Loystar

Name

Loystar

Legal name

Loystar Solutions Limited

Website

https://loystar.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

NAICS

Software Publishers (5132)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industries

POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Customer loyalty software
• Retail point of sale
• Loyalty program platform
• Inventory management software
• Customer retention tools

Headquarters

HQ city

Ikoyi

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Monthly/annual subscription tiers (Free, Basic, Basic Plus, Pro, Enterprise) with varying features including inventory items, SMS units, loyalty programs, and multi-user access.
2. Pay-as-you-Go: Transaction-based percentage model (1.55% weekly or monthly) with free website and loyalty program included.
3. SMS Units: Pre-paid SMS credits for customer communication (loyalty messages, birthday messages, bulk SMS, reports, notifications). Available in NGN and GHC.
4. Add-ons and Integrations: Additional features including Loystar Shop (NGN10,000/month), WooCommerce Plugin (NGN10,000/month), Paystack terminal (0.5% + NGN85,000/device), Kitchen Display System (NGN10,000), UGiftMe (NGN25,000).
5. Partner Referral Commission: Sales partners earn 20% commission on first subscription payment from referred merchants.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Loystar provides a cloud-based, omni-channel retail and customer loyalty platform for small and medium-sized merchants. Its core offering combines a multi-channel point-of-sale (Loystar POS) with a no-app-required loyalty program engine, inventory management, e-commerce (Loystar Shop), and customer communications across SMS, WhatsApp, and email, enabling SMBs in Africa and other emerging markets to convert one-time buyers into repeat customers.

Product overview

Loystar is a customer loyalty and retail platform that provides small and medium businesses with an integrated suite of tools to sell, engage customers, and drive repeat sales. The platform operates on a unified architecture combining a core Point of Sale (POS) system with dedicated loyalty, e-commerce, and engagement modules. The core product lineup includes: Loystar POS (multi-channel point of sale and inventory management), Loystar Shop (e-commerce and online selling), and the Loystar Loyalty Program (points and stamp-based rewards). These are supported by add-on modules including Loystar GPT (AI assistant), eGiftCard & Vouchers (powered by UGiftMe), Referral Program, Multi-tier Loyalty, WhatsApp Loyalty, Loystar Nitro (high-volume processing), KDS (Kitchen Display System), WooCommerce Plugin, Feedback Form Builder, Product Bundles, and Services/Bookings management. The platform also offers a Reward Network enabling coalition loyalty across merchants. Pricing tiers include Free, Basic (₦15,500/month), Basic Plus (₦22,000/month), Pro (₦41,000/month), Pro Plus (custom quote), and Enterprise (custom quote with white label options).

Differentiator

Problem solved

Functional benefit

Brands

• Loystar POS: Point of Sale software solution for retail businesses.
• Loystar Shop
• Loystar GPT
• Loystar Loyalty Platform
• Loystar Nitro
• Loystar KDS
• uPay
• UGiftMe

Products and services

• Loystar Point of Sale (POS) Multi-channel, next-generation point of sale software for retail businesses enabling sales processing, multi-outlet inventory management, and customer loyalty functions, available on smartphones, tablets, desktop computers, and POS devices.
• Loystar Shop E-commerce and online selling solution providing a simple shop link with appointment booking and loyalty points tracking, enabling in-store and online shopping for restaurants, boutiques, salons, and retail businesses.
• Loystar Loyalty Program Customer loyalty platform that enables businesses to create and manage loyalty reward programs including points (1 Naira = 1 point) and stamp (buy 5 times, get 6th free) programs, with no app download required for customers—only a phone number.
• Loystar GPT AI-powered generative assistant that provides business insights, personalized recommendations, and support to merchants using the Loystar platform, part of the Engage product suite.
• uPay Payment product integrated with 17+ Nigerian banks enabling customers to make payments with their mobile phones, providing merchants with real-time payment notifications and instant loyalty rewards; Loystar demonstrated the product with a pitch and demo at Nigeria Fintech Week 2020.
• Loystar Inventory Management Inventory tracking and management solution available on smartphones, tablets, desktop computers, and POS devices, delivering cloud-based, offline-capable stock control for retailers across multiple outlets.
• Coalition Loyalty Program Merchant network reward program enabling businesses to partner with other merchants to reach more customers through a shared coalition loyalty network, increasing brand visibility and customer acquisition at no extra cost.

Quantifiable outcome

• 10-second checkout time with Smart QR codes
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature7 records

Partnerships

13 partnerships are on record, tiered minor and core.

• UberminorStrategic or Co-development Partner · 25 September 2024Loystar expanded its reward portfolio by adding Uber as an elevated reward experience for businesses and organizations. This partnership allows Loystar merchants to offer Uber rides or credits as rewards within their loyalty programs.
• BawonicoreStrategic or Co-development Partner · 9 June 2023Dynamic partnership between Loystar and Bawoni, a customer experience training agency. Combines Loystar's loyalty and retail software with Bawoni's CX training, auditing, and coaching services to help businesses build customer loyalty and enhance customer experiences.
• Fixit45 (Parkit Franchise)minorGTM or Marketing Partner · 1 February 2022Fixit45's Parkit franchise partnered with Loystar to enable loyalty rewards for Parkit customers. Loyalty points integration for parking services.
• SabiTeachminorGTM or Marketing Partner · 1 November 2021SabiTeach rolled out a new loyalty scheme with Loystar, rewarding customers with learning experiences. Educational rewards integration.
• PaystackcoreTechnology or IntegrationPayment integration enabling merchants to collect payments via Paystack Device/Virtual Terminal with instant payment confirmation. Fee: 0.5% per transaction + NGN85,000 per device.
• StripecoreTechnology or IntegrationStripe integration for Loystar Shop e-commerce and Stripe Loyalty programs. Free enablement for merchants.
• uPaycoreTechnology or IntegrationLoystar's proprietary payment product (uPay) that plugs into 17+ Nigeria banks enabling customers to make payments with mobile phones. Real-time merchant notifications and multi-channel payment tracking.
• WooCommerce/WordPresscoreTechnology or IntegrationLoystar WooCommerce Plugin syncs inventory, tracks loyalty points across channels, and provides instant customer details for seamless omni-channel shopping. Price: NGN10,000/month.
• Meta/WhatsAppcoreTechnology or IntegrationWhatsApp Business API integration for loyalty programs and order notifications. WhatsApp Loyalty add-on enables businesses to attract customers with discount/loyalty offers via WhatsApp with unique links and QR codes.
• Rabbington MediaminorGTM or Marketing PartnerSocial media advertising training partner for food and beverage businesses. Joint workshop on Facebook and Instagram advertising in August 2018.
• Facebook Boost Your BusinessminorGTM or Marketing PartnerFacebook program supporting small business digital marketing training in partnership with Loystar and Rabbington Media.
• DEMO AfricaminorGTM or Marketing PartnerAfrican technology launch platform where Loystar was selected as finalist among 30 from 27 countries in 2016.
• Visa (Everywhere Initiative)minorGTM or Marketing PartnerVisa's fintech competition in Sub-Saharan Africa where Loystar was selected as finalist in 2018.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Toast: Restaurant-focused POS and growth platform with built-in loyalty, online ordering, and payments. Comparable on Loystar's F&B/KDS/loyalty bundle for restaurants and food businesses.
• Smile.io: SaaS loyalty and rewards platform purpose-built for SMB e-commerce merchants, primarily on Shopify. Directly comparable to Loystar's e-commerce loyalty and stamp/points programs with a similar self-serve go-to-market.
• Punchh: SaaS loyalty and engagement platform for restaurants and brick-and-mortar chains. Comparable to Loystar's F&B and multi-outlet loyalty use cases, including multi-tier programs and coalition-style rewards.
• LoyaltyLion: Loyalty platform for Shopify and e-commerce SMBs offering points, tiers, and referral programs. Closely overlaps Loystar's loyalty module in features (points, referrals, tiers) and target SMB merchant.

Broad incumbents

• Shopify POS: Omnichannel POS and retail platform extending Shopify's e-commerce into physical stores. Comparable on Loystar Shop + Loystar POS integration and WooCommerce-style e-commerce sync, with a vastly larger merchant ecosystem.
• Square (Block): Global POS, payments, and merchant services incumbent used by millions of SMBs. Comparable on POS, omnichannel, and loyalty-adjacent capabilities, though far broader in scope and much better capitalized.
• Lightspeed: Public POS and commerce platform serving retail and restaurant SMBs/mid-market globally. Overlaps with Loystar POS, multi-outlet inventory, and omni-channel features for retail and hospitality merchants.

Regional players

• Yoco: South Africa-based POS and payments provider for SMBs across Africa. Regional peer with overlapping POS, payments, and merchant tools targeting African small businesses similar to Loystar's Nigeria/Ghana focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/loystarinc
• YouTubeyoutube.com/channel/UClA4YbPkyvf3sDX_pLVrTGQ
• Facebookfb.com/loystarapp
• LinkedInlinkedin.com/company/loystar-inc
• Instagraminstagram.com/loystar.app

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loystar