Spielfeld Digital Hub

What Spielfeld Digital Hub does

Spielfeld Digital Hub GmbH operates a 3,000m² physical innovation hub at Skalitzer Strasse 85-86 in Berlin Kreuzberg, comprising three named event venues (Hall of Fame 195m², Stadium 180m², Bistro 112m²), seven meeting rooms ranging from 18m² to 50m², and nine private office and coworking spaces of varying sizes. Founded in 2016 as a joint venture between Roland Berger and Visa Inc., the company serves as a B2B venue and workspace provider targeting global corporations, German federal and municipal government agencies, academic and research institutions, NGOs, and startups.

The business operates three integrated revenue streams: (1) event venue rental and full-service event management for conferences, offsites, product launches, and workshops, priced via custom quotes with a tiered cancellation policy (50% at 60 days, 75% at 30 days, 100% inside 29 days); (2) recurring coworking and private office subscriptions ranging from 2-person to 50-person configurations; and (3) a Professional Learning vertical delivering customised AI, leadership, agile, and design thinking programmes through an expert speaker network. The technology stack is non-proprietary — Webflow for hosting, Mailchimp for the Digital Digest newsletter, Google Analytics and Tag Manager for marketing analytics, AWS CloudFront for delivery, and Weglot for translation — with no described platform, SDK, or API surface.

Go-to-market is enterprise field sales driven by direct inquiry (email and dedicated phone lines), supplemented by content marketing through the website, monthly newsletter, and social channels, plus an informal referral network channeled through the Roland Berger and Visa advisory boards. The company lists 20+ named clients including Mercedes-Benz, Siemens, Lufthansa, BioNTech, Deutsche Bahn, Zalando, Coca-Cola European Partners, Universal, HelloFresh, Deutsche Kredit Bank, the City of Berlin, BMUKN, GIZ, Charité, Humboldt University, WWF, and WHO. Pricing is not publicly disclosed and the company operates as a private GmbH with no external funding rounds disclosed in source materials.

Name

Spielfeld Digital Hub

Legal name

Spielfeld Digital Hub GmbH

Website

https://spielfeld.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Spielfeld Digital Hub is a Berlin Kreuzberg-based B2B innovation hub offering event venues, coworking offices, and customised professional learning programmes to global corporations, German government agencies, and academic institutions. Founded in 2016 by Roland Berger and Visa Inc.

Ownership category

akta.pro rank

Product category

Event Venue and Coworking Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro primary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

akta.pro secondary industries

Corporate Conference Center Hotels (THAGALAF), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Meeting & Conference Planning & Coordination (HSACADAA)

Keywords

• Event venue rental
• Coworking spaces
• Professional learning programs
• Corporate event management
• Innovation hub services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Venue Rental & Event Management Services: Spielfeld rents out event venues (Hall of Fame 195m², Stadium 180m², Bistro 112m²) and meeting rooms (ranging from 18m² to 50m²) to corporate clients for conferences, workshops, networking events, and product launches. The company also offers comprehensive event management services including event concept and production, facilitator and speaker scouting, location scouting, tech support, content creation, photography, video, catering coordination, branding and decoration, music and entertainment, guest management, and hotel reservations. Pricing is quote-based and determined by scope of services.
2. Coworking & Private Office Rental: Spielfeld generates recurring revenue from private office and open-plan coworking space rentals. Options include private offices (available offices: Basecamp 76m² for 10, Baypark 20m² for 4, Fanblock 330m² for 50, De Meer 108m² for 25, Newlands 21m² for 6, The Den 35m² for 6, St. Andrews 18m² for 6, Monumental 11m² for 2, St. James 18m² for 4), reserved desks, and flex desks. Revenue model combines recurring membership fees with rental of dedicated spaces. Full-time members receive access to member services at no additional cost.
3. Professional Learning Programs: Spielfeld designs and delivers customised training and learning programs for corporate teams and clients, including AI training courses, leadership and communications skills, agile methodologies and design thinking workshops, and bespoke program design. Revenue is generated through program fees tied to program scope, duration, and expert speaker network access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Spielfeld Digital Hub operates a 3,000m² physical innovation hub in Berlin Kreuzberg offering event venue rental (Hall of Fame, Stadium, Bistro), seven fully-equipped meeting rooms, coworking desks and private offices, and bespoke professional learning programs including AI training, leadership development, and agile/design thinking workshops. The company also delivers end-to-end event management services covering concept, production, speaker/facilitator scouting, catering, branding, and guest management for corporate and institutional clients.

Product overview

Spielfeld Digital Hub is an innovation hub in Berlin Kreuzberg offering a physical workspace ecosystem comprising event venues (Hall of Fame, Stadium, Bistro), meeting rooms (Eden Park, Anfield, Olimpico, Warm-Up, Ballymore, Maracanã, Twickenham), and coworking/private office solutions (Basecamp, Fanblock, De Meer, Newlands, Baypark, St. Andrews, The Den, Monumental, St. James). The company also provides professional learning programs including AI trainings, leadership development, and Agile/Design Thinking workshops, along with comprehensive event management services. Founded in 2016 by Roland Berger and Visa Inc., the 3,000 m² facility operates across three floors in a historic red brick building.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Venues Three purpose-built event venues (Hall of Fame 195m², Stadium 180m², Bistro 112m²) accommodating up to 199 guests each, equipped with professional AV, lighting, sound systems, and flexible seating for corporate conferences, offsites, product launches, and networking events.

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Roland BergercoreStrategic or Co-development Partner · 1 January 2016Roland Berger, a global management consulting firm, co-founded Spielfeld Digital Hub in 2016 to drive innovation. Roland Berger's involvement brings strategic consulting expertise, senior leadership networks, and credibility to the innovation hub. Advisory board members from Roland Berger include Per Breuer (Senior Partner, Global Managing Director, Head of Global Human Resources) and Dr. Jochen Ditsche (Senior Partner Digital).
• Visa Inc.coreStrategic or Co-development Partner · 1 January 2016Visa Inc., a global payments technology company, co-founded Spielfeld Digital Hub in 2016 to drive innovation. Visa's involvement brings fintech ecosystem connections, global corporate networks, and technology industry credibility. Advisory board members from Visa include Preethi Mariappan (VP Innovation, Europe), Fazlu Dawood (VP, Advisory Services), and Tobias Czekalla (Country Manager Germany).
• GFAD Data Protection GmbHminorOthersGFAD Data Protection GmbH (Huttenstrasse 34/35, 10553 Berlin) serves as Spielfeld's appointed Data Protection Officer in compliance with GDPR requirements.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Mindspace: Mindspace operates premium coworking and event spaces across European cities including Berlin, offering flexible offices, meeting rooms, and event venues to enterprise clients — directly comparable to Spielfeld's combined coworking + event venue offering.
• Kraftwerk Berlin: Iconic Berlin industrial event venue used for large corporate conferences, product launches, and industry events; a comparable event-venue competitor in Berlin's MICE market.
• betahaus Berlin: Berlin-based coworking and event venue operator with a community/innovation positioning similar to Spielfeld's hub model, serving startups, corporates, and event organizers in the German capital.
• Station Berlin: Large-scale dedicated event and conference venue in Berlin Kreuzberg offering flexible event halls for corporate conferences, trade shows, and product launches — directly competes with Spielfeld's Hall of Fame and Stadium venues for mid-to-large enterprise events.
• Design Offices: German-headquartered operator of coworking, meeting, and event spaces with a strong DACH enterprise client base; competes head-to-head with Spielfeld for corporate offsites, conferences, and hybrid team workspace in Berlin.
• Ahoy! Berlin: Berlin event venue and coworking space operator with industrial-style event halls and meeting rooms; competes with Spielfeld for corporate events, offsites, and creative agency bookings.
• St. Oberholz: Iconic Berlin coworking and event space located in Rosenthaler Platz, serving a mix of startups, corporates, and event clients with meeting rooms and venue rentals — directly comparable to Spielfeld's Berlin Kreuzberg offering.

Broad incumbents

• Soho House: Global members' club and hospitality operator offering event venues, meeting spaces, and curated professional communities; comparable to Spielfeld's positioning around corporate networking events and curated member community, though at premium hospitality tier.
• WeWork: Global coworking and office operator with multiple Berlin locations offering meeting rooms, event spaces, and enterprise memberships; competes for the same corporate flexible-workspace and event demand as Spielfeld but at much larger scale.

Emerging players

• Huge Coworking: German coworking operator with Berlin presence offering flexible workspaces and event space to corporate and SME clients; a partial competitor in the coworking segment where Spielfeld operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/spielfelddigitalhub
• Xx.com/spielfeld
• LinkedInlinkedin.com/company/spielfeld-digital-hub-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spielfeld Digital Hub