Whittlesea Lodge

What Whittlesea Lodge does

Whittlesea Lodge, legally operated by Arcanola Pty Ltd, is a privately held single-site residential aged care facility located at 30-32 Fir Street, Whittlesea, Victoria, Australia. Established in 1981 and newly refurbished, the facility operates as an accredited Australian Government aged care provider delivering 24-hour personal and clinical care to elderly residents across multiple wings (Pearl, Ruby, Emerald, Sapphire). It offers four accommodation tiers — Classic Suite (12.5m²), Premium Suite (14.5-16.5m²), Deluxe Suite (17-23m²), and Deluxe Super Couples Suite (24-33m²) — each with private ensuite and tiered amenities including wall heating, mounted TVs, and (in higher tiers) Wi-Fi.

The facility's core service offering is comprehensive residential aged care: 24-hour nursing care delivered by Registered Nurses, Enrolled Nurses, and Personal Care Workers; regular physiotherapy; and periodic allied health services including podiatry, pharmacy, nutrition/dietetics, speech pathology, and dental. Additional services include respite care, hairdressing, newspaper delivery, in-room telephone, library, laundry, and freshly prepared on-site meals. A specialised memory care unit (Sapphire Wing) features sensor-equipped bedrooms and a secure courtyard for residents with cognitive impairment. The lifestyle and activities program is co-designed with residents monthly and supported by an in-house facility bus enabling regular outings.

Revenue is generated through a hybrid model combining one-time Refundable Accommodation Deposits (RADs) of $500,000-$750,000 per resident (or equivalent Daily Accommodation Payments of $115.48-$173.22/day accruing interest at the Maximum Permissible Interest Rate of 8.43%), a government-mandated recurring Basic Daily Fee of $66.80/day covering living costs, and optional ancillary charges for services like hairdressing. Go-to-market is direct-to-consumer via phone, website enquiry, and the My Aged Care government portal. The facility targets individual elderly residents and couples requiring residential aged care, with secondary demand from families seeking respite placements.

Name

Whittlesea Lodge

Legal name

Arcanola Pty Ltd

Website

https://whittlesealodge.com.au

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Whittlesea Lodge is an Australian accredited residential aged care facility in Victoria providing 24-hour nursing, allied health, and lifestyle services across four accommodation tiers. It serves elderly individuals and couples via government-subsidised RAD/DAP pricing and a Basic Daily Fee model.

Ownership category

akta.pro rank

Product category

Residential Aged Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)

akta.pro secondary industries

Luxury / High-End Assisted Living Communities (HLADABAD), Senior / Assisted-Living Wash-and-Fold Programs (HSAJABAG), Live-In Respite Care (Multi-Day) (HSABAGAC), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Residential aged care
• Elderly care services
• Physiotherapy services
• Respite care
• Memory care accommodation

Headquarters

HQ city

Whittlesea

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Accommodation Payments (RAD/DAP): Residents can pay accommodation via Refundable Accommodation Deposit (RAD) as a lump sum, Daily Accommodation Payment (DAP) accruing daily, or a combination of both. RAD amounts range from $500,000 to $750,000 depending on room type.
2. Basic Daily Fee: Government-mandated basic daily fee of $66.80 (as of 20/03/2026), covering living costs.
3. Additional Care and Services: Optional extras including hairdressing, in-room telephone ($20/month), and newspaper delivery charged separately at resident or family cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Whittlesea Lodge is an accredited residential aged care facility providing 24-hour nursing care, accommodation, and a comprehensive range of healthcare and lifestyle services for elderly residents. It offers four accommodation tiers (Classic, Premium, Deluxe, and Deluxe Super/Couples Suites) across multiple wings, including a specialized memory care unit in the Sapphire Wing with sensor technology. Care services include physiotherapy, podiatry, pharmacy, nutrition, speech pathology, dental, and hairdressing, supplemented by a structured lifestyle and activities program.

Product overview

Whittlesea Lodge is an accredited aged care facility offering a single-site residential care operation with four distinct accommodation tiers: Classic Suite (12.5m2, Pearl Wing), Premium Suite (14.5-16.5m2, Ruby and Sapphire Wings), Deluxe Suite (17-23m2, all wings), and Deluxe Super Couples Suite (24-33m2, Ruby and Pearl Wings). All rooms include private ensuites, wall heating, and mounted TVs, with higher tiers offering additional amenities including WIFI. The facility provides comprehensive care services including 24-hour nursing care, physiotherapy, podiatry, allied health services, dental, speech pathology, pharmacy, nutrition, hairdressing, laundry, meals, library services, and a structured lifestyle and activities program. Additional optional services include newspaper delivery, in-room telephone, and hairdresser visits.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 24-hour qualified staff availability for resident care needs

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Benetas: Victorian not-for-profit aged care provider offering residential, respite, and dementia care services. Directly relevant as a peer in the Melbourne/Victorian aged care market with a similar service model.
• Regis Healthcare: ASX-listed Australian aged care provider with a national portfolio of residential aged care homes. Comparable in service mix (personal care, respite, memory support) and funding model (RAD/DAP) to Whittlesea Lodge.
• Japara Healthcare: Australian residential aged care provider offering a comparable range of accommodation tiers, clinical services, and respite care. Directly relevant as a like-for-like aged care operator in the same regulatory framework.
• Allity Aged Care: Private residential aged care operator with Victorian homes offering personal care, dementia care, and respite services. Comparable in single-site operating model and RAD/DAP accommodation offerings.
• Estia Health: One of Australia's largest residential aged care operators with multiple sites across Victoria and other states. Directly comparable to Whittlesea Lodge as a private aged care provider offering RAD/DAP-funded accommodation and similar clinical services.
• Bolton Clarke: One of Australia's largest not-for-profit aged care and retirement living operators with extensive Victorian presence. Comparable in service offering, though operates at much greater scale than the single-site Whittlesea Lodge.
• Opal Aged Care: National Australian residential aged care provider with multiple Victorian homes. Comparable in offering residential personal care, memory care, respite, and allied health services under the same RAD/DAP framework.

Broad incumbents

• Aveo Group: ASX-listed owner and operator of retirement living and aged care communities across Australia. Comparable in senior accommodation and care delivery but operates across both independent living and residential care at much larger scale.
• Bupa Aged Care Australia: Australian arm of international Bupa healthcare group operating a large portfolio of residential aged care homes. Comparable aged care service portfolio but operates at much larger scale and as part of a broader health insurance and care ecosystem.

Regional players

• Baptistcare WA: Faith-based Australian aged care and retirement living provider. Comparable in residential aged care service model but primarily serves Western Australia rather than Victoria, providing a regional peer reference for similar service design.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/whittlesealodge.com.au
• LinkedInlinkedin.com/company/whittlesea-lodge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whittlesea Lodge