Boster Group

What Boster Group does

Boster Group is a London-headquartered boutique strategic advisory founded in 2001 by Susan Boster, who continues to serve as CEO. The firm specializes in cross-sector partnerships between purpose-driven global brands, social-impact foundations, and cultural institutions, guiding engagements across the full partnership lifecycle: identification, negotiation, activation, and measurement of impact. Named clients span financial services (BNP Paribas, Barclays, EY), luxury and spirits (Dom Pérignon/Moët Hennessy, Bombay Sapphire, Bacardi, Diageo Reserve), retail (Gap Inc.), fashion (Shanghai Tang), private equity (Blackstone/NetJets), technology (Meta Open Arts), and philanthropy (Leverhulme Trust), with cumulative overseen partnership value cited at more than $100 million.

The firm operates as a pure-services consultancy with no proprietary technology platform, no disclosed APIs or SDKs, and no AI/ML infrastructure. Its deliverables are bespoke engagement work, brand and CSR partnership strategy, due diligence, impact-measurement frameworks, and recurring thought-leadership publications (The Venice Report, The Cannes Report, The Davos Report, and a Quarterly Board Interview Series with Nurole). The core "products" are four interconnected service modules — Partnership Identification, Negotiation, Activation, and Measurement — sold directly to enterprise decision-makers through executive-level relationship-based business development.

Revenue is generated through professional service fees under bespoke, quote-based pricing. The firm does not disclose pricing, ARR, or employee-related revenue per headcount figures. Headcount is reported as 1-10, indicating a tightly held boutique. Geographic reach spans the UK, Europe, the Middle East, Asia, Africa, and the United States, though engagement delivery is centered on senior relationship-driven work rather than distributed volume services.

Name

Boster Group

Legal name

Boster Group Ltd.

Website

https://bostergroup.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Boster Group is a London-headquartered boutique consultancy, founded in 2001, that advises purpose-driven global brands and cultural institutions on identifying, negotiating, activating, and measuring cross-sector strategic partnerships.

Ownership category

akta.pro rank

Product category

Strategic Partnership Advisory

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Strategic partnership advisory
• Cross-sector consulting
• Corporate purpose consulting
• Partnership strategy services
• Cultural partnership consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Partnership Advisory Services: Boster Group generates revenue through professional service fees for strategic advisory services related to identifying, negotiating, activating, and measuring cross-sector partnerships. They work with purpose-driven global brands and cultural institutions to develop and implement partnership strategies that drive impact, innovation, and value.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Boster Group is a strategic partnership advisory consultancy that supports purpose-driven businesses to identify, negotiate, activate and measure cross-sector partnerships. It engages enterprise clients and cultural institutions through bespoke advisory retainers, pairing senior counsel with access to a global network of corporate, foundation and cultural contacts. Thought leadership publications such as the Venice, Cannes and Davos Reports, plus a quarterly board interview series, complement the core advisory offering.

Product overview

Boster Group is an advisory consultancy offering a unified suite of strategic partnership services rather than a software product platform. The core offering encompasses four interconnected service modules—Partnership Identification, Negotiation, Activation, and Measurement—that guide clients through the full partnership lifecycle. This is complemented by thought leadership outputs including published reports (The Venice Report, The Cannes Report, The Davos Report) and a quarterly board interview series. The company specializes in cross-sector partnerships spanning social justice, sustainability, client engagement, health and wellbeing, thought leadership, and the creative sector, with a focus on purpose-driven global brands seeking to demonstrate corporate purpose with accountability and credibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Partnership Advisory Services An end-to-end advisory service supporting purpose-driven businesses to identify, negotiate, activate, and measure strategic cross-sector partnerships. The offering guides enterprise clients and cultural institutions through the full partnership lifecycle — from opportunity identification and bespoke negotiation through to campaign activation and impact measurement — and is delivered through senior-led, retained engagements.

Quantifiable outcome

• Oversaw partnerships worth more than $100 million delivering measurable results and meaningful impact
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• The Female QuotientcoreStrategic or Co-development PartnerBoster Group has partnered with The Female Quotient for nine consecutive years at the World Economic Forum in Davos. Together they convene panels exploring culture, gender equity, climate and corporate purpose, including the Equality Lounge sessions at Cannes International Festival of Creativity. This is Boster Group's flagship thought leadership collaboration.
• World Economic ForumcoreStrategic or Co-development PartnerBoster Group has participated in the World Economic Forum Annual Meeting in Davos for multiple years, convening panels on purpose-driven leadership, gender equity, and climate through their collaboration with The Female Quotient. Their Founder and CEO Susan Boster moderates discussions featuring global leaders from corporations, governments, and cultural institutions.
• Sotheby's Institute of ArtminorStrategic or Co-development PartnerBoster Group collaborates with Sotheby's Institute of Art for their annual lecture series on 'Entrepreneurship in the Creative Industries', hosting panels that explore how organizations can build authentic international footprints through cultural partnerships.
• CognitionXminorStrategic or Co-development PartnerBoster Group partners with CognitionX for AI and technology festival content, hosting panel discussions on topics including the digital future of performing arts and behavioral change leveraging creativity.
• Royal Shakespeare CompanyminorStrategic or Co-development PartnerBoster Group partnered with the Royal Shakespeare Company during the West End run of 'Kyoto' to host an evening exploring the role of storytelling in the climate transition, bringing together leaders from finance, government, media and non-profit sectors.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hot Pickle: Hot Pickle is a London-based cultural intelligence and strategy consultancy that advises brands on trend-led cultural marketing and partnerships. Its working intersection with Boster Group is corporate cultural-partnership strategy and insight-led brand activation for premium and consumer clients.
• Karla Otto Group: Karla Otto is a global luxury communications, consulting, and partnership agency headquartered in London with offices across Europe, Asia, and the US. It serves an overlapping client roster of luxury and lifestyle brands (Moët Hennessy, LVMH portfolio, etc.) on partnership strategy, cultural activations, and influencer/cultural engagement - making it one of the closest direct comparables to Boster Group.
• Consulum: Consulum is a London-headquartered strategic advisory and government-relations firm whose work on cross-border corporate strategy, cultural positioning, and stakeholder engagement with senior decision-makers structurally resembles Boster Group's enterprise field-sales / senior-access model.
• AEA Consulting: AEA Consulting is a US-based advisory firm focused exclusively on the cultural sector (arts, culture, and creative industries), helping museums, performing-arts organisations, and cultural institutions develop strategy, partnerships, and revenue models. It is highly comparable to Boster's cultural-institution client work and partnership-measurement methodology.
• Saentys Group: Saentys is a France-born sponsorship and partnership consultancy with a London office serving luxury, arts, and cultural brands globally. It advises clients on cultural sponsorship, brand-partnership negotiation, and event-driven activation - directly comparable to Boster Group's cross-sector partnership advisory offering.

Broad incumbents

• FutureBrand: FutureBrand is Interpublic's global brand strategy and design consultancy, serving multinationals on purpose, brand experience, and customer engagement. Its corporate-purpose and brand-partnership engagements overlap with Boster's strategy-and-positioning remit at the top of the enterprise market.
• Landor & Fitch: Landor & Fitch is the WPP-owned global brand consulting and design firm serving Fortune 500 clients on brand strategy, identity, and purpose-led positioning. While much broader in scope than Boster Group, its purpose-and-culture advisory practice overlaps with Boster's corporate-purpose positioning work for major brands.
• Sparks (Signet Events): Sparks is a global experiential and partnership-marketing agency within the Omnicom / Kindred network serving large enterprise clients on brand experience, sponsorship activation, and cross-sector partnerships. It is a scaled incumbent competing with Boster in the same partnership-activation service line.

Regional players

• Purple (Luxury Communications): Purple is a UK luxury and lifestyle communications agency advising premium brands on partnerships, brand experience, and cultural engagement. While more PR-led than Boster's strategic advisory orientation, its client base and cultural-sponsorship adjacency make it a comparable regional peer.

Emerging players

• Cause4 / Arts & Business (UK): Cause4 is a UK-based consultancy advising cultural and social-purpose organisations on partnerships, fundraising, and corporate engagement. It overlaps with Boster's work brokering cultural-institution partnerships with corporates, particularly in the arts-sponsorship and CSR advisory niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bostergroup
• LinkedInlinkedin.com/company/boster-group
• Instagraminstagram.com/bostergroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boster Group