What Consulum does

Consulum is a London-headquartered, privately held strategic communications and advisory firm founded in 2012, operating across three integrated business units: Intelligence, Communications, and Transformation. The Intelligence unit delivers data and research services using AI-powered polling, advanced research tooling, and real-time dashboards; the Communications unit provides brand strategy, global media and stakeholder activation, creative campaigns, and digital engagement; and the Transformation unit advises on organisational strategy, target operating models, capacity building, and leadership coaching. Its primary client base is MENA-region governments (national governments, ministries, and public sector entities), with a secondary corporate segment; engagements are bespoke, relationship-driven, and delivered through five owned offices in London, Manama, Riyadh, Dubai, and Abu Dhabi.

The firm is integrated into the Stagwell Network, which provides access to 70+ agencies, 40+ countries, and 13,000+ colleagues, enabling global delivery without proportional fixed-cost expansion. Technology partnerships — notably HarrisX for polling and research infrastructure, and the Maydan Sports collective for sports engagement — extend capability. Revenue is generated through professional advisory services structured as project-based or retainer engagements, with no publicly disclosed pricing. The headcount is in the 101–250 range, and the leadership team includes former UK government officials (including individuals who served under two British Prime Ministers and at HM Treasury) and ex-Abu Dhabi government communications leaders, which functions as the primary competitive differentiator against generalist consultancies.

Name

Consulum

Legal name

Consulum

Website

https://consulum.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Consulum is a London-headquartered strategic communications and advisory firm serving primarily MENA governments and corporates, with five offices across London, Bahrain, Saudi Arabia, and the UAE, operating through Intelligence, Communications, and Transformation service lines and leveraging the Stagwell Network.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Services (8741), Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Public Affairs, Government Relations & Lobbying (BPAFADAB)

akta.pro secondary industries

Public Affairs & Government Relations (MPAAADAE), Public Diplomacy, Cultural Diplomacy & Strategic Communications (BPAIAIAE)

Keywords

• Strategic communications consulting
• Public affairs advisory
• Government communications strategy
• Polling and research services
• Organizational transformation consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Advisory Services: Consulum generates revenue through providing intelligence-led strategy and communications advisory services to governments and businesses. Revenue is derived from consulting engagements across three business units: Intelligence, Communications, and Transformation. Services are tailored to client needs and likely structured as project-based or retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Consulum is an international strategic communications consultancy that delivers intelligence-led advisory services through three integrated business units: Intelligence (polling, research, and data-led insights), Communications (public affairs, media, and campaign execution), and Transformation (organizational change and stakeholder engagement consulting). The firm combines research, strategic counsel, and creative communications to help clients manage reputation, navigate policy environments, and drive transformation.

Product overview

Consulum is an intelligence-led strategy and communications firm offering three integrated business units: Intelligence (data and research services using AI-powered polling and advanced research tools), Communications (strategic communications, media activation, creative campaigns, and digital engagement), and Transformation (organizational strategy, operating models, capacity building, and leadership coaching). The three units work together to enable clients to achieve lasting impact, with Intelligence grounding programmes in evidence, Communications ensuring resonance, and Transformation building client capacity to deliver and sustain outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Intelligence A research and data-led practice providing polling, opinion research, and insight generation to inform communications strategy, policy positioning, and stakeholder engagement for governments and corporates.
• Communications A strategic communications practice delivering public affairs, media relations, campaign development, and reputation management for governments, regulators, and corporate clients operating in complex policy and geopolitical environments.
• Transformation An organizational change and transformation consulting practice supporting clients through major institutional reforms, capability building, and stakeholder alignment initiatives tied to strategic communications objectives.
• Global Omnibus A syndicated investor research and polling service providing market intelligence on investor sentiment, used by clients to benchmark perceptions and inform stakeholder communications.

Quantifiable outcome

• Conducted survey of 2,043 investors across US, UK, Germany, France, and China - one of the largest investor polls of its kind in the region

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Stagwell NetworkcoreStrategic or Co-development PartnerStagwell Network is a global marketing and communications network connecting Consulum to 70+ agencies across 40+ countries with access to 13,000+ colleagues worldwide. This partnership provides Consulum with global reach and scalable capabilities while maintaining its MENA regional focus.
• Maydan SportscoreStrategic or Co-development PartnerMaydan Sports is a sports engagement collective born in the Middle East, drawing on collective strength of award-winning teams who have led campaigns for leading sporting brands and icons. James Davies serves as Chair of the Maydan Sports Advisory Board. Maydan Sports is described as a new sports engagement collective with expertise in sports marketing and campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FGS Global: Formed from the merger of Finsbury, Hering Schuppener, The Glover Park Group and Sard Verbinnen; provides strategic communications and public affairs advice to governments, regulators and corporations globally — directly comparable to Consulum's government-relations and communications offering.
• Brunswick Group: Global strategic communications advisory firm with a strong public affairs and geopolitical advisory practice serving governments, corporates and investors — overlapping with Consulum's Communications and public-affairs work for MENA governments and corporates.
• APCO Worldwide: Independent global advisory and advocacy firm with deep government-relations and public affairs practice, including significant MENA presence — directly competes for the same government transformation and communications mandates Consulum targets.
• Teneo: Global strategic advisory combining management consulting, corporate affairs and financial communications; serves governments and large corporates on transformation, perception management and crisis — directly comparable to Consulum's integrated Intelligence/Communications/Transformation model.
• Kekst CNC: International strategic communications consultancy advising corporates, governments and investors on critical situations, M&A and public affairs — comparable to Consulum on senior-led, evidence-driven communications advisory for government and enterprise clients.

Broad incumbents

• Edelman: Largest global PR firm with a dedicated public affairs and government practice and strong MENA footprint; competes with Consulum on integrated communications, brand strategy and public affairs engagements for ministries and sovereign clients.
• BCW (Burson Cohn & Wolfe): Global communications agency with sizeable public affairs and corporate communications capabilities, including MENA offices — competes for the larger end of the same government and corporate mandates Consulum pursues.
• Hill & Knowlton: Global public relations firm with a long-standing public affairs practice serving governments and multinationals — overlaps with Consulum's strategic communications and stakeholder activation work, especially on cross-border mandates.
• FTI Consulting (Strategic Communications): Global advisory firm with a large strategic communications segment serving governments and corporates on public affairs, crisis and transformation — competes with Consulum on evidence-led public affairs mandates in MENA and beyond.
• Weber Shandwick: Top-tier global PR network with strong public affairs and government practice, including regional MENA capability — competes for integrated communications and stakeholder engagement work that overlaps with Consulum's Communications business unit.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/consulum-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consulum