Austrian Anadi Bank
Austrian Anadi Bank AG is an FMA-regulated digital bank headquartered in Klagenfurt, offering consumer credit up to €50,000, checking accounts, and savings products to retail and corporate customers across Austria via online and mobile self-service channels.
- Company typePrivate
- Founded1896
- HeadquartersKlagenfurt, Austria
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Austrian Anadi Bank does
Austrian Anadi Bank AG is a Klagenfurt-headquartered, FMA-supervised full-service bank with three business segments — Digital Banking, Public Finance, and Corporate Banking. Originally established in 1896, the bank has repositioned itself as a digital-first retail franchise, distributing consumer credit (capped at €50,000 per application), checking accounts (Girokonto and salary/pension accounts with free debit cards), flexible Tagesgeld savings, and fixed-term Festgeld deposits entirely through self-service digital channels. The bank employs 251–500 staff and operates as a private, unlisted entity headquartered at Inglitschstraße 5A, 9020 Klagenfurt am Wörthersee.
The bank operates a proprietary Internetbanking platform supported by native mobile applications for iOS and Android, a standalone TresorTAN App for push-notified transaction signing, and a digital KYC onboarding workflow compliant with §6 FM-GwG. PSD2 compliance is delivered via an XS2A interface enabling third-party provider access to account information and payment initiation services. Cash deposits and withdrawals are facilitated through a Trafik (tobacco retail) partner network, extending physical reach without proprietary branch infrastructure. Marketing is concentrated in low-cost digital channels including an SEO-optimized website, an 'Anadi erklärt' content blog, LinkedIn, YouTube, and Google Ads remarketing. Limited AI/ML capabilities are deployed for credit scoring in automated lending and for a BOTfriendsX text chatbot handling general customer inquiries.
Revenue is generated primarily through net interest income on the consumer credit and deposit book (Zinsüberschuss), the classic Austrian banking model under §1 Abs.1 BWG, supplemented by ancillary fees including optional credit insurance. The go-to-market motion is product-led growth: all retail products are fully applicable online through the website or mobile apps, with no physical sales branch required. The bank announced in February 2026 that it had been sold to Hypo-Bank Burgenland Aktiengesellschaft (Eisenstadt), ending its standalone status and folding it into a larger Austrian banking group.
Austrian Anadi Bank firmographics
Firmographics- Name
- Austrian Anadi Bank
- Legal name
- Austrian Anadi Bank AG
- Website
- https://anadibank.com/de
- Company type
- Private
- Founded year
- 1896
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Austrian Anadi Bank AG is an FMA-regulated digital bank headquartered in Klagenfurt, offering consumer credit up to €50,000, checking accounts, and savings products to retail and corporate customers across Austria via online and mobile self-service channels.
- Ownership category
- akta.pro rank
Austrian Anadi Bank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (522110)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)
Keywords
Where Austrian Anadi Bank is headquartered
LocationHeadquarters
- HQ city
- Klagenfurt
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Austrian Anadi Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Zinsüberschuss (Net Interest Income): Klassisches Bankgeschäft mit Hereinnehmen von Einlagen und Verleih von Krediten. Der Geschäftsgegenstand umfasst alle Bankgeschäfte gemäß §1 Abs.1 BWG sowie Hypothekenbankgeschäft.
- Kreditprodukte: Online-Konsumkredite bis €50.000, die digital beantragt und abgewickelt werden
- Einlagenprodukte: Festgeld-Sparen und Online-Sparen (Tagesgeld) für Privatkunden
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Online-Konsumkredit bis €50.000 |
| Subscription | Monthly | Girokonto und Gehalts-/Pensionskonto |
| Subscription | Monthly | Festgeld und Online-Sparen (Tagesgeld) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Austrian Anadi Bank product offering
Product offeringCore offering
Austrian Anadi Bank AG operates as a digital-first Austrian bank offering consumer loans (Online-Kredit up to €50,000), checking and salary accounts (Online-Konto), flexible daily savings (Online-Sparen/Tagesgeld), and fixed-term deposits (Festgeld-Sparen). Its three business segments are Digital Banking, Corporate Banking, and Public Finance, with retail consumers served entirely through online self-service channels.
Product overview
Austrian Anadi Bank operates as a digital-focused Austrian bank with three core business segments: Digital Banking, Public Finance, and Corporate Banking. The product portfolio centers on consumer-facing digital banking products including Online-Kredit (personal loans up to €50,000), Online-Konto (checking accounts with debit/credit cards), Online-Sparen (flexible Tagesgeld savings), and Festgeld-Sparen (fixed-term deposits). These products are supported by the Anadi Internetbanking platform accessible via web and mobile apps (iOS/Android), enhanced by the Anadi TresorTAN app for secure transaction signing. Additional offerings include educational content via the 'Anadi erklärt' blog and a chatbot for customer support. The bank leverages partially or fully automated processes to offer competitive interest rates and efficient service delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Anadi Digital Banking: Digital banking services for retail customers
- Anadi Corporate Banking
- Anadi Public Finance
- Anadi TresorTAN App
Products and services
- Online-Kredit (Online Credit) Digital consumer credit product available up to €50,000 for personal purchases and projects, fully processed online with quick approval. Targeted at Austrian retail customers seeking unsecured personal loans without a branch visit.
- Online-Konto (Online Account) Digital checking account available as a Girokonto or salary/pension account, with optional free debit card and online account switching service. Targeted at Austrian retail customers who want a low-cost, branch-free current account.
- Anadi Online-Sparen (Tagesgeld) Flexible daily-access savings product (Tagesgeld) offering attractive variable interest rates with maximum flexibility for fund access. Targeted at retail customers in Austria seeking a liquid savings vehicle.
- Anadi Festgeld-Sparen (Fixed-Term Deposit) Fixed-term savings deposit with guaranteed interest rates for the chosen deposit period, offering secure fixed returns. Targeted at retail customers in Austria seeking a guaranteed-return term deposit.
- Zahlungskonto mit grundlegenden Funktionen (Basic Payment Account) Basic payment account offering fundamental features as required by Austrian law for financial inclusion. Targeted at consumers who require a baseline, legally guaranteed banking account.
- Anadi Kredit-Versicherung (Credit Insurance) Optional payment-protection insurance linked to the Anadi Online-Kredit offering. Targeted at credit customers wanting coverage of repayment obligations under qualifying events.
Companies that use Austrian Anadi Bank
Customer profileSegments2 records
Ideal customer profiles3 records
Austrian Anadi Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature3 records
Austrian Anadi Bank partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wolf TheissminorWolf Theiss fungierte als Rechtsberater der Austrian Anadi Bank beim Verkauf an die Hypo-Bank Burgenland.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Austrian Anadi Bank competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Austrian Anadi Bank social profiles
Digital presenceAustrian Anadi Bank compliance and trust
Trust signalCompliance3 records
Austrian Anadi Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Austrian Anadi Bank leadership team
Management profileNumber of profiles
Profiles9 records
Austrian Anadi Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Austrian Anadi Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Austrian Anadi Bank
What does Austrian Anadi Bank do?
Austrian Anadi Bank AG operates as a digital-first Austrian bank offering consumer loans (Online-Kredit up to €50,000), checking and salary accounts (Online-Konto), flexible daily savings (Online-Sparen/Tagesgeld), and fixed-term deposits (Festgeld-Sparen). Its three business segments are Digital Banking, Corporate Banking, and Public Finance, with retail consumers served entirely through online self-service channels.
Is Austrian Anadi Bank a public or private company?
Austrian Anadi Bank is a private company. It is classified as corporate owned and is currently acquired.
When was Austrian Anadi Bank founded?
Austrian Anadi Bank was founded in 1896. It employs 251 to 500 people.
Where is Austrian Anadi Bank based?
Austrian Anadi Bank is headquartered in Klagenfurt, Austria, in the Europe region.
How does Austrian Anadi Bank make money?
Three revenue lines are on record. Zinsüberschuss (Net Interest Income) is the primary driver. The others are kreditprodukte and einlagenprodukte.
Does Austrian Anadi Bank have an API?
Yes. The bank provides an XS2A interface (Schnittstelle) as part of PSD2/Open Banking compliance, enabling third-party providers to access account information and payment services. Additionally, a KYC (Know Your Customer) digital process is available at digital.anadibank.com for customer identity verification and data collection pursuant to FM-GwG requirements.
What industry is Austrian Anadi Bank in?
Austrian Anadi Bank's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAB, Retail Lending (Personal Loans, Auto, Credit Lines). Its NAICS code is 522110 and its SIC code is 6021.