capable stock control for retailers across multiple outlets.
- Coalition Loyalty Program Merchant network reward program enabling businesses to partner with other merchants to reach more customers through a shared coalition loyalty network, increasing brand visibility and customer acquisition at no extra cost.
Quantifiable outcome
- 10-second checkout time with Smart QR codes
- +2 more outcomes
Companies that use Loystar
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Loystar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature7 records
Loystar partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- UberminorLoystar expanded its reward portfolio by adding Uber as an elevated reward experience for businesses and organizations. This partnership allows Loystar merchants to offer Uber rides or credits as rewards within their loyalty programs.
- BawonicoreDynamic partnership between Loystar and Bawoni, a customer experience training agency. Combines Loystar's loyalty and retail software with Bawoni's CX training, auditing, and coaching services to help businesses build customer loyalty and enhance customer experiences.
- Fixit45 (Parkit Franchise)minorFixit45's Parkit franchise partnered with Loystar to enable loyalty rewards for Parkit customers. Loyalty points integration for parking services.
- SabiTeachminorSabiTeach rolled out a new loyalty scheme with Loystar, rewarding customers with learning experiences. Educational rewards integration.
- PaystackcorePayment integration enabling merchants to collect payments via Paystack Device/Virtual Terminal with instant payment confirmation. Fee: 0.5% per transaction + NGN85,000 per device.
- StripecoreStripe integration for Loystar Shop e-commerce and Stripe Loyalty programs. Free enablement for merchants.
- uPaycoreLoystar's proprietary payment product (uPay) that plugs into 17+ Nigeria banks enabling customers to make payments with mobile phones. Real-time merchant notifications and multi-channel payment tracking.
- WooCommerce/WordPresscoreLoystar WooCommerce Plugin syncs inventory, tracks loyalty points across channels, and provides instant customer details for seamless omni-channel shopping. Price: NGN10,000/month.
- Meta/WhatsAppcoreWhatsApp Business API integration for loyalty programs and order notifications. WhatsApp Loyalty add-on enables businesses to attract customers with discount/loyalty offers via WhatsApp with unique links and QR codes.
- Rabbington MediaminorSocial media advertising training partner for food and beverage businesses. Joint workshop on Facebook and Instagram advertising in August 2018.
- Facebook Boost Your BusinessminorFacebook program supporting small business digital marketing training in partnership with Loystar and Rabbington Media.
- DEMO AfricaminorAfrican technology launch platform where Loystar was selected as finalist among 30 from 27 countries in 2016.
- Visa (Everywhere Initiative)minorVisa's fintech competition in Sub-Saharan Africa where Loystar was selected as finalist in 2018.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Loystar competitors and assessment
Company assessmentDirect peers
- Toast: Restaurant-focused POS and growth platform with built-in loyalty, online ordering, and payments. Comparable on Loystar's F&B/KDS/loyalty bundle for restaurants and food businesses.
- Smile.io: SaaS loyalty and rewards platform purpose-built for SMB e-commerce merchants, primarily on Shopify. Directly comparable to Loystar's e-commerce loyalty and stamp/points programs with a similar self-serve go-to-market.
- Punchh: SaaS loyalty and engagement platform for restaurants and brick-and-mortar chains. Comparable to Loystar's F&B and multi-outlet loyalty use cases, including multi-tier programs and coalition-style rewards.
- LoyaltyLion: Loyalty platform for Shopify and e-commerce SMBs offering points, tiers, and referral programs. Closely overlaps Loystar's loyalty module in features (points, referrals, tiers) and target SMB merchant.
Broad incumbents
- Shopify POS: Omnichannel POS and retail platform extending Shopify's e-commerce into physical stores. Comparable on Loystar Shop + Loystar POS integration and WooCommerce-style e-commerce sync, with a vastly larger merchant ecosystem.
- Square (Block): Global POS, payments, and merchant services incumbent used by millions of SMBs. Comparable on POS, omnichannel, and loyalty-adjacent capabilities, though far broader in scope and much better capitalized.
- Lightspeed: Public POS and commerce platform serving retail and restaurant SMBs/mid-market globally. Overlaps with Loystar POS, multi-outlet inventory, and omni-channel features for retail and hospitality merchants.
Regional players
- Yoco: South Africa-based POS and payments provider for SMBs across Africa. Regional peer with overlapping POS, payments, and merchant tools targeting African small businesses similar to Loystar's Nigeria/Ghana focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Loystar social profiles
Digital presenceLoystar compliance and trust
Trust signalCompliance2 records
Loystar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loystar leadership team
Management profileNumber of profiles
Profiles1 record
Loystar funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loystar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loystar
What does Loystar do?
Loystar provides a cloud-based, omni-channel retail and customer loyalty platform for small and medium-sized merchants. Its core offering combines a multi-channel point-of-sale (Loystar POS) with a no-app-required loyalty program engine, inventory management, e-commerce (Loystar Shop), and customer communications across SMS, WhatsApp, and email, enabling SMBs in Africa and other emerging markets to convert one-time buyers into repeat customers.
Is Loystar a public or private company?
Loystar is a private company. It is classified as venture growth investor backed and is currently operating.
When was Loystar founded?
Loystar was founded in 2015. It employs 1 to 10 people.
Where is Loystar based?
Loystar is headquartered in Ikoyi, Nigeria, in the Africa region.
How does Loystar make money?
Five revenue lines are on record. Subscription Plans are the primary driver. The others are pay-as-you-Go, SMS Units, add-ons and Integrations and partner Referral Commission.
Who are Loystar's main competitors?
Direct peers on record are Toast, Smile.io, Punchh and LoyaltyLion. Broad incumbents are Shopify POS, Square (Block) and Lightspeed. Yoco is listed as a regional player.
Does Loystar have an API?
Yes. Loystar offers an API for loyalty and payment integration access. The API enables businesses to integrate loyalty program functionality and payment processing capabilities. Loyalty and Payment API Access is specifically available for Pro Plus and Enterprise plans.
What industry is Loystar in?
Loystar's product category is Customer Loyalty Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of CRAFALAL, POS-to-Online Unified Payments (Omnichannel Payments). Its NAICS code is 5132.