What SGAmmo does

SGAmmo, LLC is a family-owned and operated online ammunition retailer headquartered in Stillwater, Oklahoma, operating a single direct-to-consumer e-commerce storefront at sgammo.com. The catalog spans 100+ specific calibers organized into four core ammunition categories — handgun, rifle, rimfire, and shotgun — plus three adjacent accessory categories: magazines and clips (anchored by C-Products Defense/Duramag), AR-15 platform parts, and reloading components (dominated by Hornady projectiles and brass). Carried brands include Winchester, Federal, Magtech, Sellier & Bellot, CCI/Speer, Hornady, Remington, IMI, Black Hills, Prvi Partizan, and PMC, covering both defensive loads (HST, Gold Dot, Critical Defense, Ranger T-series) and bulk training FMJ. Order fulfillment is centralized in a single Stillwater, OK warehouse with a stated 1-3 business day ship window, no backorders, and no drop-shipping; free shipping applies on orders over $200 and on qualifying bulk cases and military-style canisters.

Underlying technology is a standard WooCommerce storefront on WordPress with Acquia Prosper platform integration, supporting live inventory display, customer accounts, back-in-stock notifications, newsletter sign-up, and Trust Guard/BBB trust seals at checkout. There is no mobile app, no public API, and no disclosed AI/ML capability. Pricing is unit-based with tiered volume discounts at 5+, 10+, and 20+ quantity thresholds; common per-round pricing ranges from $0.24-$0.36 for range/training ammunition to $1.00-$2.20 for self-defense and hunting hollow points. The revenue model is purely transactional and pay-as-you-go with no subscription offering, no B2B channel, no marketplace listing, and no disclosed international shipping.

SGAmmo serves a horizontal civilian segment spanning target shooters, hunters, concealed-carry and home-defense owners, law enforcement professionals, competitive precision shooters, rimfire/recreational shooters, handloaders, and first-time gun owners across the United States. The company is BBB-accredited (file #90026470), Trust Guard security-verified, and owned by Sam and Lala Gabbert, with stated two decades of continuous operation in the ammunition retail industry.

Name

SGAmmo

Legal name

SGAmmo, LLC

Website

https://sgammo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SGAmmo is a family-owned online ammunition retailer based in Stillwater, Oklahoma, selling handgun, rifle, rimfire, and shotgun ammunition plus magazines, AR-15 accessories, and reloading components direct-to-consumer via its sgammo.com storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Stillwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct online ammunition and accessories sales: SGAmmo generates revenue through direct online sales of ammunition (handgun, rifle, rimfire, shotgun), magazines and clips, AR-15 parts, and reloading components. Products are sold on a per-unit/per-case basis with tiered volume discounts (e.g., 5+, 10+, 20+ price breaks) and free shipping on orders over $200 or qualifying bulk SKUs. Revenue is transactional/one-time per order rather than subscription-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

SGAmmo is a family-owned online ammunition retailer selling handgun, rifle, rimfire, and shotgun ammunition across 100+ calibers, along with firearm magazines and clips, AR-15 accessories, and reloading components (projectiles and brass). Orders are shipped directly from a single Stillwater, Oklahoma warehouse within 1-3 business days with free shipping on orders over $200 and on qualifying bulk SKUs.

Product overview

SGAmmo.com is a single, unified e-commerce storefront — not a modular SaaS platform — operated as a family-owned and operated online ammunition retailer based in Stillwater, Oklahoma. The offering is organized as a single WooCommerce-style product catalog with several top-level product categories: the four core ammunition categories (Handgun Ammo, Rifle Ammo, Rimfire Ammo, Shotgun Ammo) and three accessory categories (Mags/Clips, AR-15 Stuff, Reloading Components). Within the Handgun category, SGAmmo features dedicated product lines for flagship calibers — 9mm Luger, .45 ACP/.45 Auto, .380 Auto/.380 ACP, and 10mm Auto — each backed by detailed caliber-specific landing pages listing dozens of SKUs from leading manufacturers such as Winchester, Federal, Magtech, Sellier & Bellot, PMC, CCI/Speer, Hornady, Remington, IMI, Black Hills, and Prvi Partizan. Order fulfillment is performed out of a single Stillwater, OK warehouse with free shipping on orders over $200.

Differentiator

Problem solved

Functional benefit

Products and services

• Handgun Ammo

Quantifiable outcome

• Over two decades of continuous operation as a family-owned ammunition retailer
• +3 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Better Business Bureau (BBB) of Oklahoma CityminorGTM or Marketing PartnerSGAmmo is a BBB-accredited business (file #90026470) and displays the BBB seal in the site footer. The link directs customers to SGAmmo's BBB Business Review, providing third-party trust signaling at checkout.
• C-Products Defense / DuramagcoreStrategic or Co-development PartnerC-Products Defense (manufacturer of Duramag stainless steel and aluminum magazines) is a primary magazine supplier for SGAmmo across AR-15 calibers (5.56, 7.62x39, 6.5 Grendel, 350 Legend, 458 SOCOM, 450 Bushmaster, 6.8 SPC, 224 Valkyrie, 9mm AR Colt-pattern, etc.). Their products dominate the Mags/Clips catalog with named SKUs and bulk discounts.
• HornadycoreChannel Partner/ Reseller/ DistributorHornady is a featured reloading-component supplier: the entire Reloading Components catalog at SGAmmo is dominated by Hornady projectiles (XTP, ELD-X, ELD Match, A-MAX, A-Tip, CX, SST, FTX, V-Max) and brass cases (6.5 Creedmoor unprimed).
• WinchestercoreChannel Partner/ Reseller/ DistributorWinchester is a primary ammunition brand carried across handgun (USA, Winchester White Box, Ranger, PDX1, Service Grade), rifle (USA, Power-Point), and rimfire categories. Multiple Winchester product lines are featured as 9mm quick links and stocked in depth.
• Federal Premium / American EaglecoreChannel Partner/ Reseller/ DistributorFederal (including American Eagle, HST, Hydra Shok, Syntech, Punch, Gold Medal Match) is a major ammunition brand stocked in depth for handgun, rifle, and shotgun categories.
• MagtechcoreChannel Partner/ Reseller/ DistributorMagtech (CBC) is a primary ammunition supplier across handgun (9mm, .380 ACP, .40 S&W, .45 ACP, 10mm) and rifle categories, packaged in SGAmmo's mini ammo cans, M2A1 canisters, and metal crate canisters.
• Sellier & BellotcoreChannel Partner/ Reseller/ DistributorSellier & Bellot (Czech manufacturer) is a primary ammunition supplier across 9mm, .380 ACP, .45 ACP, 10mm, and rifle calibers, packaged in branded canisters and metal crates (e.g., SB9A, SB45A, SB380A, SB10A).
• CCI / Speer (Vista Outdoor)coreChannel Partner/ Reseller/ DistributorCCI (Blazer aluminum and brass) and Speer (Gold Dot, Gold Dot G2, Lawman TMJ) are featured across the 9mm, .380 ACP, and .45 ACP catalogs, including duty LE ammunition.
• RemingtoncoreChannel Partner/ Reseller/ DistributorRemington (UMC target, Golden Saber, HTP) is featured across the 9mm, .380 ACP, and .45 ACP catalogs.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Midway USA: MidwayUSA is one of the largest online ammunition and firearms accessories retailers in the US, headquartered in Columbia, MO. It competes directly with SGAmmo across handgun, rifle, rimfire, and shotgun ammunition, magazines, and reloading components, and serves overlapping customer segments (hunters, competitive shooters, reloaders).
• Brownells: Brownells is a long-established online retailer specializing in firearms accessories, reloading components, and ammunition. It is a direct comparable to SGAmmo in the reloading components and AR-15 accessories categories, and competes for the same handloader and rifle-shooter customer base.
• Palmetto State Armory: Palmetto State Armory (PSA) is a vertically integrated firearms and ammunition manufacturer/retailer. Its in-house PSA Ammo line competes directly with SGAmmo's ammunition SKUs at lower price points, and its AR-15 platform accessories overlap with SGAmmo's AR-15 Stuff category.
• Cheaper Than Dirt: Cheaper Than Dirt (CTD) is a long-running online firearms, ammunition, and accessories retailer offering broad caliber coverage and bulk packaging similar to SGAmmo. It overlaps with SGAmmo's catalog (handgun, rifle, rimfire, shotgun, magazines) and competes for the same civilian and LE segments.
• Bass Pro Shops / Cabela's: Bass Pro Shops and Cabela's operate a national omnichannel (retail + e-commerce) hunting and shooting sports business. While broader in scope, they carry competing ammunition, reloading components, and magazines across the same calibers as SGAmmo and serve overlapping hunter and recreational shooter segments.

Direct peers

• Natchez Shooters Supplies: Natchez Shooters Supplies is an online ammunition and firearms accessories retailer offering bulk case pricing across handgun and rifle calibers. It competes directly with SGAmmo for the high-volume range/training shooter and competitive shooter segments.
• Lucky Gunner: Lucky Gunner is a direct-to-consumer online ammunition retailer operating a multi-warehouse fulfillment model and competing head-to-head with SGAmmo in bulk handgun, rifle, and rimfire ammo. Its pricing transparency, caliber coverage, and testing-led content marketing target the same civilian and competitive shooter segments as SGAmmo.
• Ammunition Depot (AmmunitionStore.com): Ammunition Depot is an online ammunition retailer offering case and bulk pricing across handgun, rifle, rimfire, and shotgun calibers. It competes directly with SGAmmo for civilian shooters with comparable pricing strategies and catalog depth.
• BulkAmmo.com: BulkAmmo.com is an online ammunition retailer that competes directly with SGAmmo on bulk case pricing across handgun and rifle calibers. It targets the same high-volume consumer shooter base with tiered quantity discounts and free-shipping thresholds.
• Ammo Depot: Ammo Depot is an online ammunition retailer offering bulk and case quantities across handgun, rifle, and rimfire calibers. It targets the same civilian and competitive shooter customer base as SGAmmo with a comparable catalog depth and price-per-round focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sgammo_official
• YouTubeyoutube.com/channel/UCn0lQNcWTeGxZzHQzlr9k9A
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sgammo.com-aka-performance-ammunition-center

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SGAmmo