MatchMaker Software

What MatchMaker Software does

MatchMaker Software Limited is a privately held UK recruitment software vendor founded in 1987 (originally as Business File) and headquartered in Birmingham, England. The company develops and sells an all-in-one recruitment CRM platform — currently at MatchMaker version 12 — that manages the full recruitment lifecycle from candidate and company import, canvassing, sales and marketing, vacancy management, CV submissions, interviews, placements, and invoicing. The platform is built on Windows and Microsoft standards, deployed on client servers, and is supplemented by a module suite: Auriga (white-label candidate mobile app with biometric check-in, GPS, and timesheet submission, used by 10,000+ candidates), Epsilon (real-time website integration for job posting, applications, online onboarding, and timesheets), MatchMaker Automate (workflow automation engine), and MatchMaker AI (generative job spec and CV creation plus predictive hiring insights). A next-generation product, MatchMaker Kairos, is in development.

The company serves exclusively B2B customers in the recruitment industry — temporary staffing, permanent recruitment, contract/interim, and executive search agencies — with named reference customers including TRG, Safehands, Workforce (customer since 2003), and TRC. Distribution is direct via enterprise field sales, telephone outreach, and a quote-based pricing model referencing the company's website; pricing is not publicly disclosed and is configured per module combination and company size. Geographic reach spans Europe, North America, and Australasia, with active marketing at the Birmingham and London Recruitment Expos. The company reports 1–10 employees, is founder-/management-owned with no external funding, and has no disclosed parent, subsidiary, or institutional investment.

Name

MatchMaker Software

Legal name

MatchMaker Software Limited

Website

https://matchmakersoftware.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

MatchMaker Software is a UK-based, bootstrapped vendor of recruitment CRM software founded in 1987, serving recruitment agencies in temporary, permanent, contract, and executive search via a modular platform (MatchMaker, Auriga, Epsilon, Automate, AI) with customers across Europe, North America, and Australasia.

Ownership category

akta.pro rank

Product category

Recruitment CRM Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Service, Support & Contact Center CRM (HDAEAFAC)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Recruitment CRM software
• Staffing agency software
• Applicant tracking software
• Candidate management system
• Recruitment automation platform

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing: MatchMaker generates revenue through licensing of its recruitment software products. The company sells the MatchMaker CRM platform along with add-on modules (Auriga, Epsilon, Automate, AI). Software is licensed to recruitment agencies on a subscription or perpetual basis with various module configurations. Pricing is quote-based depending on modules selected and company size.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

MatchMaker Software sells a modular recruitment CRM platform that manages the entire recruitment lifecycle — candidate and company import, canvassing, sales and marketing, vacancy management, CV submissions, interviews, placements and invoicing — for temporary staffing, permanent, contract, and executive search agencies. The core MatchMaker application is sold with configurable add-on modules: the Auriga white-label candidate mobile app (iOS/Android) for shift check-in/out, availability and timesheets; the Epsilon real-time website integration for online job posting, applications and onboarding; MatchMaker Automate for workflow automation; and MatchMaker AI for generative job specs, CV creation and predictive hiring insights.

Product overview

MatchMaker Software offers a platform-plus-modules architecture built around the core MatchMaker recruitment CRM. The platform manages the complete recruitment lifecycle from candidate sourcing through to placement and invoicing. Three dedicated products extend the core: Auriga provides a white-label mobile candidate app for shift management and communications; Epsilon delivers real-time website integration for job posting and onboarding; and MatchMaker Automate (AI) powers workflow automation and intelligent features. All products share a single scalable database and are designed to work together seamlessly, suitable for temporary staffing, permanent recruitment, contract recruitment, and executive search operations.

Differentiator

Problem solved

Functional benefit

Brands

• MatchMaker: Core recruitment CRM software with flexible configuration for temporary staffing, permanent recruitment, contract recruitment, and executive search.
• Auriga
• Epsilon
• MatchMaker Automate
• MatchMaker AI
• MatchMaker Kairos

Products and services

• MatchMaker (Core Recruitment CRM) All-in-one recruitment CRM covering the full recruitment lifecycle — candidate/company import, canvassing, sales and marketing, vacancy management, CV submissions, interviews, placements and invoicing — for temporary staffing, permanent, contract and executive search agencies. Built on Microsoft standards with deep Outlook/Word/Exchange integration and a single scalable database.
• Auriga (Candidate Mobile App) White-label iOS/Android candidate app powered by the MatchMaker CRM, offering biometric check-in/out, GPS location verification, QR-code scanning, real-time availability updates, instant in-app messaging, shift management and automated timesheet submission. Designed for staffing agencies to engage candidates directly from their phones.
• Epsilon (Website Integration) Real-time two-way website integration that synchronizes MatchMaker with a recruitment agency's website for one-click job posting, application tracking, email job alerts, online onboarding with digital signatures and GDPR checks, and online timesheets.
• MatchMaker Automate Purpose-built automation engine embedded inside MatchMaker that automates candidate screening, compliance checks, routine communications, availability updates and re-engagement workflows, reducing administrative burden and enabling consultants to focus on relationship-building.
• MatchMaker AI AI-powered feature set that analyses candidate and market data, generates instant tailored job specs, creates professional role-specific CVs, surfaces skill gaps and hiring trends, and combines AI precision with human expertise to improve match quality and long-term retention.
• MatchMaker Kairos Advanced recruitment product with a centralised database, intelligent CV data parsing, applicant tracking, extensive reporting tools, and a Matching Wizard for identifying optimal candidate-job matches, paired with Logic Melon job posting distribution.

Quantifiable outcome

• Over 10,000 candidates actively using the Auriga mobile app for shift management and timesheet submission
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature12 records

Partnerships

Seven partnerships are on record, tiered core.

• DocuSigncoreTechnology or Integration · 28 April 2023DocuSign integration allows users to send documents requiring signatures to most modern devices, with signed documents automatically returned to the MatchMaker contact log in seconds.
• SignablecoreTechnology or Integration · 28 April 2023Signable integration provides another document signing option alongside DocuSign, enabling faster document turnaround for recruitment agencies needing client/candidate signatures.
• MailChimpcoreTechnology or Integration · 22 March 2023Integration with MailChimp enables export of marketing lists from MatchMaker searches at the click of a button, with campaign results importable back into the MatchMaker Contact Log attached to relevant records.
• GmailcoreTechnology or Integration · 23 February 2023Gmail integration available in MatchMaker 12 for sending emails directly from within MatchMaker, CV import from Gmail accounts, and email scanning to import candidate/contact emails into contact logs.
• Logic MeloncoreTechnology or Integration · 21 February 2023Partnership between MatchMaker Kairos and Logic Melon enabling effortless job posting across wide audiences, intelligent data management with centralized database, and enhanced candidate matching. Logic Melon's job postings combine with MatchMaker Kairos's matching wizard for optimized recruitment workflows.
• MicrosoftcoreTechnology or IntegrationDeep integration with Microsoft products including Word, Outlook, and Exchange. MatchMaker is designed around Microsoft standards ensuring familiar interface and seamless interoperability with Microsoft environments.
• Payroll SystemscoreTechnology or IntegrationData interface to several leading bill and pay systems enabling seamless payroll processing and integration with recruitment back-office operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Vincere: Vincere is a cloud-based recruitment CRM/ATS targeting recruitment agencies worldwide. It competes with MatchMaker for mid-market agencies seeking modern cloud architecture, with stronger focus on analytics and integrations than MatchMaker's legacy Windows offering.
• Lever: Lever is a talent acquisition suite combining ATS and CRM functionality. It overlaps with MatchMaker in candidate relationship management and pipeline features, though it targets corporate hiring teams rather than staffing agencies, making it a partial competitor for adjacent customer segments.
• Greenhouse: Greenhouse is a modern applicant tracking system with structured hiring and CRM elements. While primarily serving corporate talent acquisition rather than agencies, it competes indirectly for placement workflows and represents the cloud-first direction the recruitment software market is moving.

Direct peers

• Bullhorn: Bullhorn is the dominant recruitment CRM/ATS platform for staffing agencies globally. It directly competes with MatchMaker Software in serving recruitment agencies with end-to-end CRM, candidate management, and workflow automation, though it is significantly larger and cloud-native.
• Firefish Software: Firefish is a UK-based recruitment CRM/ATS targeting recruitment agencies. It directly competes with MatchMaker in the UK market for temp, perm, and contract agencies, offering a modern cloud-based alternative to MatchMaker's Windows platform.
• Crelate: Crelate is a recruitment CRM and ATS targeting permanent placement, contract, and executive search firms. It overlaps with MatchMaker's permanent and contract segments and competes for similar mid-market recruitment agency customers, though with a more modern cloud-native architecture.

Broad incumbents

• iCIMS: iCIMS is an enterprise talent acquisition platform with ATS, CRM, and candidate engagement capabilities. While primarily serving corporate talent acquisition, it competes with MatchMaker for larger enterprise agencies and represents the scale-driven, well-capitalized competitor the company faces in mid-market and enterprise deals.
• Workable: Workable is a broad recruitment platform offering ATS, CRM, and sourcing tools. While it primarily serves direct employers, its recruitment CRM capabilities overlap with MatchMaker's marketing and candidate engagement features, and it competes for budget in the recruitment tooling space.
• Salesforce (Recruiting Cloud / AppExchange): Salesforce operates in the broader CRM space and offers recruitment-adjacent products through Recruiting Cloud and AppExchange partners. It competes with MatchMaker's enterprise customers looking for a horizontal CRM with recruitment extensions, though it lacks MatchMaker's recruitment-specific workflow depth.

Regional players

• JobAdder: JobAdder is a recruitment CRM and ATS primarily serving Australia, New Zealand, and the UK. It competes with MatchMaker in the UK and Australasia markets for temp and perm agencies, offering cloud-based functionality as an alternative to MatchMaker's Windows-based platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/matchmakersoft
• LinkedInlinkedin.com/company/matchmaker-software-limited
• Instagraminstagram.com/matchmaker.software

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MatchMaker Software