Colorland
- Company typePrivate
- Founded2014
- HeadquartersAbingdon, United Kingdom
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Colorland firmographics
Firmographics- Name
- Colorland
- Legal name
- Colorland Mother & Baby Care
- Website
- https://colorland.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Colorland industry classification
Industry- Product category
- Baby and Children's Bags and Accessories
- NAICS
- Textile Bag and Canvas Mills (31491)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Kids & Baby Specialty Department Stores (CRAGAGAD)
- akta.pro secondary industry
- Off-Price Kids & Baby Apparel Retailers (CRAEABAG)
Keywords
Where Colorland is headquartered
LocationHeadquarters
- HQ city
- Abingdon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Colorland business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Product Sales (B2C): Direct-to-consumer sales of baby bags, school bags, cooler bags, and accessories through the colorland.co.uk e-commerce platform. Products are sold as one-time purchases with prices ranging from $6 to $123 per item.
- Wholesale/B2B Sales: Wholesale distribution to business customers including retailers and partners. The company offers trade account applications and B2B contact options for bulk orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Product Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Colorland product offering
Product offeringCore offering
Colorland designs, manufactures (via OEM), and distributes a portfolio of baby bags, school backpacks, cooler bags, totes, baby clothing, and infant toiletries under its own Colorland and Javababy brands. It sells these products direct-to-consumers worldwide through its Shopify-powered website and to retailers through a B2B wholesale trade account channel, leveraging 40 years of OEM manufacturing expertise for well-known brands.
Product overview
Colorland is a UK-based baby clothing and parenting solutions company offering a comprehensive product portfolio centered on baby bags and accessories. The core offerings include multi-functional diaper backpacks in various styles (Jane Chic, Georgia, Nanny Quilted, Daddy On The Go, Military Tactical, PU Faux Leather), school bags in multiple sizes (12", 16", 18", 19") with coordinated accessories (thermal lunch bags, pencil cases, water bottle holders), cooler bags for food and bottle temperature maintenance, and the Javababy sub-brand featuring patterned multi-piece diaper bag sets. Additional products include tote bags, crossbody bags, baby carriers, kids backpacks, baby clothes, and toiletries. All bags feature water-resistant materials, ergonomic designs, thermal bottle pockets, and multi-compartment organization. The company operates as a B2C and B2B wholesaler, with products designed for modern parents seeking style, functionality, and durability.
Differentiator
Problem solved
Functional benefit
Brands
- Javababy: Sub-brand offering patterned baby diaper bag sets with bold, funky designs. Products include multi-piece sets with quilted totes, changing mats, and organizer pouches for modern parents.
Products and services
- Colorland Diaper Backpack Bags Multi-functional diaper backpacks made from water-resistant nylon with thermal bottle pockets, laptop compartments, shoe compartments, and suitcase-attachable straps, sold to parents of infants and young children.
- Colorland School Bags and Trolleys School backpacks and trolley bags in 12", 16", 18", and 19" sizes with ergonomic designs, water-resistant materials, multi-compartment storage, and themed patterns for children aged 3–15.
- Colorland Cooler Bags Thermal insulated lunch, snack, and picnic bags with waterproof nylon and tinfoil lining to keep food and beverages warm or cold; also includes breast pump storage bags and bottle warmer/cooler bags.
- Javababy Diaper Bag Sets Sub-brand offering patterned multi-piece baby diaper bag sets including large quilted totes, small matching totes, padded changing mats, organizer pouches, and crossbody bags in gender-neutral and playful designs.
- Colorland Tote Bags Durable and stylish tote bags for mothers and everyday use, including Mom Tote Bags designed for travel and daily activities.
- Colorland Crossbody Bags Compact crossbody bags designed for on-the-go parents, offering hands-free convenience for daily errands.
- Colorland Baby Carrier Baby carrier bags designed for comfortable carrying of infants with ergonomic support features.
- Colorland Kids Backpack Kid-sized backpacks designed for young children featuring fun themes, padded straps, and water-resistant materials.
- Colorland Big and Small Bag Multi-compartment bags designed to organize baby essentials and personal items separately, featuring multiple pockets and thermal sections.
- Colorland School Accessories Coordinated school accessories including thermal lunch bags, pencil cases, drawstring bags, and water bottle cases designed to match Colorland school backpacks.
- Colorland Baby Clothing Baby clothing items including bodysuits and apparel designed with comfort and style for infants and toddlers.
- Colorland Baby Toiletries Baby care toiletries and essentials for newborn and infant hygiene.
Companies that use Colorland
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Colorland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Colorland partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreColorland uses Shopify as its e-commerce platform, powering its online storefront with integrated payment processing, inventory management, and customer account features. Shopify handles the technical infrastructure for the company's direct-to-consumer and B2B sales operations.
Scale indicators3 records
Recent moves6 records
Colorland competitors and assessment
Company assessmentDirect peers
- Lässig: German family brand selling baby bags, backpacks, school bags, and lifestyle accessories with a similar hybrid D2C/wholesale European distribution model.
- Skip Hop: US-based brand specializing in diaper bags, baby backpacks, and parenting accessories. Direct overlap with Colorland's core diaper backpack, cooler bag, and baby carrier categories.
- Storksak: UK premium baby bag brand selling designer diaper bags and backpacks through both D2C and department-store wholesale. Comparable positioning, geography, and product mix.
- Babymel: UK-based baby bag brand offering convertible diaper backpacks and changing bags with similar functional design (thermal pockets, water-resistant fabrics) and B2B/wholesale distribution.
- Ju-Ju Be: US-based baby bag brand focused on stylized, pattern-forward diaper backpacks (closely aligned with Colorland's Javababy sub-brand aesthetic) sold via D2C and selective retail.
- Petunia Pickle Bottom: Premium US baby bag brand offering patterned diaper bags, backpacks, and coordinating accessories. Comparable product architecture (diaper bag sets + accessories) and target parent demographic.
Regional players
- Trunki: UK-based kids' luggage and school bag brand (ride-on suitcases, backpacks). Comparable product category (children's bags/travel gear) and UK specialty-retail wholesale footprint.
Broad incumbents
- Mothercare: UK heritage baby and maternity retailer. Comparable channel (D2C + B2B), product overlap on baby clothing and accessories, but wider category breadth including nursery furniture.
- Carter's: Largest US baby and children's apparel brand with multi-channel D2C and wholesale. Comparable in baby clothing category but at significantly larger scale and broader assortment.
- Mamas & Papas: UK's largest specialty baby retailer (nursery, prams, clothing, accessories). Overlaps with Colorland on baby clothing and accessories, but operates at much broader scale and physical retail footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Colorland social profiles
Digital presenceColorland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colorland leadership team
Management profileNumber of profiles
Colorland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colorland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colorland
What does Colorland do?
Colorland designs, manufactures (via OEM), and distributes a portfolio of baby bags, school backpacks, cooler bags, totes, baby clothing, and infant toiletries under its own Colorland and Javababy brands. It sells these products direct-to-consumers worldwide through its Shopify-powered website and to retailers through a B2B wholesale trade account channel, leveraging 40 years of OEM manufacturing expertise for well-known brands.
Is Colorland a public or private company?
Colorland is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Colorland founded?
Colorland was founded in 2014. It employs 251 to 500 people.
Where is Colorland based?
Colorland is headquartered in Abingdon, United Kingdom, in the Europe region.
How does Colorland make money?
Two revenue lines are on record. Product Sales (B2C) is the primary driver. The others are wholesale/B2B Sales.
Who are Colorland's main competitors?
Direct peers on record are Lässig, Skip Hop, Storksak, Babymel, Ju-Ju Be and Petunia Pickle Bottom. Trunki is listed as a regional player. Broad incumbents are Mothercare, Carter's and Mamas & Papas.
Does Colorland have an API?
No public API is recorded for Colorland.
What industry is Colorland in?
Colorland's product category is Baby and Children's Bags and Accessories. Its primary akta.pro industry code is CRAGAGAD, Kids & Baby Specialty Department Stores, with a secondary code of CRAEABAG, Off-Price Kids & Baby Apparel Retailers. Its NAICS code is 31491 and its SIC code is 5130.